Mirrored’s CEO Justin Lefkovitch Speaks at Event Marketer’s Guide to Festival Marketing Festival

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Mirrored Media’s CEO, Justin Lefkovitch, is a guest speaker for Event Marketer’s Guide to Festival Marketing Conference. Justin spoke at the live event about festival shareability and how brands can extend their reach through offline and online activations. Make sure to tune in! Register and tune in HERE.

From the world’s most respected resource on experiential marketing comes The Event Marketer’s Guide to Festival Marketing 2018, a free online conference designed to equip you with the intelligence you need to:

• CHOOSE THE RIGHT FESTIVAL PLATFORM
Learn tips and takeaways for determining if festivals are right for you, and where your brand fits in among an ever-expanding list of festivals.

• ENGAGE TODAY’S FESTIVAL ATTENDEES
Understand what festival attendees crave most, and learn how you can engage them in meaningful—and memorable—ways.

• EXTEND SPONSORSHIP REACH
Hear from the event pros that have mastered the art of executing shareable engagements designed specifically for festival crowds.
AGENDA:

1:15 pm – 1:45 pm ET Festivals and Shareability: Extending Your Reach
If it didn’t happen on social media, it didn’t happen. Learn how to extend the reach of your festival sponsorship by:

  • Understanding which social platforms to leverage and when
  • Digitally engaging attendees before, during and after the show
  • Designing socially shareable engagements that festival audiences can’t resist

Presented by:

Justin Lefkovitch
Founder / Chief Executive Officer
Mirrored Media

11:00 am – 11:30 am ET The Evolution of Festival Sponsorship Activations
Discover what’s fueling the explosive growth of music festivals and how sponsors can:

  • Leverage cutting-edge activation strategies to cut through the clutter
  • Get up to date on modern festival challenges
  • Develop sponsorship deals that will set their brand apart

Presented by:

Maureen Ford
President National Sales
Live Nation

11:45 am – 12:15 pm ET Picture Yourself Here: Festival Hospitality Experiences
Take a journey through the VIP lounges and event spaces that attract top customers and influencers. Find out:

  • Why inducing FOMO is a viable strategy, and how to leverage it
  • What festival goers want—and expect—from modern hospitality experiences
  • How to leverage your brand’s assets to build a memorable (and cost effective) experience

Presented by:

Kent Underwood
Principal
LEO Events

12:30 pm – 1:00 pm ET Festival Activations Done Right
Hear case studies from leading festival sponsors, including:

  • Play-by-plays of successful on-site engagements
  • How key marketing goals were met
  • Why attendees stuck around

Presented by:

Joseph Lucchese
Creator
Pro-Ject HQ

 

THERE’S MORE! Access digital Q&As with speakers, a networking area for peer-to-peer chats, a resource center with articles and case studies plus top industry partners. Register today before we sell out all available digital seats.

Spirit Awards Live Stream for IFC and Funny or Die

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The 33rd Annual Film Independent Spirit Awards

For the 33rd annual Film Independent Spirit Awards, which is traditionally held the day before each year’s Academy Awards, IFC enlisted Mirrored Media to produce two key aspects of the show: the Facebook Live stream and the VIP-Pee interview space. The event was held in a tented space on the beach adjacent to the iconic Santa Monica Pier. 

For the first time ever, IFC teamed up with Facebook to stream the ceremony live on Facebook Watch. Mirrored Media provided full production and technical support for the live stream, which accumulated well over 1 million views during its debut. We began live coverage on the blue carpet for 90 minutes, as the film industry’s most celebrated stars arrived, posed for photographs, and spoke with the media. IFC and Funny or Die hosts Langan Kingsley and Kelly Hudson had a front row seat as they captured interviews with some of the most noteworthy attendees and nominees of the day and engaged with fans live via social polls and questions.

33rd Film Independent Spirit Awards Blue Carpet Coverage

Time to get glamorous at the beach. IFC & Funny Or Die are LIVE at Film Independent Spirit Awards Blue Carpet.

