SnowFest Returns to Park City Live with The Palms and Last Call

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SnowFest Returns to Park City Live with The Palms and Last Call

PARK CITY, Utah (November 12, 2018) – Centered at the 50-yard line of Main Street, Park City Live (PCL) was, once again, the pulse during this year’s Film Festival bringing the best in entertainment to Hollywood’s elite. Palms Casino Resort teamed up with Park City Live on Friday, January 25, Saturday, January 26 and Sunday, January 27 to present SnowFest 2019. In the midst of a $690M renovation that includes a state-of-the-art nightclub and dayclub, Palms collaborated with PCL to bring A-list performers, G-Eazy (January 25) Marshmello (January 26) and Above & Beyond (January 27) to kick off week one of the festival. Mirrored Media was Park City Live’s official production partner throughout the first weekend of the film festival.

PCL featured headlining artists, Diplo (January 24), followed by rap sensation Machine Gun Kelly (January 28), ZHU (January 31) and number one DJ in the world, Martin Garrix (February 1).



LAST CALL partnered with Park City Live, to create a LAST CALL lounge where guests could hangout and enjoy the hangover prevention drink. LAST CALL contains a combination of vitamins, plant extracts and electrolytes to help the body recover and replenish quickly. LAST CALL’s powerful formula is contained in a jewel-like bottle and multi-part cap that protects the active ingredients until the user breaks the seal and is ready to consume the drink. The innovative packaging system allows ingredients to be delivered at maximum potency without the use of chemical preservatives, mixing agents or pasteurization.

The Palms recently announced KAOS Dayclub & Nightclub which will consist of a fully integrated 73,000 square foot dayclub and 29,000 square foot nightclub and feature exclusive residencies with world-renowned musical artists including Above & Beyond, Cardi B, G-EAZY, Kaskade and Skrillex, opening early April 2019 as part of the ongoing $690M renovation.

When turning PCL into Kaos, we had extensive signage including full bar wraps, mezzanine wraps, stage signage, gobos, Lightbox entry signage, artist greenroom step and repeat, custom pillows for the tables, hanging 3d logos, and a custom immersive neon step and repeat Photo Booth.

Brody Jenner stopped by the first night of the collaboration which continued throughout the weekend with performances by Marshmello on January 26 and Above & Beyond on January 27.

LAST CALL Presents the Complex Music in Film Summit at Park City Live during Sundance

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LAST CALL Presents the Complex Music in Film Summit at Park City Live, Produced by Mirrored Media

PARK CITY, Utah (January 25, 2019) – Centered at the 50-yard line of Main Street, Park City Live (PCL) was, once again, the pulse during this year’s Film Festival bringing the best in entertainment to Hollywood’s elite. The legendary music venue debuted The Complex Music in Film Summit at Park City Live Presented by Last Call, a one-stop shop for filmmakers, actors, actresses, and key influencers to promote their films and projects to top tier media and industry insiders. The Music in Film Summit was designed and produced by leading experiential agency, Mirrored Media.

In between the panel discussions, guests relaxed and re-hydrated at the LAST CALL Lounge, the hangover prevention drink full of vitamins, plant extracts, and electrolytes. Guests also had the chance to get wardrobe ready at the pop-up TopShop & TopMan Styling Studio where personal stylists hand selected outfits and accessories for the ultimate film festival style. Additionally, film festival-goers enjoyed a full bloody mary and mimosa bar, as well as the delicious cold, pressed flavored water, Lemon Perfect.         

On Day 1, actors Peter Sarsgaard and Tony Revolori joined the cast and executives of their film The Sound of Silence  for a panel discussion led by Ben Lyons. The cast rehydrated with elixir beverage, Last Call before hitting the stage to talk about their film that tells the story of a successful “house tuner” in New York City, who calibrates the sounds in people’s homes in order to adjust their moods. 

