News Archives - Mirrored Media

Mene 24K Halloween Party, Hosted by Victoria Secret’s Alessandra Ambrosio and Darren Dzienciol

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Mirrored Media Produces Mene 24K Halloween Party, Hosted by Alessandra Ambrosio and Darren Dzienciol

She is usually seen in a pair of angel wings, but Alessandra Ambrosio decided to take on another fantasy creature this year as she hosted the Mene 24k Halloween party in Los Angeles on Tuesday produced by Mirrored Media.

The Victoria’s Secret Model, 36, looked alluring in a cleavage-baring unicorn costume while joined by a long list of stars including 53-year-old rock singer Courtney Love. Alessandra cut a stylish figure as she showed off her glittery chest in a skin tight white bodysuit.

The Brazilian model’s sexy costume was paired with a pair of thigh-high white boot-heels, which she teamed over matching fishnet-tights. The lingerie clotheshorse showed off her look in sexy snap for Instagram, alongside the caption: ‘Sweet dreams are made of these…….#unicorn #styledbyinspiresmi’.

The sexy siren was joined at her event by rock legend Courtney Love. The widow of Kurt Cobain dressed as a 20s-inspired flapper girl, by wearing a black dress and a chic feathered boa. The 53-year-old finished her ensemble with black tights and matching ankle-strap heels. Courtney kept her shoulder-length blonde locks down, while accentuating her plumped pout with a red lip-color.

Also at the event was Alessandra’s finance Jamie Mazur, who attended the Halloween party as a furry werewolf. The Halloween mask was the same one Jamie sported earlier in the day when the doting parents took their five-year-old son Noah trick-or-treating. The happy couple were spotted at the Mene 24k party with millionaire James Goldstein, who seemed to have dressed as himself for the Halloween event.

Rapper Tyga was one of the more festive attendees, who transformed himself into Jim Carrey’s 1994 character from The Mask. The ex-boyfriend of Kylie Jenner sported a yellow suite, while also painting his face a bright green color. Actor Chuck Liddell was seen dressed up as a priest, while his wife Heidi Northcott looked like a sinful sexy maid.

– The Daily Mail
Read more: http://www.dailymail.co.uk/tvshowbiz/article-5040019/Alessandra-Ambrosio-joined-Courtney-Love-party.html#ixzz4xKIywCGZ

Mirrored Media Wins Two MarCom Awards for BMW’s Road to Coachella Campaign

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We are very proud to announce that Mirrored Media has been named a 2017 MarCom Award winner in two categories. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Our influential BMW Road to Coachella campaign was awarded in both categories.

Awards:

BMW Road to Coachella: MarCom Awards – Gold –Digital Media | Web Video

BMW Road to Coachella: MarCom Awards  – Video & Film

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

About MarCom Awards:

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR Firms, design shops, production companies and freelancers. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were about 6500 entries from throughout the United States, Canada and 17 other countries. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications.
A list of Gold winners can be found on the MarCom Awards websites as www.marcomawards.com. MarCom is one of the oldest, largest and most respected creative competitions in the world. Winning a MarCom Award is highly sought after, peer recognition from the creative industry. MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals.
MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 23-year-old international organization consisting of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $250,000 in charitable contributions. 
 

Mirrored Media wins 2 Summit International Marketing Effectiveness Awards

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Mirrored Media wins 2 Summit International Marketing Effectiveness Awards

We are very proud to announce that Mirrored Media has been named a 2017 Summit International Marketing Effectiveness Award winner in two categories. The Summit Marketing Effectiveness Award (Summit MEA) allows advertising companies to demonstrate their ability to influence consumers’ knowledge, attitudes, and beliefs. The business of advertising is about creatively and effectively executing an advertiser’s goals, and the Summit MEA gives successful firms an opportunity to highlight their effectiveness. Our influential BMW Road to Coachella campaign was awarded in both categories.

Advertising and marketing firms face a number of barriers, including small budgets, product quality and pricing, selection, competition, distribution, geo-political and macroeconomic issues. The Marketing Effectiveness Award offers creatives an opportunity to present ways they have overcome barriers to deliver a successful campaign.

