Mirrored Media, Author at Mirrored Media

Mirrored Media COVID-19 Response

Posted by | News | No Comments

A response to the COVID-19 pandemic from Mirrored Media CEO, Justin Lefkovitch.

This is truly an unprecedented time for our industry and the world as a whole. The coronavirus has affected so many people throughout the world, and we are very mindful of how this pandemic has turned peoples’ lives upside-down, whether physically, financially, professionally, or even mentally. We are eternally grateful to the health care providers and first responders who are working tirelessly through this unfolding crisis.

We are closely monitoring the needs of our community and helping in every way we can. We strongly believe in supporting our clients, colleagues, family, and friends.

Mirrored Media is still very much open for business. Our strong digital, social, influencer, and consulting capabilities mean that we can continue to serve our clients even without in-person gatherings. This is a very unique time with sensitive needs, but consumers are eager for open dialogue, meaningful conversations, entertainment, and positive stimulus. In addition to digital opportunities, there will eventually come a time when we are able to all gather again and regain a sense of familiarity. We would love to take this opportunity and jumpstart those conversations and planning.

We are helping our clients turn to digital wherever possible while remaining mindful of the environment in which we are now operating. While COVID-19 and the quarantine measures put in place may be an extreme inconvenience and source of boredom for some, others have to deal with lost wages and jobs in addition to serious life-threatening health concerns. We must acknowledge the current climate and do our best to consider the context while transitioning activations to the virtual sphere. 

We are in the process of creating a few different virtual experiences for people to interact with some of their favorite musicians and for brands to engage in an entertaining and meaningful way during this time. We are doing our best to integrate a charity component into any work happening now to ensure we are all contributing to the global efforts to control the spread of COVID-19. Additionally, we are working alongside our clients to be the best partners as possible as we all work through this together. We have been collaborating with brands and their various other agencies to pool resources and share creative concepts in order to benefit consumers as much as possible.

No alt text provided for this image

In this unprecedented time, we are working quickly to find ways in which we can repurpose work that has already been done on any given project. Ideas here have included positioning assets into a completely new activation, integrating into a rollout scheduled later in the year, or repurposing elements into a new standalone activation. As our team continues to innovate and ideate on some of these concepts, we are simultaneously doing our best to work with clients on fast-tracking other elements of future campaigns that can be done now to spread out the workload and better prepare ourselves when we hit the ground running again sometime this year.

During uncertain times it is easy to get scared and panic, so the biggest resource publications like Bizbash, EventMarketer, Inc, AdAge, and others can offer to combat those sentiments is information. One really important thing is to continue connecting members of the events industry with each other, as well as groups in the communities where we work, who could really use the support at this time. We saw an excellent example where Adobe had a ticketed convention canceled, but instead chose to pivot and open their virtual doors for anyone to stream the content they presented. We have seen this with our clients as well, where rather than fighting over contracts and payment terms at a time where everyone is feeling financial stress, we are choosing to work collaboratively as a team, supporting each other in order to get through this in a healthy way. This is a huge testament to the industry as a whole – vendors, clients, and colleagues – and the support from media publications will only help to further share resources and build community during shared hardship. I have witnessed the experiential industry at large come together to help support each other – vendors, employees, and clients. I think this is a really incredible testament to our community.

Wired: BMW’s i4 Electric Concept Comes With a Hans Zimmer Score

Posted by | News | No Comments

To fill the aural vacuum left by the disappearance of the engine, BMW brought in a ringer.

By Brett Berk.

Thelma & Louise. Rain Man. The Lion King. True Romance. Interstellar. Dunkirk. Each film works to take its viewers on an emotional journey, and each leans on a shared tool: a Hans Zimmer score that serves as a guide, signaling joy, grief, conflict, passion, and more in turn. Now, though, the Oscar-winning composer has turned his talents away from the silver screen and toward the windscreen, where he’s found a new vehicle that could use a touch of emotional direction: the electric car.

