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Awesomeness at VidCon 2017

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Awesomeness Ball Pit Presented by Live.me: 

 
This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
 
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
 
– 1600 Videos Captured
– Total Reach of 166,000 People
 – 34K via Facebook
 – 60K via Instagram
 – 72K via Tumblr
 

The Awesomeness Ferris Wheel Featuring the Invisalign Smile Station:

 
The focal point for fans just before entering the convention center was the Awesomeness Ferris wheel. provided fans with the best views of VidCon along with the perfect selfie opportunity from high above the convention center’s Grand Plaza. Also a VidCon first, the wheel stood tall at 42 ft. in the center of the plaza with full branding throughout the wheel. The wheel exterior, all 10 gondolas, and the surrounding barricades were all affixed with Awesomeness and Invisalign custom branding. Fans who boarded the Ferris wheel were able to take selfies during their rides thanks to onboard iPads equipped with custom photo technology, delivering branded original content directly from their seats.
 
– 2880 GIFs & Photos Captured
– 1312 Emails Sent
– 1456 Text Messages Sent
– 13 Facebook Shares (4,888 Impressions)
– 16 Twitter Shares (5,088 Impressions)
– 82 Instagram Shares (65,682 Impressions)
– 75,658 Total Impressions
 

Awesomeness Oasis:

 
VidCon consists of hot days, long nights, and huge crowds. This can be a strenuous week for anyone, but even more so for talent. The Awesomeness Oasis at the Hyatt Regency provided the perfect respite for all of the brand’s talent in attendance. Located five minutes south of the convention center, the Oasis contained comfortable couches and chairs, food and drinks, a gifting station presented by Hollister, Awesomeness-branded content on TV, massage stations, and a floral living wall with branded neon signs for the perfect photo opportunity.
 
Access Hollywood also had a space inside the Oasis where they interviewed talent to air on TV and social media each day as they came through.

Awesomeness + Invisalign Screening & After Party:

 
Invisalign and Awesomeness teamed up again on the very popular Friday night of VidCon to present a screening of original content followed by an after-party. All of this took place at the Sheraton Park Hotel, which is just steps away from the Anaheim Convention Center.
 
The evening began at 7pm with a screening of three short content pieces in the Sheraton’s beautiful Tiffany Terrace. A branded step and repeat and a blue carpet greeted guests as they walked into the room. The hour-long screening, which hosted 100 guests, featured drinks, popcorn, and even candy apples!
 
After the screening finished, the after-party began on the adjacent Tiffany Patio. Attendees included many Invisalign and Awesomeness employees and executives, VIP guests, and Awesomeness talent.
 
The 8-11pm event featured two open bars, catered appetizers and desserts, a DJ, branded giant Jenga, branded corn hole, and a picturesque hedge wall with die-cut brand logos, creating the perfect Instagrammable moment.
 

Awesomeness Mirror Letters and Chalkboard:

 
In addition to these larger activations, Mirrored Media also took on the management and setup of Awesomeness’ signature mirror letters, which stretch almost 15 feet across and create the perfect photo opportunity for fans about to enter the convention center. Placed just to the right of the prominent Grand Plaza fountain, and adjacent to the Ferris wheel and ball pit, the letters were a huge hit on site.
 
Even more attention-grabbing was the Awesomeness chalk wall. Placed across from the the Ferris wheel, the board had the headline “What Makes You Awesome?”. Fans were encouraged to write their own responses with the chalk provided. The front, back, and sides of the wall were covered within a few short hours! Fans absolutely loved coming up with their own creative ideas to share with the rest of VidCon. We would periodically wash the wall so fans could start over, but each time, it was fully covered in just a few short hours.

Live.me at VidCon 2017

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2017 VidCon attendees were treated to the most ambitious Live.me booth yet. Located just inside the main convention hall doors, the Live.me booth was an immediate attention-grabber to fans and talent alike.

The build featured a convertible stage with small ramps, giving fans the perfect vantage point during programming blocks while also providing them with a chance to enjoy the space and broadcast during breaks.

The stage, which was highlighted with branded colors and signage, also featured a special fan broadcast experience. On one side of the stage, fans waited in line for a chance to step into the spotlight and showcase their talent to tens of thousands of people watching Live.me from all over the world.  After 90 seconds, the viewers voted who had the most talent by giving in-app gifts. Those participants were then rewarded with a variety of premiums such as sunglasses, tripods, water bottles, and phone chargers.