Awards:

BMW Road to Coachella: Summit Marketing Effectiveness – Best in Category – Online Advertising and Marketing

BMW Road to Coachella: Summit Marketing Effectiveness  – Video

About Road to Coachella: 

This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.

About Summit Awards:

The Summit Creative Award, Summit Marketing Effectiveness Award, and Summit Emerging Media Award are all piloted by the Summit International Awards, a US-based organization. The Summit Award is not tied to an advertiser, magazine, trade association, ad club or other outside influence. The Summit Awards is independent and international in its scope and focuses on identifying creative, superior, and effective marketing. It conducts impartial, ‘blind’ judging events and, once completed, recognizes, celebrates, and promotes creative, effective marketing on behalf of winning companies and individuals. Its judging process is impartial and free from outside influences. It withholds both the names of the judges and entrants throughout the entire evaluation process. Both judges’ and contestant’s names are withheld until after award-winning entries are selected. This anonymity shelters all involved from any vested interest that may attempt to influence the award’s outcome.

Summit Marketing Marketing Effectiveness Award – Over the past 24-years, the Summit Awards has established itself as one of the premier arbiters of creative and marketing excellence. Being recognized by the Summit Awards brings your company prestige and additional value, and we salute you. Winning provides validation of your work and functions as a respected industrywide critique. This honor can also aid in your efforts to attract new accounts; reinforce relationships with clients; reward employees, partners, and subcontractors; and motivate team members.

The Summit Marketing Effectiveness competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. When a submission achieves the goal of marketing communication effectiveness, judges recognize it with a silver and platinum-level wins. They granted this status to only 9% of the submissions in this year’s competition.

Sony Extreme Music Halloween Party

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Sony Extreme Music Halloween Party

The Extreme Music team enlisted their officemates at Mirrored Media to produce a spooktacular Halloween party for their employees, clients, and colleagues. The event took place at the legendary Whisky A Go-Go on the Sunset Strip and brought a wide array of exciting and scary elements for the 666 costumed guests in attendance.

Extreme and Mirrored took over both the first and second floors as well as the outdoor section in back of the venue; each area presenting guests with a different vibe.

On the first level of the venue, the main stage was home to the evening’s feature performances, including DJ William Lifestyle and Extreme CEO Russell Emmanuel’s cover band, Courtesy Flush. A 3D ghost hologram hovered just near the stage, while other decor items like projection-mapped ghouls, witches, and spiderwebs hung throughout the venue. A snake charmer with a boa constrictor weaved in and out of the crowd, putting many attendees on edge. Towards the end of the night, a costume contest turned friends into enemies as they battled for the grand prize of a Hans Zimmer-signed guitar, and other prizes like PlayStation 4s.

The second level contained an elaborate haunted house build that presented guests with a terrifying photo-opp. After walking through an eerie front yard and into a small, creepy house, guests were presented with a gift box which they were instructed to open. Before they could, out jumped a creepy clown, a devilish little person, or a mangled amputee. Guests had their photo snapped at that moment for the perfect reaction shot, which they were encouraged to share via social media. It was all in good fun, though, as one lucky winner found a PlayStation 4 grand prize in the box.

The custom-lit outdoor area featured a hot dog cart, made-to-order tacos, and a creepy Ronald McDonald passing out McDonald’s burgers and fries. For those wanting a little break, they could take a seat with the Tarot card or palm readers. Party-goers could also try their hand at the adult-themed ring toss, which featured a cemetary build with severed body parts, knives, and gravestones.

The party was an exciting, uninhibited, celebratory, and fittingly terrifying start to the Halloween season.

Face Forward Gala

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Face Forward Gala 2017 at the Taglyan Complex

In September of 2017, Mirrored Media teamed up with the Los Angeles-based non-profit organization, Face Forward, to produce its annual fundraising gala at the Taglyan Complex in Hollywood. This year’s theme was “Arabian Nights”, which featured many Middle Eastern-inspired entertainment elements and decor.

Face Forward’s mission is to provide emotional and financial support for men, women, and children who have been victims of domestic violence, human trafficking, or other cruel criminal acts. Founders Deborah and David Alessi have have raised millions of dollars through Face Forward to give victims and survivors a fresh start with reconstructive surgery, housing, legal counsel, and more.

