BMW i Archives - Mirrored Media

Mirrored Media Named 2019 Eventex Awards Finalists in Two Categories for BMW i Road to Coachella

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Mirrored Media Named 2019 Eventex Award Finalists in Two Categories for BMW i Road to Coachella

Eventex Awards – the most coveted and recognizable awards in the events world – has just announced the finalists in the 9th edition of the competition. This year the Global Eventex Awards has expanded its scope and reach to encompass all aspects of the event industry – events, suppliers, technologies, venues and more. А record number of 331 entries from 42 countries were competing in 77 categories to make it to the prestigious list of 178 finalists. Mirrored Media is honored to be named 2019 Eventex Awards finalists for the BMW i Road to Coachella campaign in two categories: Sponsorship Experience and Brand Activation Event

“Eventex Awards 2019 is a record-breaker. We’ve got an unprecedented number of entries from almost any part of the world this year. All of them are truly remarkable events, brands or suppliers that set the new benchmarks and trends in the events world. It’s a pleasure and honour to gather such amount of creativity in one place and be able to recognize the best of the best” comments Ovanes Ovanessian, co-founder of Eventex Awards.

Eventex Awards is famous for its complete transparency, stellar jury and innovation at every step. The 50+ judges are cherry-picked top influencers and thought leaders from the industry. The management of submissions and voting is done through the innovative Awards Management Software – Evalato that ensures easy application and a fair and uninfluenced judging process. Once the winners are announced, every entry, vote and comment is made public online. The People’s Choice category is decided by public voting. This year, the record number of 4747 people voted to select the top three in this category.

The official list of finalists could be seen here.

The winners will be announced on 26 March 2019 at the Eventex online ceremony – the peak of a new series of inspirational events ‘Eventex Creative Week’. To watch it, register for free here.

Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

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Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

Mirrored Media is proud to announce that we have won THREE platinum AVA Digital Awards for our BMW i #RoadtoCoachella campaign in categories: Social Campaign, Integrated Marketing, and Digital Marketing Campaign.

AVA Digital recognized outstanding achievement by creative professionals involved in the concept direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions – to websites and social media sites that present interactive components such as video, animation, blogs, and podcasts – to other forms of user – generated digital communication.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold Winners can be found on the AVA Digital Awards website at www.avaawards.com.

Mirrored Media Announced as Winners for two Summit Marking Effectiveness Awards

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Mirrored Media Wins Two Summit Marketing Effectiveness Awards

Mirrored Media is excited to announce that we are double winners for the 2018 Summit Marketing Effectiveness Awards. Our BMW i Road to Coachella campaign was chosen for platinum for social media and silver for online advertising and marketing.

The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit Marketing Effectiveness Award is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2017 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit Marketing Effectiveness Award received submissions from the following thirteen countries including Australia, Canada, Denmark, England, Germany, India, Nigeria, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, and the United States.

“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.” 

The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

Throughout its 25-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in their class. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at http://www.summitawards.com

Mirrored Media Wins Two 2018 Summit Emerging Media Awards

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Mirrored Media Wins Two Summit Emerging Media Awards

Mirrored Media is honored to announce that we have won two 2018 Summit Emerging Media Awards for our BMW i Road to Coachella campaign in categories: Social Media “Visionary” and Events/Experiential “Leader“.

The Summit Emerging Media Award (Summit EMA), began in 2007 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media.

 “Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications and emphasizing the importance of the consumer’s experience.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe however audiences are becoming increasingly fragmented and difficult to engage, inform and affect.  Developing, applying and combining emerging media with creative messaging and market awareness is challenging.  Achieving this synthesis is what makes earning a Summit EMA a significant achievement.”

The Summit International Awards (SIA) organization is dedicated to furthering creative excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

This SIA organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers. Companies and individuals from more than 50 countries and across five continents participate in its award programs and choose to invest their promotional dollars for the opportunity and to be recognized as an SIA winner. The SIA organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.

BMW Premier Partner Experience Tour

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BMW Premier Partner Experience Tour

In order to highlight BMW’s partnership and employee discount program Mirrored Media teamed up with the automotive giant to present an exclusive experience for team members at each of these western region company locations. The BMW Premier Partner Experience gave guests an opportunity to learn more about, and even test drive, several models from the BMW family.

From 10am – 5pm, registered employees were able to stop by the activation, located on a large portion of the campus’ parking lot, and become fully immersed in the BMW brand. Upon entering, guests were given BMW-branded reusable water bottles provided by S’well. They were greeted with two standout BMWs on display both sitting on custom on-brand platforms. Employees were invited to take a seat inside each car, while BMW produce geniuses were on hand to offer more information and assistance. Guests were also invited to step into the photo booth, which featured a co-branded custom step and repeat.

