The Americana at Brand Christmas Tree Lighting

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Keck Medicine of USC Presents:

Christmas at The Americana at Brand

November 15, 2018 7:30 pm – 9pm

Join us for our Annual Tree Lighting celebration as we officially kick off the holiday season! This magical evening will feature a special performance by the cast of The Wallis/For The Record’s production of Love Actually Live, as well as the season’s first snowfall, a fireworks spectacular, and Santa’s grand arrival.

Produced by Mirrored Media and presented by Keck Medicine of USC, the show is sponsored by The Lincoln Motor Company. Uber is the official Rideshare partner of Caruso.

This event is complimentary and open to the public.

BMW Premier Partner Experience Tour

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BMW Premier Partner Experience Tour

In order to highlight BMW’s partnership and employee discount program Mirrored Media teamed up with the automotive giant to present an exclusive experience for team members at each of these western region company locations. The BMW Premier Partner Experience gave guests an opportunity to learn more about, and even test drive, several models from the BMW family.

From 10am – 5pm, registered employees were able to stop by the activation, located on a large portion of the campus’ parking lot, and become fully immersed in the BMW brand. Upon entering, guests were given BMW-branded reusable water bottles provided by S’well. They were greeted with two standout BMWs on display both sitting on custom on-brand platforms. Employees were invited to take a seat inside each car, while BMW produce geniuses were on hand to offer more information and assistance. Guests were also invited to step into the photo booth, which featured a co-branded custom step and repeat.

A large branded BMW semi-truck provided a backdrop for the VIP lounge. Located adjacent to the truck, and covered by a large BMW canopy, this carpeted area featured several perks for employees to enjoy, including:

  • Gourmet donuts
  • Gourmet coffee bar
  • Cold Refreshments
  • Two TVs featuring branded content
  • White lounge furniture
  • Floral decor and planters
  • BMW music playlist

The highlights of the day were the three exhilarating driving experiences. Guests had the opportunity to get behind the wheel of one of 13 BMWs, including the i3, M2, M4 Convertible, X5, 530e, or X6, for an exclusive test drive in one of three scenarios:

  • Accel/Decel: Drivers accelerate rapidly then hit the brakes on a closed course
  • Slalom: Drivers hug tight corners between cones on a closed course
  • Neighborhood Street Drive: Drivers were able to take the cars for a test drive around the neighborhood with a product specialist.

Oracle HQ

San Diego Gas and Electric

Southern California Edison

First American

Mirrored Media announced as finalists for two 2018 Experience Design & Technology Awards

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Event Marketer has announced the finalists for the 2018 Experience Design & Technology Awards, the world’s only marketing awards program recognizing the best use of design and technology in live experiences. Mirrored Media is honored to announce that we’ve been named as finalists for two 2018 Experience Design & Technology Awards for our BMW i Road to Coachella Campaign.

  • Best Digital + Live Campaign
  • Best Use of Social Media

The winners will be announced live at the Experience Design & Technology Awards luncheon on Nov. 14 during EventTech. Winners will also be featured in the December issue of Event Marketer and profiled at eventmaketer.com. See all the finalists HERE.

Mirrored Media and Emo Nite LA Work Together to Celebrate LA’s 2nd Annual Emo Nite Day

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Mirrored Media and Emo Nite LA Work Together to Celebrate LA’s 2nd Annual Emo Nite Day

Mirrored Media was thrilled to work alongside Emo Nite LA to produce the 2nd annual Emo Nite Day. The party featured performances from artists like Dashboard Confessional, All Time Low, Mayday Parade, 3OH!3 (Performing WANT in its entirety), Boyfriendz x Gothboiclique and Saphir along with DJ Sets from Mark Hoppus (full Blink-182 set), Captain Cuts, GNASH, Ham on Everything and more!!!

The second annual full-day festival took place on October 13th at Shrine Expo Hall + Grounds. On the monumental anniversary and announcement, the Emo Nite founders share Last year’s Emo Nite Day was truly amazing and we’re super excited to be doing it again, bigger than ever. We first met and became friends at a karaoke bar where we decided to sing a Dashboard Confessional song together, so it’s very surreal now, 4 years later, to be organizing a festival co-headlined by the very band that brought us together.” 

Emo Nite LA, the event started by three friends (Babs Szabo, T.J. Petracca and Morgan Freed) at a small dive bar has grown into a full-blown phenomenon. They have been able to bring together some of the most incredible names in music who have become part of this Emo Nite “family”, including Halsey, Sonny Moore (Skrillex) and From First to Last, The Used, Post Malone, Good Charlotte, All American Rejects, Demi Lovato, New Found Glory, and so many more. They have been able to throw regular events in dozens of markets across the country and have had spots on lineups at festivals like Life is Beautiful, Slam Dunk, BUKU and Vans Warped Tour. In addition to these events, the Emo Nite founders have created successful clothing collabs with companies like OBEY, Urban Outfitters, PLEASURES, Rose in Good Faith, Chinatown Market, OWSLA and more. But above all else, Emo Nite LA brings together people who share the love of emo rock music from the 90’s, 2000’s, and today, changing the idea of what a music event can be. 

