content marketing awards Archives - Mirrored Media

Press Release: PR Daily Announces Content Marketing Awards Winners

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MIRRORED MEDIA WINS PRESTIGIOUS PR DAILY CONTENT MARKETING AWARD FOR BMW i ROAD TO COACHELLA

SANTA MONICA, CA — Mirrored Media was recently named a winner of PR Daily’s 2019 Content Marketing Awards in the MEDIA AND ENTERTAINMENT category for its ROAD TO COACHELLA 2019.

Ragan Communications and PR Daily run 11 awards programs each year, including the prestigious Digital PR and Social Media Awards, PR Daily Awards, Employee Communications Awards and Video and Visual Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media. 

PR Daily’s Content Marketing Awards celebrates teams, organizations and consultants who have redefined the field with their groundbreaking work. As a winner in the program, Mirrored Media joins an elite group of past winners, including Turbo Tax, Microsoft News Center, Aflac, Blavity, Tijuana Flats, the National Fire Protection Association and Yazaki North America.

Additionally, Mirrored Media was chosen from a wide pool of entries to receive an honorable mention in the Brand Awareness and Influencer Content Markerting categories for the impact of its 2019 Road to Coachella campaign.

For a third consecutive year, the BMW i #RoadtoCoachella campaign blended music, design, technology, sustainable mobility and the journey that fans and artists take to get to Coachella. In previous years, the brand, along with its partner Mirrored Media, turned to artists including Hans Zimmer, Marshmello and John Gourley of Portugal. the Man to serve as partners to establish the connection between the music festival and BMW i. Its work in 2019 was no different, earning the agency first place in the “Media and Entertainment Campaign” PR Daily’s Content Marketing Awards.

The 21-year-old global superstar Khalid was selected based on his recent performance on Saturday Night Live and the release of his new album days before his appearance at Coachella. The campaign had numerous objectives, including creating an authentic conversation between BMW i and the Coachella audience, developing original art, integrating the BMW i fleet into the campaign, partnering with influencers to expand the reach of the campaign, creating live experiences that drive online conversation and content sharing, and more.

Mirrored Media has executed flawlessly in the past. Building on the two previous campaigns, the agency took elements of Khalid’s art—already painted on a van for his album cover—to wrap a fleet of BMW i8 Roadsters. The team also partnered with more than 30 influencers, sending them on the road to Coachella in the fleet of custom-wrapped Khalid BMW i8s.

Khalid also partnered with Mirrored Media to build a unique pop-up experience during the festival’s first weekend; Khalid made a surprise appearance to meet and take photos with influencers. The campaign, as it has in the past, generated more than 1 billion impressions, achieving each of its goals, notably drawing attention to the BMW i series.

“Mirrored Media set themselves apart from an outstanding field of applicants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Mirrored. We look forward to your continued success,” said Brendan Gannon, Marketing Manager for Awards Programs at Ragan Communications.

About Ragan Communications

Ragan and PR Daily run 11 awards programs each year, including the PR Daily Awards, Employee Communications Awards, Communicators of the Year Awards (formerly the ACE Awards) and its inaugural Top Women in Communications Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media. 

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry: Ragan.com and PRDaily.com. Together, these daily news sites attract more than 700,000 global visitors monthly.

Ragan is the leading provider of conferences and online training for PR, media relations, and corporate communications professionals. 

To read more and see the rest of the winners, go to Ragan.com/awards.

Announcing Mirrored Media as one of PR Daily’s Content Marketing Awards finalists

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The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. They told powerful stories and delivered impeccable messaging that captivated audiences and achieved outstanding results.

Mirrored Media’s BMW Road to Coachella campaign has been named a finalist in the following categories:

  • Brand Awareness
  • Influencer Content Marketing
  • Media and Entertainment

See all the finalists HERE. Congratulations to all of this year’s finalists. Keep an eye out for our winners announcement coming soon.

Mirrored Media’s BMW Road to Coachella finalist for PR Daily’s 2017 Content Marketing Awards

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Mirrored Media is proud to announce that our BMW Road to Coachella campaign has been selected as a finalist for PR Daily’s 2017 Content Marketing Awards.

PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. Judges selected these finalists from more than 130 submissions to find the best campaigns and projects from around the world. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Content Marketing Awards. The PRDaily.com Special Edition announcing all the winners will be released on Dec. 18.

Influencer Content Marketing

  • Road to Coachella, Mirrored Media with BMW
  • Take a Moment, Ogilvy & Mather and Aetna Inc.
  • Social Influencer Program, American Public University System
  • Bluesmart Series 2 Influencer Campaign, Spark
  • Linqia and Wente Vineyards Launch Multi-Flight Influencer Marketing Program; Content Inspires 105,000 Audience Engagements, Linqia and Wente Vineyards
  • M Live Partners with Pokémaster to “Catch ’em All,” Marriott International Real-Time Marketing Command Center: M Live
  • “Bodies Revealed” Influencer Event, Liberty Science Center