Mirrored Media team up with friends at Emo Nite to celebrate Emo Nite Day with The Chainsmokers, Demi Lovato & More

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The Chainsmokers, Demi Lovato & More Help Emo Nite LA Celebrate Three Years at Emo Nite Day Mini Festival

12/7/2017 by 

“Emo ain’t dead, and it ain’t even really that sad. In fact, it might be thriving, at least in Los Angeles where beloved monthly Emo Nite recently celebrated three years of happy tears and “XD rawr” text messages with a full-day Emo Nite Day mini festival at LA’s Shrine Expo Hall and Grounds.

The official lineup boasted a special acoustic performance by The UsedMachine Gun KellyTigers Jaw, Craig Owens and more, as well as DJ sets by members of From First To LastVic Fuentes, William Becket of The Academy Is and others. Yet the stage erupted with more unannounced performances from Demi LovatoThe ChainsmokersLil’ AaronFinch, Frank Zummo of Sum 41, among others.

Lovato reportedly performed a special “punk rock” version of her current hit “Sorry Not Sorry.” From First To Last debuted a new song called “Surrender,” featuring ordinal lead singer Sonny Moore, aka Skrillex. California hip-hopper Travis Mills performed a special tribute to recently deceased rapper Lil Peep, while The Chainsmokers joined Captain Cuts for a surprise drop of jams including “Closer.”


Skrillex Returns to From First To Last On New Track ‘Surrender’: Watch

“The last three years have been a wild, wild ride,” Emo Nite’s founders are quoted in a message to fans. “Never in our wildest dreams when we decided to invite a few of our friends on a Tuesday nite to a dive bar in Echo Park to listen to emo and pop punk music, that it would turn into something like this. Thank you guys for building and fostering such a special community. Thank you for growing with us and supporting this thing through all of the different stages this party has gone through. Yesterday only made us more excited for the future of Emo Nite and we couldn’t ask for a better family to be on this journey with us.”

Watch a video recap of the wild nostalgia trip below, and visit Emo Nite online for more information about how you can relive your checkered-belt glory days.”


12/7/2017 by 

Full Article Here

Mirrored CEO, Justin Lefkovitch, named one of Cablefax’s Overachievers under 30

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“Congratulations to Cablefax’s 4th annual class of Overachievers Under 30, who were feted Wednesday afternoon in NYC. Colleagues, bosses and family members celebrated their achievements, which range from founding a successful experiential marketing agency to running complex financial transactions for a top US MSO to creating branded entertainment narratives for blue chip brands.

The honorees shared some of the best professional advice they’ve received, including some good counsel that even the industry veterans in the room took note of. Turner’s Jasmine Clennon, senior manager of ad innovation & programmatic solutions, cautioned against equating being busy with producing meaningful output. Mirrored Media founder/CEO Justin Lefkovitch reminded everyone that it’s important to stop and celebrate the little wins along the way. Along those lines, Nat Geo Wild communications manager Molly Mulrain advocated for stepping back and looking at the big picture. She recalled one moment when boss Jenn DeGuzman stopped her and said, “Molly, it’s PR not the ER.”

Congratulations to all of the 2017 Overachievers! Check out photos from the event in our Facebook album.”

Mirrored Media’s BMW Road to Coachella finalist for PR Daily’s 2017 Content Marketing Awards

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Mirrored Media is proud to announce that our BMW Road to Coachella campaign has been selected as a finalist for PR Daily’s 2017 Content Marketing Awards.

PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. Judges selected these finalists from more than 130 submissions to find the best campaigns and projects from around the world. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Content Marketing Awards. The PRDaily.com Special Edition announcing all the winners will be released on Dec. 18.

Influencer Content Marketing

  • Road to Coachella, Mirrored Media with BMW
  • Take a Moment, Ogilvy & Mather and Aetna Inc.
  • Social Influencer Program, American Public University System
  • Bluesmart Series 2 Influencer Campaign, Spark
  • Linqia and Wente Vineyards Launch Multi-Flight Influencer Marketing Program; Content Inspires 105,000 Audience Engagements, Linqia and Wente Vineyards
  • M Live Partners with Pokémaster to “Catch ’em All,” Marriott International Real-Time Marketing Command Center: M Live
  • “Bodies Revealed” Influencer Event, Liberty Science Center

Mene 24K Halloween Party, Hosted by Victoria Secret’s Alessandra Ambrosio and Darren Dzienciol

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Mirrored Media Produces Mene 24K Halloween Party, Hosted by Alessandra Ambrosio and Darren Dzienciol

She is usually seen in a pair of angel wings, but Alessandra Ambrosio decided to take on another fantasy creature this year as she hosted the Mene 24k Halloween party in Los Angeles on Tuesday produced by Mirrored Media.