This year’s 8th Annual Gala began with happy hour on the beautifully manicured outdoor grounds of the Taglyan. This portion of the evening featured:

  • Live camel photo-opp
  • Sway pole performance
  • Arabian drummer
  • Belly dancers
  • 4-piece Arabian band
  • Snake charmer
  • Two step and repeats
  • Custom signage
  • Lamborghini and McLaren on display
  • Etihad Airlines flight attendant models
  • Specialty cocktails

Guests were invited to indulge in the tequila tasting bar, hookah & cigar lounges, and the henna tattoo station. Just inside the foyer, they could partake in a silent auction with a wide array of exciting prizes, such as signed sports memorabilia, luxury car rental, and high-end apparel.

The gala kicked off at 8pm, hosted by Entertainment Tonight’s Keltie Knight, and with voiceover narration by famed movie trailer voice, Ashton Smith. Face Forward presented awards to both Kelly Osbourne and Mel B for their continued contributions to the foundation, and also honored some of the recent patients who have benefited from Face Forward’s tireless efforts.

Guests were treated to a gourmet three-course meal along with top-shelf cocktails. Each table was adorned with five-foot-high floral centerpieces, while the ballroom itself had drapery, cascades, and jabots that were all in line with the gala’s Arabian theme. Between nominees and speakers, guests were treated to live performance art including an LED cyr wheel acrobat and traditional Arabian dance with a live snake.

The main focus of the evening, the live auction, was a resounding success. Renowned auctioneer Yve Rojas brought charisma, excitement, and compassion to this live auction in which guests were bidding on many prestigious items generously donated by our sponsors. Prizes consisted of flights to Africa, Beverly Hills shopping sprees, culinary adventures, and an all-inclusive vacation to The Maldives.  

After the auction concluded, it was time to party! Joe King of The Fray warmed up the crowd before Robin Thicke entertained guests with his smash hit, “Blurred Lines”, among others. Nick Rosen and Friends, the house band from Hollywood’s Sayers Club, closed out the night with an energetic 90-minute set.

Read more about the work that Face Forward does here.

 

Mirrored Media Named 2017 OMMA Award Finalist in Two Categories for BMW

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We are proud to announce that Mirrored Media has been named a 2017 MediaPost OMMA Award Finalist in two categories. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and advertisers that push the potential of digital advertising. Both categories awarded our BMW Road to Coachella campaign. 

OMMA Awards – ONLINE ADVERTISING CREATIVITY

BMW’s Road to Coachella

Precision and risk, artistry and adventure marked the Road to Coachella for BMW and acclaimed composer/ producer Hans Zimmer. From this unique partnership, an original branded content piece was created that synthesized music, art, design, and technology. Showcasing the brand’s i series designs through compelling visuals interspersed with rehearsal and sound stage footage featuring Zimmer’s original score and the work of Coachella artists, it earned over 33 million impressions. An influencer campaign generated 20.5 million impressions, and festival fans documented their own journey to Coachella.

OMMA Awards – ONLINE MARKETING

BMW’s Road to Coachella

The campaign promoting BMW’s partnership with Coachella fused together digital and social elements by creating original branded content. It introduced Coachella fans to BMW while garnering millions of views and tens-of-millions of impressions organically, going viral across social media almost instantly. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles. Festival-goers could win passes to Coachella by documenting their own preparation and journey to the Valley via social media using #RoadToCoachella.

The winners of the 2017 OMMA Awards will be announced in September at an awards ceremony in New York City. For a full list of the categories and finalists, click here. Mirrored Media has won several other creative and marketing awards. To see all of our work check out our portfolio here.

Mirrored CEO Justin Lefkovitch’s 30th Bday Bash Presented by Mirrored Media

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Justin Lefkovitch, CEO and Founder of the award-winning experiential marketing agency Mirrored Media, celebrated his 30th birthday this past weekend. To mark the occasion, the Mirrored team threw a party of epic proportions at Hollywood’s famed Mack Sennett studios. The party featured a number of the company’s favorite and most popular activations, in addition to some new custom pieces made just for the event.
 
