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Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

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Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

Mirrored Media is proud to announce that we have won THREE platinum AVA Digital Awards for our BMW i #RoadtoCoachella campaign in categories: Social Campaign, Integrated Marketing, and Digital Marketing Campaign.

AVA Digital recognized outstanding achievement by creative professionals involved in the concept direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions – to websites and social media sites that present interactive components such as video, animation, blogs, and podcasts – to other forms of user – generated digital communication.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold Winners can be found on the AVA Digital Awards website at www.avaawards.com.

Park City Live Presents: The Music in Film Summit

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Park City Live Presents: The Music in Film Summit

Mirrored Media is excited to be heading back to Park City Live for The Music in Film Summit. This three-day activation will take place from January 25th-27th, running from 10 am – 3 pm. Mirrored will be teaming up with Park City Live, Last Call, Lemon Perfect, Topshop, Complex, and Fingerprint Communications for this exclusive event. The Music in Film Summit will include panel discussions and fireside chats about the modern day film industry, the climate of today in Hollywood, and the power of music in film. Stay tuned for details and the schedule.

Mirrored Media Announced as Winners for two Summit Marking Effectiveness Awards

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Mirrored Media Wins Two Summit Marketing Effectiveness Awards

Mirrored Media is excited to announce that we are double winners for the 2018 Summit Marketing Effectiveness Awards. Our BMW i Road to Coachella campaign was chosen for platinum for social media and silver for online advertising and marketing.

The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit Marketing Effectiveness Award is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2017 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit Marketing Effectiveness Award received submissions from the following thirteen countries including Australia, Canada, Denmark, England, Germany, India, Nigeria, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, and the United States.

“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.” 

The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

Throughout its 25-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in their class. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at http://www.summitawards.com

Mirrored Media Wins Two 2018 Summit Emerging Media Awards

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Mirrored Media Wins Two Summit Emerging Media Awards

Mirrored Media is honored to announce that we have won two 2018 Summit Emerging Media Awards for our BMW i Road to Coachella campaign in categories: Social Media “Visionary” and Events/Experiential “Leader“.

The Summit Emerging Media Award (Summit EMA), began in 2007 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media.

 “Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications and emphasizing the importance of the consumer’s experience.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe however audiences are becoming increasingly fragmented and difficult to engage, inform and affect.  Developing, applying and combining emerging media with creative messaging and market awareness is challenging.  Achieving this synthesis is what makes earning a Summit EMA a significant achievement.”

The Summit International Awards (SIA) organization is dedicated to furthering creative excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

This SIA organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers. Companies and individuals from more than 50 countries and across five continents participate in its award programs and choose to invest their promotional dollars for the opportunity and to be recognized as an SIA winner. The SIA organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.

Chief Marketer 2019 Top 200 List Announced

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Chief Marketer 2019 Top 200 

CHIEF MARKETER UNVEILS 2019 CHIEF MARKETER 200: EXCLUSIVE LIST OF TOP 200 NON-ADVERTISING AGENCIES SERVING THE U.S.

Industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties shines spotlight on the fastest-growing channels of marketing

Norwalk, CT, December 17, 2018 – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, today unveiled the 2019 Chief Marketer 200. It is the world’s only editorial list of best-in-class non- advertising agencies. Mirrored Media is proud to be named as one of the top marketing agencies on this list. 

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information.

“Today’s marketer relies on a toolkit of new technologies and tools that emphasize engagement and experiences above advertising techniques that merely talk to, rather than with, the customer,” says Jessica Heasley, Content Director at Chief Marketer. “The Chief Marketer 200 serves as an invaluable resource for marketers seeking to engage the right partners to help them craft meaningful—and measurable—campaigns and strategies.”Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.A

ABOUT CHIEF MARKETER

Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. From digital, direct and content marketing, to social, experiential, promotion and more, our weekly newsletters and daily website content cover it all. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Masters of Martech and Future CMOs.

Check out the 2019 Top 200 List HERE

CBS: “Blockbuster Performers Announced For A Home For The Holidays – The 20th Anniversary”

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Blockbuster Performers Announced For A Home For The Holidays – The 20th Anniversary on CBS

For the past two decades, A Home For The Holidays has raised awareness for adoption and foster care. In the 2018 edition, the annual holiday special will bring updates on uplifting stories and introduce you to some amazing kids—and deliver some huge musical performances!

