Mirrored Media, Author at Mirrored Media

The International Davey Awards Announces Winners

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Mirrored Media is honored to have been awarded a gold Davey Award in the category of Marketing Effectiveness for the 2019 #RoadtoCoachella campaign with BMW i and artist partner, Khalid.

Winners of the 15th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts. With nearly 3,000 entries from across the U.S. and from around the world, the Davey Awards honors the finest creative work from the best small shops, firms, and companies worldwide. Please visit www.daveyawards.com to view the full winners list.

The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Code and Theory, Condé Nast, Disney, GE, Johns Hopkins Medicine, Microsoft, Tinder, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Your Majesty, Yahoo!, and many others. You can visit www.aiva.org for more information on the Academy and a full list of members.

About the Davey Awards:

The Davey Awards is an international award focused exclusively on honoring outstanding creative work from the best small shops from across the world. The 15th Annual Davey Awards received nearly 3,000 entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. David defeated the mighty Goliath with a big idea and a little rock. That is the sort of thing small agencies do every day. The Davey Awards honors the achievements of the “Creative David’s” where strength comes from ideas, intelligence and out -of-the-box thinking, not a “Giant’s” bankroll. Great work is about fresh ideas and exceptional execution, not the biggest budgets. The Davey levels the playing field so entrants compete with only their peers and can win the recognition they deserve.

CNN Courageous: The Joy of What’s Next

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The Brand Studio at CNN: The Joy Of What’s Next

In this documentary series, award-winning correspondent Mariana Van Zeller takes a close look at the people and personalities at the forefront of innovation.

How do you describe the sound of something that doesn’t exist? Mariana meets with BMW sound designer Renzo Vitale and composer Hans Zimmer to discover the audio palette of BMW’s Vision M NEXT car.

Watch the joy of whats next: Episode 1 The Sound of What’s Next HERE.

Press Release: PR Daily Announces Content Marketing Awards Winners

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MIRRORED MEDIA WINS PRESTIGIOUS PR DAILY CONTENT MARKETING AWARD FOR BMW i ROAD TO COACHELLA

SANTA MONICA, CA — Mirrored Media was recently named a winner of PR Daily’s 2019 Content Marketing Awards in the MEDIA AND ENTERTAINMENT category for its ROAD TO COACHELLA 2019.

Ragan Communications and PR Daily run 11 awards programs each year, including the prestigious Digital PR and Social Media Awards, PR Daily Awards, Employee Communications Awards and Video and Visual Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media. 

PR Daily’s Content Marketing Awards celebrates teams, organizations and consultants who have redefined the field with their groundbreaking work. As a winner in the program, Mirrored Media joins an elite group of past winners, including Turbo Tax, Microsoft News Center, Aflac, Blavity, Tijuana Flats, the National Fire Protection Association and Yazaki North America.

Additionally, Mirrored Media was chosen from a wide pool of entries to receive an honorable mention in the Brand Awareness and Influencer Content Markerting categories for the impact of its 2019 Road to Coachella campaign.

For a third consecutive year, the BMW i #RoadtoCoachella campaign blended music, design, technology, sustainable mobility and the journey that fans and artists take to get to Coachella. In previous years, the brand, along with its partner Mirrored Media, turned to artists including Hans Zimmer, Marshmello and John Gourley of Portugal. the Man to serve as partners to establish the connection between the music festival and BMW i. Its work in 2019 was no different, earning the agency first place in the “Media and Entertainment Campaign” PR Daily’s Content Marketing Awards.

The 21-year-old global superstar Khalid was selected based on his recent performance on Saturday Night Live and the release of his new album days before his appearance at Coachella. The campaign had numerous objectives, including creating an authentic conversation between BMW i and the Coachella audience, developing original art, integrating the BMW i fleet into the campaign, partnering with influencers to expand the reach of the campaign, creating live experiences that drive online conversation and content sharing, and more.

Mirrored Media has executed flawlessly in the past. Building on the two previous campaigns, the agency took elements of Khalid’s art—already painted on a van for his album cover—to wrap a fleet of BMW i8 Roadsters. The team also partnered with more than 30 influencers, sending them on the road to Coachella in the fleet of custom-wrapped Khalid BMW i8s.

Khalid also partnered with Mirrored Media to build a unique pop-up experience during the festival’s first weekend; Khalid made a surprise appearance to meet and take photos with influencers. The campaign, as it has in the past, generated more than 1 billion impressions, achieving each of its goals, notably drawing attention to the BMW i series.

“Mirrored Media set themselves apart from an outstanding field of applicants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Mirrored. We look forward to your continued success,” said Brendan Gannon, Marketing Manager for Awards Programs at Ragan Communications.

