News Archives - Mirrored Media

Mirrored Media Named 2018 OMMA Award Finalist in Two Categories for BMW – Mirrored Media

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We are proud to announce that Mirrored Media has been named a 2018 MediaPost OMMA Award Finalist in two categories. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and advertisers that push the potential of digital advertising. Both categories awarded our BMW Road to Coachella campaign.


Influencer Campaign

BMW’s Road to Coachella

Using 17 influencers, performances from popular musicians and celebrity appearances, Mirrored Media got 1.1 billion impressions for BMW i from its parties leading up to Coachella, without spending on paid media. It also saw 35M total organic reach via influencer channels , 2.3M total engagement on influencer channels and 200% above average growth on BMW i’s Instagram channel.



BMW’s Road to Coachella

Mirrored Media’s Road to Coachella campaign for BMW seamlessly blended music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella. This year’s Road to Coachella focused on a creative partnership with John Gourley of the Grammy-winning multi-platinum group Portugal. The Man. Gourley creates a one-of-a-kind design that was printed and wrapped on a fleet of BMW i’s. The effort garnered 882 million impressions over the two-week campaign.

The winners of the 2018 OMMA Awards will be announced in October at an awards ceremony in New York City. For a full list of the categories and finalists, click here. Mirrored Media has won several other creative and marketing awards. To see all of our work check out our portfolio here.

CB2 After Hours with Betty Who – NY

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For the latest edition of CB2’s live music event series, dubbed After Hours, Stept and CB2 teamed up with Mirrored Media to create an exclusive in-store experience featuring Australian pop star Betty Who.

We were tasked with curating an intimate music venue within the confines of CB2’s SoHo location in the heart of New York City. The store shut its doors two hours early and by 9pm it had fully transformed into the Cb2 After Hours venue. Lucky guests were admitted via a first-come-first-serve basis until the store reached capacity. An After Hours neon sign in the exterior window told them they had come to the right place.

Upon entering, guests were guided down a long hallway with a custom neon sign and signature CB2 decor which led them to an expansive area of the store interior. They were invited to sip on drinks from the two open bars, courtesy of Home Beer and Union Wine, in this custom-lit space adorned with almost two dozen disco balls, staying in line with the After Hours theme. Brooklyn synth-pop duo Great Good Fine OK performed a special DJ set and got fans pumped up as they browsed the store, talked with friends, and awaited Betty Who’s exclusive performance. Custom signage, decals, and and art were placed throughout the store for multiple photo opportunities.

Fans were also invited to create their own shareable photos in front of a custom photo wall. This backdrop featured silver tinsel, a decorative Roman statue, and specialized colored lighting. Completing the visual was four unique kaleidoscope lens filters that guests were able to attach to their phones to capture the perfect photo.

Betty Who took the stage to a rousing ovation and delivered an energetic hour-long performance along with her two backup dancers. After her last song, Great Good Fine OK kept the energy high for the remainder of the evening.  



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It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and boys.

On the first evening of the event series, in partnership with Fox, Fullscreen presented “Love, Simon,” a film about a gay teen struggling with his sexual identity. The screening promoted the DVD release of the film and included t-shirt giveaways to the first 300 attendees, as well as raffles with prizes including blankets, shirts, cups, phone cases and other film swag. The experience also featured an appearance by two influencers from the LGBTQ community who discussed what the film meant to them, along with the story of their own experiences coming out to family and friends.

The brand’s second experience, created in partnership with Warner Bros., gave attendees the red-carpet treatment ahead of a screening of animated superhero comedy “Teen Titans Go! To The Movies.” While waiting in line to enter the event, attendees could engage with roaming costumed characters from the film and snag branded backpacks and pins. Once inside, fans first stepped into a photo booth featuring custom paparazzi cutouts, mimicking a real film debut. Then it was on to the next photo op, which allowed attendees to insert themselves into a replica version of the film’s promotional poster.

Fullscreen also provided popcorn and soda in branded containers, which attendees could enjoy on beanbag chairs—if they were fast enough to snag one of the coveted seats. And rounding out the event was an appearance by one of the stars of the film—who stayed in character throughout the experience—and a handful of influencers who discussed how the film resonated with them in addition to creating social content.

“Influencers have been able to build a huge following and fan base and they know how to activate and engage their fans,” says Bobby Digiacomo, director-strategic partnerships & events at Fullscreen. “And I think the best thing brands can do is really let the creators do what they do best and create content to get fans excited.”

For the final screening, created in partnership with Universal Studios, Fullscreen presented “Mamma Mia! Here We Go Again” ahead of its July 20 premiere. In addition to participating in an interactive step-and-repeat photo op, attendees could get flash tattoos, take photos with props inspired by the film and toss around beach balls distributed at the beginning of the experience.