 
The invite-only party consisted of Mirrored’s extensive Fortune 500 client list, industry executives, friends and family, and many of LA’s finest, celebrities, and influencers. It featured live DJ sets by William Lifestyle, Laikipia, Nils “Nine Inch Nils” Montan, Ravell, Morgan Freed of Emo Nite, and Justin Lefkovitch himself, along with headliners Captain Cuts. Captain Cuts is a trio of producers who have composed and co-written with The Chainsmokers, Tove Lo, Grouplove, Halsey, Bebe Rexha, and Walk the Moon, garnering them several Billboard Music Award nominations and wins. They even invited special guests The Knocks to the stage for an exclusive sneak peek of a brand new song. All backline and sound equipment was provided by Swinghouse.
 
 
The party also featured surprise guest, and Justin’s management client Sofie Dossi. The 16-year-old influencer, contortionist, and America’s Got Talent finalist wowed the crowd with her performance, which culminated with her shooting a bow and arrow with her feet while standing on her hands. Sophie has been featured on Ellen, Disney’s Bizaardvark, and many others.
 
 
Mirrored Media is known as a leader and a pioneer in the world of experiential marketing, and Justin is well-known for his trademark man bun, even featured in the New York Times. The Mirrored team built a neon and man bun-inspired event to highlight the occasion. It featured a custom bounce house, floating 3D holograms, a step and repeat, a neon bar, a custom air hockey table, and a custom claw machine where guests could win manbun barbies, clip-in man buns, and other fun gifts fitting for the event. Guests were also encouraged to take selfies in the LED infinity room photo booth. There was also a large custom stage modeled after Justin’s profile and bun with a special neon Mirrored Media logo in the middle. Hovering over the stage was a custom-built LED cloud along with projection graphics and gobos on the cyc wall.
 
 
The open bar featured a custom cocktail menu with a cleverly-named drink created by each member of Mirrored Media. Guests enjoyed these creative concoctions provided by Ciroc and DeLeon tequila. A variety of flavored waters were also provided by Hint Water.
 
 
The party featured secret rooms and hidden adventures throughout the evening. Mirrored Media team members escorted a handful of guests through locked doors for a special experience where no photos or phones were allowed. The party raged on until 1am, with an after-party continuing until 4am. See all the user generated photos and videos by following #MirroredManBun, @MirroredMedia, and @Jlefkov.

See Inside One Company’s Summer-Long Beach House Party

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Awesomeness celebrated summer in a big way this year: The multimedia company—which is a joint venture between NBCUniversal, Hearst, and Verizon—rented out a house on the beach in Santa Monica for two weeks of programming and events for talent, press, and industry partners.

“This was our first time hosting our own event that was independent of a big convention or festival,” said Catherine Gill, vice president of marketing at Awesomeness. “Our goal was to create a fun summer experience to bring our brand to life and showcase all the different aspects of what Awesomeness has to offer. This created a great opportunity for a multi-purpose space where we could create content and film a number of our shows, as well as host a variety of events.”

The company took over the house from July 25 to August 6, hosting programming on a daily basis for the entire two weeks. The schedule was filled with a combination of filming days for AwesomnessTV programming, as well as events such as a beauty brunch, a premiere screening, and musical performances.

The internal production team at Awesomeness used their location scouting resources to find the ideal house—one with a big backyard for events, parking nearby, and close proximity to the beach. Organizers worked with the city of Santa Monica to obtain event permits, and redecorated the house to convey a fun, summery vibe.

“We worked with our internal creative department to source new furniture and decor that would fit our brand and the look and feel of the multiple events,” said Gill. In addition to the in-house team, Mirrored Media was in charge of all house operations and creative production, while MS Event Production handled the audiovisual needs.

Every room of the house was used for events. The master bedroom became a content studio for filming, while the attic was transformed into an infinity-room-like photo op. The backyard, which was decorated with string lights and colorful pool floats, welcomed guests for brunches, panels, and more.

Awesomeness plans to host the beach house again next summer; the brand is also planning more standalone events for the coming year to promote its growing portfolio of brands, which now includes AwesomenessTV, Awesomeness Films, DreamWorksTV, and Awestruck.

Here’s a look inside the summer activation’s playful decor, fun photo ops, and biggest gatherings.

