BizBash Archives - Mirrored Media

BizBash: What Went Wrong at the Now-Infamous Hamptons Drive-In Concert?

Posted by | News | No Comments

Videos from last month’s Safe & Sound benefit appeared to show attendees ignoring social distancing protocols. Event pros discuss what they think went wrong—and how to prevent it in the future.

By Claire Hoffman

A few weeks ago, the event industry drew headlines for all the wrong reasons. What started as a drive-in fundraiser concert with a number of thorough safety measures ended with viral videos of crowding and front-row guests without masks, appearing to break the state of New York’s social distancing regulations. The Department of Health has since launched an ongoing investigation into the July 25 “Safe & Sound” benefit in the Hamptons, 
and Governor Andrew Cuomo tweeted that he was “appalled.” 

Before the event, BizBash caught up with the organizers to discuss the safety measures put in place for the 500 car—or 2,000 guest—gathering, which included a concert from The Chainsmokers. Steps included pre-event health questionnaires, and mask and hand sanitizer giveaways for every guest. There were hand-sanitizing stations in every row, bathrooms that were disinfected every 10 minutes, and an on-site physician performing temperature checks. The amount of security was tripled to more than 80 guards, and concertgoers purchased reserved parking zones that were designed for four to six people per car and spaced six feet apart.

So what exactly went wrong here—and how can it be prevented in the future, when these types of drive-in events continue to grow in popularity? To find out, we chatted with six top event pros from throughout North America. Here are their takes.

Cara Kleinhaut, founder and CEO, AGENC Experiential & Digital Marketing, New York and Los Angeles
“What is devastating to us as professionals is we are collectively responsible for reviving our decimated industry. We will be held up to a microscope with everything we do, like it or not. So we have a collective obligation to make sure we are putting every single best practice forward when planning [events] in this age of pre-vaccine COVID. They must be safe. Many of us have gone to great lengths to become COVID-safety certified, stay in close contact with local officials and health experts to make sure our spaces are safe, and publishing best practice manuals. We do not take this lightly. If we are going to do it, we better do it right. 

From what we saw in the Hamptons, despite their best-laid plans on paper, they did not enforce social distancing, mask-wearing, and other very basic safety measures. Enforcement is key, as human nature will always be to push the rules and revert to old behavior and entitlement of what we feel we should be able to do. Where that event failed was in communication from the stage that the behavior needed to stop or else they were going to have to shut down.

That said, I have seen this done correctly—for example, at the Rose Bowl for RuPaul’s Drag ‘n Drive. The cars were properly spaced, masks were worn, and if people tried to gather the security teams immediately redirected people back to their vehicles. The cost for increased enforcement will be higher, but it’s an investment in our collective health and our responsibility as professionals to show how this can be done properly.”

Justin Lefkovitch, founder and CEO, Mirrored Media, Santa Monica, Calif.
“We were so disappointed to see the mismanagement exhibited by all associated with the event, especially when so many of us in the events industry are doing all that we can to prepare a roadmap for in-person events in the age of COVID-19. 

Echoing the response from our colleagues, we need to do it right, or don’t do it at all. Each and every event and producer represents the industry as a whole. The actions of this particular group will, unfortunately, ripple into local communities and our industry. One act of irresponsibility has the potential to set the whole industry back at a time when we can least afford it. We all need to understand that what we do has a lasting effect not just in our state, but across the globe. It is our job to work within the best interests of our clients, our staff, our community, our industry, and most importantly our guests—while also keeping everyone safe. 

We must exhaust all resources to ensure the safety of our guests, with a focus on security. While checking temperatures is great, as we know, not all carriers have fevers. Masks and temperature checks are not enough when they are not supplemented by responsible social distancing and other protocol compliance.