Along with more than 500 horsepower and a range of 370 miles, BMW’s all-electric Concept i4 comes with music by Zimmer. These mini scores, which BMW calls “sound worlds,” will ripple out their smoothly vibrant vibrato—think Lionel Hampton on the theremin—when the doors open, as the car starts up, and as the car drives along the road.

On the i4, a concept four-door coupe BMW unveiled earlier this month, the composition morphs slightly based the car’s current driving modes, whether “core,” “sport,” or “efficient.” Zimmer and his collaborator, BMW sound designer Renzo Vitale, call the i4’s soundtrack “Limen,” the word for the threshold below which a stimuli can’t be perceived. It’s all about connecting sound to an emotional experience, which in this case happens to be driving on battery power instead of watching Rafiki hoist Simba into the air.

“We are at a moment in time, with electric cars, when we get to change the whole sonic landscape of everything in a vehicle,” Zimmer says. “We can allow the interiors of cars to set moods and give people an experience, to let people devise their own experience, not be forced into the rumbling of a petrol engine anymore.”

Zimmer’s BMW sound worlds are in concept form now, but the company intends to roll them out over the next few years on more than two dozen electric vehicles. That will start with the production version of the i4, later in 2021.

The key here is that by replacing a rumbling engine with a silent battery and whirring motors, BMW and every other automaker are ditching the sonic experience that has been part of the automobile for more than a century. Car lovers may miss the angry sewing machine clack of a Porsche 911’s flat-six, the throaty grumble and whine of a supercharged Dodge Hemi V8, or the cranial wail of a Ferrari V-12. So might unsuspecting new EV buyers. Without the rumpus of an internal combustion engine, wind roar and tire slap sound all the louder. Zimmer and Vitale strive not just to mask those perturbances but to add delight and uplift to the driving experience.

BMW’s i4 (shown here in concept form) will be the first car to carry a Hans Zimmer score when it enters production late next year. COURTESY OF BMW

“Think about your morning, where you have to go and start your car and go to your job,” Zimmer says. “Wouldn’t it be nice if the starting sound was something beautiful, something that put a smile on your face, something that makes your day better?”

The score does sound energizing and engaging, especially in the symphonically crescendoing “sport” mode. It definitely doesn’t sound “rumbling.” But it has some additional, and perhaps questionable, 1970s sci-fi movie overtones.

“There’s this idea that all battery electric cars should sound like a spaceship,” says Jonathan Pierce, senior research and development manager for Harman, a sound engineering firm that supplies the automotive industry with stereo systems, speakers, noise-cancellation equipment, and electric vehicle soundtracks–both internal and external. “Unfortunately, we don’t know what a spaceship sounds like, right? None of us have ever heard a spaceship before.”

Pierce is working with consumers as well as client automakers to create a relevant vocabulary for the sounds they will soon be adding to the interiors and—as regulation requires—exteriors of electric vehicles. Following recent research, his team came up with 40 different terms ranging from, as Pierce says, “something really progressive and futuristic—the pulsing, the whirring, the droning—all the way up to something more aggressive.”

The goal here is not just to update our terminology for car sounds, but to assist with their identification and branding. And there, Pierce’s work aligns with Zimmer’s. The composer’s parents always drove BMWs, and he could pick out the unique tone of their Bimmer from the balcony. “When I heard that sound,” he says, “everything was fine. Safety. Mom and Dad were home.”

Likewise, contemporary carmakers want to create soundtracks that will help people identify, and identify with, their vehicles. And because this sound is no longer tied to a physical source, like an engine, the potential choices are boundless. Which presents automakers with a new kind of quandary.

“Everybody wants to have something iconic,” Pierce says, pointing to how Harley Davidson attempted to patent the sound of its motorcycles’ exhaust note. So he wants his team to create the tones that will distinguish a Ford EV from a Hyundai EV. “These need to not only be very unique sounds, they need to be pleasing,” Pierce says. “Almost like a piece of jewelry that you wear and you hope other people envy.”