We’re so lucky to have such a strong and of supportive community of people that have grown with us over the last few years and continue to trust us to deliver meaningful and unique experiences with our events” continue the trio of founders.

Posted on August 10th, 2018 by Dom Vigil

What to Expect at BizBash Live: New York 2018

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The BizBash Live schedule is out. Come see our CEO Justin Lefkovitch and Eric Vicedomini of BMW speak about why BMW Sponsored a Festival for Millennials and how we did it. See everyone tomorrow. Get your tickets HERE.

BizBash Live: New York, an event created to educate and inspire meeting and event professionals, returns to the Jacob K. Javits Center on October 24.

Sessions during the Event Innovation Forum, a single-track education conference, the Workshop Series of seminars, and the debut of Masterclass sessions will cover topics such as using events for social good, multicultural marketing in experiential, experience design and mapping, using data to create personalized experiences, and more.

BizBash also will announce winners of the 2018 Event Style Awards at the end of the show.

Attendees have the chance to earn credit toward CSEP re-certification through a partnership with ILEA and credit toward CPCE certification through a partnership with NACE.

Registration for the Event Innovation Forum, the Workshop Series, and Masterclass sessions includes admission to the exhibit floor.

The schedule for BizBash Live: New York, including morning and afternoon education sessions, a luncheon, and after-party, is below; registration is available here.

8 a.m.
Registration Opens

8:30-9:30 a.m.
Networking With Continental Breakfast and Coffee

9–9:50 a.m.
Workshop Session 1

Flashes of Genius: Learning the Art and Science of Creativity
Allen Gannett, C.E.O., TrackMaven

The Secret to Successful Experience Design and Mapping
David Solsbery, vice president of creative and marketing, Hargrove

From the Ground Up: Evolving Your Event Skillset
Nicole Halton, director, special projects, Natural Resources Defense Council

Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences
Laura Hutfless, partner, FlyteVu

10–10:50 a.m.
Workshop Session 2

(Sessions repeated from Workshop Session 1)

Flashes of Genius: Learning the Art and Science of Creativity
Allen Gannett, C.E.O., TrackMaven

The Secret to Successful Experience Design and Mapping
David Solsbery, vice president of creative and marketing, Hargrove

From the Ground Up: Evolving Your Event Skillset
Nicole Halton, director, special projects, Natural Resources Defense Council

Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences
Laura Hutfless, partner, FlyteVu

10:45 a.m.–5 p.m.
Exhibit Floor Opens

11 a.m.–12:30 p.m.
Event Innovation Forum Session 1

Using Events For Social Good—And How to Have a Good Time Doing It
Michael Skolnik, co-founder, the Soze Agency

Level Up: Crafting Data-Driven Hyper-Personalized Experiences
Ken Madden, Senior Vice President of Digital Engagement, George P. Johnson

The Art of Gathering and Other Ways to Rethink Your Events
Priya Parker, author, in conversation with David Adler, BizBash

12:30–1:30 p.m.
Networking Luncheon

1–1:30 p.m.
Lounge & Learn Sponsored Education

The R.O.I. of Event Video
Scott Davis, account executive, Mediasite Events

1:45–2:15 p.m.
Lounge & Learn Sponsored Education


How Alexa and Siri Have Changed How We Need To Communicate with Attendees
Robert Caldwell, founding partner and C.R.O., Eventbots by Sciensio

2:30–3 p.m.
Lounge & Learn Sponsored Education


Industry Intervention: A Candid Discussion on the Business of Events
Aaron Kaufman, president, Fifth Element Group

2:45–3:30 p.m.
Event Innovation Forum Session 2

Creating Culture-Changing Experiences in a Rapidly Changing World
Erica Boeke, former vice president of experiential, CNX

The Road to Coachella: Why BMW Sponsored a Festival for Millennials
Justin Lefkovitch, founder and C.E.O., Mirrored Media; Eric Vicedomini, marketing communications manager, BMW North America

3:15–3:45 p.m.
Lounge & Learn Sponsored Education

Focusing on the Guest Experience to Elevate Your Events
Eric Murphy, founder and managing director, Concierge.com by Condé Nast

3:30–5 p.m.
Masterclasses


Multicultural Marketing: Celebrating Diversity & Inclusion in the Experiential Landscape
Anthony Larrisey, principal and creative director, Industria Creative

Understanding Event Production: Lighting, Sound, Video, and Tenting
Kevin Mignone, founder and president, KM Productions

4:30–5 p.m.
Event Style Awards Announcement

5:30-7:30 p.m.
After-Party at National Geographic Encounter: Ocean Odyssey

BizBash Features Event Industry Innovators, Unique Partners, And Out-Of-The-Box Ideas At Annual Trade Show And Conference

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NEW YORK, Oct. 18, 2018 /PRNewswire/ — BizBash, the leading resource for event and meeting professionals in North America, returns to the Jacob Javits Center on Wednesday, October 24, with the most important trade show and conference for the event industry—BizBash Live: New York. This one-day show features the best-of-the-best in live experiences, including education, exhibits, networking, and activations.