Official Live.me programming included panels, concerts, and creator appearances. Fans were especially excited about the influencer meet-and-greets, giving users from all over the world a chance to interact with their favorite talent in front of the large online audience. Other programming consisted of dance parties, open mic performances, and DJs.

In true Live.me fashion, the booth featured four vertically-oriented TVs displaying live broadcasts from all over the world, the broadcast stage experience, and the official Live.me channel which showed events throughout VidCon.

The large back wall of the booth featured a truly unique social sharing opportunity. The wall featured a set of multicolored angel wings along with motivational phrases that encouraged fans to take a memorable photo.

 

Live.me Birthday

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To celebrate a resoundingly successful first year, live broadcasting app Live.me held an anniversary party in Bel Air, California on April 29th, 2017. Mirrored Media partnered with the brand to take over a beautiful mansion in the secluded, exclusive Los Angeles enclave of Bel Air.

The large house was tucked away high above the city, and featured surrounding property with so much to offer guests. It boasted a gorgeous pool, a large multi-level yard full of activations, a pool house, stunningly manicured grounds.

The guest list consisted of Live.me staff, creators, influencers, and select VIP guests. The backyard was the focal point of the party, which ran from 1pm-8pm, Highlights included:

  • Live.me spelled out in large white letters along the back hill, a la the Hollywood Sign
  • Pool with toys
  • “Year of Milestones” staircase
  • Live performance stage
  • Performance by Ocean Park Standoff
  • Performance by Blaine Ryan Carter
  • Performance by Amber Tiana
  • Custom DJ booth
  • DJ William Lifestyle
  • Performance by contortionist Sofie Dossi
  • Dance performance by It’s Her Spotlight
  • Live stream of the party
  • Catered food and drinks
  • Live.me birthday cake
  • Photo booth with props
  • 110” TV screen with looped branded content
  • Games including ping pong, corn hole, giant Jenga, and Connect 4
  • Step and repeat photo opp

Towards the end of the night, Live.me presented its top broadcasters with awards. The winners were even able to have their trophies custom-engraved on site. Each guest was given a gift bag on their way out, which included a backpack full of sunglasses, water bottles, t-shirts, and phone chargers.

Mirrored Media and Live.me couldn’t ask for a better response from the over 350 guests in attendance. People swam, sang, and danced well into the night, with many of them broadcasting their experience on the app. With over 25 million downloads so far, Live.me continues to bolster its reputation as one of the leaders in the live broadcasting space.

BMG Production Music Party at Bardot Hollywood

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Mirrored Media teamed up with BMG Production Music to host a celebration in honor of the full service sound agency, it’s artists, and the men and women who encompass the BMG team.

The event took place on April 27th at Bardot in Hollywood with nearly 150 guests showing up to support their fellow colleagues, friends and family members who are the critical components of a new age music company making big waves in the world of music supervision, composition, and advertising.

After a warm welcome and brief introduction to some of the core members of the BMG Production Music team, three of BMG’s signed artists took to the stage to perform a few of their original tracks.  DJ William Lifestyle kept the party going in the interim while guests enjoyed tray passed hors d’auevres including miniature shots of tomato bisque with grilled cheese triangles, chicken satay, an array of sliders and an open bar.  A BMG branded step and repeat located at the red-carpeted entrance gave those who arrived and departed an opportunity to connect with their peers while enjoying a memorable photo opportunity.  Bardot is well known for its signature indoor/outdoor patio and connecting lounge, so Mirrored Media set out to ensure that the entirety of the space was adorned to accentuate the essence of the room, yet fully branded to embody the BMG brand.

The night was a successful celebration that seemed to generate a newfound excitement and appreciation for the future of BMG Production Music and it’s team.

Kendrick Lamar Pop Up Album Signing at Best Buy Compton

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At 9:30am on April 20th, Kendrick Lamar announced that he would be holding a surprise album signing for 3,000 fans at Best Buy in Compton, CA at 4pm.  This would be the third time he has celebrated an album release with his fans at this location- the first two times being for the release of Good Kid, M.A.A.D City & To Pimp A Butterfly.  Kendrick arrived 40 mins early and met with fans all the way until 10:30pm, with only one quick break to eat – his dedication and tenacity during the event were unlike anything anyone there had ever seen at a signing.

