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BMG Production Music PMC After Party

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BMG Production Music PMC After Party

Mirrored Media teamed up with BMG Production Music once again to host an exclusive party after the Production Music Conference in Hollywood.

The September 27th, 2018 event took place at Hollywood’s famed speakeasy No Vacancy. Over 500 BMG employees, clients, writers, and special guests gathered in the beautifully curated space to celebrate the full-service sound agency, its artists, and the men and women who make up the BMG team. After a long day at the Conference at the nearby Loews Hotel, guests were invited to kick back at No Vacancy to enjoy live entertainment, a DJ, an array of gourmet hors d’oeuvres, and specialty cocktails. Custom BMG branding and signage was ubiquitous throughout the vintage space in addition to a step and repeat at the event entrance.  

Guests were treated to a special performance by BMG songwriter and artist JimiJames, while DJ Kurse kept the party going late into the night. No Vacancy also provided a daring performance from Chris Grabher, an in-house tightrope walker who precariously made his way across the rope high above the guests below.

BMG came away elated with the turnout for the successful event, walking away with the record for most guests in the 106-year history of the iconic Hollywood venue.

CB2 After Hours Austin

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CB2 After Hours – Austin

For the September 2018 edition of CB2’s After Hours event series Stept and CB2 teamed up with Mirrored Media to create an exclusive in-store experience featuring singer/songwriter Cyn.

We were tasked with curating an intimate music venue within the confines of CB2’s Austin location inside the Domain Northside complex. The store shut its doors several hours early and by 8:30pm it had fully transformed into an exclusive live event space, including a 12’x16’ elevated stage. Lucky guests were admitted via a first-come-first-serve basis until the store reached capacity. An After Hours neon sign in the exterior window told them they had come to the right place.

Upon entering, they were guided down a long hallway with a custom neon sign and signature CB2 decor which led them to an expansive area of the store interior. Guests were invited to sip on cocktails from two open bars, courtesy of Revolution Spirits and Austin Eastciders, in this custom-lit space adorned with almost two dozen disco balls, staying in line with the After Hours aesthetic. Custom signage and decals were placed throughout the store. Austin DJ Edgar J kicked things off and got attendees pumped up as they browsed the store, talked with friends, and awaited Cyn’s exclusive performance.

Fans were also invited to create their own shareable photos in front of the custom photo wall. This backdrop featured an array of large and small disco balls, a decorative Roman statue, and colored lighting. Completing the visual was four unique kaleidoscope lens filters that guests were able to attach to their phones to capture the perfect photo.

Midway through the rainy evening, Cyn took the stage to a rousing ovation and delivered an impassioned 45-minute set backed up by her guitar player and drummer. After Cyn finished, DJ Edgar J kept the energy high until 11:00 pm when the event had to come to a close.  

Mirrored Media Named 2018 OMMA Award Finalist in Two Categories for BMW – Mirrored Media

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We are proud to announce that Mirrored Media has been named a 2018 MediaPost OMMA Award Finalist in two categories. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and advertisers that push the potential of digital advertising. Both categories awarded our BMW Road to Coachella campaign.

OMMA Awards – ONLINE ADVERTISING CREATIVITY

Influencer Campaign

BMW’s Road to Coachella

Using 17 influencers, performances from popular musicians and celebrity appearances, Mirrored Media got 1.1 billion impressions for BMW i from its parties leading up to Coachella, without spending on paid media. It also saw 35M total organic reach via influencer channels , 2.3M total engagement on influencer channels and 200% above average growth on BMW i’s Instagram channel.

OMMA Awards – ONLINE MARKETING

Automotive

BMW’s Road to Coachella

Mirrored Media’s Road to Coachella campaign for BMW seamlessly blended music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella. This year’s Road to Coachella focused on a creative partnership with John Gourley of the Grammy-winning multi-platinum group Portugal. The Man. Gourley creates a one-of-a-kind design that was printed and wrapped on a fleet of BMW i’s. The effort garnered 882 million impressions over the two-week campaign.

The winners of the 2018 OMMA Awards will be announced in October at an awards ceremony in New York City. For a full list of the categories and finalists, click here. Mirrored Media has won several other creative and marketing awards. To see all of our work check out our portfolio here.

CB2 After Hours with Betty Who – NY

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For the latest edition of CB2’s live music event series, dubbed After Hours, Stept and CB2 teamed up with Mirrored Media to create an exclusive in-store experience featuring Australian pop star Betty Who.

We were tasked with curating an intimate music venue within the confines of CB2’s SoHo location in the heart of New York City. The store shut its doors two hours early and by 9pm it had fully transformed into the Cb2 After Hours venue. Lucky guests were admitted via a first-come-first-serve basis until the store reached capacity. An After Hours neon sign in the exterior window told them they had come to the right place.

