Mirrored Media, MTV Networks and Extreme Music combined forces to create and produce a new monthly event designed to introduce the hottest emerging talent. This unique night was tailored to industry executives, music supervisors, tastemakers and a limited amount of the general public. The event became a self-sustained platform to launch talent as well as brands. Brands like Devotion Vodka and Peligroso Tequila engaged with Hype Nite to launch their presence in the Southern California market.

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