Several local news stations, press outlets, and radio stations were on site to capture the moment- George Pennacchio from ABC7 got an exclusive interview with The King himself, where he expressed the importance in doing this for his fans, saying, “If I see my favorite artist or someone that I admire, it would give me so much motivation being a 9-year-old or 10-year-old or 20-year-old kid. I just know what type of fire it would put inside their heart, to continue doing whatever they’re doing. Whether it’s furthering their education or playing sports.”  Kendrick attracted an array of fans, from timid toddlers to passionate fans who have been listening to and finding inspiration in his music since day one.  A mom stood in the multiple-hour line in the heat so that she could have her son, an overseas U.S. soldier, FaceTime with his biggest inspiration.  Many fans left crying and in complete shock, just wanting to absorb that quick moment they got to share with their King.  Lamar also took a moment to say ‘hey’ to all of his fans who were tuning in on his Instagram Live feed, where he briefly mentioned that more new music is coming.

Kung Fu Kenny remained all smiles as he met with over 2,500 loyal fans, signing 2,930 CDs during the seven-hour event.

Needless to say, Kendrick does have hustle though, ambition, flow, inside his DNA.

DAMN.

BMWi’s Road to Coachella with Hans Zimmer

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BMW has teamed up with Mirrored Media on their Road to Coachella.

Coachella has long been one of the largest music festivals in the world and a hotbed of fresh, sustainable, and progressive ideas. For this reason, BMW i ventured outside its core event strategy to become Coachella’s first-ever automotive partner. BMW i teamed up with Mirrored Media to present #RoadToCoachella, a campaign that seamlessly blended music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella.

This first-of-its-kind partnership paired renowned composer, producer, and Coachella headliner Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The narrative followed Zimmer along his journey to his first-ever and much-anticipated Coachella headlining performance. Zimmer is no stranger to the spotlight, having scored films such as InceptionThe Lion King, and Pearl Harbor. The campaign successfully fused together digital and social elements by creating original branded content that introduced Coachella fans to BMW i through an authentic medium while garnering millions of views and tens-of-millions of impressions organically, going viral across social media almost instantly.
The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The campaign also featured a group of prominent Coachella performers, which is unique for Coachella brand sponsorships.
The star-studded group included Marshmello, Grouplove, Broods, Warpaint, Galantis, Amy Pham, Brian Willitte, Silas Lee, and of course, Hans Zimmer’s All-Star Orchestra featuring Niles Marr.
A social media campaign supplemented the online content, creating continued engagement and dialogue. The campaign consisted of 10 influencers and artists who supported the #RoadToCoachella through original content and social media posts before, during, and after the festival. Posts included calls-to-action for fans to watch the original content, and offered festival-goers the chance to win weekend passes by documenting their own preparation and journey to the Coachella Valley via social media using the hashtag #RoadToCoachella.
The campaign launched with three social media-based teasers released by Coachella and BMW on their respective social media channels. The first teaser officially announced BMW’s sponsorship. The second teaser hinted at Hans’ participation in the campaign. The third and final teaser helped craft the storytelling experience and drive traffic to the long-form content. The pieces went viral across social media, leaving fans curious and anxious to see what would happen next.
The long-form piece of content was truly unique in that it included exclusive behind-the-scenes rehearsal footage from Hans Zimmer; which is rarely seen; mixed with artistic sound stage shots, lifestyle driving shots on the actual road to Coachella, original content from influencers and other Coachella artists, and even user-generated content from fans. The piece integrated several anticipated Coachella headliners from various genres rarely seen together in one video.
On site at the festival, BMW i invited visitors to its innovative Brand Lounge in the VIP Area where fans were able to experience the allure of BMW i and the unique Coachella-inspired design, co-developed with Garage Italia Customs. An eye-catching photo collage in the VIP tent documented the making of the #RoadToCoachella campaign and featured original behind-the-scenes photos of the i8 and i3 in action with cameos by Hans Zimmer, Niles Marr, and Brian Willite.
A stand-out feature of the BMW i3 fleet at Coachella was a unique wrap that was created especially for the occasion; its design reflecting the creative and unconventional nature of the event. BMW i8 plug-in hybrid electric sports cars with the Coachella design also took to the roads between Los Angeles and Indio with a select group of festival-bound celebrities and influencers on board.
The #RoadToCoachella hashtag garnered the following:
Over 2.5k mentions
Over 33M impressions
– 44% Twitter
– 50% Instagram
– 5% Tumblr
– 1% Facebook
The influencer campaign garnered:
Over 20.5M impressions
Over 240k likes
Over 150k original video content views
Over 1.2k comments
Fans also got creative with their own #RoadToCoachella original content with custom photos and videos.

