TuneCore’s Indie Artist Forum, Nashville TN

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TuneCore’s second annual Indie Artist Forum took place in the musical hot bed of downtown Nashville, TN on February 19th & 20th, 2016.

The event kicked off with an industry luncheon, followed by an industry mixer Friday evening. TuneCore teamed up with Mirrored Media to produce this two day event, held at Acme Feed & Seed.

The goal of the event was to hold discussions with independent music makers and songwriters, share wisdom from folks in the field, and revel in performances by talented TuneCore Artists based in the creative city. Attendees began to line up outside the venue as early as 9:00 AM, and not long after, the Forum was underway! Eager artists and songwriters checked in, mingled and grabbed some breakfast, all while catching a performance by singer-songwriter Justin Klump.

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The event was hosted by Kelley James, who jumped on stage to introduce TuneCore CEO, Scott Ackerman. Scott connected with the crowd, sharing notes on TuneCore’s 2015 growth, and where the company is headed in 2016.

“Our ultimate goal is to be on the journey with TuneCore Artists, from that first song all the way through their career,” Ackerman explained.

Next, legendary Grammy award-winning producer, artist and songwriter Charlie Peacock took the stage, followed by rock star Peter Frampton and a lunch time performance by Nashville-based duo Like Strangers.


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After lunch, guests welcomed accomplished publisher/songwriter Craig Wiseman to the stage. (whose worked with Kenny Chesney, Tim McGraw and Blake Shelton, to name a few) Craig captivated the room with his candid advice on starting and growing your music career.

Genevieve Thompson and Drew Simmons were summoned to the stage after Mr. Wiseman to share insights on growing a music career in 2016 and utilizing social media to build your audience. Thompson is a partner at Back 40 Entertainment – a label, publishing and management company – and Simmons is the artist manager behind Young the Giant and GM of Foundations Artist Management.


Our final speaking guest of the day was John Marks – taste making SiriusXM music programmer and current Head of Global Programming, Country Music at Spotify. R.LUM.R capped off the day with a live performance with his edgy and thoughtful R&B tunes.

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Just a couple hours after R.LUM.R wrapped up his set, the Acme Feed & Seed was transformed and TuneCore Live: Nashville was underway!

Up first was the brand new Nightly, followed by country artist Ray Scott and and country singer Meghan Linsey (who was also featured on The Voice in 2015!)

A special thanks goes out to all of the guest speakers, performing artists, sponsors and the independent artists who took time out of their weekend to work on their career and join us for what turned out to be an amazing day of learning and discussion. We cannot wait to do it all again!


This event recap was originally featured on TuneCore’s blog HERE.


StubHub’s Next Stage Concert Series with Bebe Rexha

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On February 2nd 2016, StubHub donated $80,000 in instruments to the students of Thomas Jefferson High School in South Los Angeles, and Mirrored Media was on hand to help produce a live performance by Bebe Rexha. StubHub’s commitment to supporting music education is stronger than ever, and we were honored to witness their generosity. They are committed to putting a million dollars worth of instruments into school’s hands through these special concert series around the country.

Want to help keep music alive in schools? You can drum up support by donating to the Mr. Hollands Opus Foundation here.

Media coverage of the event:


Mirrored Media’s “The Magicians Premiere Tour” On Event Marketer

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“To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the first episode of the series, which has been described as “The Vampire Diaries” meets “Harry Potter,” and hear pop singer/songwriter Bebe Rexha perform “No Broken Hearts,” a new single she released with Nicki Minaj in a trailer to promote the show.

“Our goal with the tour was to generate buzz among some of the most influential Millennials—college students,” says Sara Moscowitz, svp-marketing at Syfy. “The effort was overwhelmingly successful. ‘The Magicians’ is delivering some of the youngest audiences we have seen in years, an age segment who is very selective about what they watch on linear tv.”

Influential social media personalities in each market, such as Brittani Taylor (@brittanitaylor) in Los Angeles or Andre (@blacknerd) in Austin, promoted the tour in original YouTube videos and Instagram posts, then hosted the events and took Snapchats of the audience. A local marketing blitz included campus media, newspapers, radio and on-campus groups. On-site photo sharing, including a red carpet photo booth where students could pose with cut-outs of the cast members and a GIF booth, also extended the tour’s reach. A huge share wall inside each theater aggregated and displayed all the shared content. Students also could make custom t-shirts and munch on branded popcorn and soft drinks before the show.

Besides Los Angeles and Austin, the tour visited campuses in Miami, New Orleans and Tucson. Agency: Mirrored Media, Santa Monica, CA.”

Read the whole article HERE on EventMarketer.com


Idolator Releases The Magicians Trailer Featuring Never Before Heard Single by Bebe Rexha and Nicki Minaj

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Bebe Rexha previews new single “No Broken Hearts” in the trailer for new Syfy TV series The Magicians, which is based on Lev Grossman’s best-selling books. Produced by The Invisible Men (Iggy Azalea’s “Fancy” and “Beg For It”), the relatable anthem boasts a verse from Nicki Minaj and an instantly catchy chorus. The rising star has joined Syfy’s five-city promotional tour for the show. She will perform the song after each screening. (RSVP for the remaining dates here).

