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What to Expect at BizBash Live: New York 2018

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The BizBash Live schedule is out. Come see our CEO Justin Lefkovitch and Eric Vicedomini of BMW speak about why BMW Sponsored a Festival for Millennials and how we did it. See everyone tomorrow. Get your tickets HERE.

BizBash Live: New York, an event created to educate and inspire meeting and event professionals, returns to the Jacob K. Javits Center on October 24.

Sessions during the Event Innovation Forum, a single-track education conference, the Workshop Series of seminars, and the debut of Masterclass sessions will cover topics such as using events for social good, multicultural marketing in experiential, experience design and mapping, using data to create personalized experiences, and more.

BizBash also will announce winners of the 2018 Event Style Awards at the end of the show.

Attendees have the chance to earn credit toward CSEP re-certification through a partnership with ILEA and credit toward CPCE certification through a partnership with NACE.

Registration for the Event Innovation Forum, the Workshop Series, and Masterclass sessions includes admission to the exhibit floor.

The schedule for BizBash Live: New York, including morning and afternoon education sessions, a luncheon, and after-party, is below; registration is available here.

8 a.m.
Registration Opens

8:30-9:30 a.m.
Networking With Continental Breakfast and Coffee

9–9:50 a.m.
Workshop Session 1

Flashes of Genius: Learning the Art and Science of Creativity
Allen Gannett, C.E.O., TrackMaven

The Secret to Successful Experience Design and Mapping
David Solsbery, vice president of creative and marketing, Hargrove

From the Ground Up: Evolving Your Event Skillset
Nicole Halton, director, special projects, Natural Resources Defense Council

Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences
Laura Hutfless, partner, FlyteVu

10–10:50 a.m.
Workshop Session 2

(Sessions repeated from Workshop Session 1)

Flashes of Genius: Learning the Art and Science of Creativity
Allen Gannett, C.E.O., TrackMaven

The Secret to Successful Experience Design and Mapping
David Solsbery, vice president of creative and marketing, Hargrove

From the Ground Up: Evolving Your Event Skillset
Nicole Halton, director, special projects, Natural Resources Defense Council

Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences
Laura Hutfless, partner, FlyteVu

10:45 a.m.–5 p.m.
Exhibit Floor Opens

11 a.m.–12:30 p.m.
Event Innovation Forum Session 1

Using Events For Social Good—And How to Have a Good Time Doing It
Michael Skolnik, co-founder, the Soze Agency

Level Up: Crafting Data-Driven Hyper-Personalized Experiences
Ken Madden, Senior Vice President of Digital Engagement, George P. Johnson

The Art of Gathering and Other Ways to Rethink Your Events
Priya Parker, author, in conversation with David Adler, BizBash

12:30–1:30 p.m.
Networking Luncheon

1–1:30 p.m.
Lounge & Learn Sponsored Education

The R.O.I. of Event Video
Scott Davis, account executive, Mediasite Events

1:45–2:15 p.m.
Lounge & Learn Sponsored Education


How Alexa and Siri Have Changed How We Need To Communicate with Attendees
Robert Caldwell, founding partner and C.R.O., Eventbots by Sciensio

2:30–3 p.m.
Lounge & Learn Sponsored Education


Industry Intervention: A Candid Discussion on the Business of Events
Aaron Kaufman, president, Fifth Element Group

2:45–3:30 p.m.
Event Innovation Forum Session 2

Creating Culture-Changing Experiences in a Rapidly Changing World
Erica Boeke, former vice president of experiential, CNX

The Road to Coachella: Why BMW Sponsored a Festival for Millennials
Justin Lefkovitch, founder and C.E.O., Mirrored Media; Eric Vicedomini, marketing communications manager, BMW North America

3:15–3:45 p.m.
Lounge & Learn Sponsored Education

Focusing on the Guest Experience to Elevate Your Events
Eric Murphy, founder and managing director, Concierge.com by Condé Nast

3:30–5 p.m.
Masterclasses


Multicultural Marketing: Celebrating Diversity & Inclusion in the Experiential Landscape
Anthony Larrisey, principal and creative director, Industria Creative

Understanding Event Production: Lighting, Sound, Video, and Tenting
Kevin Mignone, founder and president, KM Productions

4:30–5 p.m.
Event Style Awards Announcement

5:30-7:30 p.m.
After-Party at National Geographic Encounter: Ocean Odyssey

BizBash Features Event Industry Innovators, Unique Partners, And Out-Of-The-Box Ideas At Annual Trade Show And Conference

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NEW YORK, Oct. 18, 2018 /PRNewswire/ — BizBash, the leading resource for event and meeting professionals in North America, returns to the Jacob Javits Center on Wednesday, October 24, with the most important trade show and conference for the event industry—BizBash Live: New York. This one-day show features the best-of-the-best in live experiences, including education, exhibits, networking, and activations.

