Tayler, Author at Mirrored Media

See Inside One Company’s Summer-Long Beach House Party

Posted by | News | No Comments

Awesomeness celebrated summer in a big way this year: The multimedia company—which is a joint venture between NBCUniversal, Hearst, and Verizon—rented out a house on the beach in Santa Monica for two weeks of programming and events for talent, press, and industry partners.

“This was our first time hosting our own event that was independent of a big convention or festival,” said Catherine Gill, vice president of marketing at Awesomeness. “Our goal was to create a fun summer experience to bring our brand to life and showcase all the different aspects of what Awesomeness has to offer. This created a great opportunity for a multi-purpose space where we could create content and film a number of our shows, as well as host a variety of events.”

The company took over the house from July 25 to August 6, hosting programming on a daily basis for the entire two weeks. The schedule was filled with a combination of filming days for AwesomnessTV programming, as well as events such as a beauty brunch, a premiere screening, and musical performances.

The internal production team at Awesomeness used their location scouting resources to find the ideal house—one with a big backyard for events, parking nearby, and close proximity to the beach. Organizers worked with the city of Santa Monica to obtain event permits, and redecorated the house to convey a fun, summery vibe.

“We worked with our internal creative department to source new furniture and decor that would fit our brand and the look and feel of the multiple events,” said Gill. In addition to the in-house team, Mirrored Media was in charge of all house operations and creative production, while MS Event Production handled the audiovisual needs.

Every room of the house was used for events. The master bedroom became a content studio for filming, while the attic was transformed into an infinity-room-like photo op. The backyard, which was decorated with string lights and colorful pool floats, welcomed guests for brunches, panels, and more.

Awesomeness plans to host the beach house again next summer; the brand is also planning more standalone events for the coming year to promote its growing portfolio of brands, which now includes AwesomenessTV, Awesomeness Films, DreamWorksTV, and Awestruck.

Here’s a look inside the summer activation’s playful decor, fun photo ops, and biggest gatherings.

[BizBash]

The Wrap’s Shortlist Film Festival

Posted by | News | No Comments

‘The Silence,’ ‘American Paradise’ and ‘Fanny Pack’ Take Prizes at TheWrap’s Shortlist Film Festival 2017

A haunting short by two Iranian directors  explores the trauma of refugees’ experience, while a dark American comedy looks at race  

Farnoosh Samadi and Ali Asgari’s “The Silence,” a tender story about a young girl and her Kurdish mother, won the Industry Prize at TheWrap’s Shortlist Film Festival on Wednesday.

Joe Talbot’s “American Paradise,” a dark comedy about race and bank-robbing, took the Audience Prize at a ceremony at IMAX headquarters in Playa Vista, California.

And “Fanny Pack,” a story by a USC student about a young Indian woman hilariously clashing with her conservative father, won the first-ever ShortList prize for a student film.

Selected for the Industry Prize by a distinguished jury of entertainment industry experts, “The Silence” tells the haunting story of Fatma and her mother, Kurdish refugees in Italy. Teenager Fatma, who speaks English, must help her mother navigate a bewildering modern world. But even the world-wise Fatma isn’t equipped to handle passing along a devastating diagnosis to her mother, even when time is of the essence.

The jury called the film “a simple, beautiful and entirely human drama about a mother and daughter in a quiet moment that will change both of them forever. We loved this film as much for what it didn’t say as what it did.” The filmmakers won a week-long RED Epic Dragon $6,000 rental package provided by RED and AbelCine.

The jury also awarded an honorable mention to Hu Wei’s “What Tears Us Apart,” which follows a young woman, Camille, who was adopted by French parents after her Chinese parents gave her up as a baby because of China’s one-child policy. The jury said the film, which features Oscar nominee Isabelle Huppert, was “intimate, artful, exquisitely acted and left an enormous emotional impact on us.”

The 2017 Shortlist jury included Lisa Bunnell, President of Distribution, Focus Features; director Lesley Chilcott (“CodeGirl”); writer and showrunner Misha Green (“Underground”); Ryan Heller, VP Acquisitions, First Look Media; actor-director-producer Matt Ross (“Silicon Valley,” “Captain Fantastic”); Alec Shankman, Senior VP & Head of Alternative Programming, Digital Media and Licensing, Abrams Artists Agency; and Stephen Ujlaki Dean, Loyola Marymount University School of Film and Television.

Talbot’s “American Paradise,” a twisted fairy tale out of Trump’s America inspired by true events, won the most votes in a two-week online poll to claim the Audience Prize and a $5,000 in cash.

