Mirrored Media, Author at Mirrored Media - Page 2 of 21

Spirit Awards Live Stream for IFC and Funny or Die

Posted by | News | No Comments

The 33rd Annual Film Independent Spirit Awards

For the 33rd annual Film Independent Spirit Awards, which is traditionally held the day before each year’s Academy Awards, IFC enlisted Mirrored Media to produce two key aspects of the show: the Facebook Live stream and the VIP-Pee interview space. The event was held in a tented space on the beach adjacent to the iconic Santa Monica Pier. 

For the first time ever, IFC teamed up with Facebook to stream the ceremony live on Facebook Watch. Mirrored Media provided full production and technical support for the live stream, which accumulated well over 1 million views during its debut. We began live coverage on the blue carpet for 90 minutes, as the film industry’s most celebrated stars arrived, posed for photographs, and spoke with the media. IFC and Funny or Die hosts Langan Kingsley and Kelly Hudson had a front row seat as they captured interviews with some of the most noteworthy attendees and nominees of the day and engaged with fans live via social polls and questions.

33rd Film Independent Spirit Awards Blue Carpet Coverage

Time to get glamorous at the beach. IFC & Funny Or Die are LIVE at Film Independent Spirit Awards Blue Carpet.

Posted by IFC on Saturday, March 3, 2018

 

Once the carpet coverage concluded, our team quickly moved into place to prepare for the 2.5-hour live stream of the Spirit Awards. Not only did we produce the stream of the show itself, but during IFC broadcast commercial breaks, our stream cut to live interviews from the VIP-Pee interview space located backstage next to the VIP bathrooms.

Mirrored Media designed and built this humorous take on the infamous portable bathroom trailer that sits backstage every year. The 8’x8’ interview space, co-sponsored between IFC and Funny or Die, was intended to be a classy version of the celebrity bathrooms, containing marble floors, gold rope and stanchions holding gold toilet paper rolls, and gold curtains. Additionally, a branded step and repeat served as a backdrop, featuring logos from IFC, the Spirit Awards, and Funny or Die.

33rd Film Independent Spirit Awards Live

We’re LIVE at the 33rd annual Film Independent Spirit Awards hosted by Nick Kroll and John Mulaney. Stick around during the breaks to watch our coverage from the VIP-Pee.

Posted by IFC on Saturday, March 3, 2018

 

 

Each segment featured tongue-in-cheek viewer polls, celebrity and influencer interviews, and show commentary from our two hosts, Langan and Kelly. Throughout the day, we captured guest interviews with the likes of I, Tonya’s Allison Janney, Get Out’s Marcus Henderson, Haley Joel Osment, TV personality Carrie Keagan, and various sponsors and influencers from the celebrity hospitality tents.  

The blue carpet and VIP-Pee segments provided viewers with an interactive experience, as they were encouraged to post their own questions for celebrity and influencer interviews. Along with live on-screen polls, this kept social engagement active throughout the day, elevating the stream beyond a traditional broadcast.   

 

 

ABOUT THE FILM INDEPENDENT SPIRIT AWARDS

Now in its 33rd year, the Film Independent Spirit Awards is an annual celebration honoring artist-driven films made with an economy of means by filmmakers whose films embody independence and originality. The Spirit Awards recognizes the achievements of American independent filmmakers and promotes the finest independent films of the year to a wider audience.

 

Mirrored Media’s BMW Road to Coachella Campaign is an AME Awards finalist

Posted by | News | No Comments

Mirrored Media is excited to announce that our BMW Road to Coachella campaign has been announced as a finalist in the automotive category of the AME Awards. The AME awards is the only award show to recognize excellence in advertising and marketing effectiveness on a global scale. AME Awards honors work that demonstrates ground-breaking solutions to challenging marketing problems across the globe. The competition is judged by top industry experts from all over the world. The first two rounds of judging is divided by region. This allows all entries to be reviewed in its social, economic, and cultural context to determine the Shortlist and Medalists. Winning campaigns address a challenge in the marketplace, with the creation of a thorough marketing plan to deliver a successful execution, and utilizing outstanding creative elements; they exhibit specific objectives accomplished through creative execution and strategic planning.

