SYFY’s Exclusive Streetwear Merch Drop at San Diego Comic-Con

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One year after SYFY debuted its new fan-centric rebrand, the network went big at San Diego Comic-Con 2018. With 10 panels, two fan parties, roving interactive activations, mystery boxes galore, pop-up fan awards, and branded buses/trains/gear featuring art created by fans – SYFY’s ‘Con presence was designed to be the year’s ultimate celebration of fandom.

As part of the campaign, SYFY brought together three famed comic artists and two streetwear brands to create three limited edition merchandise items, fusing these two cultures together for an unprecedented exclusive merchandise free giveaway at SDCC and online. Limited quantities were released each Thursday through Saturday mornings at 10AM at the New Children’s Museum, as well as online on the clothing brands’ respective sites. Comic-Con was July 19-22nd in San Diego. The conference was expected to have over 130k attendees from all over the world.
Thursday, July 19th saw t-shirts created by DC/Image Comics artist Babs Tarr and In4mation. Babs is an American comic book artist, best known for her on Batgirl and for her Japanese-style illustrations. She has brought her iconic manga-inspired look to her current book Moto Crush, which shows off her blend of street fashion and high contrast pink colors.

On Friday, July 20th, the collab between renowned cartoonist Kim Jung Gi and BAIT dropped. Kim Jung is an established artist from South Korea whose artwork has attracted the international attention of millions. He gained notoriety for his rare ability to create stunning original pieces without any sketching or photographic reference. Since 2007, he has published three Sketchbooks which contain more than 2,200 pages. Bait is A multi-cultural and multi-category retailer in footwear, apparel, and high end collectibles with past collaborations with Rick and Morty, Black Panther, and Jurassic Park.

Saturday, July 21st saw BAIT showing up yet again, this time releasing their offerings with Batman and Wolverine artist Jock. Jock is the New York Times best-selling British artist best known for his comics work with writer Andy Diggle on DC/Vertigo’s The Losers, the award-winning Batman: The Black Mirror, and Wytches with writer Scott Snyder. Jock has also worked for every major Hollywood studio, producing key art, concept design, and promotional imagery for films including Dredd, Annihilation, Star Wars: The Last Jedi, and the Oscar-winning Ex Machina. Born in Glasgow, Scotland, he now lives and works in
Devon, England.

Sabrina Carpenter ‘Almost Love’ – Exclusive VIP Club Event Tour

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Sabrina Carpenter’s Exclusive VIP Club Event is heading across the country at a series of secret locations!

This VIP-only event is an exclusive opportunity to hang with Sabrina, see her perform “Almost Love” and be one of the first to hear new, unreleased music from her upcoming album. Lucky fans will join us and meet Sabrina by winning tickets via radio partners.

Drake’s ‘Scorpion’ Album Release Party – Miami

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Mirrored Media helped Drake ring in the release of his new album Scorpion at Miami club,  E11EVEN, last weekend. Mirrored brought in a photo booth activation that featured a larger than life scorpion. Party-goers took home sharable gifs of themselves dancing with the album’s icon.

“The singer arrived Friday night at club E11EVEN Miami with a crew of more than 50 including rapper Party Next Door and hip-hop producer Murda Beatz.

A spokesperson for the club said the DJ jumped into the booth and played songs from Drake’s new album Scorpion.

The highly anticipated, 25-track album was released Friday. The album is expected to debut at No. 1, and has been trending heavily on social media ahead of its release.”

– Billboard


LiveMe Booth at VidCon 2018

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To celebrate LiveMe’s broadcasting community and unique app features, the company once again teamed up with Mirrored Media and opted for an elaborate and eye-catching build designed to entertain the fans that consistently occupied the footprint each day.

Located just inside VidCon’s main entrance, the two-story consumer experience featured a second story DJ booth and adjacent stage for performances and appearances, a branded rotating halo sign, a large die-cut logo, and TV screens showing both live streamed content and top LiveMe broadcasts.