Christopher Mann, Vincent Young, and Erin O’ Brien took the stage as well for their film What Death Leaves Behind in which a kidney transplant recipient has violent nightmares about his donor’s murder. While The Culture of Music Today panel with DJ Ryan Best, DJ Spider, Madison Beer, Reggie Watts, and editor in chief of  Complex, Damien Scott spoke to the relevancy of music in relation to film and society.

 

On Day 2, The Slamdance panel with Jordan Ruben, Thomas & Michael Matthews, and Nicole Brending highlighted Slamdance as a showcase for raw and innovative filmmaking self-governed – By Filmmakers, For Filmmakers. Following, the Women & The Power of Change panel featured powerful and relevant women who are dedicated to making changes in society. 

David Arquette was spotted sipping a Lemon Perfect cold pressed beverage as he hung backstage before his panel promoting his film, The Mope about a true story of a real-life murder in 2010 at a San Fernando Valley porn company. Arquette was joined by Brian Huskey, Max Adler, Tonya Cornelisse, Nathan Stewart, Kelly Sry, and Lucas Keyne to discuss the film. 

The music loving Arquette, stayed to enjoy the panel Wu-Tang Clan: Of Mics and Men. The Film’s director Sacha Jenkins and executive producer Peter Scalettar shared the real story of the Wu-Tang Clan, with never-before-seen footage and interviews recounting the obstacles traversed to stay united as one Wu family.

On Day 3, Shameless Stars Jeremy Allen White, Steve Howey and Shanola Hampton popped into the Music in Film Summit to support  “Bend it like Beckham” director Gurinder Chadha for her film Blinded By The Light. Gurinder Chadha was joined by Sarfraz Manzoor and Viveik Kalra to discuss the film which showcases the true story of Bruce Springsteen’s inspirational influence on a young Muslim boy growing up in Luton.

Rhys Ernst, Leo Sheng, Jay Wadley, and Nicholas Alexander lead the ADAM panel and facilitated discussions around the trans community. Vanderpump Rules stars Lala Kent and fiancé Randall Emmett caught this panel, and were seen shopping at Top Shop Top Man while sipping Lemon Perfect cold pressed water.

The Music in Film Summit closed out with the final film panel, with VEEP Star Sam Richardson for his newest film Bootstrapped. He was joined by Maribeth Monroe and Stephanie Laing where they hung in the Last Call Lounge. Bootstrapped is a movie about best friends who launch a fashion/tech startup in a Kansas City garage.

Mirrored Media Named 2019 Eventex Awards Finalists in Two Categories for BMW i Road to Coachella

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Mirrored Media Named 2019 Eventex Award Finalists in Two Categories for BMW i Road to Coachella

Eventex Awards – the most coveted and recognizable awards in the events world – has just announced the finalists in the 9th edition of the competition. This year the Global Eventex Awards has expanded its scope and reach to encompass all aspects of the event industry – events, suppliers, technologies, venues and more. А record number of 331 entries from 42 countries were competing in 77 categories to make it to the prestigious list of 178 finalists. Mirrored Media is honored to be named 2019 Eventex Awards finalists for the BMW i Road to Coachella campaign in two categories: Sponsorship Experience and Brand Activation Event

“Eventex Awards 2019 is a record-breaker. We’ve got an unprecedented number of entries from almost any part of the world this year. All of them are truly remarkable events, brands or suppliers that set the new benchmarks and trends in the events world. It’s a pleasure and honour to gather such amount of creativity in one place and be able to recognize the best of the best” comments Ovanes Ovanessian, co-founder of Eventex Awards.

Eventex Awards is famous for its complete transparency, stellar jury and innovation at every step. The 50+ judges are cherry-picked top influencers and thought leaders from the industry. The management of submissions and voting is done through the innovative Awards Management Software – Evalato that ensures easy application and a fair and uninfluenced judging process. Once the winners are announced, every entry, vote and comment is made public online. The People’s Choice category is decided by public voting. This year, the record number of 4747 people voted to select the top three in this category.

The official list of finalists could be seen here.

The winners will be announced on 26 March 2019 at the Eventex online ceremony – the peak of a new series of inspirational events ‘Eventex Creative Week’. To watch it, register for free here.

