Kendrick Lamar Pop Up Album Signing at Best Buy Compton

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At 9:30am on April 20th, Kendrick Lamar announced that he would be holding a surprise album signing for 3,000 fans at Best Buy in Compton, CA at 4pm.  This would be the third time he has celebrated an album release with his fans at this location- the first two times being for the release of Good Kid, M.A.A.D City & To Pimp A Butterfly.  Kendrick arrived 40 mins early and met with fans all the way until 10:30pm, with only one quick break to eat – his dedication and tenacity during the event were unlike anything anyone there had ever seen at a signing.

Several local news stations, press outlets, and radio stations were on site to capture the moment- George Pennacchio from ABC7 got an exclusive interview with The King himself, where he expressed the importance in doing this for his fans, saying, “If I see my favorite artist or someone that I admire, it would give me so much motivation being a 9-year-old or 10-year-old or 20-year-old kid. I just know what type of fire it would put inside their heart, to continue doing whatever they’re doing. Whether it’s furthering their education or playing sports.”  Kendrick attracted an array of fans, from timid toddlers to passionate fans who have been listening to and finding inspiration in his music since day one.  A mom stood in the multiple-hour line in the heat so that she could have her son, an overseas U.S. soldier, FaceTime with his biggest inspiration.  Many fans left crying and in complete shock, just wanting to absorb that quick moment they got to share with their King.  Lamar also took a moment to say ‘hey’ to all of his fans who were tuning in on his Instagram Live feed, where he briefly mentioned that more new music is coming.

Kung Fu Kenny remained all smiles as he met with over 2,500 loyal fans, signing 2,930 CDs during the seven-hour event.

Needless to say, Kendrick does have hustle though, ambition, flow, inside his DNA.


BMWi’s Road to Coachella with Hans Zimmer

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BMW has teamed up with Mirrored Media on their Road to Coachella.

Coachella has long been one of the largest music festivals in the world and a hotbed of fresh, sustainable, and progressive ideas. For this reason, BMW i ventured outside its core event strategy to become Coachella’s first-ever automotive partner. BMW i teamed up with Mirrored Media to present #RoadToCoachella, a campaign that seamlessly blended music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella.

This first-of-its-kind partnership paired renowned composer, producer, and Coachella headliner Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The narrative followed Zimmer along his journey to his first-ever and much-anticipated Coachella headlining performance. Zimmer is no stranger to the spotlight, having scored films such as InceptionThe Lion King, and Pearl Harbor. The campaign successfully fused together digital and social elements by creating original branded content that introduced Coachella fans to BMW i through an authentic medium while garnering millions of views and tens-of-millions of impressions organically, going viral across social media almost instantly.
The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The campaign also featured a group of prominent Coachella performers, which is unique for Coachella brand sponsorships.
The star-studded group included Marshmello, Grouplove, Broods, Warpaint, Galantis, Amy Pham, Brian Willitte, Silas Lee, and of course, Hans Zimmer’s All-Star Orchestra featuring Niles Marr.
A social media campaign supplemented the online content, creating continued engagement and dialogue. The campaign consisted of 10 influencers and artists who supported the #RoadToCoachella through original content and social media posts before, during, and after the festival. Posts included calls-to-action for fans to watch the original content, and offered festival-goers the chance to win weekend passes by documenting their own preparation and journey to the Coachella Valley via social media using the hashtag #RoadToCoachella.
The campaign launched with three social media-based teasers released by Coachella and BMW on their respective social media channels. The first teaser officially announced BMW’s sponsorship. The second teaser hinted at Hans’ participation in the campaign. The third and final teaser helped craft the storytelling experience and drive traffic to the long-form content. The pieces went viral across social media, leaving fans curious and anxious to see what would happen next.
The long-form piece of content was truly unique in that it included exclusive behind-the-scenes rehearsal footage from Hans Zimmer; which is rarely seen; mixed with artistic sound stage shots, lifestyle driving shots on the actual road to Coachella, original content from influencers and other Coachella artists, and even user-generated content from fans. The piece integrated several anticipated Coachella headliners from various genres rarely seen together in one video.
On site at the festival, BMW i invited visitors to its innovative Brand Lounge in the VIP Area where fans were able to experience the allure of BMW i and the unique Coachella-inspired design, co-developed with Garage Italia Customs. An eye-catching photo collage in the VIP tent documented the making of the #RoadToCoachella campaign and featured original behind-the-scenes photos of the i8 and i3 in action with cameos by Hans Zimmer, Niles Marr, and Brian Willite.
A stand-out feature of the BMW i3 fleet at Coachella was a unique wrap that was created especially for the occasion; its design reflecting the creative and unconventional nature of the event. BMW i8 plug-in hybrid electric sports cars with the Coachella design also took to the roads between Los Angeles and Indio with a select group of festival-bound celebrities and influencers on board.
The #RoadToCoachella hashtag garnered the following:
Over 2.5k mentions
Over 33M impressions
– 44% Twitter
– 50% Instagram
– 5% Tumblr
– 1% Facebook
The influencer campaign garnered:
Over 20.5M impressions
Over 240k likes
Over 150k original video content views
Over 1.2k comments
Fans also got creative with their own #RoadToCoachella original content with custom photos and videos.