Upon entering, guests were guided down a long hallway with a custom neon sign and signature CB2 decor which led them to an expansive area of the store interior. They were invited to sip on drinks from the two open bars, courtesy of Home Beer and Union Wine, in this custom-lit space adorned with almost two dozen disco balls, staying in line with the After Hours theme. Brooklyn synth-pop duo Great Good Fine OK performed a special DJ set and got fans pumped up as they browsed the store, talked with friends, and awaited Betty Who’s exclusive performance. Custom signage, decals, and and art were placed throughout the store for multiple photo opportunities.

Fans were also invited to create their own shareable photos in front of a custom photo wall. This backdrop featured silver tinsel, a decorative Roman statue, and specialized colored lighting. Completing the visual was four unique kaleidoscope lens filters that guests were able to attach to their phones to capture the perfect photo.

Betty Who took the stage to a rousing ovation and delivered an energetic hour-long performance along with her two backup dancers. After her last song, Great Good Fine OK kept the energy high for the remainder of the evening.  

 

Event Marketer – “VIDCON 2018: FULLSCREEN ENGAGES GEN Z WITH INFLUENCERS AND MOVIE SCREENINGS”

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It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and boys.

On the first evening of the event series, in partnership with Fox, Fullscreen presented “Love, Simon,” a film about a gay teen struggling with his sexual identity. The screening promoted the DVD release of the film and included t-shirt giveaways to the first 300 attendees, as well as raffles with prizes including blankets, shirts, cups, phone cases and other film swag. The experience also featured an appearance by two influencers from the LGBTQ community who discussed what the film meant to them, along with the story of their own experiences coming out to family and friends.

The brand’s second experience, created in partnership with Warner Bros., gave attendees the red-carpet treatment ahead of a screening of animated superhero comedy “Teen Titans Go! To The Movies.” While waiting in line to enter the event, attendees could engage with roaming costumed characters from the film and snag branded backpacks and pins. Once inside, fans first stepped into a photo booth featuring custom paparazzi cutouts, mimicking a real film debut. Then it was on to the next photo op, which allowed attendees to insert themselves into a replica version of the film’s promotional poster.

Fullscreen also provided popcorn and soda in branded containers, which attendees could enjoy on beanbag chairs—if they were fast enough to snag one of the coveted seats. And rounding out the event was an appearance by one of the stars of the film—who stayed in character throughout the experience—and a handful of influencers who discussed how the film resonated with them in addition to creating social content.

“Influencers have been able to build a huge following and fan base and they know how to activate and engage their fans,” says Bobby Digiacomo, director-strategic partnerships & events at Fullscreen. “And I think the best thing brands can do is really let the creators do what they do best and create content to get fans excited.”

For the final screening, created in partnership with Universal Studios, Fullscreen presented “Mamma Mia! Here We Go Again” ahead of its July 20 premiere. In addition to participating in an interactive step-and-repeat photo op, attendees could get flash tattoos, take photos with props inspired by the film and toss around beach balls distributed at the beginning of the experience.

“VidCon is a great platform,” says Digiacomo. “This group is mostly female ages 13 to 17, and it’s certainly the Super Bowl event of the year for the age group… So, it was a way of helping our studio partners strategically develop a way for them to stand out from the crowd.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article HERE

Posted on  by Kait Shea

Sabrina Carpenter Album Release Tour

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Sabrina Carpenter Album Release Tour

To celebrate Sabrina Carpenter’s newest release, “Almost Love”, from her forthcoming album Singular, Hollywood Records enlisted Mirrored Media to produce a five-city tour that gave fans an up-close-and-personal experience with Sabrina as she debuted unreleased music and performed the new single.

The event series took place over the course of three weeks in July 2018 with stops in major markets throughout the US. Fan club members and radio contest winners packed intimate venues in Chicago, Dallas, New York City, Miami, and San Francisco for a variety of activations that culminated with an exclusive appearance from Sabrina herself.

With Sabrina set to share unreleased music from her personal phone, fans were required to relinquish their phones upon entry, creating an even more exclusive and intimate experience. After checking in, fans gathered inside the venue to enjoy catered hors d’oeuvres and desserts along with a variety of activations. DJ Alex D spun tracks while also encouraging brave fans to step up to the karaoke machine, which featured a playlist curated by Sabrina herself. Attendees were also invited to write down questions for Sabrina that would be asked of her during an exclusive Q&A after the performance.

Each venue was carefully curated to match the aesthetic of Sabrina’s new release, with Roman busts displayed throughout the space. A photo booth experience with the statue of David gave fans a chance to capture instantly shareable content with a custom overlay specific to each city. “Almost Love” lyric decals were affixed throughout the space along with pull-up banners and album art.

Once everyone was settled in, Sabrina was introduced to the stage for an exclusive performance of “Almost Love”, immediately followed by a fan Q&A hosted by DJ Alex D. Sabrina then surprised fans by playing several unreleased songs from her upcoming record – some unfinished – directly from her phone. She even detailed personal stories of how each one came to be, much to the delight of the die-hard fans in attendance.

