Mirrored Media Wins 3 MarCom 2018 Awards for BMW i Road to Coachella Campaign

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Mirrored Media Wins 3 MarCom 2018 Awards for BMW i Road to Coachella Campaign

Mirrored Media is thrilled to announce that we won three 2018 MarCom Awards for The BMW i Road to Coachella campaign: 

Gold – Marketing Product or Service

Platinum – Influencer Content

Platinum – Integrated Marketing 

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Judges review six thousand plus entries from throughout the world. 

Winners are selected from over 300 categories in Print, Web, Video, and Strategic Communications. A list of Platinum and Gold Winners can be found on the MarCom Awards website at www.marcomawards.com.

MarCom is one of the oldest, largest, and most prestigious creative competitions in the world. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 24-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $2250,000 in charitable contributions.

Mirrored Media Named Finalists in two Categories for the BizBash Event Style Awards for BMW

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Mirrored Media is honored to be named a BizBash Event Style Awards finalist for the BMW i Road to Coachella campaign in two categories: “Best Sponsor Activation at an Event,” and “Best Use of Social Media for an Event or Meeting.”

For the sixth year, the awards will honor the best ideas, strategies, and products in the industry. After considering hundreds of submissions, the judges have narrowed down each category to the finalists. The winners will be announced at BizBash Live: New York on October 24 at the Jacob K. Javits Convention Center.

The “Best Sponsor Activation at an Event” is awarded for the most original and effective activation for a sponsor of a conference, trade show, benefit, festival, or other type of in-person event, with smart or unusual ideas for event design, branding, marketing strategy, and content. Entries may include a mix of on-site initiatives and off-site promotions, and should highlight the effectiveness of the activation and how it reflected the identity, messaging, and goals of the sponsor as well as how it aligned with the overall event.

The “Best Use of Social Media for an Event or Meeting” is awarded for the most innovative and effective use or integration of social media platforms such as Facebook, Twitter, etc. to promote an event or generate sales or buzz for a product or brand. Entries should include information proving how the social media campaign was effective.

You can see more about our campaigns and all the finalists HERE.

 

Mirrored Media Wins W3 award Best in Show for BMW Road to Coachella Campaign

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Mirrored Media is honored to have won “Best in Show” for the “Social Content & Marketing-Influencer Marketing” category for BMWi Road to Coachella campaign. The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. 

The Winners of the 13th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts today. Receiving over 5,000 entries from across the globe, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. Please visit www.w3award.com for a complete list of W3 Award Winners. “The creativity and quality of this season’s entries surpassed even our grandest expectations. As the digital landscape continues to expand and break new ground, our winners are a testament to the creative capability that makes the internet a true work of art.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we laud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the digital content we view.”

The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created bysome of the best interactive agencies, designers, and creators worldwide. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Check out all the winners HERE.

BMG Production Music PMC After Party

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BMG Production Music PMC After Party

Mirrored Media teamed up with BMG Production Music once again to host an exclusive party after the Production Music Conference in Hollywood.

The September 27th, 2018 event took place at Hollywood’s famed speakeasy No Vacancy. Over 500 BMG employees, clients, writers, and special guests gathered in the beautifully curated space to celebrate the full-service sound agency, its artists, and the men and women who make up the BMG team. After a long day at the Conference at the nearby Loews Hotel, guests were invited to kick back at No Vacancy to enjoy live entertainment, a DJ, an array of gourmet hors d’oeuvres, and specialty cocktails. Custom BMG branding and signage was ubiquitous throughout the vintage space in addition to a step and repeat at the event entrance.  

Guests were treated to a special performance by BMG songwriter and artist JimiJames, while DJ Kurse kept the party going late into the night. No Vacancy also provided a daring performance from Chris Grabher, an in-house tightrope walker who precariously made his way across the rope high above the guests below.

BMG came away elated with the turnout for the successful event, walking away with the record for most guests in the 106-year history of the iconic Hollywood venue.

CB2 After Hours Austin

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CB2 After Hours – Austin

For the September 2018 edition of CB2’s After Hours event series Stept and CB2 teamed up with Mirrored Media to create an exclusive in-store experience featuring singer/songwriter Cyn.

We were tasked with curating an intimate music venue within the confines of CB2’s Austin location inside the Domain Northside complex. The store shut its doors several hours early and by 8:30pm it had fully transformed into an exclusive live event space, including a 12’x16’ elevated stage. Lucky guests were admitted via a first-come-first-serve basis until the store reached capacity. An After Hours neon sign in the exterior window told them they had come to the right place.

