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Mirrored Media Wins Three 1st Place Vega Digital Awards

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MIRRORED MEDIA WINS THREE 1ST PLACE VEGA DIGITAL AWARDS

 Now in its third year, International Awards Associates (IAA) proudly announces the winners of its 2018 Vega Digital Awards.

Mirrored Media has won 1st place Canopus recognition for their BMW i #RoadtoCoachella in three categories: Social Campaign, Viral Marketing, and Influencer Marketing

As an official partner of Coachella for the second consecutive year, BMW i continued to explore new experiential platforms in presenting the Road to Coachella, a campaign that seamlessly blends music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their now road to Coachella. 

The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through electronic media. “Once again, we are pleased to recognize the stellar achievements of small and medium-sized web design and advertising companies. These winners are the guiding lights of the global digital communications universe,” said Kenjo Ong, President of IAA. “This year’s winners represent the very best in both established and emerging talent.’”

Vega Digital Awards is administered and judged by IAA’s panel of internationally-recognized creative professionals, who select winners based on rigorous standards of excellence. Mirrored Media joins the list of previous winners, some from such diverse companies and brands as BMW, TED, Mastercard, Ford, Allianz Global Investors, Lionsgate Entertainment, Walt Disney Studios, Warner Music Group, Longines, Subaru, MINI, Airbus, Amalgamated Bank, Welder Watch and Royal Canin.

Entries in 325 professional and student categories including, for the first time in 2018, Virtual Reality and 360 Video, Video Channels and Networks, Audio and Owned Media.

This year’s Vega Digital Awards competition included 1,500 entries from 47 countries. “Our field of entries continues to expand, worldwide,” Ong said, noting that student submissions also came from a large number of countries. “Their creative talent continues to be truly outstanding and inspiring.”

IAA – 4 International Awards Competitions, 10,000++ Entries, 50+ Countries, 100+ International Judges

Event Marketer: “WINNERS ANNOUNCED: THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS”

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WINNERS ANNOUNCED:

THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS

The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Mirrored Media is honored to announce that we have won bronze in two categories:

BEST DIGITAL + LIVE CAMPAIGN

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

BEST USE OF SOCIAL MEDIA

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

Read the entire article HERE
Posted on November 14th, 2018 by Event Marketer

Mirrored Media named finalists for two 2018 Content Marketing Awards

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PR Daily has revealed the finalists for the 2018 Content Marketing Awards, which recognizes brand storytellers who know their way around a clickable headline, a viral video, or a fleeting social trend. Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. Mirrored Media is honored to announce that we’ve been named as finalists for two 2018 Content Marketing Awards for our BMW i Road to Coachella Campaign.

  • Brand Awareness
  • Influencer Content Marketing 

Click HERE to learn more about this year’s finalists, and stay tuned for the winners announcement, which will be published in a couple of weeks.

BMW Premier Partner Experience Tour

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BMW Premier Partner Experience Tour

In order to highlight BMW’s partnership and employee discount program Mirrored Media teamed up with the automotive giant to present an exclusive experience for team members at each of these western region company locations. The BMW Premier Partner Experience gave guests an opportunity to learn more about, and even test drive, several models from the BMW family.

From 10am – 5pm, registered employees were able to stop by the activation, located on a large portion of the campus’ parking lot, and become fully immersed in the BMW brand. Upon entering, guests were given BMW-branded reusable water bottles provided by S’well. They were greeted with two standout BMWs on display both sitting on custom on-brand platforms. Employees were invited to take a seat inside each car, while BMW produce geniuses were on hand to offer more information and assistance. Guests were also invited to step into the photo booth, which featured a co-branded custom step and repeat.

