Mirrored Media is a full-service experiential marketing firm that creates high impact, enduring lifestyle campaigns specializing in music and entertainment. As innovators within the space, Mirrored helps brands reach their target market through authentic, stand-out experiences that are a win-win for the talent, the brand, and ultimately, the fan. Founded by CEO Justin Lefkovitch, Mirrored Media’s team is composed of experienced, industry-leading experts in production, event design, brand marketing, sponsorships and promotions, talent booking and management, and content creation. As an award-winning agency, Mirrored Media is consistently recognized as one of the most creative companies that caters to brands, media, influencers, and artists, creating custom tailored marketing solutions. By bridging the gap between music, technology, influencers, art, and fashion, Mirrored Media has curated some of the most successful and influential experiential activations and campaigns. Ultimately, every client experiences transformational results.

Mirrored Media’s strength comes from its strong management team and their combined experience. Mirrored Media’s executives have a variety of entertainment backgrounds, each specializing in a different field of both music and management. Mirrored Media’s team and board of advisors range from Steve McBeth, former Disney executive and founding President of Disney Interactive; Steve Kofsky, of RCI Global LLC and business partner of world renowned academy and Grammy award winning film composer Hans Zimmer, and Vaden Saunders, Owner/CEO at Death by Development.

Why Mirrored Media?

We create engaging custom campaigns and tailored activation strategies to increase reach, awareness, and engagement. Below are a few capabilities and services that we specialize in:

Creative Strategy

Event Production

On-Site Activations and Exclusive Events

Digital & Social Strategy and Execution

Talent Alignment and Influencer Engagement

Original Content Creation

"This first-of-its-kind Acura integration allows the brand to meaningfully engage with a band that is recognizable and favored among Gen Y. This unique program gives us a unique opportunity to tap into the interests of this younger audience and introduce the all-new ILX as the gateway to the Acura brand"

− Susie Rossick - Acura Brand Manager

"The collaboration between Metric and Acura was a refreshing change from the typical corporate approach. Together, we created an organic music alignment which benefits both parties, but in particular the fans. It's a win-win."

− Mathieu Drouin, Metric Manager

"mophie certainly captured the attention and imagination of everyone at the festival."

− Daniel Glass, CEO and Founder of Glassnote Records

"Mirrored Media is one of the best examples of combining professionalism and passion I've had the privilege of working with. We share a commitment to innovation in collaboration that has inspired my business, and countless others."

− Dean Graziano, Founder and CEO Lively