Mirrored Media: 5 Time Platinum Winner in 2019 MarCom Awards

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Mirrored Media is honored to announce that we have received five platinum awards in the 2019 MarCom Awards for our work for BMW i on #RoadtoCoachella. Awards were won in the following categories:

  • Integrated Marketing Campaign
  • Social Content
  • Viral Marketing Campaign
  • Marketing Product/Service
  • Influencer Content

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries.

MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community.

Justin Lefkovitch named to 2020 AME Awards Grand Jury

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New York Festivals AME Awards celebrates risk-taking work and brave campaigns that achieve the essential mission of making the clients products and services successful.

For 26 years, AME has honored the world’s most innovative and effective campaigns…campaigns that demonstrate a groundbreaking solution to a challenging marketing problem solved via strategic planning, creative execution and producing measurable results.

The AME Awards Grand Jury represents some of the world’s most creative and strategic minds in advertising and marketing communications. This international panel comprised of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors whose high standards of excellence ensure that AME’s 25-year legacy is upheld and respected globally both by winners and industry reports measuring creative distinction.

AME recruits these award-winning industry executives, known globally for their innovative and strategic prowess, and charges them with the mission of selecting the World’s Best Advertising & Marketing Effectiveness. With Juries representing 5 regions, Asia Pacific, Europe, Latin America, Middle East & Africa, and North America, all of AME’s entries are judged with global knowledge and perspective from the industry and attention to cultural relevance.

We are honored to have our CEO, Justin Lefkovitch, join this highly esteemed group of judges for 2020.

Find the full judges list and bios at AMEawards.com

EventMarketer: Why the Music Industry is Tapping Into the Power of the Pop-Up

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By: Kait Shea

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences and virtually every genre of music has been covered (look no further than this pop-up dedicated to Johann Sebastian Bach). For some experiential inspiration, take a look at the following steal-worthy pop-up strategies inspired by the modern music industry.


With his sights set on balancing “Instagrammable moments and a tangible item” Khalid promoted his sophomore album “Free Spirit” with a pop-up shop created in partnership with BMW during this year’s Coachella Valley Music and Arts Festival. The contemporary soul artist (and BMW driver) helped the automaker outfit an assortment of its vehicles to match the aesthetic of his album cover, which features flames and a wolf, ahead of the event.

During the festival, the “Pit Stop” pop-up offered limited-edition merchandise, a look at the fleet of “Free Spirit”-inspired BMWs and Khalid’s own restored ’70s-era van, which was also designed to match the album cover. In addition to shoppable merch, the pop-up experience featured a claw machine that gave fans a chance to snag exclusive Khalid bandanas (which could be custom embroidered on-site), food trucks, games, music and, on one afternoon—a visit from Khalid himself. Agency: Mirrored Media, Santa Monica, CA.

Read the full story from EventMarketer here.

Enter for the Chance to Join Khalid and BMW in Munich

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This is your chance to let your free spirit soar—all the way to Munich. BMW teamed up with global superstar Khalid again, this time as an Official Partner of his Free Spirit Tour. Enter the sweepstakes for your chance to win a trip to Munich to attend Khalid’s show, and experience all of the highlights of BMW’s Munich base with a tour of the BMW Museum, Plant and Welt.

Enter now HERE and read all the rules and regs.

Announcing Mirrored Media as one of PR Daily’s Content Marketing Awards finalists

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The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. They told powerful stories and delivered impeccable messaging that captivated audiences and achieved outstanding results.

Mirrored Media’s BMW Road to Coachella campaign has been named a finalist in the following categories:

  • Brand Awareness
  • Influencer Content Marketing
  • Media and Entertainment

See all the finalists HERE. Congratulations to all of this year’s finalists. Keep an eye out for our winners announcement coming soon.

Hollywood Composer Hans Zimmer Helped Create the Sound for the BMW Vision M NEXT

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BMW Owners Experience Hans Zimmer Music
Hans Zimmer BMW Group

Hollywood composer Hans Zimmer is known for the countless soundtracks he’s worked on for films including Pirates of the CaribbeanThe Lion KingInceptionThe Dark KnightPearl Harbor and more.

Now, he’s taking his musical skills to another forum — cars. The award-winning record producer teamed up with Renzo Vitale, acoustic engineer and sound designer at the BMW Group, to compose the sound for the BMW Vision M NEXT Opens a New Window.Sports Car.

“I have always been a BMW enthusiast. As a kid I used to recognise my mother coming home by the sound of her BMW. I am thrilled to get the chance to design the sound of future electric BMW’s and create emotion for the future electric driving experience,” he said in a press release. 

Hans Zimmer and Renzo Vitale
Hans Zimmer and Renzo Vitale. BMW Group

BMW Vision M NEXT drivers can expect to use all of their senses while getting around from place to place. 

“When the driver interacts with the accelerator pedal it is not only a mechanical touchpoint, but also a performative element. Accelerating becomes an experience during which the driver moves through a series of gradually morphing sound textures,” Zimmer added. 

The composer and Vitale created these unique sounds for the BMW Vision M NEXT in Zimmer’s studios in London and L.A. with the intention of bringing a new way to engage drivers.

“We envision sounds that celebrate the beauty and complexity of our vehicles and that are able to move people. I see designing people’s future acoustic environment both as a privilege and as a responsibility,” Vitale said.