Kicking off the day, the Workshop Series and Event Innovation Forum education will showcase informative and entertaining sessions from Erica Boeke, recently of Condé Nast; Justin Lefkovitch of Mirrored Media; Eric Vicedomini of BMW North America; Michael Skolnik of the Soze Agency; Ken Madden of George P. Johnson; Priya Parker, author of The Art of Gathering; Allen Gannett of TrackMaven; David Solsbery of Hargrove; Nicole Halton of the Natural Resources Defense; and Laura Hutfless of FlyteVu. These game-changers will discuss hot topics including using events for social good, unleashing your creativity, experience design and mapping, inventive sponsorships, and more.

Following a sold-out debut in South Florida and Los Angeles, Masterclasses will give attendees insights into the most challenging aspects of events. Kevin Mignone of KM Productions will present on audiovisuals and event production and Anthony Larrisey of Industria Creative will present on multicultural marketing and events.

Throughout the show, premier event venues and suppliers will showcase the latest offerings, perfect for the holidays or any upcoming event. Some exhibit hall highlights include: a virtual reality slide from Coco Events, a mobile meditation studio from BeTime, napping installations from Restworks, draped cabanas and personalized furniture from CORT, green beverage solutions from S’well, interactive games from Fantasy World Entertainment, glamping tents from Under Canvas, and so much more. All attendees will also have access to Lounge & Learn sponsored education on the show floor, including sessions from Concierge.com, Eventbots by Sciensio, Mediasite Events, and Fifth Element Group.

The event will close with the highly anticipated announcement of the 2018 BizBash Event Style Awards winners. Following the announcement, attendees are invited to celebrate a successful day at National Geographic Encounter: Ocean Odyssey in Times Square. Registered participants will enjoy delicious bites and beverages, entertainment, and a unique interactive experience in the heart of New York City.

The full list of speakers, exhibitors, sponsors, and registration information can be found at www.bizbash.com/expony. For media and press coverage, please contact Brittany Bucceroni at bbucceroni@bizbash.com.

ABOUT BIZBASH
BizBash empowers event professionals with ideas, intelligence, and resources to create smarter events. Each month more than 200,000 unique users across North America and beyond look to BizBash for venue discovery, event style, technology, and tools for their next event. Visit us at www.bizbash.com. Follow us at @BizBash on Twitter and Instagram or www.facebook.com/bizbash.

SOURCE BizBash

Related Links
http://www.bizbash.com

Mirrored Media Wins 3 MarCom 2018 Awards for BMW i Road to Coachella Campaign

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Mirrored Media Wins 3 MarCom 2018 Awards for BMW i Road to Coachella Campaign

Mirrored Media is thrilled to announce that we won three 2018 MarCom Awards for The BMW i Road to Coachella campaign: 

Gold – Marketing Product or Service

Platinum – Influencer Content

Platinum – Integrated Marketing 

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Judges review six thousand plus entries from throughout the world. 

Winners are selected from over 300 categories in Print, Web, Video, and Strategic Communications. A list of Platinum and Gold Winners can be found on the MarCom Awards website at www.marcomawards.com.

MarCom is one of the oldest, largest, and most prestigious creative competitions in the world. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 24-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $2250,000 in charitable contributions.

Mirrored Media Named Finalists in two Categories for the BizBash Event Style Awards for BMW

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Mirrored Media is honored to be named a BizBash Event Style Awards finalist for the BMW i Road to Coachella campaign in two categories: “Best Sponsor Activation at an Event,” and “Best Use of Social Media for an Event or Meeting.”

For the sixth year, the awards will honor the best ideas, strategies, and products in the industry. After considering hundreds of submissions, the judges have narrowed down each category to the finalists. The winners will be announced at BizBash Live: New York on October 24 at the Jacob K. Javits Convention Center.

The “Best Sponsor Activation at an Event” is awarded for the most original and effective activation for a sponsor of a conference, trade show, benefit, festival, or other type of in-person event, with smart or unusual ideas for event design, branding, marketing strategy, and content. Entries may include a mix of on-site initiatives and off-site promotions, and should highlight the effectiveness of the activation and how it reflected the identity, messaging, and goals of the sponsor as well as how it aligned with the overall event.