The film follows a desperate white guy who disguises himself as a black man to rob a bank. The characters in the short will be featured in the upcoming Sundance-supported feature, “The Last Black Man in San Francisco.”

For the first time, TheWrap expanded the ShortList to include a student film category selected by TheWrap’s readers during the online voting period. This year’s award went to USC student Uttera Singh’s short “Fanny Pack.” The  comedy centers on a young Indian-American girl who wants to follow her dreams and a fanny-pack-clad Indian father who chases his daughter through an airport hoping that she will follow.

Now in its sixth year, the ShortList Film Festival, elevates the best in short filmmaking as the format has exploded across every device in the age of streaming. The contest selects 12 of the best award-winning short films that have premiered at a major festival in the past year, making this the most highly competitive film festival of its kind.

The ceremony on Wednesday included screenings of the prize winners as well as panel discussions with the filmmakers and jury members moderated by Sharon Waxman, editor-in-chief of TheWrap. The evening wrapped up with a reception with music from DJ Alex D, beverages supplied by Hint water and production support from Mirrored Media.

The 12 films in the main competition were a mix of foreign language, comedy and stop-motion from filmmakers that hail from around the globe including China, France, Italy, Poland, Germany and the U.K. The finalists include prize winners from the Sundance Film Festival, Cannes Film Festival and South By Southwest Film Festival.

The eight student films from top colleges and universities listed in TheWrap’s ranking of film schools included filmmakers who studied at UNCSA, USC, UCLA, AFI, LMU, Chapman, Emerson and SCAD.

The Shortlist Film Festival is presented with the generous support of IMAX, Focus Features, RED, Abelcine and Topic.

 

Green Day Hometown Pop Up Shop in Oakland

Posted by | News | No Comments

To celebrate their hometown show at Oakland’s O.co Coliseum on August 5th, 2017, Green Day wanted to do something extra special for their fans leading up to the big day. Mirrored Media teamed up with Warner Bros. Records to produce an ultra-exclusive pop-up shop for two days prior to the show.

The event was hosted on August 3rd and 4th at 1-2-3-4 Go! Records just north of downtown Oakland, a place with no shortage of Green Day lore. The stage wall in the pop-up space had a chunk taken out of it from when frontman Billie Joe Armstrong smashed his guitar there during a show years ago.

Fans were encouraged to arrive early to grab select merchandise only available during the two-day event. It was a Green Day fan’s paradise, featuring exclusive merchandise, limited edition cassette box sets, skateboard decks, vintage band photos, original album artwork and props, custom neon signage, and actual instruments owned by the band members themselves. Green Day’s eclectic 28-year catalogue played through a vintage Hitachi boombox that is pictured on the cover of their 2016 album, Revolution Radio. Fans were even treated to free coffee courtesy of Oakland Coffee; locally-owned and co-founded by Green Day bassist Mike Dirnt.

One of the highlights and fan favorites was the arcade claw machine, which was fully wrapped with band art on the outside. Inside, it contained Green Day’s signature stuffed pink bunnies, which fans had the opportunity to win with any purchase in the store. Especially determined customers aimed for one of the rare green bunnies, of which only 25 were produced.

A TV also looped content from the Green Day-distributed documentary Turn It Around: The Story of East Bay Punk.

Turn It Around gave us the opportunity to tell the story of the East Bay punk rock scene, a scene that’s a sacred thing to me, Mike and Tré and to a lot of others who were there at the founding and who helped to shape the genre,” said Green Day frontman Billie Joe Armstrong.

Fans lined up early on the first morning with a line around the block soon after. The shop was officially opened by Green Day’s mascot for the Revolution Radio tour, Drunk Bunny, along with the Oakland A’s mascot, Stomper. The two battled for the store keys at the front entrance; each one wanting the privilege of opening the pop-up. Ultimately, Drunk Bunny prevailed, though both Oakland legends welcomed guests into the shop as they posed for pictures with fans.

With a line out the door for the majority of the two-day event, merchandise flew off the shelves. Oakland fans truly felt the hometown love, and the band members even took a few keepsakes of their own, showing that this was more than just another pop-up. This was home.

Awesomeness Beach House

Posted by | News | No Comments

Awesomeness Summer Beach House

After a busy 2017, Awesomeness decided it was time to reward its clients and creators with a relaxing and refreshing couple of weeks on the beach. From July 24th to August 7th, Mirrored Media and Awesomeness teamed up to transform a beautiful Santa Monica beach house into a summer oasis for talent, creators, and clients alike. The three-story house, which sat just steps from the sand north of the famous Santa Monica Pier, featured pool parties, press mixers, leadership panels, and so much more throughout the two weeks.

