Event Marketer Archives - Mirrored Media

Event Marketer: “WINNERS ANNOUNCED: THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS”

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WINNERS ANNOUNCED:

THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS

The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Mirrored Media is honored to announce that we have won bronze in two categories:

BEST DIGITAL + LIVE CAMPAIGN

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

BEST USE OF SOCIAL MEDIA

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

Read the entire article HERE
Posted on November 14th, 2018 by Event Marketer

Mirrored Media Makes Event Marketer’s ‘2018 It List’

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INTRODUCING THE 2018 EVENT MARKETER IT LIST

Recognizing the Top 100 Event Agencies of the Year

Each year Event Marketer’s editors carefully review the credentials of hundreds of experiential agencies across the country to hand pick the 100 shops that represent the kind of best-in-class work and forward thinking that is pushing this industry forward. In this, our 16th year, and with a record-setting number of entries, we are proud to present the 2018 It List—the industry’s only editorial listing of the Top 100 event agencies of the year.

A landscape touted for years as “uncluttered” has become anything but. As live experiences continue to draw more marketing dollars and generate higher marketing returns, there’s a good reason why more agencies than ever are getting into the experiential marketing business.

Adding agencies to this space forces hotter competition among them to win the hearts and budgets of clients. Never have the stakes been higher for today’s event agencies to craft integrated campaigns, blending strategy and creative, leading to flawless execution, with measurable results. Which is why we received more It List applications than ever this year.

From b-to-c to b-to-b and everything in between, the truly top agencies driving this industry forward have more in common than you’d think. Like the innate desire to understand the cultures they market to—the unique behaviors, beliefs and values that make a demographic tick. Or the increased focus on advocacy that today’s younger generations demand. At its core, experiential marketing is about forging meaningful connections, and that can only exist if both parties find common ground.

Putting all 100 agencies on the same table gives us an interesting vantage point. Note how many agencies are celebrating milestone birthdays—a testament to the longevity of so many of these companies. Take a look at the incredible industry-wide pivot to embrace the power of data (and data security). When it comes to influencer marketing, let’s just say proprietary platforms that connect the right tastemakers with the right audiences are the new black. And alas, notice how many agencies that graced the It List for years are no longer on it—a nod to the competitiveness of the current experiential landscape.

Of course, selecting the top agencies in an industry that continues to see explosive growth was no easy feat. The caliber of work and subsequent ROI that augments with each passing year never ceases to amaze. From cutting-edge interactives to unparalleled storytelling to out-of-box venues (think: laundromats and wine caves), the agencies on this list—and the tireless soldiers behind them—represent the absolute best in the biz.

Whether they’re newcomers or veterans, b-to-c or b-to-b, this year’s It List consistently delivers exceptional experiences backed by impactful creative and well-defined strategy. The kind of campaigns that give you goosebumps. The kind that make you want to share what you’re experiencing. And the kind that have the power to change the world around us.

To all of the agencies that made the grade, we salute you for continuously striving to make the impossible possible.

2018 It List

 

EventMarketer – Mirrored Media’s ROAD TO COACHELLA: BMW I SENDS 15 INFLUENCERS ON A CONTENT CREATION JOURNEY

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ROAD TO COACHELLA: BMW I SENDS 15 INFLUENCERS ON A CONTENT CREATION JOURNEY

Posted on  by Kait Shea

 Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached far and wide, encompassing an artist partnership, a robust influencer program and two special events. It was the second year BMW i served as an official sponsor of the festival.

This year’s Road to Coachella program centered on BMW’s partnership with John Gourley, co-founder and lead singer of one of the festival’s most highly anticipated performing bands, Portugal. The Man, and an accomplished visual artist. Gourley was enlisted to create a one-of-a-kind design that was wrapped around each car in the BMW i Coachella fleet. The artist’s creative process, including the reveal of the wrapped vehicles, was documented on the brand’s social channels to give digital fans a taste of the action.

In addition to Gourley, BMW partnered with 15 influencers from around the world, including Kellan Lutz and Dorothy Wang, to share their own Road to Coachella journey in one of the custom-wrapped BMW i8s. The tastemakers documented their entire road trip, stopping at iconic locations along the way and, of course, sharing the content with millions of followers.