The events came to a close with a personal meet & greet with Sabrina in front of an album-inspired red curtain. Every single attendee was able to chat with Sabrina and get two photos taken: one available digitally and one keepsake Polaroid they could take with them.

AT&T | Nokia 5G Holoportation Booth at RTX

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To showcase the future capabilities of the much-anticipated 5G Network, AT&T and Nokia partnered with Fullscreen and Mirrored Media to build a cutting edge mixed reality experience at the annual RTX convention in Austin, TX.  Attendees were able to experience groundbreaking real-time interactive holograms with their friends and surprise Rooster Teeth talent. Two guests at a time could step into the booth and magically be transformed into holograms and engage alongside their favorite Rooster Teeth talent. Each of the holograms could engage with each other live as onlookers were able to watch the action via two TVs positioned at the front of the booth. These holograms showcased the future of communication through lighting-fast, high-res connectivity made possible with the power of AT&T’s 5G network.

HP | Intel Booth at RTX 2018

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HP and Intel teamed up with Mirrored Media to create an interactive lounge where guests could take a break from the bustle of RTX and experience HP and Intel’s newest technology. The lounge, complete with couches, bean bags, and tables, had several brand new HP Zbook x2’s for guests to test and explore. Rooster Teeth digital artists were invited to demonstrate their skills and give presentations on the Zbooks while the screen was mirrored onto a giant LED wall behind them. Guests were encouraged to draw themselves on the Zbooks using their preferred creative suite, which automatically entered them in a contest to win a grand prize of the new HP Zbook x2. A giant digital mural comprised of every fan self portrait was consistently updated and displayed on the giant LED wall. 25 additional lucky winners walked away with exclusive poster giveaways that featured the final mural artwork of all the self-portraits drawn in the booth over the three-day convention.

Netflix Disenchantment Pedicabs at RTX

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To celebrate the release of Matt Groening’s newest Netflix series, Disenchantment, Fullscreen partnered with Mirrored Media to design and fabricate 10 custom pedicabs inspired by the carriages seen on the show. During RTX, any attendees with a convention badge were given complimentary pedicab rides throughout Austin. The pedicabs lined up right outside the convention center next to “YE OLDE FREE RIDESHARE” signs, with drivers clad in branded shirts calling out to guests advertising their bikes. In a city known for its pedicabs, riders were transported in style to various RTX hotels, parties, screenings, and panels throughout the three-day event. In total, over 1400 rides were provided to over 2800 passengers.

Mirrored Media Makes Event Marketer’s ‘2018 It List’

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INTRODUCING THE 2018 EVENT MARKETER IT LIST

Recognizing the Top 100 Event Agencies of the Year

Each year Event Marketer’s editors carefully review the credentials of hundreds of experiential agencies across the country to hand pick the 100 shops that represent the kind of best-in-class work and forward thinking that is pushing this industry forward. In this, our 16th year, and with a record-setting number of entries, we are proud to present the 2018 It List—the industry’s only editorial listing of the Top 100 event agencies of the year.

A landscape touted for years as “uncluttered” has become anything but. As live experiences continue to draw more marketing dollars and generate higher marketing returns, there’s a good reason why more agencies than ever are getting into the experiential marketing business.

Adding agencies to this space forces hotter competition among them to win the hearts and budgets of clients. Never have the stakes been higher for today’s event agencies to craft integrated campaigns, blending strategy and creative, leading to flawless execution, with measurable results. Which is why we received more It List applications than ever this year.

From b-to-c to b-to-b and everything in between, the truly top agencies driving this industry forward have more in common than you’d think. Like the innate desire to understand the cultures they market to—the unique behaviors, beliefs and values that make a demographic tick. Or the increased focus on advocacy that today’s younger generations demand. At its core, experiential marketing is about forging meaningful connections, and that can only exist if both parties find common ground.

Putting all 100 agencies on the same table gives us an interesting vantage point. Note how many agencies are celebrating milestone birthdays—a testament to the longevity of so many of these companies. Take a look at the incredible industry-wide pivot to embrace the power of data (and data security). When it comes to influencer marketing, let’s just say proprietary platforms that connect the right tastemakers with the right audiences are the new black. And alas, notice how many agencies that graced the It List for years are no longer on it—a nod to the competitiveness of the current experiential landscape.

Of course, selecting the top agencies in an industry that continues to see explosive growth was no easy feat. The caliber of work and subsequent ROI that augments with each passing year never ceases to amaze. From cutting-edge interactives to unparalleled storytelling to out-of-box venues (think: laundromats and wine caves), the agencies on this list—and the tireless soldiers behind them—represent the absolute best in the biz.

Whether they’re newcomers or veterans, b-to-c or b-to-b, this year’s It List consistently delivers exceptional experiences backed by impactful creative and well-defined strategy. The kind of campaigns that give you goosebumps. The kind that make you want to share what you’re experiencing. And the kind that have the power to change the world around us.

To all of the agencies that made the grade, we salute you for continuously striving to make the impossible possible.

2018 It List