Posted by IFC on Saturday, March 3, 2018

 

Once the carpet coverage concluded, our team quickly moved into place to prepare for the 2.5-hour live stream of the Spirit Awards. Not only did we produce the stream of the show itself, but during IFC broadcast commercial breaks, our stream cut to live interviews from the VIP-Pee interview space located backstage next to the VIP bathrooms.

Mirrored Media designed and built this humorous take on the infamous portable bathroom trailer that sits backstage every year. The 8’x8’ interview space, co-sponsored between IFC and Funny or Die, was intended to be a classy version of the celebrity bathrooms, containing marble floors, gold rope and stanchions holding gold toilet paper rolls, and gold curtains. Additionally, a branded step and repeat served as a backdrop, featuring logos from IFC, the Spirit Awards, and Funny or Die.

33rd Film Independent Spirit Awards Live

We’re LIVE at the 33rd annual Film Independent Spirit Awards hosted by Nick Kroll and John Mulaney. Stick around during the breaks to watch our coverage from the VIP-Pee.

Posted by IFC on Saturday, March 3, 2018

 

 

Each segment featured tongue-in-cheek viewer polls, celebrity and influencer interviews, and show commentary from our two hosts, Langan and Kelly. Throughout the day, we captured guest interviews with the likes of I, Tonya’s Allison Janney, Get Out’s Marcus Henderson, Haley Joel Osment, TV personality Carrie Keagan, and various sponsors and influencers from the celebrity hospitality tents.  

The blue carpet and VIP-Pee segments provided viewers with an interactive experience, as they were encouraged to post their own questions for celebrity and influencer interviews. Along with live on-screen polls, this kept social engagement active throughout the day, elevating the stream beyond a traditional broadcast.   

 

 

ABOUT THE FILM INDEPENDENT SPIRIT AWARDS

Now in its 33rd year, the Film Independent Spirit Awards is an annual celebration honoring artist-driven films made with an economy of means by filmmakers whose films embody independence and originality. The Spirit Awards recognizes the achievements of American independent filmmakers and promotes the finest independent films of the year to a wider audience.

 

Mirrored Media’s BMW Road to Coachella Campaign is an AME Awards finalist

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Mirrored Media is excited to announce that our BMW Road to Coachella campaign has been announced as a finalist in the automotive category of the AME Awards. The AME awards is the only award show to recognize excellence in advertising and marketing effectiveness on a global scale. AME Awards honors work that demonstrates ground-breaking solutions to challenging marketing problems across the globe. The competition is judged by top industry experts from all over the world. The first two rounds of judging is divided by region. This allows all entries to be reviewed in its social, economic, and cultural context to determine the Shortlist and Medalists. Winning campaigns address a challenge in the marketplace, with the creation of a thorough marketing plan to deliver a successful execution, and utilizing outstanding creative elements; they exhibit specific objectives accomplished through creative execution and strategic planning.

Below is more information on the AME awards and our fellow finalists.

“Since 1994, the AME Awards has honored campaigns from around that globe that are not only creative, but successfully demonstrate innovative solutions to challenging marketing problems. This year’s standout Shortlisted entries represent ground-breaking creative work that has achieved measurable results on behalf of the brand,” said Michael Demetriades, President and Executive Director of the AME Awards.

2018’s Shortlisted entries submitted from creative agencies around the globe boosted brand awareness and achieved exemplary results utilizing a robust number of strategies including guerilla marketing, branded entertainment, social marketing, sponsorships and promotions and cause marketing. To view the complete 2018 Shortlist please visit: https://www.ameawards.com/finalist-page.

Innovative ideas placed brands out front and helped achieve measurable market share including such cutting-edge tactics as a talking store, snow tweets in the Alps, and tattoo ink created from motorcycle burn-out carbon. Brave New World Communications Pvt. Ltd. India’s Shortlisted campaign’s “THE HEART OF THE HIGHWAY – The World’s First Talking Store” for client The Roadster Life Co. featured a talking store, with a unique first-person voice, that reached out to shoppers creating the effect of personal interaction delivered by interactive in-store tech including custom software, digital façade, interactive and multiTaction touch screens, augmented reality green-screen, immersive VR and virtual shopping screens. Results included a 70% revenue spike in high-value apparel categories.