Multiple GRAMMY® Award winner and NCIS: Los Angeles star LL COOL J will host A Home For The Holidays—The 20th Anniversary on Friday, Dec. 21 at 8/7c on CBS and CBS All Access.

Gwen Stefani, Train, and Lukas Graham will each perform during the show. Plus, highlights from the Grove’s annual tree-lighting ceremony—including a performance by Andy Grammer—will be featured.

STREAM: Holiday Specials On CBS All Access

The entertainment industry’s top names have taken part in this poignant special over the past 20 years, including Maroon 5, Muhammad Ali, Candice Bergen, Justin Bieber, Mary J. Blige, Kate Capshaw, Mariah Carey, Destiny’s Child (Beyoncé), Kelly Clarkson, Sheryl Crow, Jamie Lee Curtis, Miley Cyrus, Ellen DeGeneres, Celine Dion, Melissa Etheridge, Rascal Flatts, Jamie Foxx, Morgan Freeman, Josh Groban, Faith Hill, Dustin Hoffman, Jennifer Hudson, Enrique Iglesias, Carole King, Miranda Lambert, John Legend, Adam Levine, Ricky Martin, Martina McBride, Reba McEntire, Tim McGraw, Katy Perry, Dennis Quaid, Rene Russo, Martin Sheen, Ed Sheeran, Martin Short, Steven Spielberg, Gwen Stefani, Rod Stewart, NSYNC (Justin Timberlake), Carrie Underwood, Bruce Willis, Henry Winkler, and Stevie Wonder.

Many families that have adopted from foster care have been featured on A Home For The Holidayssince it began. Over 90 percent of the adopted foster children featured on the show have graduated from high school and gone on to follow their dreams of college, advanced degrees and successful careers, including nursing, teaching, social work, legal counsel, business, construction, and the military. Many have started happy families of their own.

READ: Enjoy The Best Holiday TV Specials On CBS For Christmas And Thanksgiving 2018

Three of the stories featured on this year’s show are updates on families who were featured previously. They include:

Farmakis Family—Elkhorn, Wisconsin (Featured in 2009)
Minuette and younger sister Josette had a brutal childhood. “Growing up, it was hard because our mother was a drug addict,” says Josette. “We didn’t have food, and we were both physically abused.” Eventually taken into foster care, the sisters were separated and lived in eight different homes before they were adopted by Dan and Angie Farmakis in 2007.

Currently, Josette, 25, is following her dream of becoming a nurse. “Our parents looked past the trauma we’d gone through and saw us for who we really are. It feels like I’ve always been their daughter,” she says. Minuette, 27, is living her dream of working as a social worker at the same agency that placed her and her sister with their family. “Working with kids like us in foster care is not only a privilege, it’s an honor,” she says.

Felipe and Rafael Mosqueda—Marathon, Wisconsin (Featured in 2002)
Brothers Felipe and Rafael were desperate to stay together and running out of time. By ages 15 and 12, the boys had lived in more than seven foster placements and were considered unadoptable. “My brother and I were on the verge of being separated, and that was the scariest thing imaginable,” says Felipe. “When we met these boys, I knew we could make such a difference in their lives, and we adopted them in March 2002,” says Erika Albrecht.

Today, Felipe and Rafael are both married with children and have successful careers. “Our parents raised us with so much love. My brother and I wouldn’t be where we are today if it wasn’t for adoption,” says Felipe. “My brother and I were best man at each other’s wedding, and my wife and I have talked about adopting in the future,” says Rafael.

Oden Family—Los Angeles (Featured in 2015)
Kenneth and Evette Oden took a leap of faith and saw potential in two foster children who were born exposed to drugs. “When we first met Kyle, I remember holding him really close to my chest. He looked right in my eyes, and I just knew that he was my son,” says Evette. “About a year later, we got a phone call that there was a little girl who needed immediate placement,” says Kenneth. “The bond we felt with Kynnedy was just as strong.”