The 26-year-old is on a winning streak at the moment. After building a loyal following with debut EP I Don’t Wanna Grow Up, Bebe landed a breakthrough hit as the featured vocalist on David Guetta’s summer smash “Hey Mama.” She then backed it up withG-Eazy collaboration “Me, Myself & I,” which is soaring up the Billboard Hot 100 (it climbed to a new peak of number 29 this week). Listen to her latest in The Magicianstrailer below.

Read the whole story HERE


Syfy’s The Magicians Tour Featuring Bebe Rexha

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The Magicians, the new show based on Lev Grossman’s series of novels, is coming to Syfy on January 25. However, prior to that, the show is going on tour with singer/songwriter Bebe Rexha for some advanced screenings (and performances by Bebe, obviously). All you need to know is below:

What Is It?: In each venue (listed below), the first episode of The Magicians will be screened and hosted by a different social media personality (again, list below). Bebe will be there and will perform. Also, there will be tons of free stuff.

Who is Bebe Rexha? If you know the answer to this question, skip ahead. But for virgins to the house of Rexha, she’s a singer/songwriter with quite an impressive resume. She co-wrote “The Monster” with Eminem (the song features Rihanna), she’s the lead singer of The Black Cards, and was featured on the singles “Take Me Home” by Cash Cash and “Hey Mama” by David Guetta. Here she is in action:

Where Is The Tour Stopping?

January 11: Los Angeles, CA. The host will be Brittani Taylor (@brittanitaylor)

January 14: Austin, TX. The host will be Andre (a.k.a. @blacknerd)

January 19: Miami, FL. The host will be Danny J. Padilla (@dannyjpadila)

January 20: Tucson, AZ. The host will be David So (@davidsocomedy)

January 23: New Orelans, LA. The host will be Jack Douglass (@jacksfilms).

How Do I RSVP? Simple. Click HERE to RSVP

Hope to see you there!


TuneCore Live Year End Recap

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One year, seventeen fantastic shows. This year with TuneCore and Swisher Artist Project we produced live shows, fostering independent artists all throughout the US.

TuneCore Live launched in January 2015 at our home away from home, Bardot Hollywood, where we also ended our last show this November. In between, we made stops in Austin, Atlanta, and added monthly shows in Brooklyn at The Living Room. We’re taking a look back at each show before we kick off next year’s all new set!


TC Live January 2015 – Bardot Hollywood

Performances by: Olivver The Kid, Hudson, & Nightmare Boy


TC Live February 2015 – Bardot Hollywood

Performances by: WATERBED, Knower, & Dear Boy


TC Live March 2015 – SXSW, Austin TX

Performances by: Prinze George, Ultimate Painting, Sam Outlaw, Dear Boy, Nova Rockafeller, Dear Boy, Devon Baldwin, Olivver the Kid, & Derek Minor


TC Live March 2015 – Bardot Hollywood

Performances by: Alexander Cardinale, Sam Outlaw, & George Byrne


TC Live April 2015 – Bardot Hollywood

Performances by: Andy Allo, Fire In The Hamptons, & Nova Rockafeller


TC Live May 2015 – Bardot Hollywood

Performances by: Act As If, Curtis Peoples, & Best Of Friends


TC Live June 2015 – Bardot Hollywood

Performances by: FMLYBND, The New Regime, & Drop City Yacht Club


TC Live July 2015 – Bardot Hollywood

Performances by: Madyx, Air Bag One, & ANIMA!


TC Live August 2015 – The Living Room, Brooklyn

Performances by: Braeves, 18th & Addison, & PigPen Theatre Co.


TC Live August 2015 – Bardot Hollywood

Performances by: Phoebe Bridgers, Matt Costa, & Casey Hurt


TC Live September 2015 – The Living Room, Brooklyn

Performances by: Grace Weber, Frances Cone, & Panda Elliot


TC Live September 2015 – Bardot, Hollywood

Performances by: Split Screens, Joel Taylor, & Desi Valentine


TC Live October 2015 – A3C Festival, Atlanta

Performances by: Young Chizz, Chris Rivers, Kaj Kadence, Shawn Chrystopher, Young Lyxx, Goldyard, Frank Mayson, Mighty High Coup


TC Live October 2015 – The Living Room, Brooklyn

Performances by: Fever High, Crazy & the Brains, & Beecher’s Fault. 


TC Live October 2015 – Bardot, Hollywood

Performances by: Terra Naomi, Jesse Thomas, Roses and Revolutions


TC Live November 2015 – The Living Room, Brooklyn

Performances by: Dead Stars, Zuli, & LODRO


TC Live November 2015 – Bardot, Hollywood

Performances by: Chelsea Lankes, blondfire, & Ships Have Sailed!