Heimat Werbeagentur GmHB “Snowdrawings” for Swisscom, sponsor of the Swiss Ski team, wanted to be more than a logo and create a benefit for ski fans and showcase their extensive network. The telecommunications provider utilized a remote cheering app that allowed fans to send supporting tweets to the ski team and have them written next to the race track in the snowy slopes of the Alps. The tweets were visible for 2 miles and were created using automated snow blower-bots. Results—26 million impressions, 4 million video views and over 20 km of written messages in the snow.

Team One Los Angeles, “Inking Our Mark on Motorcycle Culture” regained market share for Indian Motorcycles by leveraging a brand-first lifestyle media partnership and the world’s-first tattoo production technique formulated from the burn-out carbon from Motocross legend Carey Hart’s Indian Motorcycle. The process of making the ink and tattooing Carey were presented in a video along with a six-page custom print advertorial for Inked and offering a limited-edition run of Indian Motorcycle Ink™ in select biker-focused tattoo parlors nationwide resulted in the ink being sold out in a week. With zero paid traffic to Indian’s website, the results include 82% new visitors who spent an average 59% more time and visited 7% more pages than other visitors in the same period reinforcing success in generating qualified conquest leads. Indian went from 7th to 2nd most purchased motorcycle brand in the U.S.

Branded Entertainment repositioned brands and increased brand affinity, Shortlisted entries include Zulu Alpha Kilo Canada’s campaign “Common Ground” for their docu-series that followed riders from around the globe on a trip across Canada for Harley-Davidson Canada. Discovery Channel picked up the series as a primetime special, increasing Harley’s market share. PHD China’s “Panamera O2O Brand Repositioning” for client Porsche re-launched the Panamera through an integrated sponsorship with the immensely popular series “Ode to Joy” making it better-aligned government and cultural climate and consumer needs and wants. Starcom Saudi Arabia’s “ALJ Toyota After Sales” for client ALJ Toyota created an animated web series for YouTube portraying the day-to-day life of a Saudi citizen. The film showcased ALJ after sale and maintenance services resulting in 94% change in brand perception with 49% increase in service appointments.

HBO Multicultural Marketing “The HeLa Project” was launched as a lead up to the premiere of HBO’s film, “The Immortal Life of Henrietta Lacks.” The multi-day, multi-city, multi-media, travelling art installation consisted of a unique, impactful collective of artisans and thought-leaders from the African-American community. Touring activation resulted in 182 million media impressions. Oprah, the film’s star, promoted the film through promotional channels, including her social media accounts, a promotional press tour that included the cover of an Essence cover and hosting a junket for black female journalists (#blackgirlmagic), and show appearances. Over 6,500 guests attended, 77% of guests were more likely to watch “The Immortal Life of Henrietta Lacks”.

Campaigns created to raise awareness for causes, or social and civic issues advanced. Shortlisted campaigns include: Dentsu Jayme Syfu Philippines guerilla campaign “Dead Whale” for client Greenpeace. The agency mounted a 73-foot decomposing “Dead Whale” installation on the shores of one of the most polluted cities in the Philippines during the 2017 ASEAN Summit. When examined closer, the whale was made entirely of plastic wastes collected from the ocean. The results—over 100 million impressions internationally and it caught the attention of ASEAN leaders, which put Coastal and Marine Protection in the proposal for the next Summit. Heimat Werbeagentur GmHB Germany’s Shortlisted campaign “A New Way of Thinking” for Free Democrats created a game-changing election campaign to reach and activate young voters and bridging the gap between the Liberal party and the voters. The digital campaign resulted in a comeback for the Liberal party.

