News Archives - Page 31 of 33 - Mirrored Media

Mirrored Media Closes $500k Round Of Investment

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Funding to Fuel Rapid Growth, Bolster Executive Team

SANTA MONICA, Calif., Dec. 12, 2012 /PRNewswire/ — Mirrored Media, the alternative recording label and experiential music marketing firm, announced today it has secured $500K in venture funding to support the company’s rapid growth. The round was led by angel investor, Vaden Saunders , a serial entrepreneur who recently formed TV and film development company, Death by Development, LLC.  In just one year of operation, Mirrored Media has experienced extraordinary growth and profitability. The company also announced the opening of a Seattle office and key new hires to bolster its executive team.

Mirrored Media shot onto the scene this past year with its highly visible lifestyle campaign between top car manufacturer Acura and fan favorite Indie band Metric. The project combined art, music and technology to simultaneously introduce Acura’s new 2013 ILXand Metric’s new album Synthetica.

“Today’s funding news further validates our core business proposition of creating powerful, enduring partnerships that are mutually beneficial for the brands, bands, and fans,” said Justin Lefkovitch, founder and chief executive officer, Mirrored Media. “In an age where consumers are bombarded with marketing messages and brands are intent on discovering the bulls eye target of reaching them, we have created the ideal solution.”

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Metric National Tour and VIP Sweeps Recap

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Indie rock band, Metric, hit the road this fall with the Acura ILX. In addition to ILX’s presence at Metric’s national tour, Acura gave some lucky sweepstakes winners VIP tickets to a Metric concert. Winners were driven to and from the concert in style in the new Acura ILX. In addition, winners met the band and received official band merchandise as a part of the promotion.

Caypen Magazine – Startup & Notice

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Check out the MM feature in the OCT edition of Caypen Magazine, as well as on the Startup & Notice page on their website!

CAYPEN engages and unites idea builders, decision makers, game changers, trend setters, advertisers, investors, and industry experts across all business, nonprofit, academic, and social enterprise ecosystems.

CAYPEN facilitates the fresh and collaborative flow of ideas, talent, and financial and intellectual capital for the benefit of local economies and communities. Our content and distribution models provide optimum exposure and maximum marketing ROI for startups, innovative businesses, mission-driven organizations, and accomplished individuals.

Caypen Magazine Startup & Notice

Caypen Magazine Oct Issue

ILX Metric Art Installation Car Video

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Have you seen the Acura ILX Installation car?  The innovative Acura ILX is a car that defines technological refinement. Metric’s new album “Synthetica” is set to a sound that blends technology and nature. To highlight this partnership, we took the Acura ILX on the road with Metric and hit several cities across the country.

In addition to the great music that fans heard from Metric and the great experience they had with the ILX, we took with us something awesome, a one of a kind ILX car installation. State of the art projection mapping and LED display lights worked together to give a 3D experience inside the car. Check out the video of this Acura ILX car installation, set to the awesome tunes of Metric!

End of Metric US National Tour

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On Monday night Metric wrapped up their 23 date US National tour in Tempe, AZ.  Two lucky winners in every city got to join Acura and the ILX on tour to have a one of a kind VIP tour experience with Metric.  The winners had the opportunity to go backstage, hang out with the band, get signed merchandise with photos and see the concert up close and personal.  To see all the photos check out Metric’s Facebook page here.  Make sure to follow the campaign on twitter with #ILXMetric and on Instagram.

ILX l Metric Hits Jacksonville!

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On 9/30 Florida will receive the last and final Acura ILX Exclusive Celebration with Metric concert.  The concert will be held at Ponte Vedra Concert Hall on Sunday the 30th at 7:30p.  Guests will experience Metric in an intimate environment while getting to experience the brand new Acura ILX up close and personal.  Guests will also get to experience the first of its kind ILX installation car in person!

The only way to get tickets is to be invited by Metric or Acura.  For information on how to get tickets from Metric click HERE.

ILX l Metric on Tour

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The ILX l Metric campaign continues on tour with Metric throughout their US tour.  Follow the tour to see exclusive photos from the tour and to see the lucky ILX Metric sweepstakes winners and Metric.  Follow us on Twitter, Facebook and Instagram (ILXMETRIC) to see daily updates from the road.  #ilxmetric

Also be sure to keep checking into the ILX l Metric Sweeps app to download exclusive Metric content and your chance to win a brand new Acura ILX Hybrid.

ILX l Metric App Goes Live

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The Acura Metric campaign continues with a brand new Facebook app.  The app designed and created by Mirrored Media allows guests to download exclusive music and videos from Metric and enter to win a VIP Metric concert experience and a brand new 2013 Acura ILX Hybrid.

Today may be your lucky day! Check it out!