CBS: “Blockbuster Performers Announced For A Home For The Holidays – The 20th Anniversary”

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Blockbuster Performers Announced For A Home For The Holidays – The 20th Anniversary on CBS

For the past two decades, A Home For The Holidays has raised awareness for adoption and foster care. In the 2018 edition, the annual holiday special will bring updates on uplifting stories and introduce you to some amazing kids—and deliver some huge musical performances!

Multiple GRAMMY® Award winner and NCIS: Los Angeles star LL COOL J will host A Home For The Holidays—The 20th Anniversary on Friday, Dec. 21 at 8/7c on CBS and CBS All Access.

Gwen Stefani, Train, and Lukas Graham will each perform during the show. Plus, highlights from the Grove’s annual tree-lighting ceremony—including a performance by Andy Grammer—will be featured.

STREAM: Holiday Specials On CBS All Access

The entertainment industry’s top names have taken part in this poignant special over the past 20 years, including Maroon 5, Muhammad Ali, Candice Bergen, Justin Bieber, Mary J. Blige, Kate Capshaw, Mariah Carey, Destiny’s Child (Beyoncé), Kelly Clarkson, Sheryl Crow, Jamie Lee Curtis, Miley Cyrus, Ellen DeGeneres, Celine Dion, Melissa Etheridge, Rascal Flatts, Jamie Foxx, Morgan Freeman, Josh Groban, Faith Hill, Dustin Hoffman, Jennifer Hudson, Enrique Iglesias, Carole King, Miranda Lambert, John Legend, Adam Levine, Ricky Martin, Martina McBride, Reba McEntire, Tim McGraw, Katy Perry, Dennis Quaid, Rene Russo, Martin Sheen, Ed Sheeran, Martin Short, Steven Spielberg, Gwen Stefani, Rod Stewart, NSYNC (Justin Timberlake), Carrie Underwood, Bruce Willis, Henry Winkler, and Stevie Wonder.

Many families that have adopted from foster care have been featured on A Home For The Holidayssince it began. Over 90 percent of the adopted foster children featured on the show have graduated from high school and gone on to follow their dreams of college, advanced degrees and successful careers, including nursing, teaching, social work, legal counsel, business, construction, and the military. Many have started happy families of their own.

READ: Enjoy The Best Holiday TV Specials On CBS For Christmas And Thanksgiving 2018

Three of the stories featured on this year’s show are updates on families who were featured previously. They include:

Farmakis Family—Elkhorn, Wisconsin (Featured in 2009)
Minuette and younger sister Josette had a brutal childhood. “Growing up, it was hard because our mother was a drug addict,” says Josette. “We didn’t have food, and we were both physically abused.” Eventually taken into foster care, the sisters were separated and lived in eight different homes before they were adopted by Dan and Angie Farmakis in 2007.

Currently, Josette, 25, is following her dream of becoming a nurse. “Our parents looked past the trauma we’d gone through and saw us for who we really are. It feels like I’ve always been their daughter,” she says. Minuette, 27, is living her dream of working as a social worker at the same agency that placed her and her sister with their family. “Working with kids like us in foster care is not only a privilege, it’s an honor,” she says.

Felipe and Rafael Mosqueda—Marathon, Wisconsin (Featured in 2002)
Brothers Felipe and Rafael were desperate to stay together and running out of time. By ages 15 and 12, the boys had lived in more than seven foster placements and were considered unadoptable. “My brother and I were on the verge of being separated, and that was the scariest thing imaginable,” says Felipe. “When we met these boys, I knew we could make such a difference in their lives, and we adopted them in March 2002,” says Erika Albrecht.

Today, Felipe and Rafael are both married with children and have successful careers. “Our parents raised us with so much love. My brother and I wouldn’t be where we are today if it wasn’t for adoption,” says Felipe. “My brother and I were best man at each other’s wedding, and my wife and I have talked about adopting in the future,” says Rafael.

Oden Family—Los Angeles (Featured in 2015)
Kenneth and Evette Oden took a leap of faith and saw potential in two foster children who were born exposed to drugs. “When we first met Kyle, I remember holding him really close to my chest. He looked right in my eyes, and I just knew that he was my son,” says Evette. “About a year later, we got a phone call that there was a little girl who needed immediate placement,” says Kenneth. “The bond we felt with Kynnedy was just as strong.”

Kyle, now 20, took honors classes in high school and earned an academic scholarship to the University of Pennsylvania. Kynnedy, 19, is a sophomore at San Francisco State University.