The Victoria’s Secret Model, 36, looked alluring in a cleavage-baring unicorn costume while joined by a long list of stars including 53-year-old rock singer Courtney Love. Alessandra cut a stylish figure as she showed off her glittery chest in a skin tight white bodysuit.

The Brazilian model’s sexy costume was paired with a pair of thigh-high white boot-heels, which she teamed over matching fishnet-tights. The lingerie clotheshorse showed off her look in sexy snap for Instagram, alongside the caption: ‘Sweet dreams are made of these…….#unicorn #styledbyinspiresmi’.

The sexy siren was joined at her event by rock legend Courtney Love. The widow of Kurt Cobain dressed as a 20s-inspired flapper girl, by wearing a black dress and a chic feathered boa. The 53-year-old finished her ensemble with black tights and matching ankle-strap heels. Courtney kept her shoulder-length blonde locks down, while accentuating her plumped pout with a red lip-color.

Also at the event was Alessandra’s finance Jamie Mazur, who attended the Halloween party as a furry werewolf. The Halloween mask was the same one Jamie sported earlier in the day when the doting parents took their five-year-old son Noah trick-or-treating. The happy couple were spotted at the Mene 24k party with millionaire James Goldstein, who seemed to have dressed as himself for the Halloween event.

Rapper Tyga was one of the more festive attendees, who transformed himself into Jim Carrey’s 1994 character from The Mask. The ex-boyfriend of Kylie Jenner sported a yellow suite, while also painting his face a bright green color. Actor Chuck Liddell was seen dressed up as a priest, while his wife Heidi Northcott looked like a sinful sexy maid.

– The Daily Mail
Read more: http://www.dailymail.co.uk/tvshowbiz/article-5040019/Alessandra-Ambrosio-joined-Courtney-Love-party.html#ixzz4xKIywCGZ

Mirrored Media Wins Two MarCom Awards for BMW’s Road to Coachella Campaign

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We are very proud to announce that Mirrored Media has been named a 2017 MarCom Award winner in two categories. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Our influential BMW Road to Coachella campaign was awarded in both categories.


BMW Road to Coachella: MarCom Awards – Gold –Digital Media | Web Video

BMW Road to Coachella: MarCom Awards  – Video & Film

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

About MarCom Awards:

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR Firms, design shops, production companies and freelancers. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were about 6500 entries from throughout the United States, Canada and 17 other countries. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications.
A list of Gold winners can be found on the MarCom Awards websites as www.marcomawards.com. MarCom is one of the oldest, largest and most respected creative competitions in the world. Winning a MarCom Award is highly sought after, peer recognition from the creative industry. MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals.
MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 23-year-old international organization consisting of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $250,000 in charitable contributions. 

Mirrored Media wins 2 Summit International Marketing Effectiveness Awards

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Mirrored Media wins 2 Summit International Marketing Effectiveness Awards

We are very proud to announce that Mirrored Media has been named a 2017 Summit International Marketing Effectiveness Award winner in two categories. The Summit Marketing Effectiveness Award (Summit MEA) allows advertising companies to demonstrate their ability to influence consumers’ knowledge, attitudes, and beliefs. The business of advertising is about creatively and effectively executing an advertiser’s goals, and the Summit MEA gives successful firms an opportunity to highlight their effectiveness. Our influential BMW Road to Coachella campaign was awarded in both categories.

Advertising and marketing firms face a number of barriers, including small budgets, product quality and pricing, selection, competition, distribution, geo-political and macroeconomic issues. The Marketing Effectiveness Award offers creatives an opportunity to present ways they have overcome barriers to deliver a successful campaign.


BMW Road to Coachella: Summit Marketing Effectiveness – Best in Category – Online Advertising and Marketing

BMW Road to Coachella: Summit Marketing Effectiveness  – Video

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

About Summit Awards:

The Summit Creative Award, Summit Marketing Effectiveness Award, and Summit Emerging Media Award are all piloted by the Summit International Awards, a US-based organization. The Summit Award is not tied to an advertiser, magazine, trade association, ad club or other outside influence. The Summit Awards is independent and international in its scope and focuses on identifying creative, superior, and effective marketing. It conducts impartial, ‘blind’ judging events and, once completed, recognizes, celebrates, and promotes creative, effective marketing on behalf of winning companies and individuals. Its judging process is impartial and free from outside influences. It withholds both the names of the judges and entrants throughout the entire evaluation process. Both judges’ and contestant’s names are withheld until after award-winning entries are selected. This anonymity shelters all involved from any vested interest that may attempt to influence the award’s outcome.