Maybe you’re wondering if all of this runs counter to one of the core promises of electric cars, the luxury of silence at speed. But Zimmer argues that for many, silence is unnerving, especially at speed. It can feel uncanny, unmoored from the physical processes that provide acceleration. When Zimmer scored Interstellar, he played on that feeling to convey the awe of rocket travel. The blastoff was the loudest moment of the film, and he blew out a few speaker systems before getting it right. But then the score goes silent. “That’s when everything was at astronomical speeds,” Zimmer says.

In any case, people aren’t seeking total silence. As automakers got better at isolating their customers from engine noise with better insulation, double-paned windows, and active noise cancellation, some customers complained. So manufacturers started piping engine noise into the cabin. BMW went further, playing artificial tunes through the stereo system. Some of this desire for sound at speed, or sound correlated to speed, may be out of habit, a generational quest for the familiar, the way that the keyboards on smart phones still make typing noises, or the cameras on smart phones still make shutter clicks. Zimmer thinks that this may vanish over time. “I think it’s sort of important to leave nostalgia behind,” he says.

Then he reconsiders. “As I said that, I suddenly remembered that every sci-fi movie we have ever seen is incredibly nostalgic.” He points to Blade Runner and Interstellar. Perhaps our dreams of the future are always enmeshed with our fantasies of the past. And our dream cars will always sound like the vehicles from our outmoded idea of the future, like something out of The Jetsons, because that’s what reassures us.

Zimmer sees his automotive work as fostering the way a car catalyzes this kind of big-picture thinking. “A car is such a great place to think, it’s such a great place to dream and have your own thoughts,” he says. “The car is the perfect private place to have constantly great ideas.”

Read the full story at Wired.com

ABC News: Famed composer Hans Zimmer’s new score: Giving sound to an electric car

Posted by | News | No Comments

The renowned composer worked on the sound design for the BMW Vision M NEXT.

Written by Morgan Korn for ABC News.

The 600-horsepower supercar on display in Munich typified the future for automaker BMW: bold, visionary, powerful.

Called the Vision M NEXT, the wedge-shaped plug-in hybrid concept car, wrapped in matte colors like “Thrilling Orange” and “Cast Silver,” was equally polarizing and enthralling.

All it needed was a voice.

Car companies have been grappling for years with how to acoustically assist drivers in quiet vehicles. Gone are the deep rumbles, distinctive growls and high pitch whines of an internal combustion engine that have always been a reliable soundtrack and alert system.

In BMW’s case, that assignment belonged to Hans Zimmer, the renowned Oscar-winning composer and record producer. BMW hired Zimmer to develop the drive sounds for the Vision M NEXT, which debuted last June to much fanfare. Zimmer and BMW acoustic sound engineer Renzo Vitale spent months at Zimmer’s recording studios in London and Santa Monica, tinkering with the “boom sound” that would envelop the driver when the car was in full electric mode.

“We had to create a whole new soundscape,” Zimmer told ABC News by phone. “We were not tied to the sound of a petrol engine anymore. I can’t remember how many versions were produced; it’s such a fluid process. You start with an idea and play around with it, see what reaction you get. The sounds do have to serve a purpose.”

Zimmer described the final result as “poetic,” adding that the sound had to match the driver’s adrenaline as the Vision M NEXT picked up speed.

He will also be in charge of developing e-sounds for future BMW EVs and plug-in hybrids, a project called BMW IconicSounds Electric. Composing a soundtrack for a silent vehicle was no different than composing a film score or writing a piece of music, Zimmer said.

“It’s just interesting for me to be able to work with a completely different new medium,” he said. “As this conversation started to develop around electric cars, it made me think as a musician, what could the world sound like?”

Renowned music composer Hans Zimmer in his Los Angeles recording studio.

Read the full story HERE.

BizBash: This Week in Los Angeles: Coronavirus Cancellations, Plus Stylish Events From Paris Hilton, the Los Angeles Ballet, and More

Posted by | News | No Comments

West Coast editor Claire Hoffman covers the week’s biggest event news.