Below is more information on the AME awards and our fellow finalists.

“Since 1994, the AME Awards has honored campaigns from around that globe that are not only creative, but successfully demonstrate innovative solutions to challenging marketing problems. This year’s standout Shortlisted entries represent ground-breaking creative work that has achieved measurable results on behalf of the brand,” said Michael Demetriades, President and Executive Director of the AME Awards.

2018’s Shortlisted entries submitted from creative agencies around the globe boosted brand awareness and achieved exemplary results utilizing a robust number of strategies including guerilla marketing, branded entertainment, social marketing, sponsorships and promotions and cause marketing. To view the complete 2018 Shortlist please visit: https://www.ameawards.com/finalist-page.

Innovative ideas placed brands out front and helped achieve measurable market share including such cutting-edge tactics as a talking store, snow tweets in the Alps, and tattoo ink created from motorcycle burn-out carbon. Brave New World Communications Pvt. Ltd. India’s Shortlisted campaign’s “THE HEART OF THE HIGHWAY – The World’s First Talking Store” for client The Roadster Life Co. featured a talking store, with a unique first-person voice, that reached out to shoppers creating the effect of personal interaction delivered by interactive in-store tech including custom software, digital façade, interactive and multiTaction touch screens, augmented reality green-screen, immersive VR and virtual shopping screens. Results included a 70% revenue spike in high-value apparel categories.

Heimat Werbeagentur GmHB “Snowdrawings” for Swisscom, sponsor of the Swiss Ski team, wanted to be more than a logo and create a benefit for ski fans and showcase their extensive network. The telecommunications provider utilized a remote cheering app that allowed fans to send supporting tweets to the ski team and have them written next to the race track in the snowy slopes of the Alps. The tweets were visible for 2 miles and were created using automated snow blower-bots. Results—26 million impressions, 4 million video views and over 20 km of written messages in the snow.

Team One Los Angeles, “Inking Our Mark on Motorcycle Culture” regained market share for Indian Motorcycles by leveraging a brand-first lifestyle media partnership and the world’s-first tattoo production technique formulated from the burn-out carbon from Motocross legend Carey Hart’s Indian Motorcycle. The process of making the ink and tattooing Carey were presented in a video along with a six-page custom print advertorial for Inked and offering a limited-edition run of Indian Motorcycle Ink™ in select biker-focused tattoo parlors nationwide resulted in the ink being sold out in a week. With zero paid traffic to Indian’s website, the results include 82% new visitors who spent an average 59% more time and visited 7% more pages than other visitors in the same period reinforcing success in generating qualified conquest leads. Indian went from 7th to 2nd most purchased motorcycle brand in the U.S.

Branded Entertainment repositioned brands and increased brand affinity, Shortlisted entries include Zulu Alpha Kilo Canada’s campaign “Common Ground” for their docu-series that followed riders from around the globe on a trip across Canada for Harley-Davidson Canada. Discovery Channel picked up the series as a primetime special, increasing Harley’s market share. PHD China’s “Panamera O2O Brand Repositioning” for client Porsche re-launched the Panamera through an integrated sponsorship with the immensely popular series “Ode to Joy” making it better-aligned government and cultural climate and consumer needs and wants. Starcom Saudi Arabia’s “ALJ Toyota After Sales” for client ALJ Toyota created an animated web series for YouTube portraying the day-to-day life of a Saudi citizen. The film showcased ALJ after sale and maintenance services resulting in 94% change in brand perception with 49% increase in service appointments.

