Mirrored Media Makes Event Marketer’s ‘2018 It List’

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INTRODUCING THE 2018 EVENT MARKETER IT LIST

Recognizing the Top 100 Event Agencies of the Year

Each year Event Marketer’s editors carefully review the credentials of hundreds of experiential agencies across the country to hand pick the 100 shops that represent the kind of best-in-class work and forward thinking that is pushing this industry forward. In this, our 16th year, and with a record-setting number of entries, we are proud to present the 2018 It List—the industry’s only editorial listing of the Top 100 event agencies of the year.

A landscape touted for years as “uncluttered” has become anything but. As live experiences continue to draw more marketing dollars and generate higher marketing returns, there’s a good reason why more agencies than ever are getting into the experiential marketing business.

Adding agencies to this space forces hotter competition among them to win the hearts and budgets of clients. Never have the stakes been higher for today’s event agencies to craft integrated campaigns, blending strategy and creative, leading to flawless execution, with measurable results. Which is why we received more It List applications than ever this year.

From b-to-c to b-to-b and everything in between, the truly top agencies driving this industry forward have more in common than you’d think. Like the innate desire to understand the cultures they market to—the unique behaviors, beliefs and values that make a demographic tick. Or the increased focus on advocacy that today’s younger generations demand. At its core, experiential marketing is about forging meaningful connections, and that can only exist if both parties find common ground.

Putting all 100 agencies on the same table gives us an interesting vantage point. Note how many agencies are celebrating milestone birthdays—a testament to the longevity of so many of these companies. Take a look at the incredible industry-wide pivot to embrace the power of data (and data security). When it comes to influencer marketing, let’s just say proprietary platforms that connect the right tastemakers with the right audiences are the new black. And alas, notice how many agencies that graced the It List for years are no longer on it—a nod to the competitiveness of the current experiential landscape.

Of course, selecting the top agencies in an industry that continues to see explosive growth was no easy feat. The caliber of work and subsequent ROI that augments with each passing year never ceases to amaze. From cutting-edge interactives to unparalleled storytelling to out-of-box venues (think: laundromats and wine caves), the agencies on this list—and the tireless soldiers behind them—represent the absolute best in the biz.

Whether they’re newcomers or veterans, b-to-c or b-to-b, this year’s It List consistently delivers exceptional experiences backed by impactful creative and well-defined strategy. The kind of campaigns that give you goosebumps. The kind that make you want to share what you’re experiencing. And the kind that have the power to change the world around us.

To all of the agencies that made the grade, we salute you for continuously striving to make the impossible possible.

2018 It List

 

Digital LA – Immersive Activations: Experiential Marketing with Justin Lefkovitch

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Immersive Activations that transport you to another world are being increasingly used by Hollywood movie studios, brand marketers and advertisers to generate excitement and create social media opportunities. Join us for our panel with award-winning founders of LA’s leading immersive activation and experiential marketing agencies, who created some of the biggest buzzed-about activations at SXSW, San Diego Comic-Con and VidCon this year.

Our discussion will focus on how these agencies work with studios and advertisers to create never-been-done-before out-of-the-box experiences that fit the movie, show, or brand perfectly, and make fans and influencers want to share on their social. We will also focus on how tech like RFID wristbands and tablets can improve registration, throughput, and email/texting delivery of social media photos and videos. And how new tech like VR, AR, and more can be used successfully.

SCHEDULED SPEAKERS

Marc Simons, Giant Spoon, Co-Founder. Giant Spoon created the immersive SXSW Westworld experience, branding a ghost town as Sweetwater with more than three dozen actors in character as Delios employees and cowboy ‘hosts’ – and several horses, for a weekend. The experience was the biggest ever at SXSW, and won the Cannes Lions gold award in May. Giant Spoon also created the Ready Player One experience at SXSW. At Comic-Con, Giant Spoon created the DC Universe activation, which was a mini-theme park with escape room, haunted hallway, and Swamp Thing maze, to promote DC’s streaming shows. @Giant_Spoon

Justin Lefkovitch, Mirrored Media, Founder and CEO. Mirrored Mediahas created dozens of successful experiential campaigns, including 22 activations at VidCon in 2018 and 18 in 2017, including the Awesomeness Ferris Wheel, and slowmo video ball pits. At Coachella, he branded a house with bands, DJs, and pool party in 2018, and more. His work has been recognized for its creativity and transformational results by Forbes, EventMarketer, Chief Marketer, Inc., AdWeek, LA Business Journal, Huffington Post, and the Summit International Creative Awards. Justin has been named one of Los Angeles Business Journal’s “Top Twenty in Their 20s”, Cablefax’s “Overachievers Under 30”, and The Apex Society’s “Power 30 under 30”, while leading Mirrored Media in winning over twenty industry leading awards. @MirroredMedia