A large branded BMW semi-truck provided a backdrop for the VIP lounge. Located adjacent to the truck, and covered by a large BMW canopy, this carpeted area featured several perks for employees to enjoy, including:

  • Gourmet donuts
  • Gourmet coffee bar
  • Cold Refreshments
  • Two TVs featuring branded content
  • White lounge furniture
  • Floral decor and planters
  • BMW music playlist

The highlights of the day were the three exhilarating driving experiences. Guests had the opportunity to get behind the wheel of one of 13 BMWs, including the i3, M2, M4 Convertible, X5, 530e, or X6, for an exclusive test drive in one of three scenarios:

  • Accel/Decel: Drivers accelerate rapidly then hit the brakes on a closed course
  • Slalom: Drivers hug tight corners between cones on a closed course
  • Neighborhood Street Drive: Drivers were able to take the cars for a test drive around the neighborhood with a product specialist.

Oracle HQ

San Diego Gas and Electric

Southern California Edison

First American

What to Expect at BizBash Live: New York 2018

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The BizBash Live schedule is out. Come see our CEO Justin Lefkovitch and Eric Vicedomini of BMW speak about why BMW Sponsored a Festival for Millennials and how we did it. See everyone tomorrow. Get your tickets HERE.

BizBash Live: New York, an event created to educate and inspire meeting and event professionals, returns to the Jacob K. Javits Center on October 24.

Sessions during the Event Innovation Forum, a single-track education conference, the Workshop Series of seminars, and the debut of Masterclass sessions will cover topics such as using events for social good, multicultural marketing in experiential, experience design and mapping, using data to create personalized experiences, and more.

BizBash also will announce winners of the 2018 Event Style Awards at the end of the show.

Attendees have the chance to earn credit toward CSEP re-certification through a partnership with ILEA and credit toward CPCE certification through a partnership with NACE.

Registration for the Event Innovation Forum, the Workshop Series, and Masterclass sessions includes admission to the exhibit floor.

The schedule for BizBash Live: New York, including morning and afternoon education sessions, a luncheon, and after-party, is below; registration is available here.

8 a.m.
Registration Opens

8:30-9:30 a.m.
Networking With Continental Breakfast and Coffee

9–9:50 a.m.
Workshop Session 1

Flashes of Genius: Learning the Art and Science of Creativity
Allen Gannett, C.E.O., TrackMaven

The Secret to Successful Experience Design and Mapping
David Solsbery, vice president of creative and marketing, Hargrove

From the Ground Up: Evolving Your Event Skillset
Nicole Halton, director, special projects, Natural Resources Defense Council

Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences
Laura Hutfless, partner, FlyteVu

10–10:50 a.m.
Workshop Session 2

(Sessions repeated from Workshop Session 1)

Flashes of Genius: Learning the Art and Science of Creativity
Allen Gannett, C.E.O., TrackMaven

The Secret to Successful Experience Design and Mapping
David Solsbery, vice president of creative and marketing, Hargrove

From the Ground Up: Evolving Your Event Skillset
Nicole Halton, director, special projects, Natural Resources Defense Council

Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences
Laura Hutfless, partner, FlyteVu

10:45 a.m.–5 p.m.
Exhibit Floor Opens

11 a.m.–12:30 p.m.
Event Innovation Forum Session 1

Using Events For Social Good—And How to Have a Good Time Doing It
Michael Skolnik, co-founder, the Soze Agency

Level Up: Crafting Data-Driven Hyper-Personalized Experiences
Ken Madden, Senior Vice President of Digital Engagement, George P. Johnson

The Art of Gathering and Other Ways to Rethink Your Events
Priya Parker, author, in conversation with David Adler, BizBash

12:30–1:30 p.m.
Networking Luncheon

1–1:30 p.m.
Lounge & Learn Sponsored Education

The R.O.I. of Event Video
Scott Davis, account executive, Mediasite Events

1:45–2:15 p.m.
Lounge & Learn Sponsored Education


How Alexa and Siri Have Changed How We Need To Communicate with Attendees
Robert Caldwell, founding partner and C.R.O., Eventbots by Sciensio

2:30–3 p.m.
Lounge & Learn Sponsored Education


Industry Intervention: A Candid Discussion on the Business of Events
Aaron Kaufman, president, Fifth Element Group

2:45–3:30 p.m.
Event Innovation Forum Session 2

Creating Culture-Changing Experiences in a Rapidly Changing World
Erica Boeke, former vice president of experiential, CNX

