BMW i Archives - Mirrored Media

The International Davey Awards Announces Winners

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Mirrored Media is honored to have been awarded a gold Davey Award in the category of Marketing Effectiveness for the 2019 #RoadtoCoachella campaign with BMW i and artist partner, Khalid.

Winners of the 15th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts. With nearly 3,000 entries from across the U.S. and from around the world, the Davey Awards honors the finest creative work from the best small shops, firms, and companies worldwide. Please visit www.daveyawards.com to view the full winners list.

The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Code and Theory, Condé Nast, Disney, GE, Johns Hopkins Medicine, Microsoft, Tinder, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Your Majesty, Yahoo!, and many others. You can visit www.aiva.org for more information on the Academy and a full list of members.

About the Davey Awards:

The Davey Awards is an international award focused exclusively on honoring outstanding creative work from the best small shops from across the world. The 15th Annual Davey Awards received nearly 3,000 entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. David defeated the mighty Goliath with a big idea and a little rock. That is the sort of thing small agencies do every day. The Davey Awards honors the achievements of the “Creative David’s” where strength comes from ideas, intelligence and out -of-the-box thinking, not a “Giant’s” bankroll. Great work is about fresh ideas and exceptional execution, not the biggest budgets. The Davey levels the playing field so entrants compete with only their peers and can win the recognition they deserve.

CNN Courageous: The Joy of What’s Next

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The Brand Studio at CNN: The Joy Of What’s Next

In this documentary series, award-winning correspondent Mariana Van Zeller takes a close look at the people and personalities at the forefront of innovation.

How do you describe the sound of something that doesn’t exist? Mariana meets with BMW sound designer Renzo Vitale and composer Hans Zimmer to discover the audio palette of BMW’s Vision M NEXT car.

Watch the joy of whats next: Episode 1 The Sound of What’s Next HERE.

Mirrored Media: 5 Time Platinum Winner in 2019 MarCom Awards

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Mirrored Media is honored to announce that we have received five platinum awards in the 2019 MarCom Awards for our work for BMW i on #RoadtoCoachella. Awards were won in the following categories:

  • Integrated Marketing Campaign
  • Social Content
  • Viral Marketing Campaign
  • Marketing Product/Service
  • Influencer Content

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries.

MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community.

Mirrored Media Awarded Gold, Silver, & Bronze in Summit

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Mirrored Media is proud to announce that we’ve won three Summit Creative Awards for 2018’s BMW i Road to Coachella in the following categories:

Gold: Social Media Campaign

Silver: Online Campaign

Bronze: Engagement/Experiential

Small and medium-size agencies worldwide produce a great deal of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients, and large budgets.

Since 1994, the Summit Creative Award has recognized creative firms and helped them stand out in the crowd. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Our exclusive award-selection process means winners have earned the right to broadcast their achievements far and wide.

Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 25-year competition – the first and best of its kind.

The Summit Awards is the oldest and most prestigious organization administering marketing awards exclusively for small firms. Throughout our twenty-five year history, the SIA Creative Award is established as one of the premier indicators of creative and communication excellence. Using stringent evaluation criteria and a blind judging process, the Summit International Awards competitions reward only those firms whose work exemplifies the best in its class.

Read more about the Summit Awards here.

Us Weekly: Khalid and His New Album ‘Free Spirit’ Inspired the BMW i Festival Cars Heading to Coachella 2019

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And if the painted flames and image of a wolf looks familiar to you, that’s because BMW i was inspired by Khalid’s new album ‘Free Spirit.’

And it’s a mutually beneficial partnership produced by Mirrored Media. Khalid admits to getting ideas for his music while on long drives in his BMW i. “I love road-tripping, hopping in my car and driving back home to El Paso is 12 hours each way from L.A. To me, BMW, especially BMW i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music. I love making music that you can crank up and drive to with the windows down,” Khalid said in a press release.

