experiential marketing Archives - Mirrored Media

Chief Marketer Pro Awards Virtual Gala

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This year’s gala is going virtual! Winners will be named ‘live’ during the 2020 virtual PRO Awards Gala being held September 2 at 4:00 PM in Chief Marketer’s digital environment. Join us as we raise a toast to the brands and agencies who created the best marketing campaigns of the year, connect with industry peers in our networking lounge and more.

Register HERE to join us TODAY at 1pm Pacific/4pm Eastern to watch the live event online. BMW #RoadtoCoachella is nominated for Best Entertainment Sponsorship or Tie-In and Best Vehicle-Based Campaign!

Mirrored Media COVID-19 Response

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A response to the COVID-19 pandemic from Mirrored Media CEO, Justin Lefkovitch.

This is truly an unprecedented time for our industry and the world as a whole. The coronavirus has affected so many people throughout the world, and we are very mindful of how this pandemic has turned peoples’ lives upside-down, whether physically, financially, professionally, or even mentally. We are eternally grateful to the health care providers and first responders who are working tirelessly through this unfolding crisis.

We are closely monitoring the needs of our community and helping in every way we can. We strongly believe in supporting our clients, colleagues, family, and friends.

Mirrored Media is still very much open for business. Our strong digital, social, influencer, and consulting capabilities mean that we can continue to serve our clients even without in-person gatherings. This is a very unique time with sensitive needs, but consumers are eager for open dialogue, meaningful conversations, entertainment, and positive stimulus. In addition to digital opportunities, there will eventually come a time when we are able to all gather again and regain a sense of familiarity. We would love to take this opportunity and jumpstart those conversations and planning.

We are helping our clients turn to digital wherever possible while remaining mindful of the environment in which we are now operating. While COVID-19 and the quarantine measures put in place may be an extreme inconvenience and source of boredom for some, others have to deal with lost wages and jobs in addition to serious life-threatening health concerns. We must acknowledge the current climate and do our best to consider the context while transitioning activations to the virtual sphere. 

We are in the process of creating a few different virtual experiences for people to interact with some of their favorite musicians and for brands to engage in an entertaining and meaningful way during this time. We are doing our best to integrate a charity component into any work happening now to ensure we are all contributing to the global efforts to control the spread of COVID-19. Additionally, we are working alongside our clients to be the best partners as possible as we all work through this together. We have been collaborating with brands and their various other agencies to pool resources and share creative concepts in order to benefit consumers as much as possible.

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In this unprecedented time, we are working quickly to find ways in which we can repurpose work that has already been done on any given project. Ideas here have included positioning assets into a completely new activation, integrating into a rollout scheduled later in the year, or repurposing elements into a new standalone activation. As our team continues to innovate and ideate on some of these concepts, we are simultaneously doing our best to work with clients on fast-tracking other elements of future campaigns that can be done now to spread out the workload and better prepare ourselves when we hit the ground running again sometime this year.

During uncertain times it is easy to get scared and panic, so the biggest resource publications like Bizbash, EventMarketer, Inc, AdAge, and others can offer to combat those sentiments is information. One really important thing is to continue connecting members of the events industry with each other, as well as groups in the communities where we work, who could really use the support at this time. We saw an excellent example where Adobe had a ticketed convention canceled, but instead chose to pivot and open their virtual doors for anyone to stream the content they presented. We have seen this with our clients as well, where rather than fighting over contracts and payment terms at a time where everyone is feeling financial stress, we are choosing to work collaboratively as a team, supporting each other in order to get through this in a healthy way. This is a huge testament to the industry as a whole – vendors, clients, and colleagues – and the support from media publications will only help to further share resources and build community during shared hardship. I have witnessed the experiential industry at large come together to help support each other – vendors, employees, and clients. I think this is a really incredible testament to our community.

EventMarketer: Stories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values

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As we entered the new decade, EventMarketer reflected on their top stories of 2019. Coming in first place was Kaylee Hultgren‘s coverage of how marketers are connecting with the elusive consumers of Generation Z. The cover of this story features the “Share Your Voice” wall from the NBCUniversal booth at VidCon 2019, produced by Mirrored Media. The painted wall was part of a larger booth that catered to the Gen Z segment and also featured E! News’ The Rundown, People’s Choice Awards, and NBC News Stay Tuned.