The “Best Use of Social Media for an Event or Meeting” is awarded for the most innovative and effective use or integration of social media platforms such as Facebook, Twitter, etc. to promote an event or generate sales or buzz for a product or brand. Entries should include information proving how the social media campaign was effective.

You can see more about our campaigns and all the finalists HERE.

 

Mirrored Media Wins W3 award Best in Show for BMW Road to Coachella Campaign

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Mirrored Media is honored to have won “Best in Show” for the “Social Content & Marketing-Influencer Marketing” category for BMWi Road to Coachella campaign. The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. 

The Winners of the 13th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts today. Receiving over 5,000 entries from across the globe, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. Please visit www.w3award.com for a complete list of W3 Award Winners. “The creativity and quality of this season’s entries surpassed even our grandest expectations. As the digital landscape continues to expand and break new ground, our winners are a testament to the creative capability that makes the internet a true work of art.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we laud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the digital content we view.”

The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created bysome of the best interactive agencies, designers, and creators worldwide. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Check out all the winners HERE.

BMG Production Music PMC After Party

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BMG Production Music PMC After Party

Mirrored Media teamed up with BMG Production Music once again to host an exclusive party after the Production Music Conference in Hollywood.

The September 27th, 2018 event took place at Hollywood’s famed speakeasy No Vacancy. Over 500 BMG employees, clients, writers, and special guests gathered in the beautifully curated space to celebrate the full-service sound agency, its artists, and the men and women who make up the BMG team. After a long day at the Conference at the nearby Loews Hotel, guests were invited to kick back at No Vacancy to enjoy live entertainment, a DJ, an array of gourmet hors d’oeuvres, and specialty cocktails. Custom BMG branding and signage was ubiquitous throughout the vintage space in addition to a step and repeat at the event entrance.  

Guests were treated to a special performance by BMG songwriter and artist JimiJames, while DJ Kurse kept the party going late into the night. No Vacancy also provided a daring performance from Chris Grabher, an in-house tightrope walker who precariously made his way across the rope high above the guests below.

BMG came away elated with the turnout for the successful event, walking away with the record for most guests in the 106-year history of the iconic Hollywood venue.

CB2 After Hours Austin

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CB2 After Hours – Austin

For the September 2018 edition of CB2’s After Hours event series Stept and CB2 teamed up with Mirrored Media to create an exclusive in-store experience featuring singer/songwriter Cyn.

We were tasked with curating an intimate music venue within the confines of CB2’s Austin location inside the Domain Northside complex. The store shut its doors several hours early and by 8:30pm it had fully transformed into an exclusive live event space, including a 12’x16’ elevated stage. Lucky guests were admitted via a first-come-first-serve basis until the store reached capacity. An After Hours neon sign in the exterior window told them they had come to the right place.

Upon entering, they were guided down a long hallway with a custom neon sign and signature CB2 decor which led them to an expansive area of the store interior. Guests were invited to sip on cocktails from two open bars, courtesy of Revolution Spirits and Austin Eastciders, in this custom-lit space adorned with almost two dozen disco balls, staying in line with the After Hours aesthetic. Custom signage and decals were placed throughout the store. Austin DJ Edgar J kicked things off and got attendees pumped up as they browsed the store, talked with friends, and awaited Cyn’s exclusive performance.

Fans were also invited to create their own shareable photos in front of the custom photo wall. This backdrop featured an array of large and small disco balls, a decorative Roman statue, and colored lighting. Completing the visual was four unique kaleidoscope lens filters that guests were able to attach to their phones to capture the perfect photo.

Midway through the rainy evening, Cyn took the stage to a rousing ovation and delivered an impassioned 45-minute set backed up by her guitar player and drummer. After Cyn finished, DJ Edgar J kept the energy high until 11:00 pm when the event had to come to a close.  

Mirrored Media Named 2018 OMMA Award Finalist in Two Categories for BMW – Mirrored Media

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We are proud to announce that Mirrored Media has been named a 2018 MediaPost OMMA Award Finalist in two categories. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and advertisers that push the potential of digital advertising. Both categories awarded our BMW Road to Coachella campaign.

OMMA Awards – ONLINE ADVERTISING CREATIVITY

Influencer Campaign

BMW’s Road to Coachella

Using 17 influencers, performances from popular musicians and celebrity appearances, Mirrored Media got 1.1 billion impressions for BMW i from its parties leading up to Coachella, without spending on paid media. It also saw 35M total organic reach via influencer channels , 2.3M total engagement on influencer channels and 200% above average growth on BMW i’s Instagram channel.

