Mirrored Media, Author at Mirrored Media

Mirrored Media Wins Summit International Emerging Media Awards for AwesomenessTV

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Mirrored Media is proud to announce that it has won a 2017 Summit International Emerging Media Award with AwesomenessTV for the Vidcon ball pit. This is the second year in a row that Mirrored Media has taken home an Emerging Media award.

2017 Emerging Media Awards:

AwesomenessTV Vidcon Ball Pit: Emerging Media Award – Leader – Trade Show

Awesomeness Ball Pit Presented by Live.me: 

This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
 
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
 
– 1600 Videos Captured
– Total Reach of 166,000 People
 – 34K via Facebook
 – 60K via Instagram
 – 72K via Tumblr
 

Emerging Media Awards Recognizing Visionaries in Our New Forms of Media
The Summit Emerging Media Award evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all newer forms of emerging media. Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with the ever-changing pace. This
award recognizes communications that keep pace with our times through innovative use of new media. Compete on a global stage, with an international panel of judges and creative from all over
the world.This award is for the marketers, coders, designers, developers, innovators, visionaries and leaders in this exciting new realm of advertising.

Mirrored Media Wins Summit International Emerging Media Awards for BMW Road to Coachella

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Mirrored Media is proud to announce that it has won a 2017 Summit International Emerging Media Award with BMW. This is the second year in a row that Mirrored Media has taken home an Emerging Media award.

2017 Emerging Media Awards:

BMW Road to Coachella: Emerging Media Award – Innovator – TV / Internet Video

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

Emerging Media Awards Recognizing Visionaries in Our New Forms of Media
The Summit Emerging Media Award evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all newer forms of emerging media. Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with the ever-changing pace. This
award recognizes communications that keep pace with our times through innovative use of new media. Compete on a global stage, with an international panel of judges and creative from all over
the world.This award is for the marketers, coders, designers, developers, innovators, visionaries and leaders in this exciting new realm of advertising.

Mirrored Media’s BMW Road to Coachella Wins AVA Digital Platinum Award

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Mirrored Media is honored to announce that our BMW Road to Coachella campaign has won a Platinum AVA Digital Award.

AVA Digital Awards honors the evolving ways and means that we engage our audiences through the creative convergence of digital arts, technology and information. The foundation for the Awards began in 1994 as a celebration of the audio-visual arts. Over the years, AVA’s categories changed to recognize the expanding role that digital media and the web were playing in the transfer of information. Now, through the internet and digital’s interactive capabilities, communication professionals are no longer just pushing their messages, they are responding to the user’s actions to provide information when, where and however they want it.

To see our award and the full list of winners click HERE.

Mirrored Media team up with friends at Emo Nite to celebrate Emo Nite Day with The Chainsmokers, Demi Lovato & More

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The Chainsmokers, Demi Lovato & More Help Emo Nite LA Celebrate Three Years at Emo Nite Day Mini Festival

12/7/2017 by 

“Emo ain’t dead, and it ain’t even really that sad. In fact, it might be thriving, at least in Los Angeles where beloved monthly Emo Nite recently celebrated three years of happy tears and “XD rawr” text messages with a full-day Emo Nite Day mini festival at LA’s Shrine Expo Hall and Grounds.

The official lineup boasted a special acoustic performance by The UsedMachine Gun KellyTigers Jaw, Craig Owens and more, as well as DJ sets by members of From First To LastVic Fuentes, William Becket of The Academy Is and others. Yet the stage erupted with more unannounced performances from Demi LovatoThe ChainsmokersLil’ AaronFinch, Frank Zummo of Sum 41, among others.

Lovato reportedly performed a special “punk rock” version of her current hit “Sorry Not Sorry.” From First To Last debuted a new song called “Surrender,” featuring ordinal lead singer Sonny Moore, aka Skrillex. California hip-hopper Travis Mills performed a special tribute to recently deceased rapper Lil Peep, while The Chainsmokers joined Captain Cuts for a surprise drop of jams including “Closer.”

 

Skrillex Returns to From First To Last On New Track ‘Surrender’: Watch

“The last three years have been a wild, wild ride,” Emo Nite’s founders are quoted in a message to fans. “Never in our wildest dreams when we decided to invite a few of our friends on a Tuesday nite to a dive bar in Echo Park to listen to emo and pop punk music, that it would turn into something like this. Thank you guys for building and fostering such a special community. Thank you for growing with us and supporting this thing through all of the different stages this party has gone through. Yesterday only made us more excited for the future of Emo Nite and we couldn’t ask for a better family to be on this journey with us.”

Watch a video recap of the wild nostalgia trip below, and visit Emo Nite online for more information about how you can relive your checkered-belt glory days.”

Billboard

12/7/2017 by 

Full Article Here

Mirrored CEO, Justin Lefkovitch, named one of Cablefax’s Overachievers under 30

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“Congratulations to Cablefax’s 4th annual class of Overachievers Under 30, who were feted Wednesday afternoon in NYC. Colleagues, bosses and family members celebrated their achievements, which range from founding a successful experiential marketing agency to running complex financial transactions for a top US MSO to creating branded entertainment narratives for blue chip brands.