BMW Owners Experience Hans Zimmer Music
Hans Zimmer BMW Group

“The development and composition for the sound of the Vision M NEXT was mainly inspired by light installations from James Turrell and Ólafur Elíasson. In particular, Turrell realized works known for the illusion of an infinite space, which creates a magical experience for the spectator. The idea behind the Vision M NEXT is to recreate this sense of wonder through sound,” Vitale continued. 

The partnershipOpens a New Window. was curated by the experiential agency Mirrored MediaOpens a New Window.. The BMW Vision M NEXT car debuted at BMW’s tech conference, the BMW Group #NEXTGen, in Munich on June 25, 2019 and the company plans to offer at least 25 electrified vehicles by 2023.

Read the entire article HERE


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Hans Zimmer, Renzo Vitale


19. August 2019
BMW Group Blog

In electrified vehicles, the engine sound has to be redesigned because the drive trains are so quiet. For the BMW Vision M NEXT, Renzo Vitale, acoustic engineer and sound designer at the BMW Group, therefore joined forces with a genius from the world of sound: Oscar-winning film composer Hans Zimmer.

The Lion King, Inception, Pirates of the Caribbean – Hans Zimmer’s soundtracks are beloved by millions around the world. However, his latest work is not playing at the local multiplex, but in the ears of BMW Vision M NEXT drivers: The award-winning composer helped create the sound for the recently unveiled electric car.

But how do you approach a challenge like this? “When we develop and compose the sound for an electric vehicle, we are creating memories for future generations. People will say: Yes, that’s what a BMW sounds like,” says BMW sound designer Renzo Vitale. He speaks from experience, having already developed the sounds for the acoustic pedestrian protection required by law since July 2019.

For Hans Zimmer, the process was similar to adding sound to a film. “I imagined the following scene: It’s early morning; the sky is grey. You walk to your car, but you don’t really want to go to work. But when you start the car, the first sound you hear strikes a wonderful chord – like a Beach Boys’ or Beatles’ song.”

Hans Zimmer, Renzo Vitale
Hans Zimmer, Renzo Vitale

What was particularly important to both sound creators: “We didn’t want to simply imitate the old world.” Vitale even goes a step further: “We envision sounds that celebrate the beauty and complexity of our vehicles and that are able to move people.”

So, what does the BMW Vision M NEXT sound like? Renzo Vitale: “Very unique, because the sound is propulsive, elevating and morphing at the same time. The development and composition for the sound of the Vision M NEXT was mainly inspired by light installations from James Turrell and Ólafur Elíasson. In particular, Turrell realised works known for the illusion of an infinite space, which creates a magical experience for the spectator. The idea behind the Vision M NEXT is to recreate this sense of wonder through sound. Hans Zimmer adds: “When the driver interacts with the accelerator pedal, it is not only a mechanical touchpoint but also a performative element. Accelerating becomes an experience during which the driver moves through a series of gradually morphing sound textures.”

Hans Zimmer, Renzo Vitale
Hans Zimmer, Renzo Vitale

Anyone can check out the sound for themselves in the latest BMW Vision M Next video, presented at #NextGen, or download the sound file for the Boost+ Mode here:Download here

See the full post on the BMW Group Blog

EventMarketer: The 2019 IT LIST: Recognizing the Top 100 Event Agencies

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The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business

Mirrored Media is honored to announce that we have been named one of Event Marketers top experiential agencies for another consistent year.

The Event Marketer annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes. The It List is designed to reflect the changing needs of the brands and marketers who use it. So this year, they gave the It List application a facelift—tweaking the questions and selection criteria to better illuminate the agencies that are keeping pace with the industry—and what you need to be successful.

Among updates, they put less emphasis on office culture and years in business and more emphasis on strategic thinking, creative culture and work. “We wanted to understand better how the most innovative companies in events think. We also put more emphasis on new work as well as metrics, giving those companies delivering exceptional results for clients higher marks on our checklist. And we weighed the overall growth of the organizations: their top headlines of their year, awards won, client wins and new hires.

This year’s list is comprised of start-ups and boutiques, legacy shops and monolithic organizations. Some have a few dozen employees, and some, hundreds worldwide. Some specialize in b-to-b, while others, in b-to-c. Some, in a little of both.

As we have remarked over the past 17 years, the It List selection task is no walk in the park. Every year we huddle together for several weeks, scrutinizing newbies and veterans alike, digging through portfolios of work, and tracking the standout programs that captured the industry’s attention—all to provide the brand community the list of who it should be working with this year, and why. “

Check out the Mirrored Media portfolio HERE. See the entire list HERE.

Mirrored Media Awarded Gold, Silver, & Bronze in Summit

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Mirrored Media is proud to announce that we’ve won three Summit Creative Awards for 2018’s BMW i Road to Coachella in the following categories:

Gold: Social Media Campaign

Silver: Online Campaign

Bronze: Engagement/Experiential

Small and medium-size agencies worldwide produce a great deal of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients, and large budgets.

Since 1994, the Summit Creative Award has recognized creative firms and helped them stand out in the crowd. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Our exclusive award-selection process means winners have earned the right to broadcast their achievements far and wide.

Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 25-year competition – the first and best of its kind.

The Summit Awards is the oldest and most prestigious organization administering marketing awards exclusively for small firms. Throughout our twenty-five year history, the SIA Creative Award is established as one of the premier indicators of creative and communication excellence. Using stringent evaluation criteria and a blind judging process, the Summit International Awards competitions reward only those firms whose work exemplifies the best in its class.

Read more about the Summit Awards here.