Summit Marketing Marketing Effectiveness Award – Over the past 24-years, the Summit Awards has established itself as one of the premier arbiters of creative and marketing excellence. Being recognized by the Summit Awards brings your company prestige and additional value, and we salute you. Winning provides validation of your work and functions as a respected industrywide critique. This honor can also aid in your efforts to attract new accounts; reinforce relationships with clients; reward employees, partners, and subcontractors; and motivate team members.

The Summit Marketing Effectiveness competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. When a submission achieves the goal of marketing communication effectiveness, judges recognize it with a silver and platinum-level wins. They granted this status to only 9% of the submissions in this year’s competition.

TheGrill 2017 Conference for TheWrap

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TheGrill 2017 Conference for TheWrap

In October 2017, Mirrored Media teamed up with TheWrap at the Montage Hotel in Beverly Hills to produce TheGrill, an annual forum featuring some of the most prominent figures in entertainment, media, and technology. The two-day event consisted of thought-provoking panels, smaller breakout nooks, luncheons, dinner parties, and a cocktail hour.

TheGrill 2017, hosted by TheWrap’s CEO Sharon Waxman, featured the following special guests from the aforementioned fields:

  • Dana Walden (Chairman and CEO, Fox Television Group)
  • Gary Newman (Chairman and CEO, Fox Television Group)
  • Dave Shull (CEO, The Weather Channel)
  • Megan Colligan (President of of Worldwide Distribution and Marketing, Paramount)
  • Sandra Stern (President, Lionsgate Television Group)
  • Chris Silberman (Founding Partner, ICM Partners)
  • Kathleen Grace (CEO, New Form)
  • Chris Fenton (President, DMG Entertainment)
  • Grace Helbig (YouTube Innovator)

Topics of discussion included AR/VR, media consolidation, data analytics, entertainment marketing trends, diversity, Chinese entertainment, and the future of entertainment and media.

Mirrored Media was pleased to provide all staging and production elements for TheGrill, such as:

  • Custom stage build and backdrop
  • Custom lighting
  • Custom signage
  • Custom Step and repeat
  • All A/V production and run-of-show management
  • Stage-flanked vertical TV screens featuring TheWrap’s live Twitter feed
  • Facebook live streaming
  • Staffing
  • Candy bar presented by pocket.watch
  • Outdoor after-party with DJ on day one
  • Rooftop cocktail hour on day two

About TheGrill:

At a time of unprecedented change and shifting business models, the entertainment industry is hungry for thought leadership. TheWrap believes that the conversation about where and how entertainment will meet the challenge of the digital age needs to be centered in Hollywood.

Conceived in an effort to create a high-level forum for discussing the transformational forces in our changing entertainment industry, TheGrill has brought together a community of leaders from across the entertainment economy from disciplines including media, entertainment, finance, and technology.

Sony Extreme Music Halloween Party

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Sony Extreme Music Halloween Party

The Extreme Music team enlisted their officemates at Mirrored Media to produce a spooktacular Halloween party for their employees, clients, and colleagues. The event took place at the legendary Whisky A Go-Go on the Sunset Strip and brought a wide array of exciting and scary elements for the 666 costumed guests in attendance.

Extreme and Mirrored took over both the first and second floors as well as the outdoor section in back of the venue; each area presenting guests with a different vibe.

On the first level of the venue, the main stage was home to the evening’s feature performances, including DJ William Lifestyle and Extreme CEO Russell Emmanuel’s cover band, Courtesy Flush. A 3D ghost hologram hovered just near the stage, while other decor items like projection-mapped ghouls, witches, and spiderwebs hung throughout the venue. A snake charmer with a boa constrictor weaved in and out of the crowd, putting many attendees on edge. Towards the end of the night, a costume contest turned friends into enemies as they battled for the grand prize of a Hans Zimmer-signed guitar, and other prizes like PlayStation 4s.

The second level contained an elaborate haunted house build that presented guests with a terrifying photo-opp. After walking through an eerie front yard and into a small, creepy house, guests were presented with a gift box which they were instructed to open. Before they could, out jumped a creepy clown, a devilish little person, or a mangled amputee. Guests had their photo snapped at that moment for the perfect reaction shot, which they were encouraged to share via social media. It was all in good fun, though, as one lucky winner found a PlayStation 4 grand prize in the box.