Hoonigan – Ford ST Meetup 2017

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On Saturday, January 28th, Hoonigan Industries teamed up with Mirrored Media to produce an exclusive Ford ST automotive meetup unlike any other. 

Ford ST owners and fans were invited to join Ford Performance, Hoonigan, Ken Block, and Vaughn Gitten Jr. in downtown LA, featuring indoor and outdoor activation spaces. 100 lucky ST owners had the opportunity to showcase their vehicles within the event space, and pull through a first-of-its-kind ST studio. At check-in, each of the select 100 ST owners was given a branded Ford Performance and Hoonigan pager, which notified them when it was time to enter the drive through photo booth.

Tony Harmer, the renowned photographer behind Ken Block’s livery and reveal photo shoots, was on site giving fans the opportunity of a lifetime to put their own ST in front of his lens. Our ST studio was built to replicate Harmer’s iconic shoots with Block. Each car was efficiently moved through the studio, giving all 100 ST owners their very own ST portfolio, courtesy of Harmer, Hoonigan, and Ford Performance.

Guests were also able to drift their own RC ST cars around our racetrack, create their own ST shirt in our t-shirt studio, learn more about the ST Octane Academy, and choose from a variety of local food trucks.

The event also featured branded ping pong and cornhole, as well as two Forza racing sleds, pitting guests against each other to see who could clock the fastest lap of the day.

Block and Gitten Jr. generously signed autographs and took photos with attendees throughout the day as they visited with fans. As the event came to a close, some of their signed items were auctioned off to a few lucky fans.

Photos by Lingerfree Photography

Park City Live Presents The Hub at Sundance 2017

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The Hub

At the 2017 edition of Sundance Film Festival, The Hub at Park City Live was the talk of Main Street for VIP guests and celebrities alike. Produced by Mirrored Media in partnership with Fingerprint Communications, The Hub featured a wide array of brands and activations over the long weekend, including Splenda, the Consumer Technology Association, AwesomenessTV, 361, Cool Effect, Tanqueray, Twitter, Movie Pilot,, Marie Claire, and Spotify. 

The convenient location of Park City Live allowed festival VIPs and celebrities to stop in for a brief respite from the snowy bustle of Main Street. Guests in attendance included Chelsea Handler, Charlize Theron, Mary McCormack, Bebe Rexha, Emmanuelle Chriqui, Annabelle Dexter-Jones, Aisha Tyler, Kate Micucci, Brock O’Hurn, Teresa Palmer, Max Riemelt, Olivia Culpo, and more.

Each brand delivered a unique guest experience for both daytime activations and nighttime events:

The Consumer Technology Association featured nine 4K UHD TVs throughout the venue. Each one looped exclusive 4K content to showcase the visually stunning detail and clarity of 4K technology. CTA hosted a reception for one of the Sundance films shot in 4K UHD, Chasing Coral, which was picked up by Netlfix after its premiere at the festival. 

Splenda warmed up guests with a branded coffee bar and gifting suite. It featured a chance for attendees to sip on their coffee, sweetened with Splenda, in a relaxing casual setting with tables, chairs, and succulents. Guests were served by Splenda baristas who also handed out brand giveaways from the custom-built and custom-wrapper coffee bar.

AwesomenessTV sponsored one of the highlights of Sundance, a performance by Grammy-winning DJ Tiesto at Park City Live. Their custom-built rose wall step and repeat was featured in the front lobby along with custom signage throughout the venue promoting Awesomeness Films’ newest title, Before I Fall

Spotify was the lead sponsor of Major Lazer’s Park City Live performance, another Sundance highlight. There was Spotify branding throughout the venue’s upstairs SkyBar during the show, providing a VIP viewing experience for special guests.

Tanqueray offered guests specially-made “Moon Juices” from their Gin & Juice Bar, served by bartenders in branded attire. The bar was custom-wrapped and featured boxes of fruit, a pull-up banner, and branded signage. Tanqueray was also the lead sponsor for Park City Live’s Doug E. Fresh and Slick Rick.