HBO Multicultural Marketing “The HeLa Project” was launched as a lead up to the premiere of HBO’s film, “The Immortal Life of Henrietta Lacks.” The multi-day, multi-city, multi-media, travelling art installation consisted of a unique, impactful collective of artisans and thought-leaders from the African-American community. Touring activation resulted in 182 million media impressions. Oprah, the film’s star, promoted the film through promotional channels, including her social media accounts, a promotional press tour that included the cover of an Essence cover and hosting a junket for black female journalists (#blackgirlmagic), and show appearances. Over 6,500 guests attended, 77% of guests were more likely to watch “The Immortal Life of Henrietta Lacks”.

Campaigns created to raise awareness for causes, or social and civic issues advanced. Shortlisted campaigns include: Dentsu Jayme Syfu Philippines guerilla campaign “Dead Whale” for client Greenpeace. The agency mounted a 73-foot decomposing “Dead Whale” installation on the shores of one of the most polluted cities in the Philippines during the 2017 ASEAN Summit. When examined closer, the whale was made entirely of plastic wastes collected from the ocean. The results—over 100 million impressions internationally and it caught the attention of ASEAN leaders, which put Coastal and Marine Protection in the proposal for the next Summit. Heimat Werbeagentur GmHB Germany’s Shortlisted campaign “A New Way of Thinking” for Free Democrats created a game-changing election campaign to reach and activate young voters and bridging the gap between the Liberal party and the voters. The digital campaign resulted in a comeback for the Liberal party.

Entries utilizing Sponsorships raised awareness for brands and connected them with target audiences. Shortlisted entries include: QIYI China’s “Rising! Chinese Hip-hop” for client McDonald’s China connected McDonald’s with millennials via food and music creating The Rap of China, the first internet-based hip-hop contest. Havas San Francisco “Citrix & Red Bull Racing: This Is How the Future Works” for client Citrix. The campaign repositioned Citrix as a thought leader in the future of work, leveraging their high-profile partnership with the Red Bull Racing Formula 1 team and showcasing what Citrix can bring to any IT customer relationship. GMR Marketing “Lincoln Financial Group Presents: The Game Plan” for client Lincoln Financial leveraged their Philadelphia Eagles partnership to showcase best practices for financial planning by following a day in the life of players and illustrating that Lincoln Financial is a partner who will help them take charge of their financial future.

Social platforms created buzz for brands resulting in measurable gains in market share along with Shortlist status. Grabarz & Partner Werbeagentur GmbH Germany’s “Laughing Horses” Volkswagen showcased the product benefits of the Trailer Assist, illustrating the stress of parking while someone is watching. This funny social video featuring laughing horses mocking a frustrated driver trying to park his trailer became the best performing German Volkswagen video with 40 million views. Other Shortlisted entries include: Team One USA “Platforms of Expression for a Shareworthy Life” for Lexus IS; TBWA\ Singapore “Justice Bao and The Missing Travel Insurance” for Singapore Tourism Board; Saudi Ministry of Health “Diabetes Monster” for Diabetes McCann New York “The Sound of Priceless” Mastercard; Al Jazeera Qatar “#DemandPressFreedom by Al Jazeera” for www.aljazeera.com; Brave New World Communications Pvt. Ltd. India “Once Upon a Highway” The Roadster Life Co.; and Mediacorp PTE Ltd. “Letter to My Son” for Mediacorp.

Campaigns for automotive brands drove consumer engagement and gained traction for the brand.   Agencies Shortlisted include Grabarz & Partner Werbeagentur GmbH “Laughing Horse” for Volkswagen; Socialize United Arab Emirates “Meet Kamal: The World’s Best Auto Salesman” for Mercedes-Benz; Mirrored Media “Road to Coachella” for BMW.

The medal round is underway and AME’s Grand Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.

To view the complete 2018 AME Awards Shortlist, please visit: HERE

About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.

Mirrored Media Wins Summit International Emerging Media Awards for AwesomenessTV

Posted by | News | No Comments

Mirrored Media is proud to announce that it has won a 2017 Summit International Emerging Media Award with AwesomenessTV for the Vidcon ball pit. This is the second year in a row that Mirrored Media has taken home an Emerging Media award.

