Goal
Establish a foothold in music for mophie, a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. Dubbed the creators of the original juice pack, mophie provides additional power to mobile handsets including; iPhone, Android, HTC One, and other devices.
Program
Develop and execute a high touch music, marketing and on-site activation plan including sponsorship of key events, editorial outreach, artist and fan participation. The campaign included street teams to distribute 10,000 custom “VIP” SXSW mophie badges, which allowed for expedited entrance to events with with Brooklyn Vegan and SwingHouse. In addition, Mirrored Media also facilitated artist gifting, a pop-up store and an artist driven “hide-n-seek” style scavenger hunt where fans had the chance to win free mophie products.
“Everyone wants an emotional connection” -