The custom-lit outdoor area featured a hot dog cart, made-to-order tacos, and a creepy Ronald McDonald passing out McDonald’s burgers and fries. For those wanting a little break, they could take a seat with the Tarot card or palm readers. Party-goers could also try their hand at the adult-themed ring toss, which featured a cemetary build with severed body parts, knives, and gravestones.

The party was an exciting, uninhibited, celebratory, and fittingly terrifying start to the Halloween season.

Face Forward Gala

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Face Forward Gala 2017 at the Taglyan Complex

In September of 2017, Mirrored Media teamed up with the Los Angeles-based non-profit organization, Face Forward, to produce its annual fundraising gala at the Taglyan Complex in Hollywood. This year’s theme was “Arabian Nights”, which featured many Middle Eastern-inspired entertainment elements and decor.

Face Forward’s mission is to provide emotional and financial support for men, women, and children who have been victims of domestic violence, human trafficking, or other cruel criminal acts. Founders Deborah and David Alessi have have raised millions of dollars through Face Forward to give victims and survivors a fresh start with reconstructive surgery, housing, legal counsel, and more.

This year’s 8th Annual Gala began with happy hour on the beautifully manicured outdoor grounds of the Taglyan. This portion of the evening featured:

  • Live camel photo-opp
  • Sway pole performance
  • Arabian drummer
  • Belly dancers
  • 4-piece Arabian band
  • Snake charmer
  • Two step and repeats
  • Custom signage
  • Lamborghini and McLaren on display
  • Etihad Airlines flight attendant models
  • Specialty cocktails

Guests were invited to indulge in the tequila tasting bar, hookah & cigar lounges, and the henna tattoo station. Just inside the foyer, they could partake in a silent auction with a wide array of exciting prizes, such as signed sports memorabilia, luxury car rental, and high-end apparel.

The gala kicked off at 8pm, hosted by Entertainment Tonight’s Keltie Knight, and with voiceover narration by famed movie trailer voice, Ashton Smith. Face Forward presented awards to both Kelly Osbourne and Mel B for their continued contributions to the foundation, and also honored some of the recent patients who have benefited from Face Forward’s tireless efforts.

Guests were treated to a gourmet three-course meal along with top-shelf cocktails. Each table was adorned with five-foot-high floral centerpieces, while the ballroom itself had drapery, cascades, and jabots that were all in line with the gala’s Arabian theme. Between nominees and speakers, guests were treated to live performance art including an LED cyr wheel acrobat and traditional Arabian dance with a live snake.

The main focus of the evening, the live auction, was a resounding success. Renowned auctioneer Yve Rojas brought charisma, excitement, and compassion to this live auction in which guests were bidding on many prestigious items generously donated by our sponsors. Prizes consisted of flights to Africa, Beverly Hills shopping sprees, culinary adventures, and an all-inclusive vacation to The Maldives.  

After the auction concluded, it was time to party! Joe King of The Fray warmed up the crowd before Robin Thicke entertained guests with his smash hit, “Blurred Lines”, among others. Nick Rosen and Friends, the house band from Hollywood’s Sayers Club, closed out the night with an energetic 90-minute set.

Read more about the work that Face Forward does here.


Mirrored Media Named 2017 OMMA Award Finalist in Two Categories for BMW

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We are proud to announce that Mirrored Media has been named a 2017 MediaPost OMMA Award Finalist in two categories. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and advertisers that push the potential of digital advertising. Both categories awarded our BMW Road to Coachella campaign. 


BMW’s Road to Coachella

Precision and risk, artistry and adventure marked the Road to Coachella for BMW and acclaimed composer/ producer Hans Zimmer. From this unique partnership, an original branded content piece was created that synthesized music, art, design, and technology. Showcasing the brand’s i series designs through compelling visuals interspersed with rehearsal and sound stage footage featuring Zimmer’s original score and the work of Coachella artists, it earned over 33 million impressions. An influencer campaign generated 20.5 million impressions, and festival fans documented their own journey to Coachella.


BMW’s Road to Coachella

The campaign promoting BMW’s partnership with Coachella fused together digital and social elements by creating original branded content. It introduced Coachella fans to BMW while garnering millions of views and tens-of-millions of impressions organically, going viral across social media almost instantly. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles. Festival-goers could win passes to Coachella by documenting their own preparation and journey to the Valley via social media using #RoadToCoachella.

The winners of the 2017 OMMA Awards will be announced in September at an awards ceremony in New York City. For a full list of the categories and finalists, click here. Mirrored Media has won several other creative and marketing awards. To see all of our work check out our portfolio here.