Kyle, now 20, took honors classes in high school and earned an academic scholarship to the University of Pennsylvania. Kynnedy, 19, is a sophomore at San Francisco State University.

The following family is being featured on the special for the first time:

Pascucci Family—Syracuse, New York
“If I wasn’t adopted by my parents at 17, I wouldn’t be where I am now,” says Ethan Pascucci. “I lived my early childhood with a parent who was a drug addict. I was 9 when my stepfather was stabbed to death in the home where I slept. My journey into foster care began that night.” John Pascucci had been in Iraq for 15 months as a combat engineer. “When I would see a child waving to us at one o’clock in the morning, it made me think every child, no matter how old they are, needs the love and security of a family,” he says.

He and his wife, Karen, decided to adopt from foster care. “Our original plan was to adopt a 9 to 12-year-old girl, but we fell in love with a 16-year-old boy who was 6’3″,” says John. “I was finally looking at parents who would love me for a lifetime, and that changed everything,” says Ethan. He began taking AP and honors classes and signed up for crew. He became a star rower in high school and was awarded an athletic scholarship to Syracuse University.

Currently, there are more than 438,000 children in foster care in the United States. The inspirational “Children Waiting” segment gives voice to these forgotten children by creating an intimate portrait of their hopes, their dreams and their wish for a “forever family.”

The special is presented in association with the Dave Thomas Foundation for Adoption and the Children’s Action Network. Wendy’s founder Dave Thomas, who was adopted, established the Dave Thomas Foundation for Adoption in 1992. It is dedicated to dramatically increasing the adoptions of children in North America’s foster care system.

The Children’s Action Network was founded in 1990 by leaders in the entertainment industry in order to harness the power of the entertainment media on behalf of children. The special is a part of CAN’s National Adoption Campaign to raise awareness of the joys of adopting and to find homes for the children who are waiting.

Watch A Home For The Holidays—The 20th Anniversary on Friday, Dec. 21 at 8/7c on CBS and CBS All Access.

Posted by CBS on December 3, 2018 at 10:50 AM

Mirrored Media Wins Three 1st Place Vega Digital Awards

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MIRRORED MEDIA WINS THREE 1ST PLACE VEGA DIGITAL AWARDS

 Now in its third year, International Awards Associates (IAA) proudly announces the winners of its 2018 Vega Digital Awards.

Mirrored Media has won 1st place Canopus recognition for their BMW i #RoadtoCoachella in three categories: Social Campaign, Viral Marketing, and Influencer Marketing

As an official partner of Coachella for the second consecutive year, BMW i continued to explore new experiential platforms in presenting the Road to Coachella, a campaign that seamlessly blends music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their now road to Coachella. 

The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through electronic media. “Once again, we are pleased to recognize the stellar achievements of small and medium-sized web design and advertising companies. These winners are the guiding lights of the global digital communications universe,” said Kenjo Ong, President of IAA. “This year’s winners represent the very best in both established and emerging talent.’”

Vega Digital Awards is administered and judged by IAA’s panel of internationally-recognized creative professionals, who select winners based on rigorous standards of excellence. Mirrored Media joins the list of previous winners, some from such diverse companies and brands as BMW, TED, Mastercard, Ford, Allianz Global Investors, Lionsgate Entertainment, Walt Disney Studios, Warner Music Group, Longines, Subaru, MINI, Airbus, Amalgamated Bank, Welder Watch and Royal Canin.

Entries in 325 professional and student categories including, for the first time in 2018, Virtual Reality and 360 Video, Video Channels and Networks, Audio and Owned Media.

This year’s Vega Digital Awards competition included 1,500 entries from 47 countries. “Our field of entries continues to expand, worldwide,” Ong said, noting that student submissions also came from a large number of countries. “Their creative talent continues to be truly outstanding and inspiring.”