Entries utilizing Sponsorships raised awareness for brands and connected them with target audiences. Shortlisted entries include: QIYI China’s “Rising! Chinese Hip-hop” for client McDonald’s China connected McDonald’s with millennials via food and music creating The Rap of China, the first internet-based hip-hop contest. Havas San Francisco “Citrix & Red Bull Racing: This Is How the Future Works” for client Citrix. The campaign repositioned Citrix as a thought leader in the future of work, leveraging their high-profile partnership with the Red Bull Racing Formula 1 team and showcasing what Citrix can bring to any IT customer relationship. GMR Marketing “Lincoln Financial Group Presents: The Game Plan” for client Lincoln Financial leveraged their Philadelphia Eagles partnership to showcase best practices for financial planning by following a day in the life of players and illustrating that Lincoln Financial is a partner who will help them take charge of their financial future.

Social platforms created buzz for brands resulting in measurable gains in market share along with Shortlist status. Grabarz & Partner Werbeagentur GmbH Germany’s “Laughing Horses” Volkswagen showcased the product benefits of the Trailer Assist, illustrating the stress of parking while someone is watching. This funny social video featuring laughing horses mocking a frustrated driver trying to park his trailer became the best performing German Volkswagen video with 40 million views. Other Shortlisted entries include: Team One USA “Platforms of Expression for a Shareworthy Life” for Lexus IS; TBWA\ Singapore “Justice Bao and The Missing Travel Insurance” for Singapore Tourism Board; Saudi Ministry of Health “Diabetes Monster” for Diabetes McCann New York “The Sound of Priceless” Mastercard; Al Jazeera Qatar “#DemandPressFreedom by Al Jazeera” for www.aljazeera.com; Brave New World Communications Pvt. Ltd. India “Once Upon a Highway” The Roadster Life Co.; and Mediacorp PTE Ltd. “Letter to My Son” for Mediacorp.

Campaigns for automotive brands drove consumer engagement and gained traction for the brand.   Agencies Shortlisted include Grabarz & Partner Werbeagentur GmbH “Laughing Horse” for Volkswagen; Socialize United Arab Emirates “Meet Kamal: The World’s Best Auto Salesman” for Mercedes-Benz; Mirrored Media “Road to Coachella” for BMW.

The medal round is underway and AME’s Grand Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.

To view the complete 2018 AME Awards Shortlist, please visit: HERE

About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.

RISK x Unsolved: The Murders of Tupac and The Notorious B.I.G.

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To celebrate its acclaimed new drama, Unsolved: The Murders of Tupac and the Notorious B.I.G., USA Network worked with Mirrored Media to bring a unique artistic tie-in to the anticipated debut. In order to add an inspiring, visual, and shareable element to the series and engage a music-oriented audience, the Mirrored team enlisted world-famous street artist RISK to create two one-of-a-kind gallery pieces to capture that audience.

As an artist who was inspired by Biggie and Tupac himself, RISK brought the two legends to life in his own unique way with two authentic and organically-created art pieces. Each consisted of four clear plexiglass plates mounted into a custom lightbox, with screened and spray-painted art that created a singular image when viewed from the front.

The pieces were unveiled at the red carpet premiere of Unsolved, which was held at Hollywood’s Avalon Theater in February of 2018. The two portrayals of the music icons inspired and touched friends and fans, becoming the perfect complement to the evening’s poignant screening. Exclusive Unsolved sweaters featuring RISK’s artwork were given to attendees, while 20 lucky fans who entered the #UnsolvedUSA sweepstakes walked away with exclusive 24”x36” signed and numbered archival prints of his work.

Additionally, we were able to follow RISK along his creative journey with long-form and short-form behind-the-scenes content. This rare footage provided an exclusive look into the stunning compound where RISK crafts his art, and allowed him to tell his story to fans in his own words.

AwesomenessTV x Hollister Co. Winter Beach House

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Highlighting their continued partnership into 2018, AwesomenessTV and Hollister teamed up with Mirrored Media to present the AwesomenessTV x Hollister Beach House. The February event, which took place at the end of Hollister Blvd. in Santa Monica, CA, brought to life Hollister’s mantra that every day is summer, no matter what time of year.