The following family is being featured on the special for the first time:

Pascucci Family—Syracuse, New York
“If I wasn’t adopted by my parents at 17, I wouldn’t be where I am now,” says Ethan Pascucci. “I lived my early childhood with a parent who was a drug addict. I was 9 when my stepfather was stabbed to death in the home where I slept. My journey into foster care began that night.” John Pascucci had been in Iraq for 15 months as a combat engineer. “When I would see a child waving to us at one o’clock in the morning, it made me think every child, no matter how old they are, needs the love and security of a family,” he says.

He and his wife, Karen, decided to adopt from foster care. “Our original plan was to adopt a 9 to 12-year-old girl, but we fell in love with a 16-year-old boy who was 6’3″,” says John. “I was finally looking at parents who would love me for a lifetime, and that changed everything,” says Ethan. He began taking AP and honors classes and signed up for crew. He became a star rower in high school and was awarded an athletic scholarship to Syracuse University.

Currently, there are more than 438,000 children in foster care in the United States. The inspirational “Children Waiting” segment gives voice to these forgotten children by creating an intimate portrait of their hopes, their dreams and their wish for a “forever family.”

The special is presented in association with the Dave Thomas Foundation for Adoption and the Children’s Action Network. Wendy’s founder Dave Thomas, who was adopted, established the Dave Thomas Foundation for Adoption in 1992. It is dedicated to dramatically increasing the adoptions of children in North America’s foster care system.

The Children’s Action Network was founded in 1990 by leaders in the entertainment industry in order to harness the power of the entertainment media on behalf of children. The special is a part of CAN’s National Adoption Campaign to raise awareness of the joys of adopting and to find homes for the children who are waiting.

Watch A Home For The Holidays—The 20th Anniversary on Friday, Dec. 21 at 8/7c on CBS and CBS All Access.

Posted by CBS on December 3, 2018 at 10:50 AM

Mirrored Media Wins Three 1st Place Vega Digital Awards

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MIRRORED MEDIA WINS THREE 1ST PLACE VEGA DIGITAL AWARDS

 Now in its third year, International Awards Associates (IAA) proudly announces the winners of its 2018 Vega Digital Awards.

Mirrored Media has won 1st place Canopus recognition for their BMW i #RoadtoCoachella in three categories: Social Campaign, Viral Marketing, and Influencer Marketing

As an official partner of Coachella for the second consecutive year, BMW i continued to explore new experiential platforms in presenting the Road to Coachella, a campaign that seamlessly blends music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their now road to Coachella. 

The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through electronic media. “Once again, we are pleased to recognize the stellar achievements of small and medium-sized web design and advertising companies. These winners are the guiding lights of the global digital communications universe,” said Kenjo Ong, President of IAA. “This year’s winners represent the very best in both established and emerging talent.’”

Vega Digital Awards is administered and judged by IAA’s panel of internationally-recognized creative professionals, who select winners based on rigorous standards of excellence. Mirrored Media joins the list of previous winners, some from such diverse companies and brands as BMW, TED, Mastercard, Ford, Allianz Global Investors, Lionsgate Entertainment, Walt Disney Studios, Warner Music Group, Longines, Subaru, MINI, Airbus, Amalgamated Bank, Welder Watch and Royal Canin.

Entries in 325 professional and student categories including, for the first time in 2018, Virtual Reality and 360 Video, Video Channels and Networks, Audio and Owned Media.

This year’s Vega Digital Awards competition included 1,500 entries from 47 countries. “Our field of entries continues to expand, worldwide,” Ong said, noting that student submissions also came from a large number of countries. “Their creative talent continues to be truly outstanding and inspiring.”

IAA – 4 International Awards Competitions, 10,000++ Entries, 50+ Countries, 100+ International Judges

Event Marketer: “WINNERS ANNOUNCED: THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS”

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WINNERS ANNOUNCED:

THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS

The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Mirrored Media is honored to announce that we have won bronze in two categories:

BEST DIGITAL + LIVE CAMPAIGN

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

BEST USE OF SOCIAL MEDIA

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

Read the entire article HERE
Posted on November 14th, 2018 by Event Marketer

Billboard – “Andy Grammer, Daya & More Perform at The Grove’s Christmas Tree Lighting”

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Billboard – “Andy Grammer, Daya & More Perform at The Grove’s Christmas Tree Lighting”

Christmas is still more than a month away, but the famous outdoor shopping center The Grove in Los Angeles kicked off the holiday season with their annual “Christmas at The Grove” spectacular on Sunday (Nov. 18). The bash featured musical performances, a California-style snowfall, Santa Claus, the lighting of the 100-foot tall Christmas tree and fireworks.   

