Mirrored Media’s RTX Activation was named as one of the 10 Best Ideas of the Week. “Gaming and Internet culture event RTX Austin took place July 1 to 3 at the Austin Convention Center. Mirrored Media created a bounce house activation for the recently released movie Mike and Dave Need Wedding Dates. Fans could recreate a scene from the film by jumping in the custom bounce housem and have photos taken of them in mid-air. The photos featured the comedy film’s promotional image at the bottom.” See More…
“RZA’s quest to expand his creative palette has led him to Interpol’s Paul Banks. The two are teaming up to form a duo called Banks and Steelz, and we’ll soon get to see if their songs are as hard as the moniker. Zane Lowe is set to premiere their first song tomorrow on Beats 1. There’s already been promotional storefronts set up in Los Angeles and New York.” Read More…
“On Saturday, Kaskade made history. The beloved Chicago house DJ not only played the biggest solo show of his career at the Los Angeles Convention Center, attended by around 20,000 fans; the gig was also the first EDM event in the venue’s history. “Best show of my life,” he tweeted on Monday. The performance capped a big week for the DJ, who had also launched his own pop-up store just days before. Rolling Stone‘s photographer followed Kaskade from his appearance at the shop through the end of the massive show.”
“It was the toughest year to date to be selected for the It List, so let’s give a big round of applause to the 2016 Top 100 Agencies who hustled to hit every mark—and to an industry that has truly hit its stride. Congratulations.”
” Since opening its doors in 2011, Mirrored Media has generated an impressive list of high-profile clients, including Acura, Universal Pictures, Syfy, Fox, and Google Play. The company has also been featured in numerous publications, such as Forbes, the New York Times, AdWeek, and Event Marketer, the magazine that placed Mirrored Media on its Top 100 Event Agencies “It List.”
Lefkovitch sat down with Pepperdine Magazine to explain the concept behind Mirrored Media and share what he’s learned on his professional journey thus far.” Read More…
To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the first episode of the series, which has been described as “The Vampire Diaries” meets “Harry Potter,” and hear pop singer/songwriter Bebe Rexha perform “No Broken Hearts,” a new single she released with Nicki Minaj in a trailer to promote the show. Read More…
From Forbes.com: Meet Justin Lefkovitch: The Mirrored Media Founder Transforming Experiential Marketing
“Today, his growing roster of global clients includes Google, Acura, TuneCore, Mophie, Fullscreen, Awesomeness TV, and Crave Online. From prominent festivals and premiere conferences, to nationwide tours and disruptive pop up activations – Mirrored Media is widely credited with delivering massively successful live events that drive awareness, engagement, influence and capital for each brand partner. Receiving recognition for their groundbreaking work and innovative approach to developing interactive branded entertainment experiences, Mirrored Media earned a coveted spot on Event Marketer’s 2015 It List of Top 100 Event Agencies.”
“The CraveOnline event is produced and booked by Mirrored Media, an L.A.-based music marketing company that has previously paired Metric with Acura for a fall 2012 tour and mobile-charging brand Mophie with key festivals like Life Is Beautiful, Coachella and Lollapalooza…MGMT and Grimes are heading to San Diego’s 2014 Comic-Con International, where MGMT will play a live set and Grimes will DJ at a party for CraveOnline on July 25. The event will take place aboard the USS Midway, an aircraft carrier docked adjacent to the Convention Center, and appropriately enough TNT’s “The Last Ship” will sponsor.”
“In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists “cool” factor, artists want exposure, and fans want authenticity. That’s where Mirrored Media comes in. The experiential music marketing firm links brands (or their agencies) with up-and-coming acts to create interactive campaigns that seem organic, not contrived…In every one of our campaigns, the brand has walked away with explosive results, whether that be market penetration, social media exposure, or changing the perception of the brand among the target demographic,” said CEO and founder Justin Lefkovitch.”
“In an increasingly diverse and competitive music industry, Lively is delivering an innovative solution to reach fans and further the concert experience. There’s nothing like live music and, now, through Lively, that experience is available driving a new exciting distribution channel. This is a win win scenario for both fans and artists.” Said Justin Lefkovitch, founder and CEO of Mirrored Media.”
Justin Lefkovitch, Mirrored Media CEO, named as one of this years annual Los Angeles Business Journal‘s top 20 entrepreneurs in their 20′s.”It is very easy to let the passion and excitement for the company consume your life”
“Coachella is an ideal opportunity for mophie to interact with an influential group of mobile power users while also helping to enhance their festival experience by keeping their devices powered all weekend long,” said Ross Howe , vp of marketing, mophie.”
Photos and coverage from our week long residency with Brooklyn Vegan and mophie at SXSW 2013. More than 85 artists teamed up with mophie and Mirrored Media including Macklemore, Allen Stone, Rick Springfield, ZZ Ward and many more.
“Big thanks to our partners Oxygen, Best of Ink, Onkyo, mophie, Jameson, Zico, Food For Lovers, American Apparel, Korg, Vox, Blackstar, ReDigi, Signazon, Korg, Creative Creation, and Mirrored Media, who we couldn’t do the day party without. A full set of pictures from all the bands at the party is coming soon.”