Khalid BMW
Khalid BMW i

And Khalid isn’t the only A-lister heading down to Coachella in a funky car. ParisHiltonLena GerckeLaura Marano and other influencers will be traveling to the venue with BMW i a day before the festival begins to experience while exploring Palm Springs.

If you’re not lucky enough to get your own personalized automobile, fans of Khalid can check out the ‘Pit Stop’ at BMW of Palm Springs where visitors can purchase exclusive merchandise, enjoy a food truck and listen to great music.F

BMW i is supporting the event throughout weekends 1 and 2 from April 12-21.

Read the full article HERE at USWEEKLY.COM

Road To Coachella With Khalid – iHeart

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Are you “Young Dumb & Broke?”  Are you looking for a “Better” way to get from the “Eastside” to Coachella?  Well here’s your chance to ride in style!  iHeartRadio has teamed up with Khalid and BMW i to send you to Coachella in a BMW i8!  That’s right, we’re giving you airfare to the Coachella Valley, hotel accommodations throughout the festival weekend, 2 VIP tickets and VIP passes to park your Khalid wrapped BMW!  All you need to do to is listen to Khalid radio on iHeartRadio and ENTER TO WIN!

Mirrored Media Named 2019 Eventex Awards Finalists in Two Categories for BMW i Road to Coachella

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Mirrored Media Named 2019 Eventex Award Finalists in Two Categories for BMW i Road to Coachella

Eventex Awards – the most coveted and recognizable awards in the events world – has just announced the finalists in the 9th edition of the competition. This year the Global Eventex Awards has expanded its scope and reach to encompass all aspects of the event industry – events, suppliers, technologies, venues and more. А record number of 331 entries from 42 countries were competing in 77 categories to make it to the prestigious list of 178 finalists. Mirrored Media is honored to be named 2019 Eventex Awards finalists for the BMW i Road to Coachella campaign in two categories: Sponsorship Experience and Brand Activation Event

“Eventex Awards 2019 is a record-breaker. We’ve got an unprecedented number of entries from almost any part of the world this year. All of them are truly remarkable events, brands or suppliers that set the new benchmarks and trends in the events world. It’s a pleasure and honour to gather such amount of creativity in one place and be able to recognize the best of the best” comments Ovanes Ovanessian, co-founder of Eventex Awards.

Eventex Awards is famous for its complete transparency, stellar jury and innovation at every step. The 50+ judges are cherry-picked top influencers and thought leaders from the industry. The management of submissions and voting is done through the innovative Awards Management Software – Evalato that ensures easy application and a fair and uninfluenced judging process. Once the winners are announced, every entry, vote and comment is made public online. The People’s Choice category is decided by public voting. This year, the record number of 4747 people voted to select the top three in this category.

The official list of finalists could be seen here.

The winners will be announced on 26 March 2019 at the Eventex online ceremony – the peak of a new series of inspirational events ‘Eventex Creative Week’. To watch it, register for free here.

Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

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Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

Mirrored Media is proud to announce that we have won THREE platinum AVA Digital Awards for our BMW i #RoadtoCoachella campaign in categories: Social Campaign, Integrated Marketing, and Digital Marketing Campaign.

AVA Digital recognized outstanding achievement by creative professionals involved in the concept direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions – to websites and social media sites that present interactive components such as video, animation, blogs, and podcasts – to other forms of user – generated digital communication.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold Winners can be found on the AVA Digital Awards website at www.avaawards.com.

Mirrored Media Announced as Winners for two Summit Marking Effectiveness Awards

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Mirrored Media Wins Two Summit Marketing Effectiveness Awards

Mirrored Media is excited to announce that we are double winners for the 2018 Summit Marketing Effectiveness Awards. Our BMW i Road to Coachella campaign was chosen for platinum for social media and silver for online advertising and marketing.

The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit Marketing Effectiveness Award is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2017 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit Marketing Effectiveness Award received submissions from the following thirteen countries including Australia, Canada, Denmark, England, Germany, India, Nigeria, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, and the United States.

“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.” 

The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

Throughout its 25-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in their class. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at http://www.summitawards.com