Mirrored Media Named 2019 Eventex Awards Finalist for Agency of the Year

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Mirrored Media Named 2019 Eventex Awards Finalist for Agency of the Year

Eventex Awards – One of the most coveted and recognizable awards in the events world – has just announced the finalists in the 9th edition of the competition. This year the Global Eventex Awards has expanded its scope and reach to encompass all aspects of the event industry – events, suppliers, technologies, venues and more. А record number of 331 entries from 42 countries were competing in 77 categories to make it to the prestigious list of 178 finalists. Mirrored Media is honored to be named a finalist in the 2019 Eventex Awards for Agency of the Year.

“Eventex Awards 2019 is a record-breaker. We’ve got an unprecedented number of entries from almost any part of the world this year. All of them are truly remarkable events, brands or suppliers that set the new benchmarks and trends in the events world. It’s a pleasure and honour to gather such amount of creativity in one place and be able to recognize the best of the best” comments Ovanes Ovanessian, co-founder of Eventex Awards.

Eventex Awards is famous for its complete transparency, stellar jury and innovation at every step. The 50+ judges are cherry-picked top influencers and thought leaders from the industry. The management of submissions and voting is done through the innovative Awards Management Software – Evalato that ensures easy application and a fair and uninfluenced judging process. Once the winners are announced, every entry, vote and comment is made public online. The People’s Choice category is decided by public voting. This year, a record number of 4747 people voted to select the top three in this category.

The official list of finalists could be seen here.

The winners will be announced on 26 March 2019 at the Eventex online ceremony – the peak of a new series of inspirational events ‘Eventex Creative Week’. To watch it, register for free here.


Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

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Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

Mirrored Media is proud to announce that we have won THREE platinum AVA Digital Awards for our BMW i #RoadtoCoachella campaign in categories: Social Campaign, Integrated Marketing, and Digital Marketing Campaign.

AVA Digital recognized outstanding achievement by creative professionals involved in the concept direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions – to websites and social media sites that present interactive components such as video, animation, blogs, and podcasts – to other forms of user – generated digital communication.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold Winners can be found on the AVA Digital Awards website at www.avaawards.com.

Park City Live Presents: The Music in Film Summit

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Park City Live Presents: The Music in Film Summit

Mirrored Media is excited to be heading back to Park City Live for The Music in Film Summit. This three-day activation will take place from January 25th-27th, running from 10 am – 3 pm. Mirrored will be teaming up with Park City Live, Last Call, Lemon Perfect, Topshop, Complex, and Fingerprint Communications for this exclusive event. The Music in Film Summit will include panel discussions and fireside chats about the modern day film industry, the climate of today in Hollywood, and the power of music in film. Stay tuned for details and the schedule.

Mirrored Media Announced as Winners for two Summit Marking Effectiveness Awards

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Mirrored Media Wins Two Summit Marketing Effectiveness Awards

Mirrored Media is excited to announce that we are double winners for the 2018 Summit Marketing Effectiveness Awards. Our BMW i Road to Coachella campaign was chosen for platinum for social media and silver for online advertising and marketing.

The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit Marketing Effectiveness Award is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2017 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit Marketing Effectiveness Award received submissions from the following thirteen countries including Australia, Canada, Denmark, England, Germany, India, Nigeria, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, and the United States.

“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.” 

The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

Throughout its 25-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in their class. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at http://www.summitawards.com

Mirrored Media Wins Two 2018 Summit Emerging Media Awards

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Mirrored Media Wins Two Summit Emerging Media Awards

Mirrored Media is honored to announce that we have won two 2018 Summit Emerging Media Awards for our BMW i Road to Coachella campaign in categories: Social Media “Visionary” and Events/Experiential “Leader“.

The Summit Emerging Media Award (Summit EMA), began in 2007 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media.

 “Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications and emphasizing the importance of the consumer’s experience.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe however audiences are becoming increasingly fragmented and difficult to engage, inform and affect.  Developing, applying and combining emerging media with creative messaging and market awareness is challenging.  Achieving this synthesis is what makes earning a Summit EMA a significant achievement.”