“We have seen brands and bands team up many times in the past. However, these deals often turn out to be one-sided. Meaning, either the band or the brand are getting more out of the deal while the other is left shorted. During these deals there is rarely a third party to mediate and guide the process along. Through Mirrored Media, we have developed a process to create long lasting partnerships that are equally beneficial for all parties involved.”
A Q&A with Mirrored Media founder and CEO Justin Lefkovitch. The Santa Monica, California–based company was founded in 2010 and closed a $500K funding round in mid-December led by Angel investor Vaden Saunders.”
“Tuning Up: Mirrored Media, a Santa Monica music recording and marketing firm with a focus on creating promotional campaigns linking musical acts with company brands, has raised $500,000 in venture funding. The round was led by angel investor and serial entrepreneur Vaden Saunders.”
“Today’s funding news further validates our core business proposition of creating powerful, enduring partnerships that are mutually beneficial for the brands, bands, and fans,” said Justin Lefkovitch, founder and chief executive officer, Mirrored Media. “In an age where consumers are bombarded with marketing messages and brands are intent on discovering the bulls eye target of reaching them, we have created the ideal solution.”
Mirrored Media, founded by 25 year old Lefkovitch, creates high impact, enduring lifestyle campaigns that fuse together marquee bands with Fortune 500 brands. The company empowers artists with significant exposure and invaluable resources while allowing brands to reach their target market in a unique and organic way.
Mirrored Media has assembled a music and digital industry dream team, including board of advisors that range from Steve McBeth, former Disney executive and founding President of Disney Interactive; Steve Kofsky, of RCI Global LLC and business partner of world renowned academy and Grammy award winning film composer Hans Zimmer.
SANTA MONICA, Calif., Dec. 12, 2012 /PRNewswire/ – Mirrored Media, the alternative recording label and experiential music marketing firm, announced today it has secured $500K in venture funding to support the company’s rapid growth. In just one year of operation, Mirrored Media has experienced extraordinary growth and profitability. The company also announced the opening of a Seattle office and key new hires to bolster its executive team.
Mirrored Media functions as an alternative recording label and experiential marketing firm, by creating marketing and lifestyle campaigns that fuse together bands with marquee brands. We specialize in giving brands an authentic voice in music while supporting artists and giving them the opportunity to gain significant reach and exposure.
Justin Lefkovitch, 24 years old is the Founder and CEO of Mirrored Media. Justin witnessed the lack of control musicians had over their music and set out to find a way to restore humanity back into the music industry. Mirrored media functions as an experiential music and marketing firm that marries marquee brands with popular bands to develop one-of-a kind strategic campaigns.The campaign, headed by Mirrored Media is an exciting opportunity for the fans to gain exclusive access to the music of Metric, as well as learning cool things about the new Acura ILX and being apart of a bunch of cool promotions and giveaways (including the chance to enter to win a Acura ILX Hybrid, as well as a bunch of exclusive downloads, concert merchandise, and a look at never-before-seen video footage.) Justin Lefkovitch, chief executive of Mirrored Media, a Santa Monica company that coordinates music-related promotions for brands, said that demand is high. He is involved in a campaign for Honda Motor Co.’s Acura car line that cross-promotes a new album being released by Metric, a Canadian new-wave band that has been featured in Spin. “Brands are starting to see the importance of true music integration,” he said. “It’s all about creating the cool factor.”
Metric is partnering with the new Acura ILX in a brand new and innovative program! The collaboration (designed by Mirrored Media – a music and creative marketing company) combines art, music and technology in a 5 city tour across the US. “The Acura ILX is displayed in the form of a visually stunning art installation piece featuring a suite of state of the art projection mapping technologies creating some pretty stunning visual effects” said Mathieu Drouin (Metric Manager). When the VIP Promo Tour ends, Acura will be giving away a ton of cool merchandise along with a brand new ILX to one lucky winner – sweet!
To put the deal together, RPA worked with Mirrored Media, another Santa Monica company that specializes in the music industry. Mirrored works with the band while RPA works with the Acura brand. The collaboration is designed to promote the launch of Acura’s ILX compact sedan among buyer in the 20′s and early 30′s.
METRIC, an Independent Rock’ n Roll band celebrated the release of their new full-length studio albumSynthetica yesterday, June 21st 2012 at Avalon.The listening party sponsored by Acura ILX, drew media and friends to congratulate the band on their new album Synthetica. The band consisting of Emily Hanes, Jimmy Shaw, Joshua Winstead and Joules Scott Keys enjoyed some hors d’oevres and drinks in an intimate setting, representing the new wave of self made musicians that’s changing the business model of the music industry.
“This first-of-its-kind Acura integration allows the brand to meaningfully engage with a band that is recognizable and favored among Gen Y,” said Acura Brand Manager Susie Rossick. “This unique program gives us a unique opportunity to tap into the interests of this younger audience and introduce the all-new ILX as the gateway to the Acura brand.” … Working in collaboration with the music and creative marketing firm Mirrored Media, the program with Metric kicks off in mid-June closely following the on-sale of the ILX and to celebrate Metric’s highly anticipated new album, Synthetica.