Governments, brand sponsors, and the general public are less likely to trust legitimate events, regardless of careful preparation and attention to detail. Every time something like this or the Fyre Festival happens, the entire industry has to work harder and jump through even more hoops. Securing permits becomes more difficult, and regulations become even more strict. We have worked tirelessly with local and state government to come up with safe and responsible guidelines to bring live events back to our community. For the sake of public health, our industry, and the future of live events, we hope that producers can work together to do it right, or not do it at all. Even when you think you’ve considered every aspect of an event, you need to have contingency plans for contingency plans.”

Read the full story at bizbash.com

BizBash Announces Top 1000 People in the U.S. Event Industry

Posted by | News | No Comments

Introducing the BizBash 1,000, the people with the biggest impact on meetings and events across the United States. These individuals plan everything from galas for national art museums to massive trade shows, pop culture conventions, and festivals. They also produce and design Instagram-worthy events for big brands, live music productions, and sporting events, as well as multimillion-dollar weddings. Some of them offer innovative (and mouthwatering) food and beverage ideas, while others provide education programs and strategy tips that benefit everyone in the industry. It was our mission to celebrate the best of the best in a diverse and growing industry, while offering a compilation of people to connect with for ideas, inspiration, or guidance for your future events.

Mirrored Media CEO/Founder Justin Lefkovitch was named to this list alongside other highly respected industry professionals in varied segments of the events industry.

Find the full list at bizbash.com.

BizBash: How VidCon Attracts “the Most Media-Savvy Audience in the World”

Posted by | News | No Comments

The 10th edition of the online video conference targeted Gen Z with colorful, interactive booths and lounges that encouraged creativity.

ANAHEIM, CALIF.—In 2018, VidCon general manager Jim Louderback proclaimed that VidCon attracts “the most media-savvy audience in the world.”

That idea was once again on display at the 10th edition of the convention, its second since being acquired by Viacom. The four-day event, which ran from July 10 to 13 at the Anaheim Convention Center, drew 75,000 fans, video creators, social media influencers, and other industry attendees.

This year, the convention—which was named to BizBash’s list of Southern California’s top 100 events again this year—tested out some formatting changes, most notably with the addition of six-minute case studies, a series of rapid-fire presentations from the likes of Netflix, Microsoft, Chipotle, and Electronic Arts.

The convention also featured the inaugural pet programming zone this year, co-hosted by animal-focused YouTube channel The Dodo. The area offered panels on how to turn your pets into social media stars and featured meet-and-greets with famous animals including Sunglasses Cat, Escobar the Bearded Dragon, and dog and pig duo Pickles and Dill. 

In another shift from previous years, TikTok was arguably the biggest winner of the weekend: The short-form video platform—which has 1.2 billion monthly users and was the third most-installed app worldwide so far this year—had a presence at VidCon for the first time. While popular YouTube creators were given extra security and private transportation after massive crowding in previous years, TikTok stars were still largely accessible to fans, generating the weekend’s biggest buzz.

One place that TikTok stars were not accessible, though, was the platform’s ultra-exclusive—and ultra-buzzy—after-party at Bowlmor Lanes. The guest list was strict: Only creators could enter, meaning fans and marketers were stuck following the festivities from afar. 

One thing stayed the same, though: Brands such as YouTube, Facebook, MTV, Adobe, NBCUniversal, and more asked the Gen Z-focused crowd to embrace their creative sides at colorful, interactive booths, lounges, and activations. Here’s a look inside some of the weekend’s brand highlights.

NBCUniversal

NBCUniversal’s “Share Your Voice” activation, produced by Mirrored Media, encouraged VidCon attendees to discuss all the issues that matter to them, from politics to the influencers they love. Attendees could step into a video booth to record their own segments of Snapchat news show Stay Tuned, where they discussed the causes they’d like to see featured on the news.

NBCUniversal’s “Share Your Voice” activation, produced by Mirrored Media, encouraged VidCon attendees to discuss all the issues that matter to them, from politics to the influencers they love. Attendees could step into a video booth to record their own segments of Snapchat news show Stay Tuned, where they discussed the causes they’d like to see featured on the news. Photo: Mirrored Media

In one area inspired by E! News’ The Rundown, attendees could choose from a menu of phrases—from “Treat Yourself' to “This Is a Case for the FBI”—to have printed on branded T-shirts from a digital printer. They could also help paint a mural by artist Amy Tangerine.