Marketers have had their sights set on engaging millennials for several years, but as Gen Z enters the workforce (and increases its purchasing power), all eyes are now on the younger demographic. Members of this generation grew up eating social media for breakfast. They watch “TV” on YouTube. And when it comes to events, they’re most likely to connect with environmentally-conscious brands and inclusive experiences. Oh, and the Instagram-bait museum? They’re over it.

The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a recent Frost & Sullivan study. A new trend report, compiled by We’re Magnetic, digs into the characteristics and values that define Gen Z—open-mindedness, pragmatism, creative expression, ambition, healthy hedonism and innovation. Here, we explore the report’s “jumping-off” points for marketers, and what it means for your events.

1. Filters are out.

Gen Z consumers aren’t fans of “living-my-best-life” highlights and macro influencers. Nearly 80 percent of them instead trust a company more if the images they use are not photoshopped. They are looking for consistent and relevant content from companies (82 percent), and they trust a brand more if actual customers are used in its marketing. 

2. Instagram museums are out, too.

Gen Z consumers aren’t falling for static, staged photo opportunities anymore. This generation wants to attend pop-ups and snap pics, too, but the key is to include personalization and allow younger consumers the opportunity to co-create with the brand from their unique perspectives.

3. Art is a passion point.

An interest for Gen Z, according to the report, is modern and urban art. So, strategic collabs and interactive and multi-sensory experiences are likely to attract this generation by appealing to their desire for creative expression. Think artist collabs, sneaker drops and exclusive fashion or merch at events.

4. Retail events are effective.

The majority of Gen Z consumers actually prefer to shop in-person, but they prefer retail environments that are more innovative, tactile, high-tech and interactive. Touching and testing the products is a priority for them, with 75 percent saying shopping in physical stores is better than shopping online. That said, they often take their recommendations from social media—the discovery of a brand is what takes place online.

5. You can bet on gaming.

Video game revenue in the U.S. exceeded $35 billion last year. And since Gen Z is fueling much of the growing popularity of gaming and esports, it behooves brands to embrace gaming culture in events with creative integrations, sponsorships and collabs. The Gen Z generation also enjoys the community aspect of gaming, which allows fans to gather IRL at events, tournaments and meet-and-greets—an area of opportunity for event marketers.

6. Inclusivity is important.

Almost 50 percent of Gen Z consumers identify as a racial or ethnic minority, making them the most diverse generation yet. It follows that brand marketing needs to be representative of that diversity if it’s to be taken seriously by this group. More than 60 percent of Gen Z consumers say they like seeing ads featuring diverse families.

7. Intimate festivals are a draw.

Gen Z consumers are ditching the elevated ticket prices at major music festivals for more affordable events that focus on a specific passion point or genre. Though they still love live music, additional interests include food and beverage, health and wellness, urban/modern art and extreme sports. They’re also receptive to events dedicated to a brand they feel devoted to.

8. TikTok is a preferred platform.

TikTok is huge with Gen Z. In fact, 41 percent of users are between the ages of 16 and 24. So, brands considering targeting this demo should consider building a presence there. The platform has a playful feel and is ideal for lighthearted and comedic content as opposed to the finely curated and filtered content found on other social platforms.

9. Co-creation with brands is in.

The majority of Gen Z consumers, 71 percent, believe that brands should help them achieve their personal goals and aspirations. Many of these folks also want to start their own businesses. To tap into this entrepreneurial spirit, brands can offer classes, workshops and networking events and even enlist them to co-create campaigns and product lines.

10. Shareworthy travel experiences are popular.

Gen Z consumers are willing to spend more for immersive, experiential travel, and they prefer to live like locals—particularly when it comes to food. A whopping 94 percent of Gen Z consumers said they research where to eat before they travel. This group also likes to pay it forward: Almost a third of them planned to give experiential holiday gifts last year.

11. Environmentally conscious-food is appreciated.

Three quarters of Gen Z consumers are willing to pay more for sustainable, “do-good” food. Brands that address issues like food waste, sustainable packaging and cellular agriculture will attract their attention. Consider serving socially-conscious food at pop-ups and events.