A large branded BMW semi-truck provided a backdrop for the VIP lounge. Located adjacent to the truck, and covered by a large BMW canopy, this carpeted area featured several perks for employees to enjoy, including:

  • Gourmet donuts
  • Gourmet coffee bar
  • Cold Refreshments
  • Two TVs featuring branded content
  • White lounge furniture
  • Floral decor and planters
  • BMW music playlist

The highlights of the day were the three exhilarating driving experiences. Guests had the opportunity to get behind the wheel of one of 13 BMWs, including the i3, M2, M4 Convertible, X5, 530e, or X6, for an exclusive test drive in one of three scenarios:

  • Accel/Decel: Drivers accelerate rapidly then hit the brakes on a closed course
  • Slalom: Drivers hug tight corners between cones on a closed course
  • Neighborhood Street Drive: Drivers were able to take the cars for a test drive around the neighborhood with a product specialist.

Oracle HQ

San Diego Gas and Electric

Southern California Edison

First American

EventMarketer – Mirrored Media’s ROAD TO COACHELLA: BMW I SENDS 15 INFLUENCERS ON A CONTENT CREATION JOURNEY

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ROAD TO COACHELLA: BMW I SENDS 15 INFLUENCERS ON A CONTENT CREATION JOURNEY

Posted on  by Kait Shea

 Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached far and wide, encompassing an artist partnership, a robust influencer program and two special events. It was the second year BMW i served as an official sponsor of the festival.

This year’s Road to Coachella program centered on BMW’s partnership with John Gourley, co-founder and lead singer of one of the festival’s most highly anticipated performing bands, Portugal. The Man, and an accomplished visual artist. Gourley was enlisted to create a one-of-a-kind design that was wrapped around each car in the BMW i Coachella fleet. The artist’s creative process, including the reveal of the wrapped vehicles, was documented on the brand’s social channels to give digital fans a taste of the action.

In addition to Gourley, BMW partnered with 15 influencers from around the world, including Kellan Lutz and Dorothy Wang, to share their own Road to Coachella journey in one of the custom-wrapped BMW i8s. The tastemakers documented their entire road trip, stopping at iconic locations along the way and, of course, sharing the content with millions of followers.

“There is perhaps no more quintessentially American experience than the road trip—your favorite music, a great car and the open road have always gone perfectly together,” says Tim Rittenhouse, experiential marketing manager at BMW of North America. “In the same way that a great song can trigger emotions, driving the ultimate driving machine can do the same. This emotional connection was the foundation for developing our Road to Coachella campaigns.”

SEE BMW i’S PARTNERSHIP WITH JOHN GOURLEY COME TO LIFE:

 

The brand also teamed up with lifestyle company The h.wood Group to deliver two large-scale events that collectively drew 6,000 attendees: Poppy’s BMW i Powered Paradise and Poppy’s BMW i Recharge Oasis, both of which took place at a sprawling estate just outside the festival grounds. As guests arrived at each event, they were met with a fleet of the wrapped i Series vehicles, and invited to hop in for the first shareable moment of the night.

Other share-worthy engagements across the events included a neon art installation featuring a metal BMW i3 frame traced with neon flex lighting, a neon photo booth experience with the new BMW i8 Roadster that could be shared instantly, and a custom-wrapped claw machine game. Prizes in the machine included custom-designed bandanas created by Gourley, four of which also had a hidden key to a BMW i8. The four lucky winners who clawed their way to the coveted key earned an extended weekend test drive of the Roadster.

In addition to myriad photo ops, the events also included performances by Diplo, Travis Scott and Lil Wayne, to name a few, and attracted a host of celebrities including Rihanna, Gigi Hadid, The Weekend and Paris Hilton. Other touchpoints included the unveiling of Kylie Jenner’s new makeup collection, ‘KOURT X KYLIE,’ as well as the launch of Kendall Jenner’s Pizza Boys Radio program on Apple Music’s Beats 1.

“The second chapter of our Road to Coachella campaign really developed beyond our initial expectations,” says Rittenhouse. “Not only was John’s design unique and eye catching, throughout the week at Coachella we had the opportunity to work alongside some amazing celebrities and creators to capture and share their Coachella experience.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article at EventMarketer.com

CRUISE THROUGH SCENES FROM THE ROAD TO COACHELLA CAMPAIGN:

BizBash: BMW i Road to Coachella

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BizBash recently looked at 34 of the best activations at and around Coachella. BMW i’s Road to Coachella not only made the cover, but was covered as two of the best activations around Coachella this year. Read the whole article HERE.

Music lovers, millennials, and influencers—as well as the brands trying to reach them—flocked to the first weekend of Goldenvoice’s Coachella Music and Arts Festival, held from April 13 through 16 at the Empire Polo Club. With more parties than any individual could possibly attend in a single weekend, brands used a variety of tactics to entice guests to attend their events.

Securing high-profile performers remained a popular go-to for many hosts, while an emphasis on wellness-centered offerings emerged as an increasingly popular trend this year. Other brands sought to upgrade festivalgoers’ experience on the polo fields with exclusive lounges and customization opportunities.

Here are 34 of the cleverest activations, entertainment, and decor ideas that popped up everywhere from swanky Palm Springs estates to branded tents on the festival grounds.

The automotive company partnered with experiential marketing firm Mirrored Media for a campaign that saw 15 BMW i8 and i3’s wrapped in a colorful custom design created by Portugal the Man’s John Gourley. Social-media influencers then drove the iFleets to the festival, sharing their road trip with followers along the way.

