Comic-Con Archives - Mirrored Media

BizBash – Syfy’s Mystery Drop at Comic-Con

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Syfy also worked with Mirrored Media on a merchandise giveaway. The network tapped three famous comic artists—Babs Tarr, Kim Jung Gi, and Jock—and two streetwear brands, who worked together to created limited-edition merchandise. Fans could stop by the New Children’s Museum every morning to grab the items, which sold out in minutes every day.

See the entire post on BizBash

SYFY’s Exclusive Streetwear Merch Drop at San Diego Comic-Con

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One year after SYFY debuted its new fan-centric rebrand, the network went big at San Diego Comic-Con 2018. With 10 panels, two fan parties, roving interactive activations, mystery boxes galore, pop-up fan awards, and branded buses/trains/gear featuring art created by fans – SYFY’s ‘Con presence was designed to be the year’s ultimate celebration of fandom.

As part of the campaign, SYFY brought together three famed comic artists and two streetwear brands to create three limited edition merchandise items, fusing these two cultures together for an unprecedented exclusive merchandise free giveaway at SDCC and online. Limited quantities were released each Thursday through Saturday mornings at 10AM at the New Children’s Museum, as well as online on the clothing brands’ respective sites. Comic-Con was July 19-22nd in San Diego. The conference was expected to have over 130k attendees from all over the world.
Thursday, July 19th saw t-shirts created by DC/Image Comics artist Babs Tarr and In4mation. Babs is an American comic book artist, best known for her on Batgirl and for her Japanese-style illustrations. She has brought her iconic manga-inspired look to her current book Moto Crush, which shows off her blend of street fashion and high contrast pink colors.

On Friday, July 20th, the collab between renowned cartoonist Kim Jung Gi and BAIT dropped. Kim Jung is an established artist from South Korea whose artwork has attracted the international attention of millions. He gained notoriety for his rare ability to create stunning original pieces without any sketching or photographic reference. Since 2007, he has published three Sketchbooks which contain more than 2,200 pages. Bait is A multi-cultural and multi-category retailer in footwear, apparel, and high end collectibles with past collaborations with Rick and Morty, Black Panther, and Jurassic Park.

Saturday, July 21st saw BAIT showing up yet again, this time releasing their offerings with Batman and Wolverine artist Jock. Jock is the New York Times best-selling British artist best known for his comics work with writer Andy Diggle on DC/Vertigo’s The Losers, the award-winning Batman: The Black Mirror, and Wytches with writer Scott Snyder. Jock has also worked for every major Hollywood studio, producing key art, concept design, and promotional imagery for films including Dredd, Annihilation, Star Wars: The Last Jedi, and the Oscar-winning Ex Machina. Born in Glasgow, Scotland, he now lives and works in
Devon, England.

Live.Me & Nerd HQ – Comic Con 2016

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We’re excited to be with Live.Me at #NerdHQ this year during Comic Con 2016!

Congratulations to the Live.Me winners who got the most overall shares with their broadcasts using the hashtag #LivemeNerdHQ! The three winners received tickets for Nerd Machine HQ here in Downtown San Diego at the New Children’s Museum from July 21st-24th!

Make sure to download Live.Me and watch the live stream from the NerdHQ green room! See the full panel lineup at!

Crave Escape at Comic-Con 2015

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Now that the sun has set on yet another weird and wondrous SDCC, let us take stock of our collective silliness, our serious dedication to providing the the best Con coverage, and our continued efforts to throw the most exciting boat parties this side of land lovin’ geekdom.

Seemingly infinite cosplay galleries? Check.
Exclusive interviews with Hollywood elite coupled with breaking comics and gaming news? Check.
Massively successful concert aboard historic battleship? Check.

Let’s unpack that latter accomplishment, shall we?


Crave teamed up with Alienware and Mirrored Media to present an exciting array of performances, cosplay fun, and VIP swagger on the decks of the historic USS Midway. The event was led by actor-songstress,  and star of Orange Is The New Black, Taryn Manning, who graciously hosted the evening, awesomely embodying the combination of mild fangirl and masterful hypeman.


Our Escape plans began to really take shape as our first band, Bay Area-based Cathedrals took the stage. Like a sonorous siren of the sea, lead singer Brodie Jenkin’s especially sultry vocals floated over Johnny Hwin’s soulful instrumentation, providing a warm, melodic groove that proved the perfect accompaniment for the slowly darkening skies.