In one area inspired by E! News’ The Rundown, attendees could choose from a menu of phrases—from “Treat Yourself” to “This Is a Case for the FBI”—to have printed on branded T-shirts from a digital printer. They could also help paint a mural by artist Amy Tangerine. Photo: Mirrored Media

In another area inspired by the People’s Choice Awards on E!, attendees could walk down a black carpet and pose for photos and then write in their choices for the awards.

In another area inspired by the People’s Choice Awards on E!, attendees could walk down a black carpet and pose for photos and then write in their choices for the awards. Photo: Mirrored Media

Invisalign

Several brands also activated outside the convention center. Invisalign hosted a 15-foot-tall candy station, which featured 20 candy dispensers in the colors of the Invisalign logo. Each dispenser was custom-engineered by producers Mirrored Media to withstand the weight of the candy and the heat of the sun.

Several brands also activated outside the convention center. Invisalign hosted a 15-foot-tall candy station, which featured 20 candy dispensers in the colors of the Invisalign logo. Each dispenser was custom-engineered by producers Mirrored Media to withstand the weight of the candy and the heat of the sun. Photo: Mirrored Media

Awesomeness TV

Mirrored Media also created two custom photo wall backdrops in the VidCon courtyard, including a custom Awesomeness TV sequin wall.

Mirrored Media also created two custom photo wall backdrops in the VidCon courtyard, including a custom Awesomeness TV sequin wall. Photo: Mirrored Media

Invisalign & Awesomeness TV

The two brands teamed up for a large-scale rainbow slide, produced by Mirrored Media. Guests could race each other on branded slide mats.

The two brands teamed up for a large-scale rainbow slide, produced by Mirrored Media. Guests could race each other on branded slide mats. Photo: Mirrored Media

Read the whole story on bizbash.com.

BizBash: Mirrored Media’s Builder Activation Highlights From the First Collision Tech Conference in Canada

Posted by | News | No Comments

The sixth annual tech conference came to Toronto for the first time, bringing celebrity speakers, a women-focused tech program, and interactive sponsor activations.

The annual Collision tech conference, which has grown to be one of the biggest events in North America for tech entrepreneurs, made a major move for its sixth edition this year. The event traveled to Toronto, marking the first time the conference took place outside of the U.S.

Held May 20 to 23, the conference drew 25,711 attendees from 125 countries to the Enercare Centre at Exhibition Place. Conference organizers worked with the City of Toronto, Tourism Toronto, and Exhibition Place to make the first Canadian edition happen.

Collision, which has been named one of BizBash’s most innovative meetings, provided an opportunity to showcase the thriving Toronto tech scene. According to the City of Toronto, the Toronto region is the largest tech sector in Canada and the fourth largest in North America, employing 300,000 people in 24,000 companies. This year’s Collision is the first of three that will take place in Toronto as part of the conference’s agreement with the city. Through 2021, the City of Toronto expects the conference to draw around 90,000 people and have an estimated economic impact of $147 million in the region. Collision is part of a series of technology conferences that include Web Summit in Europe and Rise in Hong Kong.

On the activation floor, Mirrored Media produced an activation for Builder by Engineer.ai, which helped facilitate conversations with customers in three different ways: mass communication, intimate conversations, and individual sales meetings. The two-story structure included two open meeting spaces and five private meeting rooms with computers and screens.

Read the whole article HERE by AMANDA SCRIVER IAN ZELAYA.

What to Expect at BizBash Live: New York 2018

Posted by | News | No Comments

The BizBash Live schedule is out. Come see our CEO Justin Lefkovitch and Eric Vicedomini of BMW speak about why BMW Sponsored a Festival for Millennials and how we did it. See everyone tomorrow. Get your tickets HERE.

BizBash Live: New York, an event created to educate and inspire meeting and event professionals, returns to the Jacob K. Javits Center on October 24.