12. Lifestyle collabs are hot.

This demographic is more likely to shop brand collaborations—about two thirds compared to half of consumers overall. Luxury and streetwear collabs that produce items at attainable price points appeal to Gen Z consumers’ need for exclusivity. Streetwear collabs are still hot, but lifestyle, home/dorm and travel verticals are gaining in popularity.

13. Personalized product branding is in.

Gen Z consumers purchase products and services that highlight their identity. And 58 percent said they’d pay a premium for such items. Individualized products, experiences and rewards allow the generation to communicate their personal style through branded merchandise. Additionally, 42 percent said they enjoy designing their own products through technology like 3D printers.

14. Customization of personal avatars will continue.

A third of Gen Z consumers said they see no difference between their online and offline selves, and 35 percent say those selves are very similar. It follows that they are comfortable with digital projections of humans, or avatars like Bitmoji, which can be personalized with branded items.

15. AI combined with human interaction is preferred.

The fact that retail spend on AI will reach $7.3 billion by 2022 reflects younger generations’ expectation of personalization in shopping experiences. But customer service with a human touch remains important to Gen Z consumers. Brands employing AI in retail should still incorporate human interaction into an experience.

See this article, along with the rest of the Stories of the Year at EventMarketer.com

EventMarketer: Event Safety: How the Industry is Addressing Heightened Security Risks

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Event safety protocols have always been a priority for event marketers. But in the past couple of years, incidents involving active shooters have presented a new, sobering reality for marketers responsible for planning group gatherings. This heightened threat has led to new training and updated event safety plans to ensure that staff, clients and attendees are not only safer on-site, but that they feel safe, too.

As expected, much of the work on this issue is taking place behind the scenes. We tapped three agency partners to understand what they’re hearing from clients, the best practices they’ve implemented and the technologies that are supporting their efforts.

SECURITY CONSULTANTS

Four years ago, Mirrored Media hired Dustin Burt, owner and managing partner of Superior Protection Consultants, to supplement the agency’s security measures. Since Mirrored frequently produces music events and collaborates with celebrities, the benefit of having a consultant is twofold.

“We have to come up with a safety plan for our guests and for the general public, as well as a safety plan for any talent and celebrities that may be there. It’s being able to have a security consultant that can look at both plans simultaneously and know how they can interact,” says Justin Lefkovitch, founder and CEO of Mirrored Media. Moreover, he says, a consultant will look at the totality of the safety plan, including entry and exit points, ingress and egress for fire safety, an active shooter plan, training staff, adding bag checks, metal detectors, and assessing risk.

According to Burt, communication and collaboration between the various parties, including local police departments and other safety agencies, is paramount.

“Being able to have that line of open communication between everybody plays a huge role,” he says. “It sounds simple, but 90 percent of what we do is just communicating between all the departments that have to work together, which in return will promote a bigger, healthier and safer environment, but also a fun event.”

Mirrored has noticed—and happily welcomed—a shift in perception toward added security measures.

“It’s gone from a nuisance to a benefit,” Lefkovitch says. “We’re seeing a positive shift both from our clients, in their willingness to pay for it and understand why we’re putting such an emphasis on it, as well as from the guests. Now, when you say, ‘If you’re going to have a bag over this size it needs to be clear,’ people say, OK, and they plan accordingly.”

This means sending out additional communications to attendees ahead of the event to set their expectations (for instance, the size of the bag they may carry in)  and make them aware of the added safety measures in order to expedite the process on-site. And in that way, there’s safety in numbers.

Read the full article at eventmarketer.com

Mirrored Media Experiential Agency CEO Justin Lefkovitch: “Speak with Passion About Your Vision”

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Home Business Magazine

By Shannah Henderson -November 6, 2019

When it comes to marketing products and services, engaging, firsthand experiences should be at the top of your company’s promotional strategy. Allowing consumers to test out and truly experience what your brand is about is so important, as it can lead to word-of-mouth buzz and a greater following of loyal fans and new customers. Mirrored Media is one experiential agency that has reshaped how brands interact with consumers.