Next up was one of L.A.’s finest, Bad Suns, whose combination of wistful lyricism and alt-pop-punk explosiveness brought some much needed adrenaline, and set the stage for some raucous drinking and dancing. Running through crowd favorites  like “Salt” and “Cardiac Arrest,” the boys turned up the emotional intensity just in time for some impromptu fireworks across the harbor.


Our friends at Alienware made sure we filled our weird-and-wacky quota, hosting a gaming cosplay contest judged by cosplay queen Jessica Nigri and UFC fighter Felice Herrig.


Finally, nighttime festivities took an especially powerful turn as Cold War Kids took to the stage and played an awesomely extended set that featured hits from across the group’s five albums. Darkness had dawned, the crowd was packed with fans armed with glowing batons, and nearly everyone lost their shit as the boys from  Long Beach belted “First,” the single from their most recent album, “Hold My Home.”

Read the whole article above and check out all the photos at CraveOnline.  See you next year!

Mirrored Media at Comic-Con

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Mirrored Media, leader in experiential marketing and music strategy, will be producing some of Comic-Con’s largest and most exciting events this year. Clients include CraveOnline, the largest online male lifestyle publisher, and 20th Century Fox.

Mirrored Media partnered once again with CraveOnline to produce one of the most highly anticipated events at Comic-Con, Crave Escape, aboard San Diego’s USS Midway. Over 2,000 fans will gather to enjoy exclusive performances by Cold War Kids, Bad Suns and Cathedrals;  as well as a Best of Gaming Cosplay Fashion Show. The evening will be hosted by OITNB actress, Taryn Manning.

Additionally, Mirrored Media was tapped by 20th Century Fox to produce a daytime event, which features 47 agents hitting the streets of downtown San Diego for the upcoming release of Hitman: Agent 47, an adaptation of the popular video game franchise.

“We are so excited to bring CraveOnline back after last year’s huge success, as well as add new amazing partners to this year’s Comic-Con. It’s an incredible opportunity to have our team’s vision come to life in such a creative and fun way,” said Justin Lefkovitch, CEO and Founder of Mirrored Media. “Our goal is to create a unique experience not only for fans and our clients, but also for the talent involved.”

Mirrored Media’s big Comic-Con weekend comes on the heels of being included in Event Markerter’s coveted 2015 IT LIST, as one of the top experiential marketing agencies. Q&A: Justin Lefkovitch on Exclusive Events

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Via by Vanessa Mujica

Justin Lefkovitch, founder of Mirrored Media, takes a fresh approach on connecting influential brands with some of the most talked about names in music, all while creating the most exclusive celebrity-filled parties.
Some of Mirrored Media‘s past events include the Mophie Lounge at Las Vegas’ Life Is Beautiful festival, Bacardi at Lollapalooza and Crave Online/TNT’s Conquer The Con bash at Comic-Con.

Ever wonder what goes into putting together some of the most exclusive A-list events? We caught up with Justin at the world’s biggest pop-culture event to see how he executes what celebrities, like Nina Dobrev, can only dream of.

Starpulse: Describe the environment of the party and what you wanted to achieve for Comic Con go’ers and VIPs. What was your vision?

Justin Lefkovitch: Working as the experiential agency for Evolve Media, our goal was to create an experience around Comic-Con that gave guests the opportunity to interact with CraveOnline, as well as its event partners.  Crave’s title partner was TNT with their new action-packed drama series with Michael Bay, The Last Ship.  Based on the shows plot, which takes place on a United States Naval destroyer in the midst of a global pandemic, the event was held on the USS Midway, a U.S. Navy aircraft carrier docked in downtown San Diego.  Working alongside CraveOnline’s creative team, our vision was to create an experience which fully immersed guests into the world of the The Last Ship. Lucky guests were invited to survive the outbreak aboard the USS Midway.  Arriving at the ship, guests were taken through a fully branded entryway, where they were then guided through a similarly themed Science Lab, which prominently displayed footage from the show itself.  In the event that “survivors” would have to defend the ship against hostiles, guests were given the opportunity to walk through a laser maze where they could practice their shooting skills and compete against their fellow survivors.  On the main flight deck, guests had the opportunity to explore real jets, helicopters, take a photo at the branded photo booth and pursue the Loot Lounge for specialty cocktails.  VIP’s and celebrity guests experienced their own bars, lounge, and raised platform on the main deck.  Survivors celebrated the evening with a live DJ performance by Grimes, and a performance by MGMT culminating in a large display of fire works off of the bow of the ship.