IAA – 4 International Awards Competitions, 10,000++ Entries, 50+ Countries, 100+ International Judges

Event Marketer: “WINNERS ANNOUNCED: THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS”

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WINNERS ANNOUNCED:

THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS

The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Mirrored Media is honored to announce that we have won bronze in two categories:

BEST DIGITAL + LIVE CAMPAIGN

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

BEST USE OF SOCIAL MEDIA

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

Read the entire article HERE
Posted on November 14th, 2018 by Event Marketer

Billboard – “Andy Grammer, Daya & More Perform at The Grove’s Christmas Tree Lighting”

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Billboard – “Andy Grammer, Daya & More Perform at The Grove’s Christmas Tree Lighting”

Christmas is still more than a month away, but the famous outdoor shopping center The Grove in Los Angeles kicked off the holiday season with their annual “Christmas at The Grove” spectacular on Sunday (Nov. 18). The bash featured musical performances, a California-style snowfall, Santa Claus, the lighting of the 100-foot tall Christmas tree and fireworks.   

Now in its 17th year, the annual tree lighting ceremony has come to be a landmark holiday celebration in the City of Angels. The evening’s ceremony was hosted by model and actress Molly Sims with performances from Andy Grammer, Daya, Lindsey Stirling, Rozzi, Parson James, Pia Toscano with David Foster and JD McCrary.

Los Angeles Mayor Eric Garcetti kicked off the show with opening remarks. Speaking exclusively with Billboard, Garcetti shared, “We usually come together in moments of celebration and triumph but this year, we also remember times of hardship and tragedy. I love coming here because it’s an amazing celebration with people from all over the city but to see our firefighters and police officers here and the sacrifices they’ve made. There’s thousands of people who are not home and have been displaced by fires and tragedy. It’s a good feeling to know that this is a generous and giving city.”

Following Mayor Garcetti’s remarks, child actor JD McCrary, who’s about to star as young Simba in the upcoming Disney live-action remake The Lion King in July 2019, performed “Winter Wonderland.” Renditions of heartwarming holiday classics were a constant throughout the evening from Rozzi Crane & Parson James’ “Have Yourself a Merry Little Christmas” to the crowd pleasing “O Holy Night,” performed by former American Idol finalist Pia Toscano accompanied by record producer David Foster on piano.

Violinist Lindsey Stirling performed a remixed and modern version of “You’re a Mean One Mr. Grinch” followed by Daya’s chart-topping hit “Don’t Let Me Down.” 

“I would say rebirth is the general theme of the new album,” Daya said to Billboardof her record, set to debut in 2019. “My reintroduction into the music world and it just feels fresh and new and the most authentic I’ve ever been. I found myself in a new relationship this year and discovered more parts of myself that I didn’t know before. I’ve had time to really sit back and let everything settle in since ‘Hide Away’ took off which was three years ago. I didn’t allow that time before and now that I’ve had that time, I am rebirth-ing myself into the world.”

Rounding out the evening was multi-platinum artist Andy Grammer, who performed an electrifying set of originals including “Keep Your Head Up” and “Honey, I’m Good.”

Special guests in attendance included Katharine McPhee, Sara Foster, Jennifer Meyer and Caruso Founder & CEO Rick J. Caruso. Caruso shared with Billboard how the annual holiday musical celebration developed over the years: “It just continued to grow to be a part of the community and I’m a big believer of the holidays and celebrating whatever you can celebrate and we always want to be part of a community. And Christmas time and the holiday time is the perfect time to come together. We’re in the business of enriching lives and making people happy. Especially in this season where in southern California, the communities that we’re a part of really got hurt and a lot of tragedies. I think its a message of hope, that all of us stay together and create a great amount of hope, that we all have healthy, happy lives and we support each other.”

Highlights from this year’s tree-lighting ceremony will be featured in “A Home For The Holidays – The 20th Anniversary,” a holiday special featuring stories of adoption from foster care enhanced by major recording artists. The special will air Dec. 21 at 8 p.m. on CBS.

Read the full article HERE

Posted on November 19, 2018 by Max Geschwind

Mirrored Media named finalists for two 2018 Content Marketing Awards

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PR Daily has revealed the finalists for the 2018 Content Marketing Awards, which recognizes brand storytellers who know their way around a clickable headline, a viral video, or a fleeting social trend. Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. Mirrored Media is honored to announce that we’ve been named as finalists for two 2018 Content Marketing Awards for our BMW i Road to Coachella Campaign.

  • Brand Awareness
  • Influencer Content Marketing 

Click HERE to learn more about this year’s finalists, and stay tuned for the winners announcement, which will be published in a couple of weeks.