“VidCon is a great platform,” says Digiacomo. “This group is mostly female ages 13 to 17, and it’s certainly the Super Bowl event of the year for the age group… So, it was a way of helping our studio partners strategically develop a way for them to stand out from the crowd.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article HERE

Posted on  by Kait Shea

AT&T | Nokia 5G Holoportation Booth at RTX

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To showcase the future capabilities of the much-anticipated 5G Network, AT&T and Nokia partnered with Fullscreen and Mirrored Media to build a cutting edge mixed reality experience at the annual RTX convention in Austin, TX.  Attendees were able to experience groundbreaking real-time interactive holograms with their friends and surprise Rooster Teeth talent. Two guests at a time could step into the booth and magically be transformed into holograms and engage alongside their favorite Rooster Teeth talent. Each of the holograms could engage with each other live as onlookers were able to watch the action via two TVs positioned at the front of the booth. These holograms showcased the future of communication through lighting-fast, high-res connectivity made possible with the power of AT&T’s 5G network.

HP | Intel Booth at RTX 2018

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HP and Intel teamed up with Mirrored Media to create an interactive lounge where guests could take a break from the bustle of RTX and experience HP and Intel’s newest technology. The lounge, complete with couches, bean bags, and tables, had several brand new HP Zbook x2’s for guests to test and explore. Rooster Teeth digital artists were invited to demonstrate their skills and give presentations on the Zbooks while the screen was mirrored onto a giant LED wall behind them. Guests were encouraged to draw themselves on the Zbooks using their preferred creative suite, which automatically entered them in a contest to win a grand prize of the new HP Zbook x2. A giant digital mural comprised of every fan self portrait was consistently updated and displayed on the giant LED wall. 25 additional lucky winners walked away with exclusive poster giveaways that featured the final mural artwork of all the self-portraits drawn in the booth over the three-day convention.

Netflix Disenchantment Pedicabs at RTX

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To celebrate the release of Matt Groening’s newest Netflix series, Disenchantment, Fullscreen partnered with Mirrored Media to design and fabricate 10 custom pedicabs inspired by the carriages seen on the show. During RTX, any attendees with a convention badge were given complimentary pedicab rides throughout Austin. The pedicabs lined up right outside the convention center next to “YE OLDE FREE RIDESHARE” signs, with drivers clad in branded shirts calling out to guests advertising their bikes. In a city known for its pedicabs, riders were transported in style to various RTX hotels, parties, screenings, and panels throughout the three-day event. In total, over 1400 rides were provided to over 2800 passengers.

Mirrored Media Makes Event Marketer’s ‘2018 It List’

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Recognizing the Top 100 Event Agencies of the Year

Each year Event Marketer’s editors carefully review the credentials of hundreds of experiential agencies across the country to hand pick the 100 shops that represent the kind of best-in-class work and forward thinking that is pushing this industry forward. In this, our 16th year, and with a record-setting number of entries, we are proud to present the 2018 It List—the industry’s only editorial listing of the Top 100 event agencies of the year.

A landscape touted for years as “uncluttered” has become anything but. As live experiences continue to draw more marketing dollars and generate higher marketing returns, there’s a good reason why more agencies than ever are getting into the experiential marketing business.

Adding agencies to this space forces hotter competition among them to win the hearts and budgets of clients. Never have the stakes been higher for today’s event agencies to craft integrated campaigns, blending strategy and creative, leading to flawless execution, with measurable results. Which is why we received more It List applications than ever this year.

From b-to-c to b-to-b and everything in between, the truly top agencies driving this industry forward have more in common than you’d think. Like the innate desire to understand the cultures they market to—the unique behaviors, beliefs and values that make a demographic tick. Or the increased focus on advocacy that today’s younger generations demand. At its core, experiential marketing is about forging meaningful connections, and that can only exist if both parties find common ground.

Putting all 100 agencies on the same table gives us an interesting vantage point. Note how many agencies are celebrating milestone birthdays—a testament to the longevity of so many of these companies. Take a look at the incredible industry-wide pivot to embrace the power of data (and data security). When it comes to influencer marketing, let’s just say proprietary platforms that connect the right tastemakers with the right audiences are the new black. And alas, notice how many agencies that graced the It List for years are no longer on it—a nod to the competitiveness of the current experiential landscape.

Of course, selecting the top agencies in an industry that continues to see explosive growth was no easy feat. The caliber of work and subsequent ROI that augments with each passing year never ceases to amaze. From cutting-edge interactives to unparalleled storytelling to out-of-box venues (think: laundromats and wine caves), the agencies on this list—and the tireless soldiers behind them—represent the absolute best in the biz.

Whether they’re newcomers or veterans, b-to-c or b-to-b, this year’s It List consistently delivers exceptional experiences backed by impactful creative and well-defined strategy. The kind of campaigns that give you goosebumps. The kind that make you want to share what you’re experiencing. And the kind that have the power to change the world around us.

To all of the agencies that made the grade, we salute you for continuously striving to make the impossible possible.

2018 It List


Digital LA – Immersive Activations: Experiential Marketing with Justin Lefkovitch

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Immersive Activations that transport you to another world are being increasingly used by Hollywood movie studios, brand marketers and advertisers to generate excitement and create social media opportunities. Join us for our panel with award-winning founders of LA’s leading immersive activation and experiential marketing agencies, who created some of the biggest buzzed-about activations at SXSW, San Diego Comic-Con and VidCon this year.