With a large invite-only Saturday beach party sandwiched between two days of AwesomenessTV filming, each of the three days had no shortage of exciting activities and beautiful visuals for influencers and guests alike.

Our teams worked in concert to truck-in four Hollister-branded shipping containers, two of which were custom two-story builds. One of these contained an open staging area on the bottom and a DJ booth up top. The focal point, dubbed the ‘Carpe Crate’, acted as the main entertainment stage and was outfitted with a wall that had the ability to open and close with the push of a button. Hollister and AwesomenessTV were able to build suspense behind the scenes and reveal a variety of surprises to guests throughout the duration of Saturday’s event, often with the help of moving head lights, a fog machine, and branded props. Another shipping container was delivered and custom-fitted on site to become a prime photo opportunity as an interactive ball pit. It contained lounge furniture, play balls, and branding throughout.

One of the most exciting elements for guests was the saltwater pool built within a shipping container; one of only a handful in North America. This custom pool was branded inside and out had a large glass window in front, allowing guests to capture one-of-a-kind images of their friends in the depths of the pool. Filled with roughly 2,000 brightly colored rubber ducks, it was one of the highlights of the weekend. Other activations throughout the space included a 30-foot inflatable water slide, a coloring wall with oversized crayons, an animal costume photo wall, and a collection of inner tube art installations.

The entire event space sat on sand and was surrounded by hedge walls, but even with the private enclosure, it still provided a visually-stunning landmark for those on the public beach, walkways, and bike paths. The hedge walls were covered with a variety of patterned inner tubes both inside and out. Our beach-facing pool exterior, which sat just inches away from the public bike path, was affixed with Hollister branding. The two-story shipping containers also featured an ode to Hollister’s marketing campaign, Carpe Now, which could be seen hundreds of yards away. As the sun set, we illuminated the space with custom neon lighting in addition to hanging string lights.   

The weekend’s focal point was Saturday’s beach party event that was open to exclusive invited guests. Attendees were treated to appearances from their favorite creators, all of whom were happy to take photos and interact throughout the day. Host Hunter March was joined by friends Alisha Marie, JonMarie Westengard, and a collection of influencers who encouraged fans to ‘Carpe Now’. Throughout the day, “House Party” would play over the speakers triggering the shipping container door to drop down and reveal surprises with talent. Highlights included a beach-inspired obstacle course, an exclusive performance by Mahogany Lox, a DJ set by Gryffin, pool jumping competitions, and a inflatable dinosaur dance party.  

The obstacle course allowed attendees to race against each other through several activations on the sand. We utilized existing elements such as the giant water slide, and added a slip & slide, water pool obstacles, and a finish line made up of roughly 30 inner tubes tied together that guests dove through as they finished.  

The most unexpected of surprises arrived near the end of the day when 20 puppies were introduced from within the Carpe Crate. Guests were able to hold, play with, and take photos with all of the cuddly pups as the day came to a close. Even with all the highlights, the puppy party was the day’s surefire hit.

Each day, the adjacent Perry’s Cafe provided food and drinks to all attendees, including a hot chocolate bar with SmashMallow brand marshmallows for s’more roasting, and a custom-branded ice cream cart.

 

All Star Weekend – Steph Curry x Under Armour

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The 2017-2018 NBA season saw the league’s All-Star Game make its long-awaited return to Los Angeles. With it came a whole weekend of All-Star festivities, including the 3-Point Competition, Slam Dunk Contest, and a host of celebrity parties and special events. In February 2018, Steph Curry and Under Armour chose to host their weekend soiree at the famed Goldstein Mansion in Beverly Hills. Mirrored Media teamed up with Talent Resources to help produce this unforgettable evening.

Mirrored Media provided its all-star LED photo room for the exclusive gathering, adding Steph Curry and Under Armour branding to the interior and exterior. Our photo booth experience allowed guests to capture their own photos and instantly share them via email or their social media platform of choice. 