[BizBash]

INC Magazine’s 15 Fresh Faces Changing the Face of Experiential Marketing

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15 Fresh Faces Changing the Face of Experiential Marketing

New ways of thinking can bring great results

The Wrap’s Shortlist Film Festival

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‘The Silence,’ ‘American Paradise’ and ‘Fanny Pack’ Take Prizes at TheWrap’s Shortlist Film Festival 2017

A haunting short by two Iranian directors  explores the trauma of refugees’ experience, while a dark American comedy looks at race  

Farnoosh Samadi and Ali Asgari’s “The Silence,” a tender story about a young girl and her Kurdish mother, won the Industry Prize at TheWrap’s Shortlist Film Festival on Wednesday.

Joe Talbot’s “American Paradise,” a dark comedy about race and bank-robbing, took the Audience Prize at a ceremony at IMAX headquarters in Playa Vista, California.

And “Fanny Pack,” a story by a USC student about a young Indian woman hilariously clashing with her conservative father, won the first-ever ShortList prize for a student film.

Selected for the Industry Prize by a distinguished jury of entertainment industry experts, “The Silence” tells the haunting story of Fatma and her mother, Kurdish refugees in Italy. Teenager Fatma, who speaks English, must help her mother navigate a bewildering modern world. But even the world-wise Fatma isn’t equipped to handle passing along a devastating diagnosis to her mother, even when time is of the essence.

The jury called the film “a simple, beautiful and entirely human drama about a mother and daughter in a quiet moment that will change both of them forever. We loved this film as much for what it didn’t say as what it did.” The filmmakers won a week-long RED Epic Dragon $6,000 rental package provided by RED and AbelCine.

The jury also awarded an honorable mention to Hu Wei’s “What Tears Us Apart,” which follows a young woman, Camille, who was adopted by French parents after her Chinese parents gave her up as a baby because of China’s one-child policy. The jury said the film, which features Oscar nominee Isabelle Huppert, was “intimate, artful, exquisitely acted and left an enormous emotional impact on us.”

The 2017 Shortlist jury included Lisa Bunnell, President of Distribution, Focus Features; director Lesley Chilcott (“CodeGirl”); writer and showrunner Misha Green (“Underground”); Ryan Heller, VP Acquisitions, First Look Media; actor-director-producer Matt Ross (“Silicon Valley,” “Captain Fantastic”); Alec Shankman, Senior VP & Head of Alternative Programming, Digital Media and Licensing, Abrams Artists Agency; and Stephen Ujlaki Dean, Loyola Marymount University School of Film and Television.

Talbot’s “American Paradise,” a twisted fairy tale out of Trump’s America inspired by true events, won the most votes in a two-week online poll to claim the Audience Prize and a $5,000 in cash.

The film follows a desperate white guy who disguises himself as a black man to rob a bank. The characters in the short will be featured in the upcoming Sundance-supported feature, “The Last Black Man in San Francisco.”

For the first time, TheWrap expanded the ShortList to include a student film category selected by TheWrap’s readers during the online voting period. This year’s award went to USC student Uttera Singh’s short “Fanny Pack.” The  comedy centers on a young Indian-American girl who wants to follow her dreams and a fanny-pack-clad Indian father who chases his daughter through an airport hoping that she will follow.

Now in its sixth year, the ShortList Film Festival, elevates the best in short filmmaking as the format has exploded across every device in the age of streaming. The contest selects 12 of the best award-winning short films that have premiered at a major festival in the past year, making this the most highly competitive film festival of its kind.

The ceremony on Wednesday included screenings of the prize winners as well as panel discussions with the filmmakers and jury members moderated by Sharon Waxman, editor-in-chief of TheWrap. The evening wrapped up with a reception with music from DJ Alex D, beverages supplied by Hint water and production support from Mirrored Media.

The 12 films in the main competition were a mix of foreign language, comedy and stop-motion from filmmakers that hail from around the globe including China, France, Italy, Poland, Germany and the U.K. The finalists include prize winners from the Sundance Film Festival, Cannes Film Festival and South By Southwest Film Festival.

The eight student films from top colleges and universities listed in TheWrap’s ranking of film schools included filmmakers who studied at UNCSA, USC, UCLA, AFI, LMU, Chapman, Emerson and SCAD.

The Shortlist Film Festival is presented with the generous support of IMAX, Focus Features, RED, Abelcine and Topic.