 

Hoonigan – Ford ST Meetup 2017

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On Saturday, January 28th, Hoonigan Industries teamed up with Mirrored Media to produce an exclusive Ford ST automotive meetup unlike any other. 

Ford ST owners and fans were invited to join Ford Performance, Hoonigan, Ken Block, and Vaughn Gitten Jr. in downtown LA, featuring indoor and outdoor activation spaces. 100 lucky ST owners had the opportunity to showcase their vehicles within the event space, and pull through a first-of-its-kind ST studio. At check-in, each of the select 100 ST owners was given a branded Ford Performance and Hoonigan pager, which notified them when it was time to enter the drive through photo booth.

Tony Harmer, the renowned photographer behind Ken Block’s livery and reveal photo shoots, was on site giving fans the opportunity of a lifetime to put their own ST in front of his lens. Our ST studio was built to replicate Harmer’s iconic shoots with Block. Each car was efficiently moved through the studio, giving all 100 ST owners their very own ST portfolio, courtesy of Harmer, Hoonigan, and Ford Performance.

Guests were also able to drift their own RC ST cars around our racetrack, create their own ST shirt in our t-shirt studio, learn more about the ST Octane Academy, and choose from a variety of local food trucks.

The event also featured branded ping pong and cornhole, as well as two Forza racing sleds, pitting guests against each other to see who could clock the fastest lap of the day.

Block and Gitten Jr. generously signed autographs and took photos with attendees throughout the day as they visited with fans. As the event came to a close, some of their signed items were auctioned off to a few lucky fans.

Photos by Lingerfree Photography

Park City Live Presents The Hub at Sundance 2017

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The Hub

At the 2017 edition of Sundance Film Festival, The Hub at Park City Live was the talk of Main Street for VIP guests and celebrities alike. Produced by Mirrored Media in partnership with Fingerprint Communications, The Hub featured a wide array of brands and activations over the long weekend, including Splenda, the Consumer Technology Association, AwesomenessTV, 361, Cool Effect, Tanqueray, Twitter, Movie Pilot, musical.ly, Marie Claire, and Spotify. 

The convenient location of Park City Live allowed festival VIPs and celebrities to stop in for a brief respite from the snowy bustle of Main Street. Guests in attendance included Chelsea Handler, Charlize Theron, Mary McCormack, Bebe Rexha, Emmanuelle Chriqui, Annabelle Dexter-Jones, Aisha Tyler, Kate Micucci, Brock O’Hurn, Teresa Palmer, Max Riemelt, Olivia Culpo, and more.

Each brand delivered a unique guest experience for both daytime activations and nighttime events:

The Consumer Technology Association featured nine 4K UHD TVs throughout the venue. Each one looped exclusive 4K content to showcase the visually stunning detail and clarity of 4K technology. CTA hosted a reception for one of the Sundance films shot in 4K UHD, Chasing Coral, which was picked up by Netlfix after its premiere at the festival. 

Splenda warmed up guests with a branded coffee bar and gifting suite. It featured a chance for attendees to sip on their coffee, sweetened with Splenda, in a relaxing casual setting with tables, chairs, and succulents. Guests were served by Splenda baristas who also handed out brand giveaways from the custom-built and custom-wrapper coffee bar.

AwesomenessTV sponsored one of the highlights of Sundance, a performance by Grammy-winning DJ Tiesto at Park City Live. Their custom-built rose wall step and repeat was featured in the front lobby along with custom signage throughout the venue promoting Awesomeness Films’ newest title, Before I Fall

Spotify was the lead sponsor of Major Lazer’s Park City Live performance, another Sundance highlight. There was Spotify branding throughout the venue’s upstairs SkyBar during the show, providing a VIP viewing experience for special guests.