The highlight of the booth was the money machine, which doubled as a shareable photo opp. Guests were challenged to grab as much LiveMe money as they could in the machine that was then redeemable for custom LiveMe swag and giveaways. Some were even lucky enough to walk away with real money, as the DJ occasionally fired off a cash cannon corresponding with in-app live stream gifts.

Awesomeness x Invisalign Glitter Trampoline

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The Awesomeness x Invisalign Glitter Trampoline was situated just outside the convention center’s main entrance. Sitting adjacent to the Grand Plaza’s fountain, this photo booth invited guests to enter a trampoline enclosure and jump around while thousands of sequins sparkled and danced around them. The action was captured by a custom array of cameras, providing a 180˚ 3D photo animation that guests could instantly share via kiosks at the activation’s exit. Each photo contained a co-branded Awesomeness and Invisalign overlay. From the outside, the trampoline enclosure had no shortage of branding, with custom wrapped stairs and branded exterior walls that raised high above the fountains, prominently visible throughout the Grand Plaza.

About 4,400 unique photos were captured over the four-day activation.

Cheez x Contentos Booth at VidCon 2018

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The Cheez booth gave guests a chance to see their favorite Cheez creators live on the Cheez stage and also engage with the app personally both on stage and on the dance challenge challenge stage.

Led by an energetic emcee, the build featured a stage surrounded by mylar walls, custom lighting, and a colorful branded exterior wall. There was also a dance challenge stage where guests stepped in front of the app to try their best dance moves while a screen allowed everyone to see the in-app experience as well. Staff roamed around to capture the perfect Polaroid photos of guests, which were then added to the physical “blockchain” for Contentos.

Awesomeness x Invisalign Ferris Wheel & Candy Station

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The focal point of VidCon 2018 was once again the 42 foot Ferris wheel that towered over the Anaheim Convention Center’s Grand Plaza. The wheel, which was co-sponsored by Invisalign, had a mesh wrap that encompassed its entire exterior, along with fully branded gondolas, surrounding barricades, and platform rails. Awesomeness provided a unique custom Snapchat filter that guests were encouraged to use as they snapped their own photos while on the Ferris wheel.

While guests waited in line for the Ferris wheel, they were invited to snack on as much free candy as they wanted, courtesy of the Awesomeness x Invisalign Candy Station. This candy station rose 15 feet high and featured 20 candy dispensers that sat atop a co-branded counter. Each dispenser was custom engineered to withstand the weight of the candy and heat of the sun, as such a feat had never been attempted before. Each one contained a different type of candy in Invisalign branded colors of pink, blue, and green. Guests were able to grab a small cup and enjoy the candy of their choice, which all highlighted the benefits of Invisalign’s “Eat What You Want” messaging that was affixed near the top of the display. Various hard candies, gum balls, and popcorn drew kids and adults alike to the beautiful and unique structure. The dispensers had an outer display tube as well, so no matter how quickly the interior contents were devoured, the aesthetics always remained on-brand and colorful.


AwesomenessTV Talent Oasis at VidCon 2018

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The Hyatt Regency, the official VidCon talent hotel just down the street from the convention center, housed the invite-only Awesomeness Talent Oasis. This 4000 square foot lounge and adjoining outdoor patio provided an exclusive place for Awesomeness talent and VIP guests to relax and recharge during what is always a hectic week at VidCon. The interior featured a light-up bar with food and drinks, comfortable furniture, a Tarte makeup activation with a living wall and neon signage, voter registration, and Awesomeness content. Stay Tuned, Snapchat’s daily news platform, also had a footprint in the space that we produced where its hosts and talent filmed live content each day. Outside on the patio, guests were invited to play games like corn hole and spike ball while surrounded by picturesque hedges and Awesomeness plexi signage.