2017 Emerging Media Awards:

AwesomenessTV Vidcon Ball Pit: Emerging Media Award – Leader – Trade Show

Awesomeness Ball Pit Presented by Live.me: 

This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
 
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
 
– 1600 Videos Captured
– Total Reach of 166,000 People
 – 34K via Facebook
 – 60K via Instagram
 – 72K via Tumblr
 

Emerging Media Awards Recognizing Visionaries in Our New Forms of Media
The Summit Emerging Media Award evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all newer forms of emerging media. Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with the ever-changing pace. This
award recognizes communications that keep pace with our times through innovative use of new media. Compete on a global stage, with an international panel of judges and creative from all over
the world.This award is for the marketers, coders, designers, developers, innovators, visionaries and leaders in this exciting new realm of advertising.

Mirrored Media Wins Summit International Emerging Media Awards for BMW Road to Coachella

Posted by | News | No Comments

Mirrored Media is proud to announce that it has won a 2017 Summit International Emerging Media Award with BMW. This is the second year in a row that Mirrored Media has taken home an Emerging Media award.

2017 Emerging Media Awards:

BMW Road to Coachella: Emerging Media Award – Innovator – TV / Internet Video

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

Emerging Media Awards Recognizing Visionaries in Our New Forms of Media
The Summit Emerging Media Award evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all newer forms of emerging media. Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with the ever-changing pace. This
award recognizes communications that keep pace with our times through innovative use of new media. Compete on a global stage, with an international panel of judges and creative from all over
the world.This award is for the marketers, coders, designers, developers, innovators, visionaries and leaders in this exciting new realm of advertising.

Mirrored Media’s BMW Road to Coachella Wins AVA Digital Platinum Award

Posted by | News | No Comments

Mirrored Media is honored to announce that our BMW Road to Coachella campaign has won a Platinum AVA Digital Award.

AVA Digital Awards honors the evolving ways and means that we engage our audiences through the creative convergence of digital arts, technology and information. The foundation for the Awards began in 1994 as a celebration of the audio-visual arts. Over the years, AVA’s categories changed to recognize the expanding role that digital media and the web were playing in the transfer of information. Now, through the internet and digital’s interactive capabilities, communication professionals are no longer just pushing their messages, they are responding to the user’s actions to provide information when, where and however they want it.

To see our award and the full list of winners click HERE.

Mirrored Media team up with friends at Emo Nite to celebrate Emo Nite Day with The Chainsmokers, Demi Lovato & More

Posted by | News | No Comments

The Chainsmokers, Demi Lovato & More Help Emo Nite LA Celebrate Three Years at Emo Nite Day Mini Festival

12/7/2017 by 

“Emo ain’t dead, and it ain’t even really that sad. In fact, it might be thriving, at least in Los Angeles where beloved monthly Emo Nite recently celebrated three years of happy tears and “XD rawr” text messages with a full-day Emo Nite Day mini festival at LA’s Shrine Expo Hall and Grounds.

The official lineup boasted a special acoustic performance by The UsedMachine Gun KellyTigers Jaw, Craig Owens and more, as well as DJ sets by members of From First To LastVic Fuentes, William Becket of The Academy Is and others. Yet the stage erupted with more unannounced performances from Demi LovatoThe ChainsmokersLil’ AaronFinch, Frank Zummo of Sum 41, among others.

Lovato reportedly performed a special “punk rock” version of her current hit “Sorry Not Sorry.” From First To Last debuted a new song called “Surrender,” featuring ordinal lead singer Sonny Moore, aka Skrillex. California hip-hopper Travis Mills performed a special tribute to recently deceased rapper Lil Peep, while The Chainsmokers joined Captain Cuts for a surprise drop of jams including “Closer.”

