News Archives - Page 3 of 26 - Mirrored Media

Sabrina Carpenter Album Release Tour

Posted by | News | No Comments

Sabrina Carpenter Album Release Tour

To celebrate Sabrina Carpenter’s newest release, “Almost Love”, from her forthcoming album Singular, Hollywood Records enlisted Mirrored Media to produce a five-city tour that gave fans an up-close-and-personal experience with Sabrina as she debuted unreleased music and performed the new single.

The event series took place over the course of three weeks in July 2018 with stops in major markets throughout the US. Fan club members and radio contest winners packed intimate venues in Chicago, Dallas, New York City, Miami, and San Francisco for a variety of activations that culminated with an exclusive appearance from Sabrina herself.

With Sabrina set to share unreleased music from her personal phone, fans were required to relinquish their phones upon entry, creating an even more exclusive and intimate experience. After checking in, fans gathered inside the venue to enjoy catered hors d’oeuvres and desserts along with a variety of activations. DJ Alex D spun tracks while also encouraging brave fans to step up to the karaoke machine, which featured a playlist curated by Sabrina herself. Attendees were also invited to write down questions for Sabrina that would be asked of her during an exclusive Q&A after the performance.

Each venue was carefully curated to match the aesthetic of Sabrina’s new release, with Roman busts displayed throughout the space. A photo booth experience with the statue of David gave fans a chance to capture instantly shareable content with a custom overlay specific to each city. “Almost Love” lyric decals were affixed throughout the space along with pull-up banners and album art.

Once everyone was settled in, Sabrina was introduced to the stage for an exclusive performance of “Almost Love”, immediately followed by a fan Q&A hosted by DJ Alex D. Sabrina then surprised fans by playing several unreleased songs from her upcoming record – some unfinished – directly from her phone. She even detailed personal stories of how each one came to be, much to the delight of the die-hard fans in attendance.

The events came to a close with a personal meet & greet with Sabrina in front of an album-inspired red curtain. Every single attendee was able to chat with Sabrina and get two photos taken: one available digitally and one keepsake Polaroid they could take with them.

AT&T | Nokia 5G Holoportation Booth at RTX

Posted by | News | No Comments

To showcase the future capabilities of the much-anticipated 5G Network, AT&T and Nokia partnered with Fullscreen and Mirrored Media to build a cutting edge mixed reality experience at the annual RTX convention in Austin, TX.  Attendees were able to experience groundbreaking real-time interactive holograms with their friends and surprise Rooster Teeth talent. Two guests at a time could step into the booth and magically be transformed into holograms and engage alongside their favorite Rooster Teeth talent. Each of the holograms could engage with each other live as onlookers were able to watch the action via two TVs positioned at the front of the booth. These holograms showcased the future of communication through lighting-fast, high-res connectivity made possible with the power of AT&T’s 5G network.

HP | Intel Booth at RTX 2018

Posted by | News | No Comments

HP and Intel teamed up with Mirrored Media to create an interactive lounge where guests could take a break from the bustle of RTX and experience HP and Intel’s newest technology. The lounge, complete with couches, bean bags, and tables, had several brand new HP Zbook x2’s for guests to test and explore. Rooster Teeth digital artists were invited to demonstrate their skills and give presentations on the Zbooks while the screen was mirrored onto a giant LED wall behind them. Guests were encouraged to draw themselves on the Zbooks using their preferred creative suite, which automatically entered them in a contest to win a grand prize of the new HP Zbook x2. A giant digital mural comprised of every fan self portrait was consistently updated and displayed on the giant LED wall. 25 additional lucky winners walked away with exclusive poster giveaways that featured the final mural artwork of all the self-portraits drawn in the booth over the three-day convention.

Netflix Disenchantment Pedicabs at RTX

Posted by | News | No Comments

To celebrate the release of Matt Groening’s newest Netflix series, Disenchantment, Fullscreen partnered with Mirrored Media to design and fabricate 10 custom pedicabs inspired by the carriages seen on the show. During RTX, any attendees with a convention badge were given complimentary pedicab rides throughout Austin. The pedicabs lined up right outside the convention center next to “YE OLDE FREE RIDESHARE” signs, with drivers clad in branded shirts calling out to guests advertising their bikes. In a city known for its pedicabs, riders were transported in style to various RTX hotels, parties, screenings, and panels throughout the three-day event. In total, over 1400 rides were provided to over 2800 passengers.

Mirrored Media Makes Event Marketer’s ‘2018 It List’

Posted by | News | No Comments

INTRODUCING THE 2018 EVENT MARKETER IT LIST

Recognizing the Top 100 Event Agencies of the Year

Each year Event Marketer’s editors carefully review the credentials of hundreds of experiential agencies across the country to hand pick the 100 shops that represent the kind of best-in-class work and forward thinking that is pushing this industry forward. In this, our 16th year, and with a record-setting number of entries, we are proud to present the 2018 It List—the industry’s only editorial listing of the Top 100 event agencies of the year.

A landscape touted for years as “uncluttered” has become anything but. As live experiences continue to draw more marketing dollars and generate higher marketing returns, there’s a good reason why more agencies than ever are getting into the experiential marketing business.