Fullscreen Movie Nights at VidCon 2018

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Fullscreen’s 5th Annual Movie Night series at this year’s VidCon in Anaheim, CA, was a stellar opportunity for the company to tap longtime partner, Mirrored Media, to present three of the hottest films of 2018 and give fans a night to remember!  At the screenings of Love, SimonTeen Titans Go! To The Movies, and Mamma Mia! Here We Go Again, guests enjoyed various activations and giveaways including:
Love, Simon : This screening featured t-shirt giveaways to the first 300 guests, followed by raffles to win blankets, shirts, cups, phone cases, and other film swag.
Teen Titans Go! To The Movies: Guests stepped into a Warner Bros photo booth with paparazzi cutouts to mimic a red carpet opening. Those in line received branded backpacks and pins, while costumed characters from the film roamed the crowd posing for photos.  Guests enjoyed popcorn and drinks from branded cups. 
Mamma Mia! Here We Go Again: Guests were able to get flash tattoos and beach balls prior to the movie screening while guests got to step in front of an interactive step and repeat photo booth moment for the yet to be released film. A line of guests took photos with props inspired by the movie. 


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Posted on  by Kait Shea

 Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached far and wide, encompassing an artist partnership, a robust influencer program and two special events. It was the second year BMW i served as an official sponsor of the festival.

This year’s Road to Coachella program centered on BMW’s partnership with John Gourley, co-founder and lead singer of one of the festival’s most highly anticipated performing bands, Portugal. The Man, and an accomplished visual artist. Gourley was enlisted to create a one-of-a-kind design that was wrapped around each car in the BMW i Coachella fleet. The artist’s creative process, including the reveal of the wrapped vehicles, was documented on the brand’s social channels to give digital fans a taste of the action.

In addition to Gourley, BMW partnered with 15 influencers from around the world, including Kellan Lutz and Dorothy Wang, to share their own Road to Coachella journey in one of the custom-wrapped BMW i8s. The tastemakers documented their entire road trip, stopping at iconic locations along the way and, of course, sharing the content with millions of followers.

“There is perhaps no more quintessentially American experience than the road trip—your favorite music, a great car and the open road have always gone perfectly together,” says Tim Rittenhouse, experiential marketing manager at BMW of North America. “In the same way that a great song can trigger emotions, driving the ultimate driving machine can do the same. This emotional connection was the foundation for developing our Road to Coachella campaigns.”



The brand also teamed up with lifestyle company The h.wood Group to deliver two large-scale events that collectively drew 6,000 attendees: Poppy’s BMW i Powered Paradise and Poppy’s BMW i Recharge Oasis, both of which took place at a sprawling estate just outside the festival grounds. As guests arrived at each event, they were met with a fleet of the wrapped i Series vehicles, and invited to hop in for the first shareable moment of the night.

Other share-worthy engagements across the events included a neon art installation featuring a metal BMW i3 frame traced with neon flex lighting, a neon photo booth experience with the new BMW i8 Roadster that could be shared instantly, and a custom-wrapped claw machine game. Prizes in the machine included custom-designed bandanas created by Gourley, four of which also had a hidden key to a BMW i8. The four lucky winners who clawed their way to the coveted key earned an extended weekend test drive of the Roadster.

In addition to myriad photo ops, the events also included performances by Diplo, Travis Scott and Lil Wayne, to name a few, and attracted a host of celebrities including Rihanna, Gigi Hadid, The Weekend and Paris Hilton. Other touchpoints included the unveiling of Kylie Jenner’s new makeup collection, ‘KOURT X KYLIE,’ as well as the launch of Kendall Jenner’s Pizza Boys Radio program on Apple Music’s Beats 1.

“The second chapter of our Road to Coachella campaign really developed beyond our initial expectations,” says Rittenhouse. “Not only was John’s design unique and eye catching, throughout the week at Coachella we had the opportunity to work alongside some amazing celebrities and creators to capture and share their Coachella experience.” Agency: Mirrored Media, Santa Monica, CA.

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