Digital LA - Immersive Activations: Experiential Marketing with Justin Lefkovitch - Mirrored Media

Posted by | August 07, 2018 | News | No Comments

Immersive Activations that transport you to another world are being increasingly used by Hollywood movie studios, brand marketers and advertisers to generate excitement and create social media opportunities. Join us for our panel with award-winning founders of LA’s leading immersive activation and experiential marketing agencies, who created some of the biggest buzzed-about activations at SXSW, San Diego Comic-Con and VidCon this year.

Our discussion will focus on how these agencies work with studios and advertisers to create never-been-done-before out-of-the-box experiences that fit the movie, show, or brand perfectly, and make fans and influencers want to share on their social. We will also focus on how tech like RFID wristbands and tablets can improve registration, throughput, and email/texting delivery of social media photos and videos. And how new tech like VR, AR, and more can be used successfully.

SCHEDULED SPEAKERS

Marc Simons, Giant Spoon, Co-Founder. Giant Spoon created the immersive SXSW Westworld experience, branding a ghost town as Sweetwater with more than three dozen actors in character as Delios employees and cowboy ‘hosts’ – and several horses, for a weekend. The experience was the biggest ever at SXSW, and won the Cannes Lions gold award in May. Giant Spoon also created the Ready Player One experience at SXSW. At Comic-Con, Giant Spoon created the DC Universe activation, which was a mini-theme park with escape room, haunted hallway, and Swamp Thing maze, to promote DC’s streaming shows. @Giant_Spoon

Justin Lefkovitch, Mirrored Media, Founder and CEO. Mirrored Mediahas created dozens of successful experiential campaigns, including 22 activations at VidCon in 2018 and 18 in 2017, including the Awesomeness Ferris Wheel, and slowmo video ball pits. At Coachella, he branded a house with bands, DJs, and pool party in 2018, and more. His work has been recognized for its creativity and transformational results by Forbes, EventMarketer, Chief Marketer, Inc., AdWeek, LA Business Journal, Huffington Post, and the Summit International Creative Awards. Justin has been named one of Los Angeles Business Journal’s “Top Twenty in Their 20s”, Cablefax’s “Overachievers Under 30”, and The Apex Society’s “Power 30 under 30”, while leading Mirrored Media in winning over twenty industry leading awards. @MirroredMedia

Ashley Crowder, VNTANA, Co-Founder / CEO. VNTANA’s HOLLA-GRAM booth has created engaging interactive experiences at Comic-Con, Vidcon, CES, Super Bowl, and dozens of other events and conferences. From hologram sword fighting with Captain Hook from ABC’s Once Upon a Time at Comic-Con, to karaoking with Disney’s Descendents 2 characters at Vidcon, to hologram workouts with Adidas influencers across the globe, to exporting HBO Westworld fans as holograms to Sweetwater, to Lexus holo-racing at Dodgers stadium, VNTANA’s cutting-edge patented technology is the only scalable hologram platform on the market that allows consumers to interact with holograms of their favorite athlete, celebrity or product while capturing real-time data on consumers. @acrowder33 @VNTANA

Eric Shamlin, MediaMonks, which did the block Jack Ryan activation at Comic-Con. Eric has spent the last two decades delivering creative and technical innovation across a range of mediums. From documentaries to mixed realities, manhunts to the Olympics, and ABC News to Apple, Eric’s work has been honored with a list of Emmys, Lions, and patents. Eric is invited to speak regularly, leveraging his extensive experience at the intersection of technology, media and culture. Highlights include keynotes and presentations at the Beijing Global Innovators Conference, Unity VR Summit, CES, SXSW and the Variety Entertainment Summit – as well as being a recurring guest lecturer at UCLA and USC. @ericshamlin @mediamonks.

AGENDA
– 7-7:30p Check-in and Networking
– 7:30-8:30p Panel and Q&A
– 8:30-9pm After Networking