The Summit International Awards (SIA) organization is dedicated to furthering creative excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

This SIA organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers. Companies and individuals from more than 50 countries and across five continents participate in its award programs and choose to invest their promotional dollars for the opportunity and to be recognized as an SIA winner. The SIA organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.

Chief Marketer 2019 Top 200 List Announced

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Chief Marketer 2019 Top 200 

CHIEF MARKETER UNVEILS 2019 CHIEF MARKETER 200: EXCLUSIVE LIST OF TOP 200 NON-ADVERTISING AGENCIES SERVING THE U.S.

Industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties shines spotlight on the fastest-growing channels of marketing

Norwalk, CT, December 17, 2018 – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, today unveiled the 2019 Chief Marketer 200. It is the world’s only editorial list of best-in-class non- advertising agencies. Mirrored Media is proud to be named as one of the top marketing agencies on this list. 

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information.

“Today’s marketer relies on a toolkit of new technologies and tools that emphasize engagement and experiences above advertising techniques that merely talk to, rather than with, the customer,” says Jessica Heasley, Content Director at Chief Marketer. “The Chief Marketer 200 serves as an invaluable resource for marketers seeking to engage the right partners to help them craft meaningful—and measurable—campaigns and strategies.”Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.A

ABOUT CHIEF MARKETER

Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. From digital, direct and content marketing, to social, experiential, promotion and more, our weekly newsletters and daily website content cover it all. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Masters of Martech and Future CMOs.

Check out the 2019 Top 200 List HERE

CBS: “Blockbuster Performers Announced For A Home For The Holidays – The 20th Anniversary”

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Blockbuster Performers Announced For A Home For The Holidays – The 20th Anniversary on CBS

For the past two decades, A Home For The Holidays has raised awareness for adoption and foster care. In the 2018 edition, the annual holiday special will bring updates on uplifting stories and introduce you to some amazing kids—and deliver some huge musical performances!

Multiple GRAMMY® Award winner and NCIS: Los Angeles star LL COOL J will host A Home For The Holidays—The 20th Anniversary on Friday, Dec. 21 at 8/7c on CBS and CBS All Access.

Gwen Stefani, Train, and Lukas Graham will each perform during the show. Plus, highlights from the Grove’s annual tree-lighting ceremony—including a performance by Andy Grammer—will be featured.

STREAM: Holiday Specials On CBS All Access

The entertainment industry’s top names have taken part in this poignant special over the past 20 years, including Maroon 5, Muhammad Ali, Candice Bergen, Justin Bieber, Mary J. Blige, Kate Capshaw, Mariah Carey, Destiny’s Child (Beyoncé), Kelly Clarkson, Sheryl Crow, Jamie Lee Curtis, Miley Cyrus, Ellen DeGeneres, Celine Dion, Melissa Etheridge, Rascal Flatts, Jamie Foxx, Morgan Freeman, Josh Groban, Faith Hill, Dustin Hoffman, Jennifer Hudson, Enrique Iglesias, Carole King, Miranda Lambert, John Legend, Adam Levine, Ricky Martin, Martina McBride, Reba McEntire, Tim McGraw, Katy Perry, Dennis Quaid, Rene Russo, Martin Sheen, Ed Sheeran, Martin Short, Steven Spielberg, Gwen Stefani, Rod Stewart, NSYNC (Justin Timberlake), Carrie Underwood, Bruce Willis, Henry Winkler, and Stevie Wonder.

Many families that have adopted from foster care have been featured on A Home For The Holidayssince it began. Over 90 percent of the adopted foster children featured on the show have graduated from high school and gone on to follow their dreams of college, advanced degrees and successful careers, including nursing, teaching, social work, legal counsel, business, construction, and the military. Many have started happy families of their own.