Upon entering, they were guided down a long hallway with a custom neon sign and signature CB2 decor which led them to an expansive area of the store interior. Guests were invited to sip on cocktails from two open bars, courtesy of Revolution Spirits and Austin Eastciders, in this custom-lit space adorned with almost two dozen disco balls, staying in line with the After Hours aesthetic. Custom signage and decals were placed throughout the store. Austin DJ Edgar J kicked things off and got attendees pumped up as they browsed the store, talked with friends, and awaited Cyn’s exclusive performance.

Fans were also invited to create their own shareable photos in front of the custom photo wall. This backdrop featured an array of large and small disco balls, a decorative Roman statue, and colored lighting. Completing the visual was four unique kaleidoscope lens filters that guests were able to attach to their phones to capture the perfect photo.

Midway through the rainy evening, Cyn took the stage to a rousing ovation and delivered an impassioned 45-minute set backed up by her guitar player and drummer. After Cyn finished, DJ Edgar J kept the energy high until 11:00 pm when the event had to come to a close.  

Mirrored Media Named 2018 OMMA Award Finalist in Two Categories for BMW – Mirrored Media

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We are proud to announce that Mirrored Media has been named a 2018 MediaPost OMMA Award Finalist in two categories. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and advertisers that push the potential of digital advertising. Both categories awarded our BMW Road to Coachella campaign.

OMMA Awards – ONLINE ADVERTISING CREATIVITY

Influencer Campaign

BMW’s Road to Coachella

Using 17 influencers, performances from popular musicians and celebrity appearances, Mirrored Media got 1.1 billion impressions for BMW i from its parties leading up to Coachella, without spending on paid media. It also saw 35M total organic reach via influencer channels , 2.3M total engagement on influencer channels and 200% above average growth on BMW i’s Instagram channel.

OMMA Awards – ONLINE MARKETING

Automotive

BMW’s Road to Coachella

Mirrored Media’s Road to Coachella campaign for BMW seamlessly blended music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella. This year’s Road to Coachella focused on a creative partnership with John Gourley of the Grammy-winning multi-platinum group Portugal. The Man. Gourley creates a one-of-a-kind design that was printed and wrapped on a fleet of BMW i’s. The effort garnered 882 million impressions over the two-week campaign.

The winners of the 2018 OMMA Awards will be announced in October at an awards ceremony in New York City. For a full list of the categories and finalists, click here. Mirrored Media has won several other creative and marketing awards. To see all of our work check out our portfolio here.

CB2 After Hours with Betty Who – NY

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For the latest edition of CB2’s live music event series, dubbed After Hours, Stept and CB2 teamed up with Mirrored Media to create an exclusive in-store experience featuring Australian pop star Betty Who.

We were tasked with curating an intimate music venue within the confines of CB2’s SoHo location in the heart of New York City. The store shut its doors two hours early and by 9pm it had fully transformed into the Cb2 After Hours venue. Lucky guests were admitted via a first-come-first-serve basis until the store reached capacity. An After Hours neon sign in the exterior window told them they had come to the right place.

Upon entering, guests were guided down a long hallway with a custom neon sign and signature CB2 decor which led them to an expansive area of the store interior. They were invited to sip on drinks from the two open bars, courtesy of Home Beer and Union Wine, in this custom-lit space adorned with almost two dozen disco balls, staying in line with the After Hours theme. Brooklyn synth-pop duo Great Good Fine OK performed a special DJ set and got fans pumped up as they browsed the store, talked with friends, and awaited Betty Who’s exclusive performance. Custom signage, decals, and and art were placed throughout the store for multiple photo opportunities.

Fans were also invited to create their own shareable photos in front of a custom photo wall. This backdrop featured silver tinsel, a decorative Roman statue, and specialized colored lighting. Completing the visual was four unique kaleidoscope lens filters that guests were able to attach to their phones to capture the perfect photo.

Betty Who took the stage to a rousing ovation and delivered an energetic hour-long performance along with her two backup dancers. After her last song, Great Good Fine OK kept the energy high for the remainder of the evening.  

 

Event Marketer – “VIDCON 2018: FULLSCREEN ENGAGES GEN Z WITH INFLUENCERS AND MOVIE SCREENINGS”

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It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and boys.

On the first evening of the event series, in partnership with Fox, Fullscreen presented “Love, Simon,” a film about a gay teen struggling with his sexual identity. The screening promoted the DVD release of the film and included t-shirt giveaways to the first 300 attendees, as well as raffles with prizes including blankets, shirts, cups, phone cases and other film swag. The experience also featured an appearance by two influencers from the LGBTQ community who discussed what the film meant to them, along with the story of their own experiences coming out to family and friends.