Spotlight On
Paris Hilton’s birthday party took place on February 27 at a private residence in Beverly Hills. Produced by Mirrored Media, the event had a “#Sliv Your Best Life” theme—based on Hilton’s go-to catchphrase mashing up “slaying” and “living.” The venue was transformed into “Slivington Manor,” with a photo booth from Dose of Roses plus specialty cocktails from Casamigos and a late-night pizza delivery from Pizza Hut; additional sponsors included Mod Champagne and Smart Water. Topping off the over-the-top extravagance? BMW created a custom, pastel-colored BMW i8 “Slivmobile” specifically for Hilton’s birthday. 

The BMW Concept i4 is a Tesla-rivalling electric car with a 373-mile range and a driving sound scored by an Academy Award winning composer

Posted by | News | No Comments

By RAY MASSEY FOR THISISMONEY.CO.UK

PUBLISHED: 04:02 EST, 3 March 2020 | UPDATED: 04:47 EST, 3 March 2020

“German car giant BMW has launched a new electric executive car that features a soundtrack by Academy Award winning movie composer Hans Zimmer.

The aim is to make the new battery-powered BMW i4 electric prototype – designed to take on Elon Musk’s Tesla Model 3 – and the German manufacturer’s future cars sound cool.

That’s because while the prototype i4 has dramatic performance, the near silence of the electric drive can risk making the experience feel soulless.

Soundtrack over silence: This is the Concept i4 from BMW - an electric car that makes a sound when it moves that's been scored by an Academy Award winning film composer

Soundtrack over silence: This is the Concept i4 from BMW – an electric car that makes a sound when it moves that’s been scored by an Academy Award winning film composerPromo flaunts capability and design of new BMW Concept i4Loaded: 0%Progress: 0%0:00PreviousPlaySkipMuteCurrent Time0:00/Duration Time2:01FullscreenNeed Text

To counter this BMW has sought put some aural heart and emotion into battery-powered motoring to help overcome the lack of sound drivers have grown used to from conventional petrol and diesel engines.

Rather than leave things to chance, BMW has hired the services of the top blockbuster film composer who penned the music to movies including Gladiator, Batman, Pirates of the Caribbean, The Last Samurai, The Da Vinci Code, 12 Years a Slave, and Dunkirk.

He also won an Academy Award for his original score for The Lion King, and has worked on the forthcoming 007 movie No Time to Die and the new Tom Cruise film, Top Gun: Maverick.

Mr Zimmer worked with BMW sound engineer Renzo Vitale to create sounds that resonate with drivers.

He launched the new electric-drive soundtrack for the i4 at its world premiere today. 

The ‘ready-to-drive’ and ‘start-stop’ sound for all-electric BMW models and BMW plug-in hybrids will be introduced as a standard feature worldwide from July 2020.

With its large exaggerated and almost cartoonish grille, the new i4 is set to go into production early next year as BMW’s first all-electric model in the premium mid-size class, where it will go head to head with the Tesla Model 3. 

With its large exaggerated and almost cartoonish grille, the new i4 is set to go into production early in 2021

With its large exaggerated and almost cartoonish grille, the new i4 is set to go into production early in 2021 

The electric motor drivetrain developing 530 horse-power promises acceleration from rest to 62mph in just 4 seconds up to a top speed of 124mph

The soundtrack made by the i4 Concept will be used across the entire electric and hybrid range of BMWs from July

The soundtrack made by the i4 Concept will be used across the entire electric and hybrid range of BMWs from July

The electric motor drivetrain developing 530 horsepower promises acceleration from rest to 62mph in just 4 seconds up to a top speed of 124mph with a range of 373 miles.

BMW said: ‘The virtually silent delivery of power creates an entirely new sensation of dynamism.

‘The silence of electric drive systems is often cited as a major benefit of electric mobility. As the choice of electrified models increases, however, it also means some drivers are missing out on the emotional appeal of sound.’

Mr Zimmer, who has a sound studio in Santa Monica, California, said: ‘We have an extraordinary opportunity to turn electric driving in a BMW into a very special experience with the help of great sounds. 