The honorees shared some of the best professional advice they’ve received, including some good counsel that even the industry veterans in the room took note of. Turner’s Jasmine Clennon, senior manager of ad innovation & programmatic solutions, cautioned against equating being busy with producing meaningful output. Mirrored Media founder/CEO Justin Lefkovitch reminded everyone that it’s important to stop and celebrate the little wins along the way. Along those lines, Nat Geo Wild communications manager Molly Mulrain advocated for stepping back and looking at the big picture. She recalled one moment when boss Jenn DeGuzman stopped her and said, “Molly, it’s PR not the ER.”

Congratulations to all of the 2017 Overachievers! Check out photos from the event in our Facebook album.”

Mirrored Media’s BMW Road to Coachella finalist for PR Daily’s 2017 Content Marketing Awards

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Mirrored Media is proud to announce that our BMW Road to Coachella campaign has been selected as a finalist for PR Daily’s 2017 Content Marketing Awards.

PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. Judges selected these finalists from more than 130 submissions to find the best campaigns and projects from around the world. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Content Marketing Awards. The PRDaily.com Special Edition announcing all the winners will be released on Dec. 18.

Influencer Content Marketing

  • Road to Coachella, Mirrored Media with BMW
  • Take a Moment, Ogilvy & Mather and Aetna Inc.
  • Social Influencer Program, American Public University System
  • Bluesmart Series 2 Influencer Campaign, Spark
  • Linqia and Wente Vineyards Launch Multi-Flight Influencer Marketing Program; Content Inspires 105,000 Audience Engagements, Linqia and Wente Vineyards
  • M Live Partners with Pokémaster to “Catch ’em All,” Marriott International Real-Time Marketing Command Center: M Live
  • “Bodies Revealed” Influencer Event, Liberty Science Center

Mene 24K Halloween Party, Hosted by Victoria Secret’s Alessandra Ambrosio and Darren Dzienciol

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Mirrored Media Produces Mene 24K Halloween Party, Hosted by Alessandra Ambrosio and Darren Dzienciol

She is usually seen in a pair of angel wings, but Alessandra Ambrosio decided to take on another fantasy creature this year as she hosted the Mene 24k Halloween party in Los Angeles on Tuesday produced by Mirrored Media.

The Victoria’s Secret Model, 36, looked alluring in a cleavage-baring unicorn costume while joined by a long list of stars including 53-year-old rock singer Courtney Love. Alessandra cut a stylish figure as she showed off her glittery chest in a skin tight white bodysuit.

The Brazilian model’s sexy costume was paired with a pair of thigh-high white boot-heels, which she teamed over matching fishnet-tights. The lingerie clotheshorse showed off her look in sexy snap for Instagram, alongside the caption: ‘Sweet dreams are made of these…….#unicorn #styledbyinspiresmi’.

The sexy siren was joined at her event by rock legend Courtney Love. The widow of Kurt Cobain dressed as a 20s-inspired flapper girl, by wearing a black dress and a chic feathered boa. The 53-year-old finished her ensemble with black tights and matching ankle-strap heels. Courtney kept her shoulder-length blonde locks down, while accentuating her plumped pout with a red lip-color.

Also at the event was Alessandra’s finance Jamie Mazur, who attended the Halloween party as a furry werewolf. The Halloween mask was the same one Jamie sported earlier in the day when the doting parents took their five-year-old son Noah trick-or-treating. The happy couple were spotted at the Mene 24k party with millionaire James Goldstein, who seemed to have dressed as himself for the Halloween event.

Rapper Tyga was one of the more festive attendees, who transformed himself into Jim Carrey’s 1994 character from The Mask. The ex-boyfriend of Kylie Jenner sported a yellow suite, while also painting his face a bright green color. Actor Chuck Liddell was seen dressed up as a priest, while his wife Heidi Northcott looked like a sinful sexy maid.

– The Daily Mail
Read more: http://www.dailymail.co.uk/tvshowbiz/article-5040019/Alessandra-Ambrosio-joined-Courtney-Love-party.html#ixzz4xKIywCGZ

Mirrored Media Wins Two MarCom Awards for BMW’s Road to Coachella Campaign

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We are very proud to announce that Mirrored Media has been named a 2017 MarCom Award winner in two categories. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Our influential BMW Road to Coachella campaign was awarded in both categories.

Awards:

BMW Road to Coachella: MarCom Awards – Gold –Digital Media | Web Video

BMW Road to Coachella: MarCom Awards  – Video & Film

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

About MarCom Awards:

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR Firms, design shops, production companies and freelancers. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were about 6500 entries from throughout the United States, Canada and 17 other countries. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications.
A list of Gold winners can be found on the MarCom Awards websites as www.marcomawards.com. MarCom is one of the oldest, largest and most respected creative competitions in the world. Winning a MarCom Award is highly sought after, peer recognition from the creative industry. MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals.
MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 23-year-old international organization consisting of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $250,000 in charitable contributions. 
 