The House:

Located on beautiful Pacific Coast Highway in Santa Monica, the Awesomeness Beach House featured all of the things creators have come to expect from the Awesomeness brand. Mirrored Media brought in carefully manicured decor and furniture, and crafted the grounds and surrounding areas with custom items to give guests the feeling of an ultimate summer getaway.

The first floor interior had comfortable sofas and chairs, a catering area, and was attached to a patio with large open doors, allowing the ocean breeze to flow into the space.

The second floor master bedroom was transformed into a production suite, with stunning 180-degree ocean views outside its large windows.

The third floor became a beautiful infinity-style Instagram room, featuring a forest of hanging string lights, mirrored walls, branding, beach balls, and glowing triangular LEDs. This room was a huge hit among guests, with thousands of impressions via social media.

The Yard:

The inside of the house was just the beginning. The backyard featured many of the highlights of this summer oasis, most notably, the pool. While it was a huge hit during many of the day parties, Mirrored Media recognized the need for extra space during larger events at night. On two occasions, we had a custom convertible pool cover installed to provide an additional 450 square feet of ground space. The cover was sturdy enough to hold groups of people, tables, and chairs, making it an ideal option to convert the space for various types of events.

Other standout features of the yard included:

  • Custom neon signs
  • Mirror decals
  • Balcony banners
  • String lights
  • Uplighting
  • Branded corn hole
  • Giant Jenga
  • “Awesome” mirror letters
  • Pool toys
  • Light-up LED bar
  • Downlighting
  • Gobos
  • An LED lemon tree

The Activations:

Due to the constant activity at the Beach House, the Mirrored Media and Awesomeness teams worked around the clock to ensure a memorable experience at every turn. The schedule was packed throughout both weeks with a myriad of events and activations taking place, including:

  • Welcome Dinner
    • Pool covering
    • One long Tuscan-style dinner table
    • Influencers and marketing team members, including Rebecca Black
    • Catered food & drinks
  • Press Mixer
    • Tray-passed catering
    • Specialty drinks
    • Mood lighting
    • Custom decor
  • Talent Open House
    • Bar service, including sangria
    • Uncovered pool
    • Pool toys
  • Thought Leadership Panel
    • Directors chairs for featured guests
    • Gift bags
    • Speakers discussing Generation Z and social media marketing
  • Beauty Brunch
    • Beauty activations including nail, hair, and makeup stations
    • Facemask giveaways
    • Vita Coco-sponsored drinks
  • Guidance Screening
    • Large screen and high-end projector
    • Comfortable bean bag chairs
    • Screening of the season premiere of AwesomenessTV’s Guidance
    • Talent from the show
    • Specialty food & drinks
  • Talent Open House
    • Pool uncovered
    • Pool floats
    • Musical performances
    • Open swim
  • Betch Wrap Party
    • Celebrating the wrap of shooting the AwesomenessTV show Betch, hosted by the two stars of the show
    • Betch branding and signage
    • Catered food & drinks
  • Other Smaller Events Included
    • Finance Retreats
    • Film Shoots

In the end, it was a fitting two-week celebration of summer at the unique and picturesque Awesomeness Beach House. Mirrored Media and Awesomeness were able to create euphoric, exciting, relaxing, and even thought-provoking experiences for all who attended the various events. The two continued to build upon their already-successful 2017 partnership while leading them to work on even more exciting, unique, and memorable events and activations in the future.

About Awesomeness TV

AwesomenessTV is an American media and entertainment company located in Los Angeles, California. It is a joint venture of DreamWorks Animation (a subsidiary of NBCUniversal) and Verizon Hearst Media Partners, with the former owning controlling interest.

The company operates a talent division, branded entertainment division, consumer products division, publishing division, music division, and global network of affiliate YouTube channels.

 

Sabrina Carpenter “Why” Release Photo Booth

Posted by | News | No Comments

On July 7th, Hollywood Records recording artist Sabrina Carpenter released her single “Why” as a follow-up to last year’s Evolution and 2015’s Eyes Wide Open.  To celebrate the release and generate more hype for “Why”, Mirrored Media created a unique two-day pop up activation at Santa Monica Place with a custom built, LED photo booth.  From 10am until 10pm, fans and shoppers were encouraged to step inside the booth for an epic photo experience with friends and family while they danced along to “Why”, which played on the surrounding speakers. Because of the unique design and allure of the color-changing LED strips, the booth not only attracted Carpenter’s die-hard fans, but also many unsuspecting mall patrons who began the day unfamiliar with Carpenter and her music. Thousands of fans, new and old, enjoyed the activation over two days, with some coming back for second photos after day turned to night. Using the hashtag #SabrinaWhy, fans were able to share their photo booth experience while spreading the word about the release.