 

Skrillex Returns to From First To Last On New Track ‘Surrender’: Watch

“The last three years have been a wild, wild ride,” Emo Nite’s founders are quoted in a message to fans. “Never in our wildest dreams when we decided to invite a few of our friends on a Tuesday nite to a dive bar in Echo Park to listen to emo and pop punk music, that it would turn into something like this. Thank you guys for building and fostering such a special community. Thank you for growing with us and supporting this thing through all of the different stages this party has gone through. Yesterday only made us more excited for the future of Emo Nite and we couldn’t ask for a better family to be on this journey with us.”

Watch a video recap of the wild nostalgia trip below, and visit Emo Nite online for more information about how you can relive your checkered-belt glory days.”

Billboard

12/7/2017 by 

Full Article Here

Mirrored CEO, Justin Lefkovitch, named one of Cablefax’s Overachievers under 30

Posted by | News | No Comments

“Congratulations to Cablefax’s 4th annual class of Overachievers Under 30, who were feted Wednesday afternoon in NYC. Colleagues, bosses and family members celebrated their achievements, which range from founding a successful experiential marketing agency to running complex financial transactions for a top US MSO to creating branded entertainment narratives for blue chip brands.

The honorees shared some of the best professional advice they’ve received, including some good counsel that even the industry veterans in the room took note of. Turner’s Jasmine Clennon, senior manager of ad innovation & programmatic solutions, cautioned against equating being busy with producing meaningful output. Mirrored Media founder/CEO Justin Lefkovitch reminded everyone that it’s important to stop and celebrate the little wins along the way. Along those lines, Nat Geo Wild communications manager Molly Mulrain advocated for stepping back and looking at the big picture. She recalled one moment when boss Jenn DeGuzman stopped her and said, “Molly, it’s PR not the ER.”

Congratulations to all of the 2017 Overachievers! Check out photos from the event in our Facebook album.”

Mirrored Media’s BMW Road to Coachella finalist for PR Daily’s 2017 Content Marketing Awards

Posted by | News | No Comments

Mirrored Media is proud to announce that our BMW Road to Coachella campaign has been selected as a finalist for PR Daily’s 2017 Content Marketing Awards.

PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. Judges selected these finalists from more than 130 submissions to find the best campaigns and projects from around the world. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Content Marketing Awards. The PRDaily.com Special Edition announcing all the winners will be released on Dec. 18.

Influencer Content Marketing

  • Road to Coachella, Mirrored Media with BMW
  • Take a Moment, Ogilvy & Mather and Aetna Inc.
  • Social Influencer Program, American Public University System
  • Bluesmart Series 2 Influencer Campaign, Spark
  • Linqia and Wente Vineyards Launch Multi-Flight Influencer Marketing Program; Content Inspires 105,000 Audience Engagements, Linqia and Wente Vineyards
  • M Live Partners with Pokémaster to “Catch ’em All,” Marriott International Real-Time Marketing Command Center: M Live
  • “Bodies Revealed” Influencer Event, Liberty Science Center

AT&T’s Hello Lab x Fullscreen: Guilty Party

Posted by | News | No Comments

Mirrored Media and AT&T’s Hello Lab, in partnership with Fullscreen, produced an exclusive meetup for 50 lucky fans at Santa Monica’s Lincoln Middle School. Based on the web series Guilty Party, the meetup featured three uniquely-designed classrooms and a grand finale Homecoming dance, each of which immersed fans in the show’s predominant themes of positivity, love, and kindness.

Upon check-in at the school, modeled after the series’ fictional Warren Academy, fans had their photos taken for their own Warren Academy ID card, which was printed and given to them immediately on site. They were then broken up into three groups and guided by orientation leaders to each of three uniquely-designed rooms with the goal of solving a special mystery. Each room consisted of a specific theme, and fans were tasked with paying attention to clues in each one to help solve the mystery for the big reveal at the end of the event. The three themed rooms were:

Good Vibes Room: The Good Vibes Room featured a large patterned balloon wall with string lights, a large cloud-shaped balloon, and hanging paper chains with positive messages written on them. Guests were encouraged to write their own inspiring messages for the future on small pieces of paper, slide them into balloons, and add them to the display.