Ashley Crowder, VNTANA, Co-Founder / CEO. VNTANA’s HOLLA-GRAM booth has created engaging interactive experiences at Comic-Con, Vidcon, CES, Super Bowl, and dozens of other events and conferences. From hologram sword fighting with Captain Hook from ABC’s Once Upon a Time at Comic-Con, to karaoking with Disney’s Descendents 2 characters at Vidcon, to hologram workouts with Adidas influencers across the globe, to exporting HBO Westworld fans as holograms to Sweetwater, to Lexus holo-racing at Dodgers stadium, VNTANA’s cutting-edge patented technology is the only scalable hologram platform on the market that allows consumers to interact with holograms of their favorite athlete, celebrity or product while capturing real-time data on consumers. @acrowder33 @VNTANA

Eric Shamlin, MediaMonks, which did the block Jack Ryan activation at Comic-Con. Eric has spent the last two decades delivering creative and technical innovation across a range of mediums. From documentaries to mixed realities, manhunts to the Olympics, and ABC News to Apple, Eric’s work has been honored with a list of Emmys, Lions, and patents. Eric is invited to speak regularly, leveraging his extensive experience at the intersection of technology, media and culture. Highlights include keynotes and presentations at the Beijing Global Innovators Conference, Unity VR Summit, CES, SXSW and the Variety Entertainment Summit – as well as being a recurring guest lecturer at UCLA and USC. @ericshamlin @mediamonks.

AGENDA
– 7-7:30p Check-in and Networking
– 7:30-8:30p Panel and Q&A
– 8:30-9pm After Networking

 

BizBash – Syfy’s Mystery Drop at Comic-Con

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Syfy also worked with Mirrored Media on a merchandise giveaway. The network tapped three famous comic artists—Babs Tarr, Kim Jung Gi, and Jock—and two streetwear brands, who worked together to created limited-edition merchandise. Fans could stop by the New Children’s Museum every morning to grab the items, which sold out in minutes every day.

See the entire post on BizBash

Announcing The First of The Grove’s 2018 Summer Concert Series: Andy Grammer

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The Grove Summer Concert Series kicks off with a performance by multi-platinum selling recording artist Andy Grammer. As the first male pop star in a decade to have his first two singles reach the Top 10, Grammer has taken the music world by storm with a succession of pop anthems. His debut album featured the platinum singles “Keep Your Head Up” and “Fine By Me.” Andy’s second album, Magazines or Novels, featured the triple platinum infectious smash hit “Honey, I’m Good” and the certified gold anthem “Good To Be Alive (Hallelujah).” Andy’s third full length album, The Good Parts, was released in December 2017 and includes his global smash hit single “Fresh Eyes,” which has become a streaming phenomenon with over 300 million total streams. The complimentary concert begins at 8PM with a pre-show DJ at 7PM, and opening act Rozzi at 7:30PM. Each concert will take place over The Grove’s iconic dancing fountain.

WHERE: The Grove
189 The Grove Drive
Los Angeles, CA. 90036
WHEN: Wednesday, July 25

6:45PM – Media Check-in at The Grove Concierge
7:00PM – Pre-show DJ begins
7:30PM –Rozzi opening act begins
8:00PM – Andy Grammer concert begins

WHO: Andy Grammer and Rozzi

For more information please call Concierge Services at 323.900.8080.

SYFY’s Exclusive Streetwear Merch Drop at San Diego Comic-Con

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One year after SYFY debuted its new fan-centric rebrand, the network went big at San Diego Comic-Con 2018. With 10 panels, two fan parties, roving interactive activations, mystery boxes galore, pop-up fan awards, and branded buses/trains/gear featuring art created by fans – SYFY’s ‘Con presence was designed to be the year’s ultimate celebration of fandom.

As part of the campaign, SYFY brought together three famed comic artists and two streetwear brands to create three limited edition merchandise items, fusing these two cultures together for an unprecedented exclusive merchandise free giveaway at SDCC and online. Limited quantities were released each Thursday through Saturday mornings at 10AM at the New Children’s Museum, as well as online on the clothing brands’ respective sites. Comic-Con was July 19-22nd in San Diego. The conference was expected to have over 130k attendees from all over the world.
 
Thursday, July 19th saw t-shirts created by DC/Image Comics artist Babs Tarr and In4mation. Babs is an American comic book artist, best known for her on Batgirl and for her Japanese-style illustrations. She has brought her iconic manga-inspired look to her current book Moto Crush, which shows off her blend of street fashion and high contrast pink colors.