OMMA Awards – ONLINE MARKETING

Automotive

BMW’s Road to Coachella

Mirrored Media’s Road to Coachella campaign for BMW seamlessly blended music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella. This year’s Road to Coachella focused on a creative partnership with John Gourley of the Grammy-winning multi-platinum group Portugal. The Man. Gourley creates a one-of-a-kind design that was printed and wrapped on a fleet of BMW i’s. The effort garnered 882 million impressions over the two-week campaign.

The winners of the 2018 OMMA Awards will be announced in October at an awards ceremony in New York City. For a full list of the categories and finalists, click here. Mirrored Media has won several other creative and marketing awards. To see all of our work check out our portfolio here.

CB2 After Hours with Betty Who – NY

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For the latest edition of CB2’s live music event series, dubbed After Hours, Stept and CB2 teamed up with Mirrored Media to create an exclusive in-store experience featuring Australian pop star Betty Who.

We were tasked with curating an intimate music venue within the confines of CB2’s SoHo location in the heart of New York City. The store shut its doors two hours early and by 9pm it had fully transformed into the Cb2 After Hours venue. Lucky guests were admitted via a first-come-first-serve basis until the store reached capacity. An After Hours neon sign in the exterior window told them they had come to the right place.

Upon entering, guests were guided down a long hallway with a custom neon sign and signature CB2 decor which led them to an expansive area of the store interior. They were invited to sip on drinks from the two open bars, courtesy of Home Beer and Union Wine, in this custom-lit space adorned with almost two dozen disco balls, staying in line with the After Hours theme. Brooklyn synth-pop duo Great Good Fine OK performed a special DJ set and got fans pumped up as they browsed the store, talked with friends, and awaited Betty Who’s exclusive performance. Custom signage, decals, and and art were placed throughout the store for multiple photo opportunities.

Fans were also invited to create their own shareable photos in front of a custom photo wall. This backdrop featured silver tinsel, a decorative Roman statue, and specialized colored lighting. Completing the visual was four unique kaleidoscope lens filters that guests were able to attach to their phones to capture the perfect photo.

Betty Who took the stage to a rousing ovation and delivered an energetic hour-long performance along with her two backup dancers. After her last song, Great Good Fine OK kept the energy high for the remainder of the evening.  

 

Event Marketer – “VIDCON 2018: FULLSCREEN ENGAGES GEN Z WITH INFLUENCERS AND MOVIE SCREENINGS”

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It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and boys.

On the first evening of the event series, in partnership with Fox, Fullscreen presented “Love, Simon,” a film about a gay teen struggling with his sexual identity. The screening promoted the DVD release of the film and included t-shirt giveaways to the first 300 attendees, as well as raffles with prizes including blankets, shirts, cups, phone cases and other film swag. The experience also featured an appearance by two influencers from the LGBTQ community who discussed what the film meant to them, along with the story of their own experiences coming out to family and friends.

The brand’s second experience, created in partnership with Warner Bros., gave attendees the red-carpet treatment ahead of a screening of animated superhero comedy “Teen Titans Go! To The Movies.” While waiting in line to enter the event, attendees could engage with roaming costumed characters from the film and snag branded backpacks and pins. Once inside, fans first stepped into a photo booth featuring custom paparazzi cutouts, mimicking a real film debut. Then it was on to the next photo op, which allowed attendees to insert themselves into a replica version of the film’s promotional poster.

Fullscreen also provided popcorn and soda in branded containers, which attendees could enjoy on beanbag chairs—if they were fast enough to snag one of the coveted seats. And rounding out the event was an appearance by one of the stars of the film—who stayed in character throughout the experience—and a handful of influencers who discussed how the film resonated with them in addition to creating social content.

“Influencers have been able to build a huge following and fan base and they know how to activate and engage their fans,” says Bobby Digiacomo, director-strategic partnerships & events at Fullscreen. “And I think the best thing brands can do is really let the creators do what they do best and create content to get fans excited.”

For the final screening, created in partnership with Universal Studios, Fullscreen presented “Mamma Mia! Here We Go Again” ahead of its July 20 premiere. In addition to participating in an interactive step-and-repeat photo op, attendees could get flash tattoos, take photos with props inspired by the film and toss around beach balls distributed at the beginning of the experience.

“VidCon is a great platform,” says Digiacomo. “This group is mostly female ages 13 to 17, and it’s certainly the Super Bowl event of the year for the age group… So, it was a way of helping our studio partners strategically develop a way for them to stand out from the crowd.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article HERE

Posted on  by Kait Shea