READ: Enjoy The Best Holiday TV Specials On CBS For Christmas And Thanksgiving 2018

Three of the stories featured on this year’s show are updates on families who were featured previously. They include:

Farmakis Family—Elkhorn, Wisconsin (Featured in 2009)
Minuette and younger sister Josette had a brutal childhood. “Growing up, it was hard because our mother was a drug addict,” says Josette. “We didn’t have food, and we were both physically abused.” Eventually taken into foster care, the sisters were separated and lived in eight different homes before they were adopted by Dan and Angie Farmakis in 2007.

Currently, Josette, 25, is following her dream of becoming a nurse. “Our parents looked past the trauma we’d gone through and saw us for who we really are. It feels like I’ve always been their daughter,” she says. Minuette, 27, is living her dream of working as a social worker at the same agency that placed her and her sister with their family. “Working with kids like us in foster care is not only a privilege, it’s an honor,” she says.

Felipe and Rafael Mosqueda—Marathon, Wisconsin (Featured in 2002)
Brothers Felipe and Rafael were desperate to stay together and running out of time. By ages 15 and 12, the boys had lived in more than seven foster placements and were considered unadoptable. “My brother and I were on the verge of being separated, and that was the scariest thing imaginable,” says Felipe. “When we met these boys, I knew we could make such a difference in their lives, and we adopted them in March 2002,” says Erika Albrecht.

Today, Felipe and Rafael are both married with children and have successful careers. “Our parents raised us with so much love. My brother and I wouldn’t be where we are today if it wasn’t for adoption,” says Felipe. “My brother and I were best man at each other’s wedding, and my wife and I have talked about adopting in the future,” says Rafael.

Oden Family—Los Angeles (Featured in 2015)
Kenneth and Evette Oden took a leap of faith and saw potential in two foster children who were born exposed to drugs. “When we first met Kyle, I remember holding him really close to my chest. He looked right in my eyes, and I just knew that he was my son,” says Evette. “About a year later, we got a phone call that there was a little girl who needed immediate placement,” says Kenneth. “The bond we felt with Kynnedy was just as strong.”

Kyle, now 20, took honors classes in high school and earned an academic scholarship to the University of Pennsylvania. Kynnedy, 19, is a sophomore at San Francisco State University.

The following family is being featured on the special for the first time:

Pascucci Family—Syracuse, New York
“If I wasn’t adopted by my parents at 17, I wouldn’t be where I am now,” says Ethan Pascucci. “I lived my early childhood with a parent who was a drug addict. I was 9 when my stepfather was stabbed to death in the home where I slept. My journey into foster care began that night.” John Pascucci had been in Iraq for 15 months as a combat engineer. “When I would see a child waving to us at one o’clock in the morning, it made me think every child, no matter how old they are, needs the love and security of a family,” he says.

He and his wife, Karen, decided to adopt from foster care. “Our original plan was to adopt a 9 to 12-year-old girl, but we fell in love with a 16-year-old boy who was 6’3″,” says John. “I was finally looking at parents who would love me for a lifetime, and that changed everything,” says Ethan. He began taking AP and honors classes and signed up for crew. He became a star rower in high school and was awarded an athletic scholarship to Syracuse University.

Currently, there are more than 438,000 children in foster care in the United States. The inspirational “Children Waiting” segment gives voice to these forgotten children by creating an intimate portrait of their hopes, their dreams and their wish for a “forever family.”

The special is presented in association with the Dave Thomas Foundation for Adoption and the Children’s Action Network. Wendy’s founder Dave Thomas, who was adopted, established the Dave Thomas Foundation for Adoption in 1992. It is dedicated to dramatically increasing the adoptions of children in North America’s foster care system.

The Children’s Action Network was founded in 1990 by leaders in the entertainment industry in order to harness the power of the entertainment media on behalf of children. The special is a part of CAN’s National Adoption Campaign to raise awareness of the joys of adopting and to find homes for the children who are waiting.

Watch A Home For The Holidays—The 20th Anniversary on Friday, Dec. 21 at 8/7c on CBS and CBS All Access.

Posted by CBS on December 3, 2018 at 10:50 AM