Kicking off the day, the Workshop Series and Event Innovation Forum education will showcase informative and entertaining sessions from Erica Boeke, recently of Condé Nast; Justin Lefkovitch of Mirrored Media; Eric Vicedomini of BMW North America; Michael Skolnik of the Soze Agency; Ken Madden of George P. Johnson; Priya Parker, author of The Art of Gathering; Allen Gannett of TrackMaven; David Solsbery of Hargrove; Nicole Halton of the Natural Resources Defense; and Laura Hutfless of FlyteVu. These game-changers will discuss hot topics including using events for social good, unleashing your creativity, experience design and mapping, inventive sponsorships, and more.

Following a sold-out debut in South Florida and Los Angeles, Masterclasses will give attendees insights into the most challenging aspects of events. Kevin Mignone of KM Productions will present on audiovisuals and event production and Anthony Larrisey of Industria Creative will present on multicultural marketing and events.

Throughout the show, premier event venues and suppliers will showcase the latest offerings, perfect for the holidays or any upcoming event. Some exhibit hall highlights include: a virtual reality slide from Coco Events, a mobile meditation studio from BeTime, napping installations from Restworks, draped cabanas and personalized furniture from CORT, green beverage solutions from S’well, interactive games from Fantasy World Entertainment, glamping tents from Under Canvas, and so much more. All attendees will also have access to Lounge & Learn sponsored education on the show floor, including sessions from Concierge.com, Eventbots by Sciensio, Mediasite Events, and Fifth Element Group.

The event will close with the highly anticipated announcement of the 2018 BizBash Event Style Awards winners. Following the announcement, attendees are invited to celebrate a successful day at National Geographic Encounter: Ocean Odyssey in Times Square. Registered participants will enjoy delicious bites and beverages, entertainment, and a unique interactive experience in the heart of New York City.

The full list of speakers, exhibitors, sponsors, and registration information can be found at www.bizbash.com/expony. For media and press coverage, please contact Brittany Bucceroni at bbucceroni@bizbash.com.

ABOUT BIZBASH
BizBash empowers event professionals with ideas, intelligence, and resources to create smarter events. Each month more than 200,000 unique users across North America and beyond look to BizBash for venue discovery, event style, technology, and tools for their next event. Visit us at www.bizbash.com. Follow us at @BizBash on Twitter and Instagram or www.facebook.com/bizbash.

SOURCE BizBash

Related Links
http://www.bizbash.com

Mirrored Media Wins 3 MarCom 2018 Awards for BMW i Road to Coachella Campaign

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Mirrored Media Wins 3 MarCom 2018 Awards for BMW i Road to Coachella Campaign

Mirrored Media is thrilled to announce that we won three 2018 MarCom Awards for The BMW i Road to Coachella campaign: 

Gold – Marketing Product or Service

Platinum – Influencer Content

Platinum – Integrated Marketing 

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Judges review six thousand plus entries from throughout the world. 

Winners are selected from over 300 categories in Print, Web, Video, and Strategic Communications. A list of Platinum and Gold Winners can be found on the MarCom Awards website at www.marcomawards.com.

MarCom is one of the oldest, largest, and most prestigious creative competitions in the world. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 24-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $2250,000 in charitable contributions.

Mirrored Media Named Finalists in two Categories for the BizBash Event Style Awards for BMW

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Mirrored Media is honored to be named a BizBash Event Style Awards finalist for the BMW i Road to Coachella campaign in two categories: “Best Sponsor Activation at an Event,” and “Best Use of Social Media for an Event or Meeting.”

For the sixth year, the awards will honor the best ideas, strategies, and products in the industry. After considering hundreds of submissions, the judges have narrowed down each category to the finalists. The winners will be announced at BizBash Live: New York on October 24 at the Jacob K. Javits Convention Center.

The “Best Sponsor Activation at an Event” is awarded for the most original and effective activation for a sponsor of a conference, trade show, benefit, festival, or other type of in-person event, with smart or unusual ideas for event design, branding, marketing strategy, and content. Entries may include a mix of on-site initiatives and off-site promotions, and should highlight the effectiveness of the activation and how it reflected the identity, messaging, and goals of the sponsor as well as how it aligned with the overall event.

The “Best Use of Social Media for an Event or Meeting” is awarded for the most innovative and effective use or integration of social media platforms such as Facebook, Twitter, etc. to promote an event or generate sales or buzz for a product or brand. Entries should include information proving how the social media campaign was effective.

You can see more about our campaigns and all the finalists HERE.

 

Mirrored Media Wins W3 award Best in Show for BMW Road to Coachella Campaign

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Mirrored Media is honored to have won “Best in Show” for the “Social Content & Marketing-Influencer Marketing” category for BMWi Road to Coachella campaign. The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. 

The Winners of the 13th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts today. Receiving over 5,000 entries from across the globe, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. Please visit www.w3award.com for a complete list of W3 Award Winners. “The creativity and quality of this season’s entries surpassed even our grandest expectations. As the digital landscape continues to expand and break new ground, our winners are a testament to the creative capability that makes the internet a true work of art.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we laud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the digital content we view.”

The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created bysome of the best interactive agencies, designers, and creators worldwide. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Check out all the winners HERE.