Fullscreen at VidCon 2017

Posted by | News | No Comments

Fullscreen Vidcon Booth 2017

Fullscreen raised the bar at VidCon 2017, debuting the convention’s first ever double-decker booth. The elaborate build featured a large LED screen, a stage, and a viewing area in front where fans could get up close and personal to their favorite creators.

Each side of the booth presented a unique photo opportunity. On the left side was a Met Gala-inspired Boomerang booth with LED colored lights. The right side featured a large foliage wall with a custom neon sign. The wall had a new neon sign for each day of the convention, encouraging multi-day attendees to come back and experience the booth all over again.

The back of the booth featured the Flex Room Presented by AT&T. This area had three custom neon signs, a lounge, a marble wall, recessed lighting, and a phone charging station. Fans were able to tweet at a Twitter vending machine to get a variety of Fullscreen and AT&T-branded swag, including popsockets, phone chargers, sunglasses, bracelets, earbuds, and keychains. Brand ambassadors were also on hand distributing other free gifts.

The second floor contained the main control room and front-of-house for the whole booth. It also featured a green room area where talent could relax before taking the stage. This level gave creators a bird’s-eye view of the convention floor and allowed them to interact with fans before and after their official appearances.

Movie Nights:

For the fourth year in a row, Mirrored Media teamed up with Fullscreen to present another successful round of Movie Nights, showing three highly-anticipated movies: Despicable Me 3, Power Rangers, and Cars 3.  These popular events, held in a large third floor ballroom of the convention center, drew crowds ranging from 400 to 1,800 people. Guests enjoyed the screenings by lounging in Fullscreen-branded air chairs. During the pre-release premiere of Despicable Me 3, the minions even came out to greet guests.

Several branded pull-up banners and step and repeats provided fans with the perfect photo opportunity. A raffle was held each night where a few lucky guests were able to win prizes like Disneyland tickets and Rokus.

 

Awesomeness at VidCon 2017

Posted by | News | No Comments

Awesomeness Ball Pit Presented by Live.me: 

 
This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
 
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
 
– 1600 Videos Captured
– Total Reach of 166,000 People
 – 34K via Facebook
 – 60K via Instagram
 – 72K via Tumblr
 

The Awesomeness Ferris Wheel Featuring the Invisalign Smile Station:

 
The focal point for fans just before entering the convention center was the Awesomeness Ferris wheel. provided fans with the best views of VidCon along with the perfect selfie opportunity from high above the convention center’s Grand Plaza. Also a VidCon first, the wheel stood tall at 42 ft. in the center of the plaza with full branding throughout the wheel. The wheel exterior, all 10 gondolas, and the surrounding barricades were all affixed with Awesomeness and Invisalign custom branding. Fans who boarded the Ferris wheel were able to take selfies during their rides thanks to onboard iPads equipped with custom photo technology, delivering branded original content directly from their seats.
 
– 2880 GIFs & Photos Captured
– 1312 Emails Sent
– 1456 Text Messages Sent
– 13 Facebook Shares (4,888 Impressions)
– 16 Twitter Shares (5,088 Impressions)
– 82 Instagram Shares (65,682 Impressions)
– 75,658 Total Impressions
 

Awesomeness Oasis:

 
VidCon consists of hot days, long nights, and huge crowds. This can be a strenuous week for anyone, but even more so for talent. The Awesomeness Oasis at the Hyatt Regency provided the perfect respite for all of the brand’s talent in attendance. Located five minutes south of the convention center, the Oasis contained comfortable couches and chairs, food and drinks, a gifting station presented by Hollister, Awesomeness-branded content on TV, massage stations, and a floral living wall with branded neon signs for the perfect photo opportunity.
 
Access Hollywood also had a space inside the Oasis where they interviewed talent to air on TV and social media each day as they came through.

Awesomeness + Invisalign Screening & After Party:

 
Invisalign and Awesomeness teamed up again on the very popular Friday night of VidCon to present a screening of original content followed by an after-party. All of this took place at the Sheraton Park Hotel, which is just steps away from the Anaheim Convention Center.
 
The evening began at 7pm with a screening of three short content pieces in the Sheraton’s beautiful Tiffany Terrace. A branded step and repeat and a blue carpet greeted guests as they walked into the room. The hour-long screening, which hosted 100 guests, featured drinks, popcorn, and even candy apples!
 