The Road to Coachella: Why BMW Sponsored a Festival for Millennials
Justin Lefkovitch, founder and C.E.O., Mirrored Media; Eric Vicedomini, marketing communications manager, BMW North America

3:15–3:45 p.m.
Lounge & Learn Sponsored Education

Focusing on the Guest Experience to Elevate Your Events
Eric Murphy, founder and managing director, Concierge.com by Condé Nast

3:30–5 p.m.
Masterclasses


Multicultural Marketing: Celebrating Diversity & Inclusion in the Experiential Landscape
Anthony Larrisey, principal and creative director, Industria Creative

Understanding Event Production: Lighting, Sound, Video, and Tenting
Kevin Mignone, founder and president, KM Productions

4:30–5 p.m.
Event Style Awards Announcement

5:30-7:30 p.m.
After-Party at National Geographic Encounter: Ocean Odyssey

Mirrored Media Wins 3 MarCom 2018 Awards for BMW i Road to Coachella Campaign

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Mirrored Media Wins 3 MarCom 2018 Awards for BMW i Road to Coachella Campaign

Mirrored Media is thrilled to announce that we won three 2018 MarCom Awards for The BMW i Road to Coachella campaign: 

Gold – Marketing Product or Service

Platinum – Influencer Content

Platinum – Integrated Marketing 

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Judges review six thousand plus entries from throughout the world. 

Winners are selected from over 300 categories in Print, Web, Video, and Strategic Communications. A list of Platinum and Gold Winners can be found on the MarCom Awards website at www.marcomawards.com.

MarCom is one of the oldest, largest, and most prestigious creative competitions in the world. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 24-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $2250,000 in charitable contributions.

Mirrored Media Wins W3 award Best in Show for BMW Road to Coachella Campaign

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Mirrored Media is honored to have won “Best in Show” for the “Social Content & Marketing-Influencer Marketing” category for BMWi Road to Coachella campaign. The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. 

The Winners of the 13th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts today. Receiving over 5,000 entries from across the globe, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. Please visit www.w3award.com for a complete list of W3 Award Winners. “The creativity and quality of this season’s entries surpassed even our grandest expectations. As the digital landscape continues to expand and break new ground, our winners are a testament to the creative capability that makes the internet a true work of art.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we laud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the digital content we view.”

The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created bysome of the best interactive agencies, designers, and creators worldwide. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Check out all the winners HERE.

Mirrored Media Named 2018 OMMA Award Finalist in Two Categories for BMW – Mirrored Media

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We are proud to announce that Mirrored Media has been named a 2018 MediaPost OMMA Award Finalist in two categories. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and advertisers that push the potential of digital advertising. Both categories awarded our BMW Road to Coachella campaign.

OMMA Awards – ONLINE ADVERTISING CREATIVITY

Influencer Campaign

BMW’s Road to Coachella

Using 17 influencers, performances from popular musicians and celebrity appearances, Mirrored Media got 1.1 billion impressions for BMW i from its parties leading up to Coachella, without spending on paid media. It also saw 35M total organic reach via influencer channels , 2.3M total engagement on influencer channels and 200% above average growth on BMW i’s Instagram channel.

OMMA Awards – ONLINE MARKETING

Automotive

BMW’s Road to Coachella

Mirrored Media’s Road to Coachella campaign for BMW seamlessly blended music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella. This year’s Road to Coachella focused on a creative partnership with John Gourley of the Grammy-winning multi-platinum group Portugal. The Man. Gourley creates a one-of-a-kind design that was printed and wrapped on a fleet of BMW i’s. The effort garnered 882 million impressions over the two-week campaign.

The winners of the 2018 OMMA Awards will be announced in October at an awards ceremony in New York City. For a full list of the categories and finalists, click here. Mirrored Media has won several other creative and marketing awards. To see all of our work check out our portfolio here.

EventMarketer – Mirrored Media’s ROAD TO COACHELLA: BMW I SENDS 15 INFLUENCERS ON A CONTENT CREATION JOURNEY

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ROAD TO COACHELLA: BMW I SENDS 15 INFLUENCERS ON A CONTENT CREATION JOURNEY

Posted on  by Kait Shea

 Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached far and wide, encompassing an artist partnership, a robust influencer program and two special events. It was the second year BMW i served as an official sponsor of the festival.