“There is perhaps no more quintessentially American experience than the road trip—your favorite music, a great car and the open road have always gone perfectly together,” says Tim Rittenhouse, experiential marketing manager at BMW of North America. “In the same way that a great song can trigger emotions, driving the ultimate driving machine can do the same. This emotional connection was the foundation for developing our Road to Coachella campaigns.”

SEE BMW i’S PARTNERSHIP WITH JOHN GOURLEY COME TO LIFE:

 

The brand also teamed up with lifestyle company The h.wood Group to deliver two large-scale events that collectively drew 6,000 attendees: Poppy’s BMW i Powered Paradise and Poppy’s BMW i Recharge Oasis, both of which took place at a sprawling estate just outside the festival grounds. As guests arrived at each event, they were met with a fleet of the wrapped i Series vehicles, and invited to hop in for the first shareable moment of the night.

Other share-worthy engagements across the events included a neon art installation featuring a metal BMW i3 frame traced with neon flex lighting, a neon photo booth experience with the new BMW i8 Roadster that could be shared instantly, and a custom-wrapped claw machine game. Prizes in the machine included custom-designed bandanas created by Gourley, four of which also had a hidden key to a BMW i8. The four lucky winners who clawed their way to the coveted key earned an extended weekend test drive of the Roadster.

In addition to myriad photo ops, the events also included performances by Diplo, Travis Scott and Lil Wayne, to name a few, and attracted a host of celebrities including Rihanna, Gigi Hadid, The Weekend and Paris Hilton. Other touchpoints included the unveiling of Kylie Jenner’s new makeup collection, ‘KOURT X KYLIE,’ as well as the launch of Kendall Jenner’s Pizza Boys Radio program on Apple Music’s Beats 1.

“The second chapter of our Road to Coachella campaign really developed beyond our initial expectations,” says Rittenhouse. “Not only was John’s design unique and eye catching, throughout the week at Coachella we had the opportunity to work alongside some amazing celebrities and creators to capture and share their Coachella experience.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article at EventMarketer.com

CRUISE THROUGH SCENES FROM THE ROAD TO COACHELLA CAMPAIGN:

Mirrored Media 2018 Ex Awards Finalists

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Mirrored Media is excited to announce that our BMW Road to Coachella campaign has made it to the finals of the 2018 Ex Awards. The best experiential campaigns in the world will be named May 14 in San Francisco.

BEST FAIR/FESTIVAL ACTIVATION
Client: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

For more than 15 years, the Ex Awards has remained the largest recognition program for best-in-class experiential marketing. This year’s finalists, just unveiled, represent the most innovative brands and agencies in the industry.

The editors of Event Marketer have announced this year’s Ex Awards finalists, the 2018 best experiential marketing campaigns in the world. Entries this year broke all previous records—more than 1,000 were received from all over the world and there were more tie-breaks during scoring than ever before. One judge may have said it best: “This was the best work ever entered into the Ex Awards and the hardest year to win… ever.”

The Ex Awards is still the only marketing recognition program on the planet judged entirely by client-side judges—more than two-dozen scored entries over the last three weeks.

See all the finalists HERE.

Mirrored’s CEO Justin Lefkovitch Speaks at Event Marketer’s Guide to Festival Marketing Festival

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Mirrored Media’s CEO, Justin Lefkovitch, is a guest speaker for Event Marketer’s Guide to Festival Marketing Conference. Justin spoke at the live event about festival shareability and how brands can extend their reach through offline and online activations. Make sure to tune in! Register and tune in HERE.

From the world’s most respected resource on experiential marketing comes The Event Marketer’s Guide to Festival Marketing 2018, a free online conference designed to equip you with the intelligence you need to:

• CHOOSE THE RIGHT FESTIVAL PLATFORM
Learn tips and takeaways for determining if festivals are right for you, and where your brand fits in among an ever-expanding list of festivals.

• ENGAGE TODAY’S FESTIVAL ATTENDEES
Understand what festival attendees crave most, and learn how you can engage them in meaningful—and memorable—ways.