 

BMW i’s Road to Coachella 2018

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Building on the success of 2017’s multiple-award-winning Road to Coachella campaign, BMW i returned to the desert in 2018 with a fresh take on the groundbreaking idea. This year, the Road to Coachella focused on a creative partnership with John Gourley of the multi-platinum group Portugal. The Man, one of the most anticipated performers of the iconic festival. Gourley is an accomplished visual artist in addition to his role as the band’s co-founder and lead singer. He drew inspiration from Coachella and BMW i to create a custom one-of-a-kind design that was wrapped on the BMW i fleet for the Road to Coachella. Gourley’s creative process, including the big reveal of the wrapped i8 and i3, was all documented and released on BMW’s socials as well as its official website. The entire campaign was announced with two teaser videos via Coachella’s official social media channels.
See the full story at BMW.com
  

In addition to John Gourley’s creative aspect, we also enlisted 15 social media influencers from around the world who each embarked on their own Road to Coachella. These creators documented their road trip as they made their way to the Coachella Valley, stopping at iconic destinations along the way. Each influencer’s journey was experienced through compelling social media posts to their millions of followers, all centered on the fleet of custom-wrapped BMW i8s and i3s. Influencers included Kellan Lutz, Nick Bateman, Dorothy Wang, Jack Baran, Jenn Im, and more. See them all at #RoadtoCoachella on Instagram.
 
Outside of the festival, the brand partnered with nightlife leaders the h.wood Group to present two of the largest events: Poppy’s BMW i Powered Paradise on Friday night, and Poppy’s BMW i Recharge Oasis on Sunday afternoon. On Friday night, Kylie Cosmetics celebrated the launch of the new makeup collection ‘KOURT X KYLIE’ & the launch of Pizza Boys Radio on Apple Music’s Beats 1. More than 6000 guests were shuttled from a remote parking lot to the secret location of the parties, which took place at a sprawling estate just blocks away from Coachella. As guests disembarked from the shuttles, they were greeted by a fleet of Gourley-wrapped BMW i display vehicles that they could climb into for the perfect shareable photo as they entered the party.
 
The events featured performances by Diplo, Travis Scott, Lil Wayne, Pizza Boys, Post Malone, and more. The star-studded parties drew attendees like Kylie Jenner, Kendall Jenner, Rihanna, Gigi Hadid, Bella Hadid, The Weeknd, Demi Lovato, G-Eazy, Halsey, Paris Hilton, Kourtney Kardashian, and many more. The parties included several custom BMW i activations. An interactive neon photo booth experience with the brand new BMW i8 Roadster gave guests a chance to create their own instantly shareable video. A custom-wrapped claw machine housed custom bandanas designed by John Gourley, with four of those bandanas hiding a BMW i8 key. The four lucky guests who clawed their way to a key won an extended weekend test drive of the all-new BMW i8 Roadster. Another popular photo moment inside the event was a BMW i3 neon art installation, which featured a metal i3 frame traced with neon flex lighting. BMW i teamed up with experiential marketing firm Mirrored Media for a second year of the Road to Coachella campaign.
 
Notable Guests:
Kendall
Kylie
Diplo
Post Malone
Travis Scott
Sheck Wes
Lil Wayne
Scott Eastwood
Rihanna
Gigi Hadid
Bella Hadid
The Weeknd
Demi Lovato
Odell Beckham Jr.
G-Eazy
Halsey
Kellan Lutz
Nicole Scherzinger
Post Malone
EJ Johnson
Paris Hilton
Brock O’Hurn
Montana Tucker
Sincerely Jules
Brielle Bierman
Gigi Gorgeous
Kourtney Kardashian
 

Mirrored Media Named 2017 OMMA Award Finalist in Two Categories for BMW

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We are proud to announce that Mirrored Media has been named a 2017 MediaPost OMMA Award Finalist in two categories. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and advertisers that push the potential of digital advertising. Both categories awarded our BMW Road to Coachella campaign. 

OMMA Awards – ONLINE ADVERTISING CREATIVITY

BMW’s Road to Coachella

Precision and risk, artistry and adventure marked the Road to Coachella for BMW and acclaimed composer/ producer Hans Zimmer. From this unique partnership, an original branded content piece was created that synthesized music, art, design, and technology. Showcasing the brand’s i series designs through compelling visuals interspersed with rehearsal and sound stage footage featuring Zimmer’s original score and the work of Coachella artists, it earned over 33 million impressions. An influencer campaign generated 20.5 million impressions, and festival fans documented their own journey to Coachella.

OMMA Awards – ONLINE MARKETING

BMW’s Road to Coachella

The campaign promoting BMW’s partnership with Coachella fused together digital and social elements by creating original branded content. It introduced Coachella fans to BMW while garnering millions of views and tens-of-millions of impressions organically, going viral across social media almost instantly. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles. Festival-goers could win passes to Coachella by documenting their own preparation and journey to the Valley via social media using #RoadToCoachella.

The winners of the 2017 OMMA Awards will be announced in September at an awards ceremony in New York City. For a full list of the categories and finalists, click here. Mirrored Media has won several other creative and marketing awards. To see all of our work check out our portfolio here.