This year’s Road to Coachella program centered on BMW’s partnership with John Gourley, co-founder and lead singer of one of the festival’s most highly anticipated performing bands, Portugal. The Man, and an accomplished visual artist. Gourley was enlisted to create a one-of-a-kind design that was wrapped around each car in the BMW i Coachella fleet. The artist’s creative process, including the reveal of the wrapped vehicles, was documented on the brand’s social channels to give digital fans a taste of the action.

In addition to Gourley, BMW partnered with 15 influencers from around the world, including Kellan Lutz and Dorothy Wang, to share their own Road to Coachella journey in one of the custom-wrapped BMW i8s. The tastemakers documented their entire road trip, stopping at iconic locations along the way and, of course, sharing the content with millions of followers.

“There is perhaps no more quintessentially American experience than the road trip—your favorite music, a great car and the open road have always gone perfectly together,” says Tim Rittenhouse, experiential marketing manager at BMW of North America. “In the same way that a great song can trigger emotions, driving the ultimate driving machine can do the same. This emotional connection was the foundation for developing our Road to Coachella campaigns.”

SEE BMW i’S PARTNERSHIP WITH JOHN GOURLEY COME TO LIFE:

 

The brand also teamed up with lifestyle company The h.wood Group to deliver two large-scale events that collectively drew 6,000 attendees: Poppy’s BMW i Powered Paradise and Poppy’s BMW i Recharge Oasis, both of which took place at a sprawling estate just outside the festival grounds. As guests arrived at each event, they were met with a fleet of the wrapped i Series vehicles, and invited to hop in for the first shareable moment of the night.

Other share-worthy engagements across the events included a neon art installation featuring a metal BMW i3 frame traced with neon flex lighting, a neon photo booth experience with the new BMW i8 Roadster that could be shared instantly, and a custom-wrapped claw machine game. Prizes in the machine included custom-designed bandanas created by Gourley, four of which also had a hidden key to a BMW i8. The four lucky winners who clawed their way to the coveted key earned an extended weekend test drive of the Roadster.

In addition to myriad photo ops, the events also included performances by Diplo, Travis Scott and Lil Wayne, to name a few, and attracted a host of celebrities including Rihanna, Gigi Hadid, The Weekend and Paris Hilton. Other touchpoints included the unveiling of Kylie Jenner’s new makeup collection, ‘KOURT X KYLIE,’ as well as the launch of Kendall Jenner’s Pizza Boys Radio program on Apple Music’s Beats 1.

“The second chapter of our Road to Coachella campaign really developed beyond our initial expectations,” says Rittenhouse. “Not only was John’s design unique and eye catching, throughout the week at Coachella we had the opportunity to work alongside some amazing celebrities and creators to capture and share their Coachella experience.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article at EventMarketer.com

CRUISE THROUGH SCENES FROM THE ROAD TO COACHELLA CAMPAIGN:

MIRRORED MEDIA’S BMW CAMPAIGN ANNOUNCED AS FINALIST FOR 2 PRO AWARDS

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Mirrored Media is proud to announce that our BMW Road to Coachella campaign has been selected as a finalist for two Chief Marketer’s Pro Awards. 

Best Use of Video

Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

Best Entertainment Sponsorship or Tie-In

Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

The editors of Chief Marketer have announced this year’s PRO Awards finalists, the best brand activation and promotion marketing campaigns in the world. For 28 years the PRO Awards has been the world’s leading recognition program for excellence in promotion marketing. From buzz campaigns and content marketing, to influencer programs and experiential activations, and beyond… this year’s finalists represent the best and brightest ideas, executions and results-driven campaigns of the year.

Judged entirely by a panel of brand-side marketers, this year’s PRO Awards will honor winners across 32 categories at the 2018 PRO Awards gala on June 19th at espace in New York City. Come join hundreds of the world’s leading marketers at the industry’s most commemorative affair. Congratulations to all of this year’s finalists. See the full list of finalists HERE.