Awesomeness Summer Beach House
After a busy 2017, Awesomeness decided it was time to reward its clients and creators with a relaxing and refreshing couple of weeks on the beach. From July 24th to August 7th, Mirrored Media and Awesomeness teamed up to transform a beautiful Santa Monica beach house into a summer oasis for talent, creators, and clients alike. The three-story house, which sat just steps from the sand north of the famous Santa Monica Pier, featured pool parties, press mixers, leadership panels, and so much more throughout the two weeks.
Located on beautiful Pacific Coast Highway in Santa Monica, the Awesomeness Beach House featured all of the things creators have come to expect from the Awesomeness brand. Mirrored Media brought in carefully manicured decor and furniture, and crafted the grounds and surrounding areas with custom items to give guests the feeling of an ultimate summer getaway.
The first floor interior had comfortable sofas and chairs, a catering area, and was attached to a patio with large open doors, allowing the ocean breeze to flow into the space.
The second floor master bedroom was transformed into a production suite, with stunning 180-degree ocean views outside its large windows.
The third floor became a beautiful infinity-style Instagram room, featuring a forest of hanging string lights, mirrored walls, branding, beach balls, and glowing triangular LEDs. This room was a huge hit among guests, with thousands of impressions via social media.
The inside of the house was just the beginning. The backyard featured many of the highlights of this summer oasis, most notably, the pool. While it was a huge hit during many of the day parties, Mirrored Media recognized the need for extra space during larger events at night. On two occasions, we had a custom convertible pool cover installed to provide an additional 450 square feet of ground space. The cover was sturdy enough to hold groups of people, tables, and chairs, making it an ideal option to convert the space for various types of events.
Other standout features of the yard included:
- Custom neon signs
- Mirror decals
- Balcony banners
- String lights
- Branded corn hole
- Giant Jenga
- “Awesome” mirror letters
- Pool toys
- Light-up LED bar
- An LED lemon tree
Due to the constant activity at the Beach House, the Mirrored Media and Awesomeness teams worked around the clock to ensure a memorable experience at every turn. The schedule was packed throughout both weeks with a myriad of events and activations taking place, including:
- Welcome Dinner
- Pool covering
- One long Tuscan-style dinner table
- Influencers and marketing team members, including Rebecca Black
- Catered food & drinks
- Press Mixer
- Tray-passed catering
- Specialty drinks
- Mood lighting
- Custom decor
- Talent Open House
- Bar service, including sangria
- Uncovered pool
- Pool toys
- Musical performances
- Open swim
- Thought Leadership Panel
- Directors chairs for featured guests
- Gift bags
- Speakers discussing Generation Z and social media marketing
- Beauty Brunch
- Beauty activations including nail, hair, and makeup stations
- Facemask giveaways
- Vita Coco-sponsored drinks
- Guidance Screening
- Large screen and high-end projector
- Comfortable bean bag chairs
- Screening of the season premiere of AwesomenessTV’s Guidance
- Talent from the show
- Specialty food & drinks
- Betch Wrap Party
- Celebrating the wrap of shooting the AwesomenessTV show Betch, hosted by the two stars of the show
- Betch branding and signage
- Catered food & drinks
- Other Smaller Events Included
- Finance Retreats
- Film Shoots
In the end, it was a fitting two-week celebration of summer at the unique and picturesque Awesomeness Beach House. Mirrored Media and Awesomeness were able to create euphoric, exciting, relaxing, and even thought-provoking experiences for all who attended the various events. The two continued to build upon their already-successful 2017 partnership while leading them to work on even more exciting, unique, and memorable events and activations in the future.
Awesomeness is an American media and entertainment company located in Los Angeles, California. It is a joint venture of DreamWorks Animation (a subsidiary of NBCUniversal) and Verizon Hearst Media Partners, with the former owning controlling interest.
The company operates a talent division, branded entertainment division, consumer products division, publishing division, music division, and global network of affiliate YouTube channels.