After the screening finished, the after-party began on the adjacent Tiffany Patio. Attendees included many Invisalign and Awesomeness employees and executives, VIP guests, and Awesomeness talent.
 
The 8-11pm event featured two open bars, catered appetizers and desserts, a DJ, branded giant Jenga, branded corn hole, and a picturesque hedge wall with die-cut brand logos, creating the perfect Instagrammable moment.
 

Awesomeness Mirror Letters and Chalkboard:

 
In addition to these larger activations, Mirrored Media also took on the management and setup of Awesomeness’ signature mirror letters, which stretch almost 15 feet across and create the perfect photo opportunity for fans about to enter the convention center. Placed just to the right of the prominent Grand Plaza fountain, and adjacent to the Ferris wheel and ball pit, the letters were a huge hit on site.
 
Even more attention-grabbing was the Awesomeness chalk wall. Placed across from the the Ferris wheel, the board had the headline “What Makes You Awesome?”. Fans were encouraged to write their own responses with the chalk provided. The front, back, and sides of the wall were covered within a few short hours! Fans absolutely loved coming up with their own creative ideas to share with the rest of VidCon. We would periodically wash the wall so fans could start over, but each time, it was fully covered in just a few short hours.

Live.me at VidCon 2017

Posted by | News | No Comments

2017 VidCon attendees were treated to the most ambitious Live.me booth yet. Located just inside the main convention hall doors, the Live.me booth was an immediate attention-grabber to fans and talent alike.

The build featured a convertible stage with small ramps, giving fans the perfect vantage point during programming blocks while also providing them with a chance to enjoy the space and broadcast during breaks.

The stage, which was highlighted with branded colors and signage, also featured a special fan broadcast experience. On one side of the stage, fans waited in line for a chance to step into the spotlight and showcase their talent to tens of thousands of people watching Live.me from all over the world.  After 90 seconds, the viewers voted who had the most talent by giving in-app gifts. Those participants were then rewarded with a variety of premiums such as sunglasses, tripods, water bottles, and phone chargers.

Official Live.me programming included panels, concerts, and creator appearances. Fans were especially excited about the influencer meet-and-greets, giving users from all over the world a chance to interact with their favorite talent in front of the large online audience. Other programming consisted of dance parties, open mic performances, and DJs.

In true Live.me fashion, the booth featured four vertically-oriented TVs displaying live broadcasts from all over the world, the broadcast stage experience, and the official Live.me channel which showed events throughout VidCon.

The large back wall of the booth featured a truly unique social sharing opportunity. The wall featured a set of multicolored angel wings along with motivational phrases that encouraged fans to take a memorable photo.

 

Live.me Birthday

Posted by | News | No Comments

To celebrate a resoundingly successful first year, live broadcasting app Live.me held an anniversary party in Bel Air, California on April 29th, 2017. Mirrored Media partnered with the brand to take over a beautiful mansion in the secluded, exclusive Los Angeles enclave of Bel Air.

The large house was tucked away high above the city, and featured surrounding property with so much to offer guests. It boasted a gorgeous pool, a large multi-level yard full of activations, a pool house, stunningly manicured grounds.

The guest list consisted of Live.me staff, creators, influencers, and select VIP guests. The backyard was the focal point of the party, which ran from 1pm-8pm, Highlights included:

  • Live.me spelled out in large white letters along the back hill, a la the Hollywood Sign
  • Pool with toys
  • “Year of Milestones” staircase
  • Live performance stage
  • Performance by Ocean Park Standoff
  • Performance by Blaine Ryan Carter
  • Performance by Amber Tiana
  • Custom DJ booth
  • DJ William Lifestyle
  • Performance by contortionist Sofie Dossi
  • Dance performance by It’s Her Spotlight
  • Live stream of the party
  • Catered food and drinks
  • Live.me birthday cake
  • Photo booth with props
  • 110” TV screen with looped branded content
  • Games including ping pong, corn hole, giant Jenga, and Connect 4
  • Step and repeat photo opp

Towards the end of the night, Live.me presented its top broadcasters with awards. The winners were even able to have their trophies custom-engraved on site. Each guest was given a gift bag on their way out, which included a backpack full of sunglasses, water bottles, t-shirts, and phone chargers.

Mirrored Media and Live.me couldn’t ask for a better response from the over 350 guests in attendance. People swam, sang, and danced well into the night, with many of them broadcasting their experience on the app. With over 25 million downloads so far, Live.me continues to bolster its reputation as one of the leaders in the live broadcasting space.