About Ragan Communications

Ragan and PR Daily run 11 awards programs each year, including the PR Daily Awards, Employee Communications Awards, Communicators of the Year Awards (formerly the ACE Awards) and its inaugural Top Women in Communications Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media. 

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry: Ragan.com and PRDaily.com. Together, these daily news sites attract more than 700,000 global visitors monthly.

Ragan is the leading provider of conferences and online training for PR, media relations, and corporate communications professionals. 

To read more and see the rest of the winners, go to Ragan.com/awards.

BizBash Announces Top 1000 People in the U.S. Event Industry

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Introducing the BizBash 1,000, the people with the biggest impact on meetings and events across the United States. These individuals plan everything from galas for national art museums to massive trade shows, pop culture conventions, and festivals. They also produce and design Instagram-worthy events for big brands, live music productions, and sporting events, as well as multimillion-dollar weddings. Some of them offer innovative (and mouthwatering) food and beverage ideas, while others provide education programs and strategy tips that benefit everyone in the industry. It was our mission to celebrate the best of the best in a diverse and growing industry, while offering a compilation of people to connect with for ideas, inspiration, or guidance for your future events.

Mirrored Media CEO/Founder Justin Lefkovitch was named to this list alongside other highly respected industry professionals in varied segments of the events industry.

Find the full list at bizbash.com.

Mirrored Media: 5 Time Platinum Winner in 2019 MarCom Awards

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Mirrored Media is honored to announce that we have received five platinum awards in the 2019 MarCom Awards for our work for BMW i on #RoadtoCoachella. Awards were won in the following categories:

  • Integrated Marketing Campaign
  • Social Content
  • Viral Marketing Campaign
  • Marketing Product/Service
  • Influencer Content

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries.

MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community.

Justin Lefkovitch named to 2020 AME Awards Grand Jury

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New York Festivals AME Awards celebrates risk-taking work and brave campaigns that achieve the essential mission of making the clients products and services successful.

For 26 years, AME has honored the world’s most innovative and effective campaigns…campaigns that demonstrate a groundbreaking solution to a challenging marketing problem solved via strategic planning, creative execution and producing measurable results.

The AME Awards Grand Jury represents some of the world’s most creative and strategic minds in advertising and marketing communications. This international panel comprised of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors whose high standards of excellence ensure that AME’s 25-year legacy is upheld and respected globally both by winners and industry reports measuring creative distinction.

AME recruits these award-winning industry executives, known globally for their innovative and strategic prowess, and charges them with the mission of selecting the World’s Best Advertising & Marketing Effectiveness. With Juries representing 5 regions, Asia Pacific, Europe, Latin America, Middle East & Africa, and North America, all of AME’s entries are judged with global knowledge and perspective from the industry and attention to cultural relevance.

We are honored to have our CEO, Justin Lefkovitch, join this highly esteemed group of judges for 2020.

Find the full judges list and bios at AMEawards.com

EventMarketer: Why the Music Industry is Tapping Into the Power of the Pop-Up

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By: Kait Shea

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences and virtually every genre of music has been covered (look no further than this pop-up dedicated to Johann Sebastian Bach). For some experiential inspiration, take a look at the following steal-worthy pop-up strategies inspired by the modern music industry.

Khalid

With his sights set on balancing “Instagrammable moments and a tangible item” Khalid promoted his sophomore album “Free Spirit” with a pop-up shop created in partnership with BMW during this year’s Coachella Valley Music and Arts Festival. The contemporary soul artist (and BMW driver) helped the automaker outfit an assortment of its vehicles to match the aesthetic of his album cover, which features flames and a wolf, ahead of the event.

During the festival, the “Pit Stop” pop-up offered limited-edition merchandise, a look at the fleet of “Free Spirit”-inspired BMWs and Khalid’s own restored ’70s-era van, which was also designed to match the album cover. In addition to shoppable merch, the pop-up experience featured a claw machine that gave fans a chance to snag exclusive Khalid bandanas (which could be custom embroidered on-site), food trucks, games, music and, on one afternoon—a visit from Khalid himself. Agency: Mirrored Media, Santa Monica, CA.

Read the full story from EventMarketer here.

Enter for the Chance to Join Khalid and BMW in Munich

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This is your chance to let your free spirit soar—all the way to Munich. BMW teamed up with global superstar Khalid again, this time as an Official Partner of his Free Spirit Tour. Enter the sweepstakes for your chance to win a trip to Munich to attend Khalid’s show, and experience all of the highlights of BMW’s Munich base with a tour of the BMW Museum, Plant and Welt.

Enter now HERE and read all the rules and regs.