BMW claims the Concept i4 has a range of 373 miles. It will need it to rival the 348 miles of the rangiest Model 3 on sale today

BMW claims the Concept i4 has a range of 373 miles. It will need it to rival the 348 miles of the rangiest Model 3 on sale today

Tesla's design has moved to a blanked front end where a car's grille would traditionally be, as there is no need for an air intake on an electric car - the opposite to BMW's exaggerated styling

Tesla’s design has moved to a blanked front end where a car’s grille would traditionally be, as there is no need for an air intake on an electric car – the opposite to BMW’s exaggerated styling

BMW has hired the services of Hans Zimmer who penned the music to movies including Gladiator, Batman, Pirates of the Caribbean, The Last Samurai, The Da Vinci Code, 12 Years a Slave, and Dunkirk.

BMW has hired the services of Hans Zimmer who penned the music to movies including Gladiator, Batman, Pirates of the Caribbean, The Last Samurai, The Da Vinci Code, 12 Years a Slave, and Dunkirk.

‘I am relishing the challenge of co-designing the composition for future electric BMWs.’

He said: ‘We hope the sound we created is classic yet surprising and has a feeling of lightness that is fitting for a BMW.’

The sound ‘repertoire’ of the BMW i4 covers the variety of driving ‘modes’ available to motorists , from the standard sound in cruising mode to ‘the more intense tones of ‘Sport’, he said.

New legislation at requires electric cars to have an artificial sound to warn pedestrians of their impending approach

New legislation at requires electric cars to have an artificial sound to warn pedestrians of their impending approach

The styling is very much in-keeping with the wider BMW range, somewhat replicating the shape of its popular saloon models like the 3 Series

The styling is very much in-keeping with the wider BMW range, somewhat replicating the shape of its popular saloon models like the 3 Series

The cabin is, as you'd expect from a concept, extremely futuristic. How much of this is kept for next year's production model is unknown

The cabin is, as you’d expect from a concept, extremely futuristic. How much of this is kept for next year’s production model is unknown

The ‘sport’ sound is a soft but rising crescendo that feels like (to my ears at least) the opening bars of Pink Floyd’s ‘Dark Side of the Moon.’ The cruising mode is similar, but softer and more ethereal.

Acoustic accompaniments to a door opening – like an electronic ‘plink’ – and when starting the car are also part of the car’s ‘soundscape’,

New legislation at requires electric cars to have an artificial sound to warn pedestrians of their impending approach. And that will provide another opportunity for composing a sound-scape.

Mr Zimmer has said in the past: ‘Electric cars don’t need to sound like a space-ship or a lawn-mower.

‘And silence is not the best way. On the outside you will kill people walking in the way. We have to help that a little bit.’

He explained: ‘In film music I see sound as a way of opening emotional doors to have an experience. I don’t want cars to feel more alive. I want humans to feel more alive.’

In different driving modes, the interior accents change

In different driving modes, the interior accents change. Cruising mode has the cabin shining blue but if you select sport it all turn red

BMW said: ‘The character of the i4 is not only a product of its design, but also of its visionary sound profile.

‘Hans Zimmer composed the sound of the i4 together with BMW sound designer Renzo Vitale.

‘It will imbue BMW’s electric models with extra emotional depth by connecting the driver with the vehicle’s character on another level through individual tones and sounds.’

Jens Thiemer, BMW’s senior vice president for customers and brand: ‘Sound has always played an important role in the emotionalisation of our vehicles. 

‘Now we are taking the joy of sheer driving pleasure to a new level and are particularly pleased to be working with Hans Zimmer to create the new sound world of electric mobility at BMW.'”

BMW Concept i4 with Sounds by Hans Zimmer through IconicSounds Electric – Forbes

Posted by | News | No Comments

2020 Geneva Motor Show: BMW’s New Electric Car Concept I4

Forbes.com – Nargess Banks

BMW Concept i4 reveals digitally at the 2020 Geneva Motor Show
BMW Concept i4 MARKUS WENDLER BMW

“This is the Concept i4, a sleek four-door all-electric coupé and the latest product to join the sustainable BMW i family. Revealed virtually as part of the 2020 Geneva Motor Show (cancelled in its physical format due to the coronavirus) the concept car previews the i4 which is expected to enter production next year as the marque’s first all-electric model in the premium midsize class. What’s more, the Concept i4 comes replete with its own electric engine soundtrack – composed by the celebrated musician Hans Zimmer to express the possibilities of finding a unique electric drive note that speaks of the progressive age of clean transport.