Adding agencies to this space forces hotter competition among them to win the hearts and budgets of clients. Never have the stakes been higher for today’s event agencies to craft integrated campaigns, blending strategy and creative, leading to flawless execution, with measurable results. Which is why we received more It List applications than ever this year.

From b-to-c to b-to-b and everything in between, the truly top agencies driving this industry forward have more in common than you’d think. Like the innate desire to understand the cultures they market to—the unique behaviors, beliefs and values that make a demographic tick. Or the increased focus on advocacy that today’s younger generations demand. At its core, experiential marketing is about forging meaningful connections, and that can only exist if both parties find common ground.

Putting all 100 agencies on the same table gives us an interesting vantage point. Note how many agencies are celebrating milestone birthdays—a testament to the longevity of so many of these companies. Take a look at the incredible industry-wide pivot to embrace the power of data (and data security). When it comes to influencer marketing, let’s just say proprietary platforms that connect the right tastemakers with the right audiences are the new black. And alas, notice how many agencies that graced the It List for years are no longer on it—a nod to the competitiveness of the current experiential landscape.

Of course, selecting the top agencies in an industry that continues to see explosive growth was no easy feat. The caliber of work and subsequent ROI that augments with each passing year never ceases to amaze. From cutting-edge interactives to unparalleled storytelling to out-of-box venues (think: laundromats and wine caves), the agencies on this list—and the tireless soldiers behind them—represent the absolute best in the biz.

Whether they’re newcomers or veterans, b-to-c or b-to-b, this year’s It List consistently delivers exceptional experiences backed by impactful creative and well-defined strategy. The kind of campaigns that give you goosebumps. The kind that make you want to share what you’re experiencing. And the kind that have the power to change the world around us.

To all of the agencies that made the grade, we salute you for continuously striving to make the impossible possible.

2018 It List

 

Digital LA – Immersive Activations: Experiential Marketing with Justin Lefkovitch

Posted by | News | No Comments

Immersive Activations that transport you to another world are being increasingly used by Hollywood movie studios, brand marketers and advertisers to generate excitement and create social media opportunities. Join us for our panel with award-winning founders of LA’s leading immersive activation and experiential marketing agencies, who created some of the biggest buzzed-about activations at SXSW, San Diego Comic-Con and VidCon this year.

Our discussion will focus on how these agencies work with studios and advertisers to create never-been-done-before out-of-the-box experiences that fit the movie, show, or brand perfectly, and make fans and influencers want to share on their social. We will also focus on how tech like RFID wristbands and tablets can improve registration, throughput, and email/texting delivery of social media photos and videos. And how new tech like VR, AR, and more can be used successfully.

SCHEDULED SPEAKERS

Marc Simons, Giant Spoon, Co-Founder. Giant Spoon created the immersive SXSW Westworld experience, branding a ghost town as Sweetwater with more than three dozen actors in character as Delios employees and cowboy ‘hosts’ – and several horses, for a weekend. The experience was the biggest ever at SXSW, and won the Cannes Lions gold award in May. Giant Spoon also created the Ready Player One experience at SXSW. At Comic-Con, Giant Spoon created the DC Universe activation, which was a mini-theme park with escape room, haunted hallway, and Swamp Thing maze, to promote DC’s streaming shows. @Giant_Spoon

Justin Lefkovitch, Mirrored Media, Founder and CEO. Mirrored Mediahas created dozens of successful experiential campaigns, including 22 activations at VidCon in 2018 and 18 in 2017, including the Awesomeness Ferris Wheel, and slowmo video ball pits. At Coachella, he branded a house with bands, DJs, and pool party in 2018, and more. His work has been recognized for its creativity and transformational results by Forbes, EventMarketer, Chief Marketer, Inc., AdWeek, LA Business Journal, Huffington Post, and the Summit International Creative Awards. Justin has been named one of Los Angeles Business Journal’s “Top Twenty in Their 20s”, Cablefax’s “Overachievers Under 30”, and The Apex Society’s “Power 30 under 30”, while leading Mirrored Media in winning over twenty industry leading awards. @MirroredMedia

Ashley Crowder, VNTANA, Co-Founder / CEO. VNTANA’s HOLLA-GRAM booth has created engaging interactive experiences at Comic-Con, Vidcon, CES, Super Bowl, and dozens of other events and conferences. From hologram sword fighting with Captain Hook from ABC’s Once Upon a Time at Comic-Con, to karaoking with Disney’s Descendents 2 characters at Vidcon, to hologram workouts with Adidas influencers across the globe, to exporting HBO Westworld fans as holograms to Sweetwater, to Lexus holo-racing at Dodgers stadium, VNTANA’s cutting-edge patented technology is the only scalable hologram platform on the market that allows consumers to interact with holograms of their favorite athlete, celebrity or product while capturing real-time data on consumers. @acrowder33 @VNTANA

Eric Shamlin, MediaMonks, which did the block Jack Ryan activation at Comic-Con. Eric has spent the last two decades delivering creative and technical innovation across a range of mediums. From documentaries to mixed realities, manhunts to the Olympics, and ABC News to Apple, Eric’s work has been honored with a list of Emmys, Lions, and patents. Eric is invited to speak regularly, leveraging his extensive experience at the intersection of technology, media and culture. Highlights include keynotes and presentations at the Beijing Global Innovators Conference, Unity VR Summit, CES, SXSW and the Variety Entertainment Summit – as well as being a recurring guest lecturer at UCLA and USC. @ericshamlin @mediamonks.