Mirrored also provided several other activations, including a Pop-a-Shot basketball game, live golf simulator, and a branded bar. Each of the activations were custom branded with SC and UA branding as well. The activations added fun and shareable elements to the very exclusive event, which was spread over two levels of the Goldstein property, including the downstairs Club James, and the tented upper tennis court.

Aside from the activations, guests enjoyed gourmet cuisine courtesy of chef Michael Mina, specially-crafted Avion cocktails, luxurious furniture, and breathtaking views of Los Angeles from the upper level. Downstairs in Club James, the guests enjoyed a nightclub vibe with specialty cocktails, basketball decor, dancing, and music from DJ Jus Ske.  

Notable guests in attendance included Steph Curry, Scottie Pippen, Joel Embiid, Joakim Noah, Nick Kroll, J.B. Smoove, and Jeezy.

 

BMW’s Premier Partner Experience Event at First American Trust

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In order to highlight BMW’s partnership and employee discount program with First American Trust, Mirrored Media teamed up with the automotive giant to present an exclusive activation for FA team members at their Santa Ana, CA location. The BMW Premier Partner Experience gave guests an opportunity to learn more about, and even test drive, several models from the X Series, M Series, and BMW’s line of hybrid/electric vehicles, the i Series.

From 10am – 3pm, registered employees were able to stop by the activation, located on a large portion of the campus’ parking lot, and become fully immersed in the BMW brand. Upon entering, guests were given BMW-branded reusable water bottles provided by S’well. They were greeted with two standout BMWs on display: a beautiful orange i8, and a luxurious white X3, both sitting on custom on-brand platforms. Employees were invited to take a seat inside each car, while BMW Product Specialists were on hand to offer more information and assistance. Guests were also invited to step into the photo booth, which featured a co-branded First American Trust /BMW step and repeat.

A large branded BMW semi-truck provided a backdrop for the VIP lounge. Located adjacent to the truck, and covered by a large BMW canopy, this carpeted area featured several perks for employees to enjoy, including:

  • Donuts provided by Voodoo Donuts
  • Gourmet coffee bar
  • Hint water
  • Two TVs featuring branded content
  • White lounge furniture
  • Floral decor and planters
  • Sound system with music

The highlights of the activation were the three driving experiences, which took place atop an adjacent parking garage on the FA campus. Guests had the opportunity to get behind the wheel of one of 13 BMWs, including the i3, M2, M4 Convertible, X5, 530e, or X6, for an exclusive test drive in one of three scenarios:

  • Accel/Decel: Drivers accelerate rapidly then hit the brakes on a closed course
  • Slalom: Drivers hug tight corners between cones on a closed course
  • iPerformance Accel/Decel: Drivers accelerate rapidly in a hybrid/electric BMW then hit the brakes on a closed course.

All cars were affixed with BMW Premier Partner Experience decals.

BMW subsidiary, MINI, also had its own footprint within the space, providing a relaxing camping vibe with turf, lawn chairs, Additional perks included:  

  • Branded mugs
  • Corn hole
  • Giant Connect 4

Mirrored Media Wins Summit International Emerging Media Awards for AwesomenessTV

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Mirrored Media is proud to announce that it has won a 2017 Summit International Emerging Media Award with AwesomenessTV for the Vidcon ball pit. This is the second year in a row that Mirrored Media has taken home an Emerging Media award.

2017 Emerging Media Awards:

AwesomenessTV Vidcon Ball Pit: Emerging Media Award – Leader – Trade Show

Awesomeness Ball Pit Presented by Live.me: 

This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
 
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
 
– 1600 Videos Captured
– Total Reach of 166,000 People
 – 34K via Facebook
 – 60K via Instagram
 – 72K via Tumblr
 

Emerging Media Awards Recognizing Visionaries in Our New Forms of Media
The Summit Emerging Media Award evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all newer forms of emerging media. Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with the ever-changing pace. This
award recognizes communications that keep pace with our times through innovative use of new media. Compete on a global stage, with an international panel of judges and creative from all over
the world.This award is for the marketers, coders, designers, developers, innovators, visionaries and leaders in this exciting new realm of advertising.