BMW Concept i4 reveals digitally at the 2020 Geneva Motor Show
The rear of Concept i4 features slim and elongated lights MARKUS WENDLER BMW

The Concept i4 will offer a 373-mile electric battery range, provide an output of up to 530-horsepower, accelerate to 62 mph in around 4 seconds and perform to a top speed in excess of 124 mph. While, the virtually silent delivery of power, BMW promises, will create an entirely new driving sensation for this coupé.Today In: Lifestyle

This latest show car is an evolution of the 2017 i Vision Dynamics design study. The sleek proportions are classic coupé – a longer wheelbase, fastback roofline and short overhangs. And much like the i Vision, here the exterior design has been kept simple with its smooth lines and clear surfaces – “as a deliberate counterpoint to the dynamic flair of the driving experience” says BMW.

BMW Concept i4 reveals digitally at the 2020 Geneva Motor Show
Sketches for the BMW Concept i4 BMW

Aerodynamic measures help maximize the car’s electric range including the covered kidney grille and clear aero lips that help the smooth flow of air. Another distinctive feature are the wheel rims, designed exclusively for the Concept i4 to combine aerodynamic and lightweight design. The face offers a subtle new electric look too with its covered kidney grille which, in the absence of a combustion engine and required cooling, now serves primarily as an “intelligence panel” housing the various sensors.

BMW Concept i4 reveals digitally at the 2020 Geneva Motor Show
Inside, the Concept i4 explores a new driver-focused environment through the curved display MARKUS WENDLER BMW

Elsewhere, the headlights maintain the marque’s classical four-eyed design, but with a more contemporary interpretation featuring a couple of freestanding LED elements on either side to integrate the essential light functions. Clean surfaces with only a few crisp lines around the grille help inform the contemporary front-end graphic. Referencing the design of the i Vision, where exhaust tailpipes would once have been found, diffuser elements in BMW i Blue represent the electric drive system. Finally, the Concept i4 previews a new two-dimensional and transparent logo for the marque.

Inside, the Concept i4 cabin maintains BMW’s usual driver-focused environment but through a new curved display design whereby the surfaces of the information and control displays merge into a single unit and are inclined towards the driver. The idea is for the screen grouping to optimize presentation of information and makes the display’s touch operation more intuitive. Head of design Domagoj Dukec says, “with the curved display, we have redefined our signature driver focus in an extremely elegant way. At the same time, the Concept i4 transports a feeling of sustainable driving pleasure.”

BMW Concept i4 reveals digitally at the 2020 Geneva Motor Show
Exploring interior design for the upcoming BMW i4 MARKUS WENDLER BMW

BMW i was formed almost a decade ago as a sustainable sub-brand dedicated to finding a distinct product portfolio and a design language for the marque in the age of electrification. I drove the very first i3 in and around London in 2013; then the dramatic i8 the year after in the more dramatic Scottish Highlands setting. They both delivered what they promised in equal measures. The i3 is an incredibly gifted urban runaround, while the i8 offers pure open road driving pleasure. These two very distinct electric cars certainly don’t diminish the convenience or the fun of driving – instead they introduce an extra dose of excitement to personal transport. The i cars are intelligently designed and engineered products. They are fresh and exciting and point the way to a progressive future.

Driving the BMW future with Concept i4 electric car
Driving the BMW future with Concept i4 electric car BMW

Adrian van Hooydonk, senior vice president of BMW Group design, says the Concept i4 car brings electrification to the core of his brand. “The design is dynamic, clean and elegant. In short: a perfect BMW that happens to be zero emission,” he says.