With a robust client portfolio that includes BMW, NBCUniversal, and Mattel, Mirrored Media is a top-notch, experiential agency that creates high-impact, enduring lifestyle campaigns specializing in music and entertainment. Mirrored Media helps brands reach their target markets through authentic, buzzworthy and memorable experiences. Home Business Magazine recently connected with Mirrored Media CEO Justin Lefkovitch, who was happy to share insight on his business journey, his top tips for entrepreneurs, and more.”

HBM: Tell us about the Mirrored Media brand. What sets it apart from other experiential agencies within the market?

Lefkovitch: “Mirrored Media is a full-service experiential marketing firm that creates high-impact, enduring lifestyle campaigns specializing in music and entertainment. We stand apart from the competition through the emphasis of creating authentic, immersive, memorable experiences. By bridging the gap between music, technology, influencers, art, automotive, and fashion, Mirrored Media has curated some of the most successful and influential experiential activations and campaigns.

What makes us unique is our specialized creative and client approach. We have award-winning creative that has helped to change the way brands reach and engage with their consumers. We are a one-stop shop with all in-house capabilities, from ideation through execution, including: rendering, creative, fabrication, staging, lighting, sound, permitting and so much more.

In order to ensure complete continuity in both communication and our work product, our clients have the same producer from beginning to end. That producer is well-versed in each element of the production to ensure the creative vision isn’t lost as it moves from pre-sale, to fabrication, to on-site execution. Every client experiences transformational results.”

HBM: How did the idea for Mirrored Media come about? What was the inspiration behind the company?

Lefkovitch: “As a teenager in Los Angeles, I was an acclaimed touring magician and a regularly featured performer at the world-famous Magic Castle alongside some of the industry’s biggest names. Soon after, while attending Pepperdine University, I began to manage a well-known singer and songwriter, giving me more exposure and expertise in the world of music and entertainment.

During this time, I often saw firsthand the inherent issues that were present when brands were attempting to market with talent. It was during this paradigm shift in marketing and music, that I wrote a business plan and submitted it to the school’s Graziadio Business Plan Competition. After emerging as a finalist, I soon realized that I had a viable business model. Also around that time, I met Steve Kofsky and world-renowned film composer, Hans Zimmer. Kofsky and Zimmer believed in me and my vision and invited me to join them at their Santa Monica campus.”

HBM: What has been your biggest achievement thus far?

Lefkovitch: “The Road to Coachella is a yearly campaign with BMW that has garnered us over four-dozen industry awards and accolades to-date. The ongoing campaign allows us to create innovative ways to reach Coachella-goers and fans worldwide, where we are met with new challenges every year to keep it fresh and unique.

After conceiving the inaugural namesake in 2017 that sought to create an organic relationship between Coachella, a performing artist, and festival partner BMW i, Mirrored Media expanded that narrative in 2018 and shattered expectations in 2019 with a robust creative strategy targeting Coachella-goers and millennials. The annual campaign has featured artists such as Hans Zimmer, Marshmello, Portugal The Man, and Khalid. Khalid, our 2019 artist partner, catapulted to global superstardom in the midst of our April 2019 campaign. This year’s initiative reached over a billion people through social media, press, and marketing efforts.

This campaign took a localized festival sponsorship, and has created a value proposition for BMW and our artist partners, utilizing the Road to Coachella campaign to create long-term, mutually beneficial relationships. The legacy of the campaign has continued with BMW sponsoring Khalid’s Free Spirit tour and working with Hans Zimmer to design the sound of the brand’s newest electric vehicle.”

HBM: What has been your biggest challenge you’ve overcome?

Lefkovitch: “I realized that as a startup company, especially in an unestablished marketplace, I would always be trading sales for some uncertainty because the clients betting on us, often had risk associated with them. I learned to be very thorough and specific with my payment structures, and I learned to anticipate and even plan for the associated risks.

As a new entrepreneur, especially when dealing with larger clients, you expect to be paid based on a reasonable payment structure. Unfortunately, that’s not always the case. Whether through extended payment terms or accounting for late payments, you need to consider realistic cash flow expectations.”

HBM: What is your biggest tip for other aspiring entrepreneurs within the experiential and events-driven industries?