SP: How long did preparations take?

JL: Preparations for the event started several months ago when we began designing the overview of the event, the use of the ship, as well as all necessary technical components and creative assets.  Once on-site, it took two days to load in and set up all of the experimental components.  As you can imagine, this was much more difficult and time consuming on an aircraft carrier as we were extremely limited in regard to load-in procedures, which required utilizing the bomb and plane elevators, as well as the fact that the museum was open to guests throughout the day during our load-in and build out.

SP: Why did you choose MGMT to perform?

JL: Mirrored Media worked with our partners Brick + Mortar, as well as with CraveOnline to select the right artists for the Comic-Con crowd, as well as the right artists for the vibe of the event. MGMT is a Grammy nominated rock band with music that resonates within the Comic-Con community. We were honored to have them on-board for what was an amazing performance accompanied by a stunning display of pyrotechnics.

SP: What was the attendee count?

JL: The event was a private ‘invite-only’ experience for Crave and its partners. Members of the public were given the opportunity to win passes via CraveOnline, a twitter based scavenger hunt and through some engagements with Crave’s other brand partners.  The event welcomed around 2k attendees on a ‘first come, first serve’ basis.

To get more information on Justin and Mirrored Media check out

Check out the whole article here

Rolling Stone names CraveOnline’s party as one of the best at Comic-Con

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‘The Last Ship’ Party on the USS Midway

Comic-Con parties can be legendary, and this year the new TV series the Last Ship and Crave Online partnered for a massive bash on the deck of the aircraft carrier USS Midway, now a museum permanently anchored at San Diego’s Navy Pier. MGMT and Grimes provided the musical entertainment while partygoers tracked down drinks, played laser tag and took photos next to actual fighter jets. Some lifers grumble that this is the kind of event that has drained the charm out of the original Comic-Con – but they probably just weren’t invited.

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Comic-Con 2014: Win Tickets to MGMT & Grimes on an Aircraft Carrier!

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Mirrored Media is teaming up with CraveOnline who is partnering with TNT’s The Last Ship to throw a massive Comic-Con event on the historic USS Midway, featuring performances by MGMT and Grimes. Crave is Conquering The Con with an unbelievable show aboard an aircraft carrier.

Wanna go? Crave has set aside 100 tickets for exclusive entry access to select lucky winners. Here’s your chance to catch what may go down as the defining highlight of Comic-Con 2014 — details here!

Entrants should only apply if they plan on being in San Diego next weekend, or are close enough to make it down for the event. Winners must be 21+ to get in!
What better way to catch a break from the noisy lines and cosplay overload of Comic-Con than to take part in an exclusive concert on the monumental aircraft carrier, the USS Midway? Adjacent to the Convention Center and Comic-Con epicenter, the USS Midway is just a short walk away from the costumed mayhem, where two premier musical acts — MGMT and Grimes — will serve our die-hard music enthusiasts an unforgettable experience, and will set the perfect tone for the most memorable event Comic-Con has yet to see.

Come rock with Crave and TNT on the USS Midway next Friday at Comic-Con!


Billboard Announces The CraveOnline Comic-Con Party

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Billboard via Andrew Hampp writes:

“MGMT and Grimes are heading to San Diego’s 2014 Comic-Con International, where MGMT will play a live set and Grimes will DJ at a party for CraveOnline on July 25. The event will take place aboard the USS Midway, an aircraft carrier docked adjacent to the Convention Center, and appropriately enough TNT’s “The Last Ship” will sponsor.
Though Comic-Con has primarily been a destination for movie studios and TV networks to hype their latest franchises in recent years, it’s become a rising priority for the music industry to capitalize on all the fan activity. Metallica played a surprise show last year in support of their pseudo-documentary “Metallica Through The Never,” while VH1 Classic recruited Rob Zombie to play the first-ever Opening Party in 2012. Also on tap for Comic-Con 2014 are G-Eazy and Linkin Park, who will perform at MTV’s Fan Fest on Thursday, July 24.
The CraveOnline event is produced and booked by Mirrored Media, an L.A.-based music marketing company that has previously paired Metric with Acura for a fall 2012 tour and mobile-charging brand Mophie with key festivals like Life Is Beautiful, Coachella and Lollapalooza.”

Read the full story here!