“BMW is rooted in performance and it is about the thrill and the emotion of driving” van Hooydonk told me a few months ago. “On the one hand, it is about speed, yet the thrill is also about the vehicle’s direct response to your input. Then there is the technology that works well and the design which speaks on an emotional level. So, BMW is a combination of something that is highly emotional but delivers on a rational level. This can be motorized in any possible way.””

E! News: Inside Paris Hilton’s Pink Birthday Party With Kim Kardashian, Heidi Klum and More

Posted by | News | No Comments

Forget “That’s hot”—Paris Hilton was #sliving for her birthday. 

In honor of her 39th year, the famed fashionista celebrated with a bash fitting of the glamorous star. The soirée took place inside “Slivington Manor,” where the star-studded, pink-themed event unfolded on Thursday night.

Inside the party, there was no question who the birthday gal was as there were giant portraits of Hilton as well as pink balloons by OC Balloon Bar spelling out “HBD Paris” and “#Sliving.” “The night was all about sliving or when you are slaying life!” a source said. 

There was also no shortage of roses and pint-sized bottles of Casamigos tequila with straws for easy sipping. As for the guest of honor, the style star donned a sparkling white long-sleeved mini with a plunging neckline for the special occasion, which was produced by Mirrored Media.  

Find the full story at eonline.com

Paris Hilton’s #Sliving Birthday Party

Posted by | News | No Comments

On February 20, Mirrored Media produced Paris Hilton’s annual birthday bash in Beverly Hills. The event boasted an exclusive invite-only guest list, with attendees including Kim Kardashian West, Kourtney Kardashian, Heidi Klum, Lele Pons, Taika Waititi, French Montana, Travis Barker, Machine Gun Kelly, and even LA Mayor, Eric Garcetti.

Mirrored Media brought Paris’ dreams to life with a Slivington Manor entrance, custom neon photobooth, projection mapping, ‘Sliving’ holograms, balloon signage

Guests enjoyed with support from Casamigos, Pizza Hut, Lyft, BMW, Mod Selection Champagne, OC Baloon Bar, Dose of Roses, and Sweet Flower.

EventMarketer: How Brands Served Up Live-Action Games, Lounges, and Charitable Panels at Sundance

Posted by | News | No Comments

It’s not easy to attract the biggest names in the film industry to Park City, UT, in the middle of winter, but the Sundance Institute made it happen once again for the 2020 Sundance Film Festival, this year Jan. 23 through Feb. 3. The event, which serves as the largest independent film festival in the U.S., offered 12 days of panels, screenings and competitions, but festivalgoers were also treated to a variety of sponsorship activations that catered to the creative community. Here, we take a look at how some of the world’s top brands engaged attendees on the ground. Now, zip up your parka and grab a cup of hot cocoa. We’re headed to the mountains.

Talent agency UTA launched a residency at Sundance this year at an off-site estate where it offered three days of programming to clients and industry professionals. The space, dubbed Sundance House, was converted from a private residence into an event venue featuring panels, lounges, meeting spaces and parties. Highlights included UTA’s annual Brand Leaders Dinner featuring a surprise performance by Ryland James, a celebration of women of color hosted by UTA client Issa Rae, the larger-than-life UTA House Party and an art exhibition featuring photography by Kwame Brathwaite.

Agency: Mirrored Media.

Read the full story HERE.

BizBash: Sundance 2020: See How Sponsors Welcomed Attendees to This Year’s Film Festival

Posted by | News | No Comments

This year, United Talent Agency expanded its festival footprint, hosting three days of programming at a private residence. Guests, clients, and industry professionals attended a lineup of events such as the agency’s annual brand leaders dinner; Women In Film’s reception panel; and UTA client Issa Rae’s celebration in honor of Creators of Color. UTA Marketing, the agency’s entertainment consulting practice that represents global brands including Cover Girl, Delta Air Lines, General Motors, General Mills, Google, and Lyft, led the agency’s programming this year.

The estate, which offered picturesque snowy views, was converted into a space to host the panels and parties, complete with lounges and meeting spaces. Mirrored Media handled production, along with UTA Marketing, and DJ Mike Deleasa performed at all of the house’s events.

Read the full story HERE.