Sessions during the Event Innovation Forum, a single-track education conference, the Workshop Series of seminars, and the debut of Masterclass sessions will cover topics such as using events for social good, multicultural marketing in experiential, experience design and mapping, using data to create personalized experiences, and more.

BizBash also will announce winners of the 2018 Event Style Awards at the end of the show.

Attendees have the chance to earn credit toward CSEP re-certification through a partnership with ILEA and credit toward CPCE certification through a partnership with NACE.

Registration for the Event Innovation Forum, the Workshop Series, and Masterclass sessions includes admission to the exhibit floor.

The schedule for BizBash Live: New York, including morning and afternoon education sessions, a luncheon, and after-party, is below; registration is available here.

8 a.m.
Registration Opens

8:30-9:30 a.m.
Networking With Continental Breakfast and Coffee

9–9:50 a.m.
Workshop Session 1

Flashes of Genius: Learning the Art and Science of Creativity
Allen Gannett, C.E.O., TrackMaven

The Secret to Successful Experience Design and Mapping
David Solsbery, vice president of creative and marketing, Hargrove

From the Ground Up: Evolving Your Event Skillset
Nicole Halton, director, special projects, Natural Resources Defense Council

Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences
Laura Hutfless, partner, FlyteVu

10–10:50 a.m.
Workshop Session 2

(Sessions repeated from Workshop Session 1)

Flashes of Genius: Learning the Art and Science of Creativity
Allen Gannett, C.E.O., TrackMaven

The Secret to Successful Experience Design and Mapping
David Solsbery, vice president of creative and marketing, Hargrove

From the Ground Up: Evolving Your Event Skillset
Nicole Halton, director, special projects, Natural Resources Defense Council

Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences
Laura Hutfless, partner, FlyteVu

10:45 a.m.–5 p.m.
Exhibit Floor Opens

11 a.m.–12:30 p.m.
Event Innovation Forum Session 1

Using Events For Social Good—And How to Have a Good Time Doing It
Michael Skolnik, co-founder, the Soze Agency

Level Up: Crafting Data-Driven Hyper-Personalized Experiences
Ken Madden, Senior Vice President of Digital Engagement, George P. Johnson

The Art of Gathering and Other Ways to Rethink Your Events
Priya Parker, author, in conversation with David Adler, BizBash

12:30–1:30 p.m.
Networking Luncheon

1–1:30 p.m.
Lounge & Learn Sponsored Education

The R.O.I. of Event Video
Scott Davis, account executive, Mediasite Events

1:45–2:15 p.m.
Lounge & Learn Sponsored Education


How Alexa and Siri Have Changed How We Need To Communicate with Attendees
Robert Caldwell, founding partner and C.R.O., Eventbots by Sciensio

2:30–3 p.m.
Lounge & Learn Sponsored Education


Industry Intervention: A Candid Discussion on the Business of Events
Aaron Kaufman, president, Fifth Element Group

2:45–3:30 p.m.
Event Innovation Forum Session 2

Creating Culture-Changing Experiences in a Rapidly Changing World
Erica Boeke, former vice president of experiential, CNX

The Road to Coachella: Why BMW Sponsored a Festival for Millennials
Justin Lefkovitch, founder and C.E.O., Mirrored Media; Eric Vicedomini, marketing communications manager, BMW North America

3:15–3:45 p.m.
Lounge & Learn Sponsored Education

Focusing on the Guest Experience to Elevate Your Events
Eric Murphy, founder and managing director, Concierge.com by Condé Nast

3:30–5 p.m.
Masterclasses


Multicultural Marketing: Celebrating Diversity & Inclusion in the Experiential Landscape
Anthony Larrisey, principal and creative director, Industria Creative

Understanding Event Production: Lighting, Sound, Video, and Tenting
Kevin Mignone, founder and president, KM Productions

4:30–5 p.m.
Event Style Awards Announcement

5:30-7:30 p.m.
After-Party at National Geographic Encounter: Ocean Odyssey

BizBash Features Event Industry Innovators, Unique Partners, And Out-Of-The-Box Ideas At Annual Trade Show And Conference

Posted by | News | No Comments

NEW YORK, Oct. 18, 2018 /PRNewswire/ — BizBash, the leading resource for event and meeting professionals in North America, returns to the Jacob Javits Center on Wednesday, October 24, with the most important trade show and conference for the event industry—BizBash Live: New York. This one-day show features the best-of-the-best in live experiences, including education, exhibits, networking, and activations.