Twitter and Movie Pilot co-sponsored an exclusive interview lounge for actors and social media influencers. This Live Lounge presented fans with the opportunity to chat live with their favorite stars as they made their way through the space. It also featured the famous Twitter Mirror, from which celebs posted selfies and unfiltered content. hosted artists and musicians to its What’s Trending interview lounge, with cozy couches, chairs, and custom signage. Hosts and guests broadcasted direct to fans through the platform throughout the week. 

Cool Effect presented an educational climate change photo opp with a custom step and repeat, inflatable Earth, and melting snowmen brand ambassadors. These BAs were there to educate people and engage in conversation on the important topic of climate change. 

361 Degrees presented its own branded gifting suite, offering VIPs exclusive merchandise and giveaways. Brand ambassadors touted 361’s popular “Sheepa” campaign in their giveaways. This sheep-cheetah hybrid highlights the soft and fast qualities of the product. 

Marie Claire also had a prominent showing at The Hub. They had a branded interview and photo backdrop featuring some of the biggest females in entertainment lending their voice in support of female empowerment.


Check out the events further in BizBashDailyMailLA Guestlist & Us Weekly

Betches x JustFab @ the Doheny Room

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JustFab & Betches celebrated their partnership with a celeb-filled LA launch event, hosted by Betches founders Jordana AbrahamSamantha Fishbein and Aleen Kuperman at Doheny Room in West HollywoodMirrored Media, in conjunction with EFG PR, produced and executed the event. JustFab, the leading fashion-subscription, e-commerce site and lifestyle fashion brand collaborated with the trend-setting social media handle, Betches, to create multiple collections and unique content for their fans. By working closely with the like-minded digital brand, the partnership conveys a joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages. 

Mirrored Media brought JustFab and Betches to life with custom signage, Emoji pillows, a themed photo booth, a step-and-repeat, a candy bar, specially-crafted cocktails, illuminated lettered centerpieces, and a performance by DJ Bella Fiasco. JustFab and Betches also presented attendees with gift bags including faux fur wraps and shoes. 

“For JustFab, partnering with Betches just makes sense, we are at the forefront of using technology to better understand our customers’ needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor,” commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab’s parent company.


The Race of Gentlemen – West Coast Debut

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Producing a vintage automobile race on a beach was unchartered territory for the Mirrored Media team when they were called upon to execute the first ever West Coast version of The Race of Gentlemen.  The Oilers Car Club and Stultz & Green Productions partnered with Mirrored Media to bring their event to Grover Beach, California in October 2016. Hundreds of racers along with over 20,000 fans and aficionados joined together to celebrate (in 1930’s fashion) the tradition of American racing and hot rod heritage.

As ye olde Mariners and watermen would say, “Time and tide wait for no man.”  -TROG

Alas, this statement hit a little closer to home than we had hoped, as the entire production was nearly wiped out by some of the highest tides the Pismo/Grover Beach area has seen in decades, with sporadic rain showers and heavy fog throughout the weekend.  Originally set in New Jersey, it was the first time in history that The Race of Gentlemen was to be hosted in California where, in October, the weather is typically predictable and cooperative.  Though the weather indeed did not cooperate, the production team worked around the obstacles (including a small lake that formed in the middle of the race track) and the show continued on to be a great success, with hundreds of vintage cars, trucks, and motorcycles getting their chance to race on the 1/8 of a mile stretch of wet, but nevertheless operative beach.

The entire event was carefully crafted to emulate the 1930s.  The tents and staging, barrel bars, custom signage, and employee uniforms were handpicked and/or designed by the Mirrored Media and TROG teams to ensure period correctness at every turn.  More importantly, cars were restricted to bodies pre-1935 and parts predating 1953, while motorcycles were required to be stripped down, American made, and pre-1947.

Despite weather and tide setbacks, the debut of TROG West was a phenomenal experience for participants and attendees alike; proof that The Race of Gentlemen truly is the greatest race on Earth!

Photos by Lingerfree Photography

Sabrina Carpenter Meet & Greets

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Mirrored Media teamed up with Hollywood Records, Sabrina Carpenter, and Forever 21 to create three very special meet-and-greets for Sabrina Carpenter fans during the release of her sophomore album, EVOLution.  Fans were encouraged to bring in copies of their albums for autographs and met the pop star in front of a signature step-and-repeat.  The events took place at three Forever 21 locations in San Diego, Orange County, and Los Angeles over the course of 2 days, giving Sabrina an opportunity to meet some of her most loyal and dedicated followers in the Southern California area and share in their excitement of the highly anticipated new album.  All who attended enjoyed listening to the album as they waited for their turn to meet Sabrina.  As an added bonus, the first 250 fans to arrive were greeted with specialty cupcakes designed to match the color scheme of EVOLution.

