To showcase the future capabilities of the much-anticipated 5G Network, AT&T and Nokia partnered with Fullscreen and Mirrored Media to build a cutting edge mixed reality experience at the annual RTX convention in Austin, TX. Attendees were able to experience groundbreaking real-time interactive holograms with their friends and surprise Rooster Teeth talent. Two guests at a time could step into the booth and magically be transformed into holograms and engage alongside their favorite Rooster Teeth talent. Each of the holograms could engage with each other live as onlookers were able to watch the action via two TVs positioned at the front of the booth. These holograms showcased the future of communication through lighting-fast, high-res connectivity made possible with the power of AT&T’s 5G network.
AT&T Archives - Mirrored Media
Just hours before their season 3 premiere on Sunday, the cast of Summer Break stopped by the AT&T store in Santa Monica to meet a few hundred of their biggest fans in Los Angeles. Mirrored Media worked with Fullscreen to host the event, from setting up the store to creating memorable activations for everyone who waited all morning to meet their favorite cast members.
Once the event began, the Summer Break cast gifted 15 lucky fans with autographed gold Beats Pills as well as the first selfies and hugs. Fans afterwards were also surprised with gift boxes of t-shirts, hats, beanies, and sweatbands, as well as visits from a few stars from Summer Break 2. During the meet and greet, the Summer Break cast led groups to a nearby ice cream truck, where they helped to pick out themed ice cream and snow cone flavors for their fans. Not an hour went by without a crazy surprise around the corner!
Summer Break‘s social team was present to take great pictures of the event. Special thanks to AT&T and Fullscreen for organizing the most interactive meet and greets we have ever seen.