Now in its 17th year, the annual tree lighting ceremony has come to be a landmark holiday celebration in the City of Angels. The evening’s ceremony was hosted by model and actress Molly Sims with performances from Andy Grammer, Daya, Lindsey Stirling, Rozzi, Parson James, Pia Toscano with David Foster and JD McCrary.

Los Angeles Mayor Eric Garcetti kicked off the show with opening remarks. Speaking exclusively with Billboard, Garcetti shared, “We usually come together in moments of celebration and triumph but this year, we also remember times of hardship and tragedy. I love coming here because it’s an amazing celebration with people from all over the city but to see our firefighters and police officers here and the sacrifices they’ve made. There’s thousands of people who are not home and have been displaced by fires and tragedy. It’s a good feeling to know that this is a generous and giving city.”

Following Mayor Garcetti’s remarks, child actor JD McCrary, who’s about to star as young Simba in the upcoming Disney live-action remake The Lion King in July 2019, performed “Winter Wonderland.” Renditions of heartwarming holiday classics were a constant throughout the evening from Rozzi Crane & Parson James’ “Have Yourself a Merry Little Christmas” to the crowd pleasing “O Holy Night,” performed by former American Idol finalist Pia Toscano accompanied by record producer David Foster on piano.

Violinist Lindsey Stirling performed a remixed and modern version of “You’re a Mean One Mr. Grinch” followed by Daya’s chart-topping hit “Don’t Let Me Down.” 

“I would say rebirth is the general theme of the new album,” Daya said to Billboardof her record, set to debut in 2019. “My reintroduction into the music world and it just feels fresh and new and the most authentic I’ve ever been. I found myself in a new relationship this year and discovered more parts of myself that I didn’t know before. I’ve had time to really sit back and let everything settle in since ‘Hide Away’ took off which was three years ago. I didn’t allow that time before and now that I’ve had that time, I am rebirth-ing myself into the world.”

Rounding out the evening was multi-platinum artist Andy Grammer, who performed an electrifying set of originals including “Keep Your Head Up” and “Honey, I’m Good.”

Special guests in attendance included Katharine McPhee, Sara Foster, Jennifer Meyer and Caruso Founder & CEO Rick J. Caruso. Caruso shared with Billboard how the annual holiday musical celebration developed over the years: “It just continued to grow to be a part of the community and I’m a big believer of the holidays and celebrating whatever you can celebrate and we always want to be part of a community. And Christmas time and the holiday time is the perfect time to come together. We’re in the business of enriching lives and making people happy. Especially in this season where in southern California, the communities that we’re a part of really got hurt and a lot of tragedies. I think its a message of hope, that all of us stay together and create a great amount of hope, that we all have healthy, happy lives and we support each other.”

Highlights from this year’s tree-lighting ceremony will be featured in “A Home For The Holidays – The 20th Anniversary,” a holiday special featuring stories of adoption from foster care enhanced by major recording artists. The special will air Dec. 21 at 8 p.m. on CBS.

Read the full article HERE

Posted on November 19, 2018 by Max Geschwind

Mirrored Media named finalists for two 2018 Content Marketing Awards

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PR Daily has revealed the finalists for the 2018 Content Marketing Awards, which recognizes brand storytellers who know their way around a clickable headline, a viral video, or a fleeting social trend. Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. Mirrored Media is honored to announce that we’ve been named as finalists for two 2018 Content Marketing Awards for our BMW i Road to Coachella Campaign.

  • Brand Awareness
  • Influencer Content Marketing 

Click HERE to learn more about this year’s finalists, and stay tuned for the winners announcement, which will be published in a couple of weeks.

The Americana at Brand Christmas Tree Lighting

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Keck Medicine of USC Presents:

Christmas at The Americana at Brand

November 15, 2018 7:30 pm – 9pm

Join us for our Annual Tree Lighting celebration as we officially kick off the holiday season! This magical evening will feature a special performance by the cast of The Wallis/For The Record’s production of Love Actually Live, as well as the season’s first snowfall, a fireworks spectacular, and Santa’s grand arrival.

Produced by Mirrored Media and presented by Keck Medicine of USC, the show is sponsored by The Lincoln Motor Company. Uber is the official Rideshare partner of Caruso.

This event is complimentary and open to the public.

BMW Premier Partner Experience Tour

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BMW Premier Partner Experience Tour

In order to highlight BMW’s partnership and employee discount program Mirrored Media teamed up with the automotive giant to present an exclusive experience for team members at each of these western region company locations. The BMW Premier Partner Experience gave guests an opportunity to learn more about, and even test drive, several models from the BMW family.