Debate Room: The Debate Room had two podiums painted in the Warren Academy colors featuring the school crest and included a blue and white balloon backdrop. Kids were invited to step up and debate their fellow classmates on fun topics provided by a moderator, such as pizza vs. hamburgers or Snapchat vs. Instagram.

Musical.ly Room: This room had an 8’x10’ art piece made from custom-painted stacks of old speakers. Next to the speakers was a display with a collection of sound waves made up of multi-colored strands of yarn. Guests were also encouraged to record a karaoke version of their favorite song via the musical.ly app that they were able to instantly share on their socials.

In a surprise twist for the unsuspecting fans in attendance, several Guilty Party cast members, including Manolo Vergara, Teala Dunn, Tiffany Alvord, and Miles McKenna were on hand to hang out and take selfies with the lucky fans in this intimate setting.

The event concluded with all three groups joining together in the auditorium for one final surprise followed by a homecoming dance. The cast members asked fans if they had figured out the mystery, and after the big reveal, the cast rewarded them with never-before-seen show footage, participated in a Q&A, and handed out Warren Academy sweatshirts.

The dance hall was complete with streamers, neon party bracelets and necklaces, Warren Academy decor and original signage, custom lighting, an LED photo booth, food and drinks, a stage, and a performance by DJ Alex D.

Mene 24K Halloween Party, Hosted by Victoria Secret’s Alessandra Ambrosio and Darren Dzienciol

Posted by | News | No Comments

Mirrored Media Produces Mene 24K Halloween Party, Hosted by Alessandra Ambrosio and Darren Dzienciol

She is usually seen in a pair of angel wings, but Alessandra Ambrosio decided to take on another fantasy creature this year as she hosted the Mene 24k Halloween party in Los Angeles on Tuesday produced by Mirrored Media.

The Victoria’s Secret Model, 36, looked alluring in a cleavage-baring unicorn costume while joined by a long list of stars including 53-year-old rock singer Courtney Love. Alessandra cut a stylish figure as she showed off her glittery chest in a skin tight white bodysuit.

The Brazilian model’s sexy costume was paired with a pair of thigh-high white boot-heels, which she teamed over matching fishnet-tights. The lingerie clotheshorse showed off her look in sexy snap for Instagram, alongside the caption: ‘Sweet dreams are made of these…….#unicorn #styledbyinspiresmi’.

The sexy siren was joined at her event by rock legend Courtney Love. The widow of Kurt Cobain dressed as a 20s-inspired flapper girl, by wearing a black dress and a chic feathered boa. The 53-year-old finished her ensemble with black tights and matching ankle-strap heels. Courtney kept her shoulder-length blonde locks down, while accentuating her plumped pout with a red lip-color.

Also at the event was Alessandra’s finance Jamie Mazur, who attended the Halloween party as a furry werewolf. The Halloween mask was the same one Jamie sported earlier in the day when the doting parents took their five-year-old son Noah trick-or-treating. The happy couple were spotted at the Mene 24k party with millionaire James Goldstein, who seemed to have dressed as himself for the Halloween event.

Rapper Tyga was one of the more festive attendees, who transformed himself into Jim Carrey’s 1994 character from The Mask. The ex-boyfriend of Kylie Jenner sported a yellow suite, while also painting his face a bright green color. Actor Chuck Liddell was seen dressed up as a priest, while his wife Heidi Northcott looked like a sinful sexy maid.

– The Daily Mail
Read more: http://www.dailymail.co.uk/tvshowbiz/article-5040019/Alessandra-Ambrosio-joined-Courtney-Love-party.html#ixzz4xKIywCGZ