Mirrored Media Wins Summit International Emerging Media Awards for BMW Road to Coachella

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Mirrored Media is proud to announce that it has won a 2017 Summit International Emerging Media Award with BMW. This is the second year in a row that Mirrored Media has taken home an Emerging Media award.

2017 Emerging Media Awards:

BMW Road to Coachella: Emerging Media Award – Innovator – TV / Internet Video

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

Emerging Media Awards Recognizing Visionaries in Our New Forms of Media
The Summit Emerging Media Award evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all newer forms of emerging media. Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with the ever-changing pace. This
award recognizes communications that keep pace with our times through innovative use of new media. Compete on a global stage, with an international panel of judges and creative from all over
the world.This award is for the marketers, coders, designers, developers, innovators, visionaries and leaders in this exciting new realm of advertising.

Sundance Film Festival 2018 – Park City Live Activations

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For the second year in a row, Mirrored Media teamed up with Fingerprint Communications for a full takeover of Park City Live during Sundance Film Festival. Celebrities, influencers, and special guests were invited to escape the cold and snow of Park City’s Main Street and experience a host of thought-provoking panels and activations.

Each of the six sponsors provided a much-needed respite to the hustle and bustle of Sundance in a warm and comfortable setting in the heart of Park City. They were all featured prominently on the branded step and repeat photo opportunity located at the venue entrance.

The three days of activations attracted a number of high-profile talent, including:

  • Nicolas Cage
  • will.i.am & Taboo of The Black Eyed Peas
  • Paris Jackson
  • Elijah Wood

Sponsor activations included:

Juul: Designed to improve the lives of the world’s estimated 1 billion smokers, this brand’s e-cig and vape alternative invited guests to relax in a carpeted lounge with cozy white furniture and chic decor. The brand name was displayed with life-sized backlit letters in this sophisticated lounge. Brand ambassadors were on hand to provide guests with more information.

For VIPs and talent, Juul had an upstairs lounge that provided a more exclusive experience and gifting suite. VIPs could even choose to have their samples custom-engraved on site.

JetSmarter: This members-only private jet charter service delivered the same luxurious VIP experience found on their planes in their comfortable lounge inside Park City Live. The carpeted space included high-end furniture, TVs displaying branded content, custom signage, elegant decor, and two JetSmarter brand reps available to help provide more information about this smarter, more cost-effective alternative to private jet travel. Guests were offered discount codes, branded bags and hats, and could even sign up on site via two iPad stations.

SmashMallow: Billed as America’s first snackable marshmallows, SmashMallow provided the perfect remedy to the frigid Utah temperatures: hot chocolate. Guests were invited to sip on fresh hot chocolate accompanied by one of the signature marshmallow flavors, including mocha chip, mint chocolate chip, cinnamon churro, and strawberry cream. These delicious treats could be dropped into their hot beverage or enjoyed on their own. Guests could also walk away with free SmashMallow t-shirts and hats.

Nomatic: This unique brand of functional, versatile, and high-quality bags was on hand to provide product giveaways to select VIPs throughout the weekend. Launched after a wildly successful Kickstarter campaign, Nomatic’s line of bags has become a trendy and fashionable high-end accessory.

Creminelli Meats: Salt Lake City-based Creminelli Fine Meats was on hand providing pre-packaged samples of some of its artisan meats. Selections of crackers, cheese, and several kinds of meats were available for guests to grab in a convenient package from branded refrigerators.

Enso Rings: These silicon rings were born out of an idea seen on the hit show, Shark Tank. Stationed just inside the front doors of Park City Live, Enso Rings provided guests with a fitted ring of their choice. Made of silicon instead of metal, these rings are a more comfortable and practical alternative to traditional rings.

About Sundance

The Sundance Film Festival, a program of the Sundance Institute, is an American film festival that takes place annually in Park City, Utah. With 71,000 attendees in 2017, it is the largest independent film festival in the United States.

About Fingerprint Communications

Fingerprint Communications is a full-service public relations and marketing agency specializing in the lifestyle, fashion, entertainment and consumer markets.