Mirrored Media wins 2 Summit International Marketing Effectiveness Awards

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Mirrored Media wins 2 Summit International Marketing Effectiveness Awards

We are very proud to announce that Mirrored Media has been named a 2017 Summit International Marketing Effectiveness Award winner in two categories. The Summit Marketing Effectiveness Award (Summit MEA) allows advertising companies to demonstrate their ability to influence consumers’ knowledge, attitudes, and beliefs. The business of advertising is about creatively and effectively executing an advertiser’s goals, and the Summit MEA gives successful firms an opportunity to highlight their effectiveness. Our influential BMW Road to Coachella campaign was awarded in both categories.

Advertising and marketing firms face a number of barriers, including small budgets, product quality and pricing, selection, competition, distribution, geo-political and macroeconomic issues. The Marketing Effectiveness Award offers creatives an opportunity to present ways they have overcome barriers to deliver a successful campaign.

Awards:

BMW Road to Coachella: Summit Marketing Effectiveness – Best in Category – Online Advertising and Marketing

BMW Road to Coachella: Summit Marketing Effectiveness  – Video

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

About Summit Awards:

The Summit Creative Award, Summit Marketing Effectiveness Award, and Summit Emerging Media Award are all piloted by the Summit International Awards, a US-based organization. The Summit Award is not tied to an advertiser, magazine, trade association, ad club or other outside influence. The Summit Awards is independent and international in its scope and focuses on identifying creative, superior, and effective marketing. It conducts impartial, ‘blind’ judging events and, once completed, recognizes, celebrates, and promotes creative, effective marketing on behalf of winning companies and individuals. Its judging process is impartial and free from outside influences. It withholds both the names of the judges and entrants throughout the entire evaluation process. Both judges’ and contestant’s names are withheld until after award-winning entries are selected. This anonymity shelters all involved from any vested interest that may attempt to influence the award’s outcome.

Summit Marketing Marketing Effectiveness Award – Over the past 24-years, the Summit Awards has established itself as one of the premier arbiters of creative and marketing excellence. Being recognized by the Summit Awards brings your company prestige and additional value, and we salute you. Winning provides validation of your work and functions as a respected industrywide critique. This honor can also aid in your efforts to attract new accounts; reinforce relationships with clients; reward employees, partners, and subcontractors; and motivate team members.

The Summit Marketing Effectiveness competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. When a submission achieves the goal of marketing communication effectiveness, judges recognize it with a silver and platinum-level wins. They granted this status to only 9% of the submissions in this year’s competition.

TheGrill 2017 Conference for TheWrap

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TheGrill 2017 Conference for TheWrap

In October 2017, Mirrored Media teamed up with TheWrap at the Montage Hotel in Beverly Hills to produce TheGrill, an annual forum featuring some of the most prominent figures in entertainment, media, and technology. The two-day event consisted of thought-provoking panels, smaller breakout nooks, luncheons, dinner parties, and a cocktail hour.

TheGrill 2017, hosted by TheWrap’s CEO Sharon Waxman, featured the following special guests from the aforementioned fields:

  • Dana Walden (Chairman and CEO, Fox Television Group)
  • Gary Newman (Chairman and CEO, Fox Television Group)
  • Dave Shull (CEO, The Weather Channel)
  • Megan Colligan (President of of Worldwide Distribution and Marketing, Paramount)
  • Sandra Stern (President, Lionsgate Television Group)
  • Chris Silberman (Founding Partner, ICM Partners)
  • Kathleen Grace (CEO, New Form)
  • Chris Fenton (President, DMG Entertainment)
  • Grace Helbig (YouTube Innovator)

Topics of discussion included AR/VR, media consolidation, data analytics, entertainment marketing trends, diversity, Chinese entertainment, and the future of entertainment and media.

Mirrored Media was pleased to provide all staging and production elements for TheGrill, such as:

  • Custom stage build and backdrop
  • Custom lighting
  • Custom signage
  • Custom Step and repeat
  • All A/V production and run-of-show management
  • Stage-flanked vertical TV screens featuring TheWrap’s live Twitter feed
  • Facebook live streaming
  • Staffing
  • Candy bar presented by pocket.watch
  • Outdoor after-party with DJ on day one
  • Rooftop cocktail hour on day two

About TheGrill:

At a time of unprecedented change and shifting business models, the entertainment industry is hungry for thought leadership. TheWrap believes that the conversation about where and how entertainment will meet the challenge of the digital age needs to be centered in Hollywood.

Conceived in an effort to create a high-level forum for discussing the transformational forces in our changing entertainment industry, TheGrill has brought together a community of leaders from across the entertainment economy from disciplines including media, entertainment, finance, and technology.