The brand’s second experience, created in partnership with Warner Bros., gave attendees the red-carpet treatment ahead of a screening of animated superhero comedy “Teen Titans Go! To The Movies.” While waiting in line to enter the event, attendees could engage with roaming costumed characters from the film and snag branded backpacks and pins. Once inside, fans first stepped into a photo booth featuring custom paparazzi cutouts, mimicking a real film debut. Then it was on to the next photo op, which allowed attendees to insert themselves into a replica version of the film’s promotional poster.

Fullscreen also provided popcorn and soda in branded containers, which attendees could enjoy on beanbag chairs—if they were fast enough to snag one of the coveted seats. And rounding out the event was an appearance by one of the stars of the film—who stayed in character throughout the experience—and a handful of influencers who discussed how the film resonated with them in addition to creating social content.

“Influencers have been able to build a huge following and fan base and they know how to activate and engage their fans,” says Bobby Digiacomo, director-strategic partnerships & events at Fullscreen. “And I think the best thing brands can do is really let the creators do what they do best and create content to get fans excited.”

For the final screening, created in partnership with Universal Studios, Fullscreen presented “Mamma Mia! Here We Go Again” ahead of its July 20 premiere. In addition to participating in an interactive step-and-repeat photo op, attendees could get flash tattoos, take photos with props inspired by the film and toss around beach balls distributed at the beginning of the experience.

“VidCon is a great platform,” says Digiacomo. “This group is mostly female ages 13 to 17, and it’s certainly the Super Bowl event of the year for the age group… So, it was a way of helping our studio partners strategically develop a way for them to stand out from the crowd.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article HERE

Posted on  by Kait Shea

Sabrina Carpenter Album Release Tour

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Sabrina Carpenter Album Release Tour

To celebrate Sabrina Carpenter’s newest release, “Almost Love”, from her forthcoming album Singular, Hollywood Records enlisted Mirrored Media to produce a five-city tour that gave fans an up-close-and-personal experience with Sabrina as she debuted unreleased music and performed the new single.

The event series took place over the course of three weeks in July 2018 with stops in major markets throughout the US. Fan club members and radio contest winners packed intimate venues in Chicago, Dallas, New York City, Miami, and San Francisco for a variety of activations that culminated with an exclusive appearance from Sabrina herself.

With Sabrina set to share unreleased music from her personal phone, fans were required to relinquish their phones upon entry, creating an even more exclusive and intimate experience. After checking in, fans gathered inside the venue to enjoy catered hors d’oeuvres and desserts along with a variety of activations. DJ Alex D spun tracks while also encouraging brave fans to step up to the karaoke machine, which featured a playlist curated by Sabrina herself. Attendees were also invited to write down questions for Sabrina that would be asked of her during an exclusive Q&A after the performance.

Each venue was carefully curated to match the aesthetic of Sabrina’s new release, with Roman busts displayed throughout the space. A photo booth experience with the statue of David gave fans a chance to capture instantly shareable content with a custom overlay specific to each city. “Almost Love” lyric decals were affixed throughout the space along with pull-up banners and album art.

Once everyone was settled in, Sabrina was introduced to the stage for an exclusive performance of “Almost Love”, immediately followed by a fan Q&A hosted by DJ Alex D. Sabrina then surprised fans by playing several unreleased songs from her upcoming record – some unfinished – directly from her phone. She even detailed personal stories of how each one came to be, much to the delight of the die-hard fans in attendance.

The events came to a close with a personal meet & greet with Sabrina in front of an album-inspired red curtain. Every single attendee was able to chat with Sabrina and get two photos taken: one available digitally and one keepsake Polaroid they could take with them.

AT&T | Nokia 5G Holoportation Booth at RTX

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To showcase the future capabilities of the much-anticipated 5G Network, AT&T and Nokia partnered with Fullscreen and Mirrored Media to build a cutting edge mixed reality experience at the annual RTX convention in Austin, TX.  Attendees were able to experience groundbreaking real-time interactive holograms with their friends and surprise Rooster Teeth talent. Two guests at a time could step into the booth and magically be transformed into holograms and engage alongside their favorite Rooster Teeth talent. Each of the holograms could engage with each other live as onlookers were able to watch the action via two TVs positioned at the front of the booth. These holograms showcased the future of communication through lighting-fast, high-res connectivity made possible with the power of AT&T’s 5G network.