• EXTEND SPONSORSHIP REACH
Hear from the event pros that have mastered the art of executing shareable engagements designed specifically for festival crowds.
AGENDA:

1:15 pm – 1:45 pm ET Festivals and Shareability: Extending Your Reach
If it didn’t happen on social media, it didn’t happen. Learn how to extend the reach of your festival sponsorship by:

  • Understanding which social platforms to leverage and when
  • Digitally engaging attendees before, during and after the show
  • Designing socially shareable engagements that festival audiences can’t resist

Presented by:

Justin Lefkovitch
Founder / Chief Executive Officer
Mirrored Media

11:00 am – 11:30 am ET The Evolution of Festival Sponsorship Activations
Discover what’s fueling the explosive growth of music festivals and how sponsors can:

  • Leverage cutting-edge activation strategies to cut through the clutter
  • Get up to date on modern festival challenges
  • Develop sponsorship deals that will set their brand apart

Presented by:

Maureen Ford
President National Sales
Live Nation

11:45 am – 12:15 pm ET Picture Yourself Here: Festival Hospitality Experiences
Take a journey through the VIP lounges and event spaces that attract top customers and influencers. Find out:

  • Why inducing FOMO is a viable strategy, and how to leverage it
  • What festival goers want—and expect—from modern hospitality experiences
  • How to leverage your brand’s assets to build a memorable (and cost effective) experience

Presented by:

Kent Underwood
Principal
LEO Events

12:30 pm – 1:00 pm ET Festival Activations Done Right
Hear case studies from leading festival sponsors, including:

  • Play-by-plays of successful on-site engagements
  • How key marketing goals were met
  • Why attendees stuck around

Presented by:

Joseph Lucchese
Creator
Pro-Ject HQ

 

THERE’S MORE! Access digital Q&As with speakers, a networking area for peer-to-peer chats, a resource center with articles and case studies plus top industry partners. Register today before we sell out all available digital seats.

The 2016 Event Marketer It List – Top 100 Agencies

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We are proud to announce that Mirrored Media was named by Event Marketer as one of the top 100 agencies for the Second Year in a Row in their 2016 It List.  We could not have accomplished this without the help of our amazing team and our extraordinary clients.

This award represents our hard work and determination to become a leader in the experiential marketing field and this only motivates our team to excel in bringing the best products to all our clients and supporters.

“It was the toughest year to date to be selected for the It List, so let’s give a big round of applause to the 2016 Top 100 Agencies who hustled to hit every mark—and to an industry that has truly hit its stride. Congratulations.”

 

See the whole list HERE and read more about what Event Marketer has to say about Mirrored Media HERE.

Mirrored Media’s “The Magicians Premiere Tour” On Event Marketer

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“To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the first episode of the series, which has been described as “The Vampire Diaries” meets “Harry Potter,” and hear pop singer/songwriter Bebe Rexha perform “No Broken Hearts,” a new single she released with Nicki Minaj in a trailer to promote the show.

“Our goal with the tour was to generate buzz among some of the most influential Millennials—college students,” says Sara Moscowitz, svp-marketing at Syfy. “The effort was overwhelmingly successful. ‘The Magicians’ is delivering some of the youngest audiences we have seen in years, an age segment who is very selective about what they watch on linear tv.”

Influential social media personalities in each market, such as Brittani Taylor (@brittanitaylor) in Los Angeles or Andre (@blacknerd) in Austin, promoted the tour in original YouTube videos and Instagram posts, then hosted the events and took Snapchats of the audience. A local marketing blitz included campus media, newspapers, radio and on-campus groups. On-site photo sharing, including a red carpet photo booth where students could pose with cut-outs of the cast members and a GIF booth, also extended the tour’s reach. A huge share wall inside each theater aggregated and displayed all the shared content. Students also could make custom t-shirts and munch on branded popcorn and soft drinks before the show.

Besides Los Angeles and Austin, the tour visited campuses in Miami, New Orleans and Tucson. Agency: Mirrored Media, Santa Monica, CA.”

Read the whole article HERE on EventMarketer.com

The 2015 Event Marketer It List – Top 100 Agenices

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We are proud to announce that Mirrored Media was named by Event Marketer as one of the top 100 agencies in their 2015 It List.  We could not have accomplished this without the help of our amazing team and our extraordinary clients.

This award represents our hard work and determination to become a leader in the experiential marketing field and this only motivates our team to excel in bringing the best products to all our clients and supporters.

“There are a lot of lists out there. But if you’re an experiential marketer, there’s only one that counts. And you’re lookin’ at it.”

See the whole list HERE and read more about what Event Marketer has to say about Mirrored Media HERE.