Our discussion will focus on how these agencies work with studios and advertisers to create never-been-done-before out-of-the-box experiences that fit the movie, show, or brand perfectly, and make fans and influencers want to share on their social. We will also focus on how tech like RFID wristbands and tablets can improve registration, throughput, and email/texting delivery of social media photos and videos. And how new tech like VR, AR, and more can be used successfully.


Marc Simons, Giant Spoon, Co-Founder. Giant Spoon created the immersive SXSW Westworld experience, branding a ghost town as Sweetwater with more than three dozen actors in character as Delios employees and cowboy ‘hosts’ – and several horses, for a weekend. The experience was the biggest ever at SXSW, and won the Cannes Lions gold award in May. Giant Spoon also created the Ready Player One experience at SXSW. At Comic-Con, Giant Spoon created the DC Universe activation, which was a mini-theme park with escape room, haunted hallway, and Swamp Thing maze, to promote DC’s streaming shows. @Giant_Spoon

Justin Lefkovitch, Mirrored Media, Founder and CEO. Mirrored Mediahas created dozens of successful experiential campaigns, including 22 activations at VidCon in 2018 and 18 in 2017, including the Awesomeness Ferris Wheel, and slowmo video ball pits. At Coachella, he branded a house with bands, DJs, and pool party in 2018, and more. His work has been recognized for its creativity and transformational results by Forbes, EventMarketer, Chief Marketer, Inc., AdWeek, LA Business Journal, Huffington Post, and the Summit International Creative Awards. Justin has been named one of Los Angeles Business Journal’s “Top Twenty in Their 20s”, Cablefax’s “Overachievers Under 30”, and The Apex Society’s “Power 30 under 30”, while leading Mirrored Media in winning over twenty industry leading awards. @MirroredMedia

Ashley Crowder, VNTANA, Co-Founder / CEO. VNTANA’s HOLLA-GRAM booth has created engaging interactive experiences at Comic-Con, Vidcon, CES, Super Bowl, and dozens of other events and conferences. From hologram sword fighting with Captain Hook from ABC’s Once Upon a Time at Comic-Con, to karaoking with Disney’s Descendents 2 characters at Vidcon, to hologram workouts with Adidas influencers across the globe, to exporting HBO Westworld fans as holograms to Sweetwater, to Lexus holo-racing at Dodgers stadium, VNTANA’s cutting-edge patented technology is the only scalable hologram platform on the market that allows consumers to interact with holograms of their favorite athlete, celebrity or product while capturing real-time data on consumers. @acrowder33 @VNTANA

Eric Shamlin, MediaMonks, which did the block Jack Ryan activation at Comic-Con. Eric has spent the last two decades delivering creative and technical innovation across a range of mediums. From documentaries to mixed realities, manhunts to the Olympics, and ABC News to Apple, Eric’s work has been honored with a list of Emmys, Lions, and patents. Eric is invited to speak regularly, leveraging his extensive experience at the intersection of technology, media and culture. Highlights include keynotes and presentations at the Beijing Global Innovators Conference, Unity VR Summit, CES, SXSW and the Variety Entertainment Summit – as well as being a recurring guest lecturer at UCLA and USC. @ericshamlin @mediamonks.

– 7-7:30p Check-in and Networking
– 7:30-8:30p Panel and Q&A
– 8:30-9pm After Networking


BizBash – Syfy’s Mystery Drop at Comic-Con

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Syfy also worked with Mirrored Media on a merchandise giveaway. The network tapped three famous comic artists—Babs Tarr, Kim Jung Gi, and Jock—and two streetwear brands, who worked together to created limited-edition merchandise. Fans could stop by the New Children’s Museum every morning to grab the items, which sold out in minutes every day.

See the entire post on BizBash

Announcing The First of The Grove’s 2018 Summer Concert Series: Andy Grammer

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The Grove Summer Concert Series kicks off with a performance by multi-platinum selling recording artist Andy Grammer. As the first male pop star in a decade to have his first two singles reach the Top 10, Grammer has taken the music world by storm with a succession of pop anthems. His debut album featured the platinum singles “Keep Your Head Up” and “Fine By Me.” Andy’s second album, Magazines or Novels, featured the triple platinum infectious smash hit “Honey, I’m Good” and the certified gold anthem “Good To Be Alive (Hallelujah).” Andy’s third full length album, The Good Parts, was released in December 2017 and includes his global smash hit single “Fresh Eyes,” which has become a streaming phenomenon with over 300 million total streams. The complimentary concert begins at 8PM with a pre-show DJ at 7PM, and opening act Rozzi at 7:30PM. Each concert will take place over The Grove’s iconic dancing fountain.

WHERE: The Grove
189 The Grove Drive
Los Angeles, CA. 90036
WHEN: Wednesday, July 25

6:45PM – Media Check-in at The Grove Concierge
7:00PM – Pre-show DJ begins
7:30PM –Rozzi opening act begins
8:00PM – Andy Grammer concert begins

WHO: Andy Grammer and Rozzi

For more information please call Concierge Services at 323.900.8080.