On Friday, July 20th, the collab between renowned cartoonist Kim Jung Gi and BAIT dropped. Kim Jung is an established artist from South Korea whose artwork has attracted the international attention of millions. He gained notoriety for his rare ability to create stunning original pieces without any sketching or photographic reference. Since 2007, he has published three Sketchbooks which contain more than 2,200 pages. Bait is A multi-cultural and multi-category retailer in footwear, apparel, and high end collectibles with past collaborations with Rick and Morty, Black Panther, and Jurassic Park.

Saturday, July 21st saw BAIT showing up yet again, this time releasing their offerings with Batman and Wolverine artist Jock. Jock is the New York Times best-selling British artist best known for his comics work with writer Andy Diggle on DC/Vertigo’s The Losers, the award-winning Batman: The Black Mirror, and Wytches with writer Scott Snyder. Jock has also worked for every major Hollywood studio, producing key art, concept design, and promotional imagery for films including Dredd, Annihilation, Star Wars: The Last Jedi, and the Oscar-winning Ex Machina. Born in Glasgow, Scotland, he now lives and works in
Devon, England.

Sabrina Carpenter Almost Live – Exclusive VIP Club Event Tour

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Sabrina Carpenter’s Exclusive VIP Club Event is heading across the country at a series of secret locations!

This VIP-only event is an exclusive opportunity to hang with Sabrina, see her perform “Almost Love” and be one of the first to hear new, unreleased music from her upcoming album. Lucky fans will join us and meet Sabrina by winning tickets via radio partners.

Drake’s ‘Scorpion’ Album Release Party – Miami

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Mirrored Media helped Drake ring in the release of his new album Scorpion at Miami club,  E11EVEN, last weekend. Mirrored brought in a photo booth activation that featured a larger than life scorpion. Party-goers took home sharable gifs of themselves dancing with the album’s icon.

“The singer arrived Friday night at club E11EVEN Miami with a crew of more than 50 including rapper Party Next Door and hip-hop producer Murda Beatz.

A spokesperson for the club said the DJ jumped into the booth and played songs from Drake’s new album Scorpion.

The highly anticipated, 25-track album was released Friday. The album is expected to debut at No. 1, and has been trending heavily on social media ahead of its release.”

– Billboard

https://www.billboard.com/articles/columns/hip-hop/8463552/drake-celebrated-scorpion-release-at-miami-club

 

LiveMe Booth at VidCon 2018

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To celebrate LiveMe’s broadcasting community and unique app features, the company once again teamed up with Mirrored Media and opted for an elaborate and eye-catching build designed to entertain the fans that consistently occupied the footprint each day.

Located just inside VidCon’s main entrance, the two-story consumer experience featured a second story DJ booth and adjacent stage for performances and appearances, a branded rotating halo sign, a large die-cut logo, and TV screens showing both live streamed content and top LiveMe broadcasts.

The highlight of the booth was the money machine, which doubled as a shareable photo opp. Guests were challenged to grab as much LiveMe money as they could in the machine that was then redeemable for custom LiveMe swag and giveaways. Some were even lucky enough to walk away with real money, as the DJ occasionally fired off a cash cannon corresponding with in-app live stream gifts.

Awesomeness x Invisalign Glitter Trampoline

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The Awesomeness x Invisalign Glitter Trampoline was situated just outside the convention center’s main entrance. Sitting adjacent to the Grand Plaza’s fountain, this photo booth invited guests to enter a trampoline enclosure and jump around while thousands of sequins sparkled and danced around them. The action was captured by a custom array of cameras, providing a 180˚ 3D photo animation that guests could instantly share via kiosks at the activation’s exit. Each photo contained a co-branded Awesomeness and Invisalign overlay. From the outside, the trampoline enclosure had no shortage of branding, with custom wrapped stairs and branded exterior walls that raised high above the fountains, prominently visible throughout the Grand Plaza.

About 4,400 unique photos were captured over the four-day activation.

Cheez x Contentos Booth at VidCon 2018

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The Cheez booth gave guests a chance to see their favorite Cheez creators live on the Cheez stage and also engage with the app personally both on stage and on the dance challenge challenge stage.

Led by an energetic emcee, the build featured a stage surrounded by mylar walls, custom lighting, and a colorful branded exterior wall. There was also a dance challenge stage where guests stepped in front of the app to try their best dance moves while a screen allowed everyone to see the in-app experience as well. Staff roamed around to capture the perfect Polaroid photos of guests, which were then added to the physical “blockchain” for Contentos.