From 10am – 5pm, registered employees were able to stop by the activation, located on a large portion of the campus’ parking lot, and become fully immersed in the BMW brand. Upon entering, guests were given BMW-branded reusable water bottles provided by S’well. They were greeted with two standout BMWs on display both sitting on custom on-brand platforms. Employees were invited to take a seat inside each car, while BMW produce geniuses were on hand to offer more information and assistance. Guests were also invited to step into the photo booth, which featured a co-branded custom step and repeat.

A large branded BMW semi-truck provided a backdrop for the VIP lounge. Located adjacent to the truck, and covered by a large BMW canopy, this carpeted area featured several perks for employees to enjoy, including:

  • Gourmet donuts
  • Gourmet coffee bar
  • Cold Refreshments
  • Two TVs featuring branded content
  • White lounge furniture
  • Floral decor and planters
  • BMW music playlist

The highlights of the day were the three exhilarating driving experiences. Guests had the opportunity to get behind the wheel of one of 13 BMWs, including the i3, M2, M4 Convertible, X5, 530e, or X6, for an exclusive test drive in one of three scenarios:

  • Accel/Decel: Drivers accelerate rapidly then hit the brakes on a closed course
  • Slalom: Drivers hug tight corners between cones on a closed course
  • Neighborhood Street Drive: Drivers were able to take the cars for a test drive around the neighborhood with a product specialist.

Oracle HQ

San Diego Gas and Electric

Southern California Edison

First American

Mirrored Media announced as finalists for two 2018 Experience Design & Technology Awards

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Event Marketer has announced the finalists for the 2018 Experience Design & Technology Awards, the world’s only marketing awards program recognizing the best use of design and technology in live experiences. Mirrored Media is honored to announce that we’ve been named as finalists for two 2018 Experience Design & Technology Awards for our BMW i Road to Coachella Campaign.

  • Best Digital + Live Campaign
  • Best Use of Social Media

The winners will be announced live at the Experience Design & Technology Awards luncheon on Nov. 14 during EventTech. Winners will also be featured in the December issue of Event Marketer and profiled at eventmaketer.com. See all the finalists HERE.

Mirrored Media and Emo Nite LA Work Together to Celebrate LA’s 2nd Annual Emo Nite Day

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Mirrored Media and Emo Nite LA Work Together to Celebrate LA’s 2nd Annual Emo Nite Day

Mirrored Media was thrilled to work alongside Emo Nite LA to produce the 2nd annual Emo Nite Day. The party featured performances from artists like Dashboard Confessional, All Time Low, Mayday Parade, 3OH!3 (Performing WANT in its entirety), Boyfriendz x Gothboiclique and Saphir along with DJ Sets from Mark Hoppus (full Blink-182 set), Captain Cuts, GNASH, Ham on Everything and more!!!

The second annual full-day festival took place on October 13th at Shrine Expo Hall + Grounds. On the monumental anniversary and announcement, the Emo Nite founders share Last year’s Emo Nite Day was truly amazing and we’re super excited to be doing it again, bigger than ever. We first met and became friends at a karaoke bar where we decided to sing a Dashboard Confessional song together, so it’s very surreal now, 4 years later, to be organizing a festival co-headlined by the very band that brought us together.” 

Emo Nite LA, the event started by three friends (Babs Szabo, T.J. Petracca and Morgan Freed) at a small dive bar has grown into a full-blown phenomenon. They have been able to bring together some of the most incredible names in music who have become part of this Emo Nite “family”, including Halsey, Sonny Moore (Skrillex) and From First to Last, The Used, Post Malone, Good Charlotte, All American Rejects, Demi Lovato, New Found Glory, and so many more. They have been able to throw regular events in dozens of markets across the country and have had spots on lineups at festivals like Life is Beautiful, Slam Dunk, BUKU and Vans Warped Tour. In addition to these events, the Emo Nite founders have created successful clothing collabs with companies like OBEY, Urban Outfitters, PLEASURES, Rose in Good Faith, Chinatown Market, OWSLA and more. But above all else, Emo Nite LA brings together people who share the love of emo rock music from the 90’s, 2000’s, and today, changing the idea of what a music event can be. 

We’re so lucky to have such a strong and of supportive community of people that have grown with us over the last few years and continue to trust us to deliver meaningful and unique experiences with our events” continue the trio of founders.

Posted on August 10th, 2018 by Dom Vigil