Kicking off the day, the Workshop Series and Event Innovation Forum education will showcase informative and entertaining sessions from Erica Boeke, recently of Condé Nast; Justin Lefkovitch of Mirrored Media; Eric Vicedomini of BMW North America; Michael Skolnik of the Soze Agency; Ken Madden of George P. Johnson; Priya Parker, author of The Art of Gathering; Allen Gannett of TrackMaven; David Solsbery of Hargrove; Nicole Halton of the Natural Resources Defense; and Laura Hutfless of FlyteVu. These game-changers will discuss hot topics including using events for social good, unleashing your creativity, experience design and mapping, inventive sponsorships, and more.

Following a sold-out debut in South Florida and Los Angeles, Masterclasses will give attendees insights into the most challenging aspects of events. Kevin Mignone of KM Productions will present on audiovisuals and event production and Anthony Larrisey of Industria Creative will present on multicultural marketing and events.

Throughout the show, premier event venues and suppliers will showcase the latest offerings, perfect for the holidays or any upcoming event. Some exhibit hall highlights include: a virtual reality slide from Coco Events, a mobile meditation studio from BeTime, napping installations from Restworks, draped cabanas and personalized furniture from CORT, green beverage solutions from S’well, interactive games from Fantasy World Entertainment, glamping tents from Under Canvas, and so much more. All attendees will also have access to Lounge & Learn sponsored education on the show floor, including sessions from Concierge.com, Eventbots by Sciensio, Mediasite Events, and Fifth Element Group.

The event will close with the highly anticipated announcement of the 2018 BizBash Event Style Awards winners. Following the announcement, attendees are invited to celebrate a successful day at National Geographic Encounter: Ocean Odyssey in Times Square. Registered participants will enjoy delicious bites and beverages, entertainment, and a unique interactive experience in the heart of New York City.

The full list of speakers, exhibitors, sponsors, and registration information can be found at www.bizbash.com/expony. For media and press coverage, please contact Brittany Bucceroni at bbucceroni@bizbash.com.

ABOUT BIZBASH
BizBash empowers event professionals with ideas, intelligence, and resources to create smarter events. Each month more than 200,000 unique users across North America and beyond look to BizBash for venue discovery, event style, technology, and tools for their next event. Visit us at www.bizbash.com. Follow us at @BizBash on Twitter and Instagram or www.facebook.com/bizbash.

SOURCE BizBash

Related Links
http://www.bizbash.com

Mirrored Media Named Finalists in two Categories for the BizBash Event Style Awards for BMW

Posted by | News | No Comments

Mirrored Media is honored to be named a BizBash Event Style Awards finalist for the BMW i Road to Coachella campaign in two categories: “Best Sponsor Activation at an Event,” and “Best Use of Social Media for an Event or Meeting.”

For the sixth year, the awards will honor the best ideas, strategies, and products in the industry. After considering hundreds of submissions, the judges have narrowed down each category to the finalists. The winners will be announced at BizBash Live: New York on October 24 at the Jacob K. Javits Convention Center.

The “Best Sponsor Activation at an Event” is awarded for the most original and effective activation for a sponsor of a conference, trade show, benefit, festival, or other type of in-person event, with smart or unusual ideas for event design, branding, marketing strategy, and content. Entries may include a mix of on-site initiatives and off-site promotions, and should highlight the effectiveness of the activation and how it reflected the identity, messaging, and goals of the sponsor as well as how it aligned with the overall event.