Tanqueray offered guests specially-made “Moon Juices” from their Gin & Juice Bar, served by bartenders in branded attire. The bar was custom-wrapped and featured boxes of fruit, a pull-up banner, and branded signage. Tanqueray was also the lead sponsor for Park City Live’s Doug E. Fresh and Slick Rick.

Twitter and Movie Pilot co-sponsored an exclusive interview lounge for actors and social media influencers. This Live Lounge presented fans with the opportunity to chat live with their favorite stars as they made their way through the space. It also featured the famous Twitter Mirror, from which celebs posted selfies and unfiltered content. 

musical.ly hosted artists and musicians to its What’s Trending interview lounge, with cozy couches, chairs, and custom signage. Hosts and guests broadcasted direct to fans through the live.ly platform throughout the week. 

Cool Effect presented an educational climate change photo opp with a custom step and repeat, inflatable Earth, and melting snowmen brand ambassadors. These BAs were there to educate people and engage in conversation on the important topic of climate change. 

361 Degrees presented its own branded gifting suite, offering VIPs exclusive merchandise and giveaways. Brand ambassadors touted 361’s popular “Sheepa” campaign in their giveaways. This sheep-cheetah hybrid highlights the soft and fast qualities of the product. 

Marie Claire also had a prominent showing at The Hub. They had a branded interview and photo backdrop featuring some of the biggest females in entertainment lending their voice in support of female empowerment.

Press

Check out the events further in BizBashDailyMailLA Guestlist & Us Weekly

Betches x JustFab @ the Doheny Room

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JustFab & Betches celebrated their partnership with a celeb-filled LA launch event, hosted by Betches founders Jordana AbrahamSamantha Fishbein and Aleen Kuperman at Doheny Room in West HollywoodMirrored Media, in conjunction with EFG PR, produced and executed the event. JustFab, the leading fashion-subscription, e-commerce site and lifestyle fashion brand collaborated with the trend-setting social media handle, Betches, to create multiple collections and unique content for their fans. By working closely with the like-minded digital brand, the partnership conveys a joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages. 

Mirrored Media brought JustFab and Betches to life with custom signage, Emoji pillows, a themed photo booth, a step-and-repeat, a candy bar, specially-crafted cocktails, illuminated lettered centerpieces, and a performance by DJ Bella Fiasco. JustFab and Betches also presented attendees with gift bags including faux fur wraps and shoes. 

“For JustFab, partnering with Betches just makes sense, we are at the forefront of using technology to better understand our customers’ needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor,” commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab’s parent company.

 

The Race of Gentlemen – West Coast Debut

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Producing a vintage automobile race on a beach was unchartered territory for the Mirrored Media team when they were called upon to execute the first ever West Coast version of The Race of Gentlemen.  The Oilers Car Club and Stultz & Green Productions partnered with Mirrored Media to bring their event to Grover Beach, California in October 2016. Hundreds of racers along with over 20,000 fans and aficionados joined together to celebrate (in 1930’s fashion) the tradition of American racing and hot rod heritage.

As ye olde Mariners and watermen would say, “Time and tide wait for no man.”  -TROG

Alas, this statement hit a little closer to home than we had hoped, as the entire production was nearly wiped out by some of the highest tides the Pismo/Grover Beach area has seen in decades, with sporadic rain showers and heavy fog throughout the weekend.  Originally set in New Jersey, it was the first time in history that The Race of Gentlemen was to be hosted in California where, in October, the weather is typically predictable and cooperative.  Though the weather indeed did not cooperate, the production team worked around the obstacles (including a small lake that formed in the middle of the race track) and the show continued on to be a great success, with hundreds of vintage cars, trucks, and motorcycles getting their chance to race on the 1/8 of a mile stretch of wet, but nevertheless operative beach.

The entire event was carefully crafted to emulate the 1930s.  The tents and staging, barrel bars, custom signage, and employee uniforms were handpicked and/or designed by the Mirrored Media and TROG teams to ensure period correctness at every turn.  More importantly, cars were restricted to bodies pre-1935 and parts predating 1953, while motorcycles were required to be stripped down, American made, and pre-1947.

Despite weather and tide setbacks, the debut of TROG West was a phenomenal experience for participants and attendees alike; proof that The Race of Gentlemen truly is the greatest race on Earth!

Photos by Lingerfree Photography