AGENDA
– 7-7:30p Check-in and Networking
– 7:30-8:30p Panel and Q&A
– 8:30-9pm After Networking

 

BizBash – Syfy’s Mystery Drop at Comic-Con

Posted by | News | No Comments

Syfy also worked with Mirrored Media on a merchandise giveaway. The network tapped three famous comic artists—Babs Tarr, Kim Jung Gi, and Jock—and two streetwear brands, who worked together to created limited-edition merchandise. Fans could stop by the New Children’s Museum every morning to grab the items, which sold out in minutes every day.

See the entire post on BizBash

Announcing The First of The Grove’s 2018 Summer Concert Series: Andy Grammer

Posted by | News | No Comments

The Grove Summer Concert Series kicks off with a performance by multi-platinum selling recording artist Andy Grammer. As the first male pop star in a decade to have his first two singles reach the Top 10, Grammer has taken the music world by storm with a succession of pop anthems. His debut album featured the platinum singles “Keep Your Head Up” and “Fine By Me.” Andy’s second album, Magazines or Novels, featured the triple platinum infectious smash hit “Honey, I’m Good” and the certified gold anthem “Good To Be Alive (Hallelujah).” Andy’s third full length album, The Good Parts, was released in December 2017 and includes his global smash hit single “Fresh Eyes,” which has become a streaming phenomenon with over 300 million total streams. The complimentary concert begins at 8PM with a pre-show DJ at 7PM, and opening act Rozzi at 7:30PM. Each concert will take place over The Grove’s iconic dancing fountain.

WHERE: The Grove
189 The Grove Drive
Los Angeles, CA. 90036
WHEN: Wednesday, July 25

6:45PM – Media Check-in at The Grove Concierge
7:00PM – Pre-show DJ begins
7:30PM –Rozzi opening act begins
8:00PM – Andy Grammer concert begins

WHO: Andy Grammer and Rozzi

For more information please call Concierge Services at 323.900.8080.

SYFY’s Exclusive Streetwear Merch Drop at San Diego Comic-Con

Posted by | News | No Comments

One year after SYFY debuted its new fan-centric rebrand, the network went big at San Diego Comic-Con 2018. With 10 panels, two fan parties, roving interactive activations, mystery boxes galore, pop-up fan awards, and branded buses/trains/gear featuring art created by fans – SYFY’s ‘Con presence was designed to be the year’s ultimate celebration of fandom.

As part of the campaign, SYFY brought together three famed comic artists and two streetwear brands to create three limited edition merchandise items, fusing these two cultures together for an unprecedented exclusive merchandise free giveaway at SDCC and online. Limited quantities were released each Thursday through Saturday mornings at 10AM at the New Children’s Museum, as well as online on the clothing brands’ respective sites. Comic-Con was July 19-22nd in San Diego. The conference was expected to have over 130k attendees from all over the world.
 
Thursday, July 19th saw t-shirts created by DC/Image Comics artist Babs Tarr and In4mation. Babs is an American comic book artist, best known for her on Batgirl and for her Japanese-style illustrations. She has brought her iconic manga-inspired look to her current book Moto Crush, which shows off her blend of street fashion and high contrast pink colors.

On Friday, July 20th, the collab between renowned cartoonist Kim Jung Gi and BAIT dropped. Kim Jung is an established artist from South Korea whose artwork has attracted the international attention of millions. He gained notoriety for his rare ability to create stunning original pieces without any sketching or photographic reference. Since 2007, he has published three Sketchbooks which contain more than 2,200 pages. Bait is A multi-cultural and multi-category retailer in footwear, apparel, and high end collectibles with past collaborations with Rick and Morty, Black Panther, and Jurassic Park.

Saturday, July 21st saw BAIT showing up yet again, this time releasing their offerings with Batman and Wolverine artist Jock. Jock is the New York Times best-selling British artist best known for his comics work with writer Andy Diggle on DC/Vertigo’s The Losers, the award-winning Batman: The Black Mirror, and Wytches with writer Scott Snyder. Jock has also worked for every major Hollywood studio, producing key art, concept design, and promotional imagery for films including Dredd, Annihilation, Star Wars: The Last Jedi, and the Oscar-winning Ex Machina. Born in Glasgow, Scotland, he now lives and works in
Devon, England.

Sabrina Carpenter ‘Almost Love’ – Exclusive VIP Club Event Tour

Posted by | News | No Comments

Sabrina Carpenter’s Exclusive VIP Club Event is heading across the country at a series of secret locations!

This VIP-only event is an exclusive opportunity to hang with Sabrina, see her perform “Almost Love” and be one of the first to hear new, unreleased music from her upcoming album. Lucky fans will join us and meet Sabrina by winning tickets via radio partners.