The “Best Use of Social Media for an Event or Meeting” is awarded for the most innovative and effective use or integration of social media platforms such as Facebook, Twitter, etc. to promote an event or generate sales or buzz for a product or brand. Entries should include information proving how the social media campaign was effective.

You can see more about our campaigns and all the finalists HERE.

 

BizBash – Syfy’s Mystery Drop at Comic-Con

Posted by | News | No Comments

Syfy also worked with Mirrored Media on a merchandise giveaway. The network tapped three famous comic artists—Babs Tarr, Kim Jung Gi, and Jock—and two streetwear brands, who worked together to created limited-edition merchandise. Fans could stop by the New Children’s Museum every morning to grab the items, which sold out in minutes every day.

See the entire post on BizBash

BizBash: BMW i Road to Coachella

Posted by | News | No Comments

BizBash recently looked at 34 of the best activations at and around Coachella. BMW i’s Road to Coachella not only made the cover, but was covered as two of the best activations around Coachella this year. Read the whole article HERE.

Music lovers, millennials, and influencers—as well as the brands trying to reach them—flocked to the first weekend of Goldenvoice’s Coachella Music and Arts Festival, held from April 13 through 16 at the Empire Polo Club. With more parties than any individual could possibly attend in a single weekend, brands used a variety of tactics to entice guests to attend their events.

Securing high-profile performers remained a popular go-to for many hosts, while an emphasis on wellness-centered offerings emerged as an increasingly popular trend this year. Other brands sought to upgrade festivalgoers’ experience on the polo fields with exclusive lounges and customization opportunities.

Here are 34 of the cleverest activations, entertainment, and decor ideas that popped up everywhere from swanky Palm Springs estates to branded tents on the festival grounds.

The automotive company partnered with experiential marketing firm Mirrored Media for a campaign that saw 15 BMW i8 and i3’s wrapped in a colorful custom design created by Portugal the Man’s John Gourley. Social-media influencers then drove the iFleets to the festival, sharing their road trip with followers along the way.

 

See Inside One Company’s Summer-Long Beach House Party

Posted by | News | No Comments

Awesomeness celebrated summer in a big way this year: The multimedia company—which is a joint venture between NBCUniversal, Hearst, and Verizon—rented out a house on the beach in Santa Monica for two weeks of programming and events for talent, press, and industry partners.

“This was our first time hosting our own event that was independent of a big convention or festival,” said Catherine Gill, vice president of marketing at Awesomeness. “Our goal was to create a fun summer experience to bring our brand to life and showcase all the different aspects of what Awesomeness has to offer. This created a great opportunity for a multi-purpose space where we could create content and film a number of our shows, as well as host a variety of events.”

The company took over the house from July 25 to August 6, hosting programming on a daily basis for the entire two weeks. The schedule was filled with a combination of filming days for AwesomnessTV programming, as well as events such as a beauty brunch, a premiere screening, and musical performances.

The internal production team at Awesomeness used their location scouting resources to find the ideal house—one with a big backyard for events, parking nearby, and close proximity to the beach. Organizers worked with the city of Santa Monica to obtain event permits, and redecorated the house to convey a fun, summery vibe.

“We worked with our internal creative department to source new furniture and decor that would fit our brand and the look and feel of the multiple events,” said Gill. In addition to the in-house team, Mirrored Media was in charge of all house operations and creative production, while MS Event Production handled the audiovisual needs.

Every room of the house was used for events. The master bedroom became a content studio for filming, while the attic was transformed into an infinity-room-like photo op. The backyard, which was decorated with string lights and colorful pool floats, welcomed guests for brunches, panels, and more.

Awesomeness plans to host the beach house again next summer; the brand is also planning more standalone events for the coming year to promote its growing portfolio of brands, which now includes AwesomenessTV, Awesomeness Films, DreamWorksTV, and Awestruck.

Here’s a look inside the summer activation’s playful decor, fun photo ops, and biggest gatherings.

[BizBash]