The weekend was a great success, with nearly 2,000 fans getting a chance to be up close and personal with Sabrina Carpenter.  For the artist, it was an especially monumental moment to experience, firsthand, the initial authentic reactions to the album.  Overall, Mirrored Media set out to create a series of environments that facilitated the celebration of EVOLution while also giving Sabrina the opportunity to touch those who are most valuable to her success – the fans.



2017 Chief Marketer – Top 100 Promotion Marketing Agencies

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Chief Marketer is proud to present the 2017 top 100 promotion marketing agencies.

The 2017 PROMO Top Shops is a searchable directory of the Top 100 U.S. promotion agencies highlighting each agency’s featured skill sets, campaigns and contact information. This online resource, now in its 26th year, is a searchable database for brand marketers, marketing agencies and others looking for expert promotional marketing agencies skilled in numerous services. This easy to use resource has been viewed almost 73,000 times over the year.


B2B Top Shops

    • Core 1: Event & Experiential Marketing
    • Core 2: Sponsorship Activation & Marketing
    • Core 3: Influencer Programs

Clients Include: NBC Universal , Tunecore, Evolve Media, Portal A, Fullscreen

Mirrored Media Specializing in music and entertainment campaigns, Mirrored Media established an in-house art department and expanded it collegiate and campus-focused marketing capabilities. And the entertainment extends to its office—mere steps from the Santa Monica Pier—where staff cruise by on hover boards while discussing logistics. To launch Syfy’s series “The Magicians,” this Top Shop set up a five-market college tour with cast appearances, social media influencers, Millennial musicians and more—with the resulting series trailer garnering 750,000 YouTube views.

Tove Lo’s Fairy Dust and Lady Wood Premiere Event

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Tove Lo’s Fairy Dust and Lady Wood Premiere Event

This past weekend, Mirrored Media produced an invite-only music video screening and release event for Swedish singer and songwriter Tove Lo at a historic theater in Hollywood. Deemed “Sweden’s darkest pop export” by Rolling Stone, the 29-year-old is best known for her raw, grunge-influenced take on pop music and chart-topping hits like “Habits (Stay High)”, “Talking Body”, and her new single, “Cool Girl”. She has also written countless other hits for artists such as Ellie Goulding and Icona Pop. 

Tove Lo hosted the event to screen and celebrate the release of her new short film “Fairy Dust”, directed by Tim Erem, as well as her second album Lady Wood. Explaining her short film, she said in a statement: “My short film is about the never-ending escape and all the rushes and pain that comes with it. I always dreamt about doing something like this, and that I get to share this with all of you now feels unreal. THANK YOU my dear friend and director Timothy Erem, and our whole team and crew for making this movie possible. Love you forever. Now…open up and take it in. #FAIRYDUST”. The film stars Tove Lo alongside American actress Lina Esco (Kingdom, Flaked) and features five songs from the Lady Wood album including, “True Disaster,” “Influence,” “Lady Wood,” “Cool Girl,” and “Vibes.”

The event featured a red carpet step-and-repeat, a screening of the short film, and a carnival rave after-party hosted by Tove Lo. In line with the raunchy multi-layered exploration of sexuality in the film, the party under the stars was an adult-themed carnival dropped into the middle of Hollywood. It included a large stage with a DJ performance by Cut Snake, carnival rides, custom adult-themed carnival games, a photo booth with a contortionist, adult-themed henna tattoos, black light arm tattoos, carnival food, and so much more. Thanks to Beats, fans were also able to listen to Lady Wood on headphones while riding on the ferris wheel. 

Just before midnight, Tove Lo and her producer, Tim Erem, took the stage where Tove sang an impromptu version of “Cool Girl” before leading a countdown to her and Tim’s birthday. When the clock hit 12, the pair was surprised with a cake as Tove sprayed the crowd with a cryo cannon. 

The event displayed custom signage and displays produced by Mirrored Media, including a gold 17-foot Lady Wood logo build-out that guests walked through as they entered the event. 

The event was produced by Mirrored Media in conjunction with Rembrandt Flores, EFG PR, Tove Lo, Tim Erem, Island Records, Universal Music Group, and Diktator. at Playlist Live DC

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Mirrored Media joined forces with, the fastest growing app for broadcasting and watching live streaming videos, for Playlist Live’s annual annual 3 day conference, which took place in Washington DC this year.  The event brought together online creators and their biggest supporters for a weekend of meet ups, performances, discussions, interactive games, live Q&As, intimate panels, and performances by some of today’s most popular influencers.

On Saturday and Sunday, hosted a recharge lounge where attendees were able to kickback, charge their devices, and even do a live broadcast.  There were also special giveaways designed specifically for the Playlist Live DC crowd with special premiums awarded to those who used the hashtag.