A major thank you to our sponsors and partners over the year: TuneCore, Swisher Artist Project, SwingHouse, Celebuzz, CraveOnline, Ultimate Ears, DropKloud, A3C, SXSW.

Mirrored Media and TuneCore Live are revving up for another amazing year in 2016, where we will be hitting up even more cities!

To be notified when there’s an event in your area, like TuneCore Live on Facebook here.

Google Play Game On

Google Play Game On Hits LA

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Google Play has a new branded series sure to appeal to the online gaming crowd. The app and digital entertainment store teamed with San Francisco-based production studio Portal A and Mirrored Media to launch the competition web series Google Play: Game On, featuring some of online video’s most popular gaming talent. We had an amazing week  in LA wrapping up the series! Thanks to Google Play and Portal A for having us on board again.

Check out some of the episodes below:


Justin Lefkovitch Forbes

FORBES: Meet Justin Lefkovitch: The Mirrored Media Founder Transforming Experiential Marketing

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In 2011, Justin Lefkovitch founded Mirrored Media, a leading experiential marketing company that specializes in creating high impact, enduring lifestyle campaigns that unite marquee artists with influential brands. The 28-year-old and his tight-knit team of skilled young forward-thinkers help brands connect with their target demographic through crafting organic music experiences.

The ever-evolving convergence of marketing, entertainment, technology and culture has reached an exciting turning point. With the advertising industry transitioning into the new entertainment business, more brands are expanding into the lifestyle space in unconventional ways. Brands are discovering the deeper value in partnering with various artists and influencers to craft content and campaigns that solidify their position within pop culture. Understanding the seamless merger of music and digital media, brands and marketers are collaborating to create products, platforms, and experiences that authentically engage a millennial audience.

While advertisers continue investing the bulk of their attention and resources into developing mobile-focused digital videos and cutting edge social programs, there’s an evident gold mine emerging in the realm of live events and experiential marketing. In an era where festivals stand as the thriving pulse of music, touring is more frequent than ever, and brands seek to participate at each stage of the consumer journey, experiential marketing offers the perfect opportunity to experiment with truly cutting edge concepts. With a foresight of the changing landscape, Justin Lefkovitch set out to build a company that would provide the blueprint for how brands and artists collaborate to not only achieve their goals, but also enhance and advance their art form in the process.

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While a student at Pepperdine University, Justin began managing renowned singer/songwriter Ray Kennedy, stepping in to handle various aspects of his career. Serving as his first introduction to the music business, Lefkovitch learned the dynamics of the industry, while further discovering the deficiencies and frustrations that artists endured. One particular issue that stood out was the evident disconnect between brands and artists, with neither side able to identify the shared values required to forge healthy, authentic partnerships. “I looked at what was happening in other aspects of entertainment, in sports and in movies, where brands had really figured out how to market in that space and evolve the art form through product placements that were organic and authentic,” Lefkovitch told Forbes. “At that time, brands, music and entertainment working together seemed like selling out, but I knew there was a way to make it work authentically.”

 Taking his learned knowledge and innate instincts; Justin developed a business plan and submitted to a contest held by the University. Making it to the finals, Lefkovitch gained the spark and confirmation needed to fully believe in his idea. His passion and vision attracted the attention of Grammy Award Winning composer Steven Kofsky, who became Justin’s first investor and business partner. From there, through diligence and tireless work, Mirrored Media was born and quickly rose to prominence. “He had a lot of passion for what he was doing, and to me, he had a very good idea,” Kofsky told Forbes. “He believed in his idea, and the concept of how he wanted to execute the idea, but his passion was the key — he was ahead of his years.”

Today, his growing roster of global clients includes Google GOOGL +2.19%, Acura, TuneCore, Mophie, Fullscreen, Awesomeness TV, and Crave Online. From prominent festivals and premiere conferences, to nationwide tours and disruptive pop up activations – Mirrored Media is widely credited with delivering massively successful live events that drive awareness, engagement, influence and capital for each brand partner. Receiving recognition for their groundbreaking work and innovative approach to developing interactive branded entertainment experiences, Mirrored Media earned a coveted spot on Event Marketer’s 2015 It List of Top 100 Event Agencies.

With a growing group of smart and savvy employees representing richly diverse perspectives and a broad scope of industry experience extending across music, media and marketing, Mirrored Media embodies the ethos and vision of today’s generation, reflecting a rapidly emerging trend of fearless, creative millennials on a mission to transform the attitude and framework of modern marketing. “I think we’re very lucky, because we’re in a position to pick our clients and pick the projects we want to be a part of,” stated Lefkovitch. “We work with clients that we really vibe well with, clients we can be a positive influence on, that listen to what we have to say, and want to truly create something really dope and creative.”

I visited the Mirrored Media headquarters in Santa Monica, California and spoke with Justin about the road to launching his company, what gives his team an edge in the experiential space and how their winning streak will carry into 2016 and beyond. Watch above or view the full interview here.

Follow me on Twitter to share your comments and continue the conversation @Allthingsmitch