Lefkovitch: “The best advice I could give is to get out of your comfort zone and accept any opportunity to get out and meet people while expanding your professional circle. The goal is to build a network of people that you admire and trust and would want to work with both personally and professionally, even if there is no specific job at the moment. Become actual friends and figure out how you can be beneficial to them without expecting an immediate return.

Speak with passion about your vision and the company you are creating because when it comes down to it, people are buying into you, not just the product. People want to get behind something they believe in. When your passion shines through, it excites people. I always aim to seek out mutually symbiotic partnerships and empower people to help me along my way. I would not be where I am today if it weren’t for these people who believed in my vision and were excited to be a part of it.”Contact: shannahch@gmail.com

Chief Marketer Unveils 2020 Chief Marketer 200: Exclusive List of Top 200 Brand Engagement and Experience Agencies Serving the U.S.

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Norwalk, CT, November 26, 2019 – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, today unveiled the 2020 Chief Marketer 200. It is the world’s only editorial listing of best-in-class brand engagement and activation agencies.

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information.

“Many of the marketing disciplines that were once considered ‘below the line’ have come into their own and become some of the most powerful marketing tools in the marketing mix,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. “We created the CM200 three years ago to shine a spotlight on this vibrant and fast-growing agency community, and to help modern marketers find the partners that will help them craft the kind of campaigns that modern consumers demand.”

Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.


ABOUT CHIEF MARKETER
Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. From digital, direct and content marketing, to social, experiential, promotion and more, our weekly newsletters and daily website content covers it all. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Masters of Martech and Future CMOs. Learn more at chiefmarketer.com.

ABOUT ACCESS INTELLIGENCE
Access Intelligence is a privately held B2B media and information company headquartered in Rockville, MD, serving the marketing, media, PR, cable, healthcare management, defense, energy, engineering, satellite and aviation markets. Leading brands include Ad Exchanger, AdMonsters, Chemical Engineering, Cynopsis, Cablefax, Chief Marketer, Defense Daily, Event Marketer, Folio:, LeadsCon, POWER and Via Satellite. Market-leading conferences and trade shows include LeadsCon, AdMonsters OPS and Publisher Summits, The Folio: Show, Experiential Marketing Summit, Global Connected Aircraft Summit, SATELLITE 2019, OR Manager Conference, LDC Gas Forums, Clean Gulf, Connected Plant Conference and ELECTRIC POWER Conference & Exhibition. For more information, visit accessintel.com.

Press Release: PR Daily Announces Content Marketing Awards Winners

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MIRRORED MEDIA WINS PRESTIGIOUS PR DAILY CONTENT MARKETING AWARD FOR BMW i ROAD TO COACHELLA

SANTA MONICA, CA — Mirrored Media was recently named a winner of PR Daily’s 2019 Content Marketing Awards in the MEDIA AND ENTERTAINMENT category for its ROAD TO COACHELLA 2019.

Ragan Communications and PR Daily run 11 awards programs each year, including the prestigious Digital PR and Social Media Awards, PR Daily Awards, Employee Communications Awards and Video and Visual Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media. 

PR Daily’s Content Marketing Awards celebrates teams, organizations and consultants who have redefined the field with their groundbreaking work. As a winner in the program, Mirrored Media joins an elite group of past winners, including Turbo Tax, Microsoft News Center, Aflac, Blavity, Tijuana Flats, the National Fire Protection Association and Yazaki North America.

Additionally, Mirrored Media was chosen from a wide pool of entries to receive an honorable mention in the Brand Awareness and Influencer Content Markerting categories for the impact of its 2019 Road to Coachella campaign.

For a third consecutive year, the BMW i #RoadtoCoachella campaign blended music, design, technology, sustainable mobility and the journey that fans and artists take to get to Coachella. In previous years, the brand, along with its partner Mirrored Media, turned to artists including Hans Zimmer, Marshmello and John Gourley of Portugal. the Man to serve as partners to establish the connection between the music festival and BMW i. Its work in 2019 was no different, earning the agency first place in the “Media and Entertainment Campaign” PR Daily’s Content Marketing Awards.

The 21-year-old global superstar Khalid was selected based on his recent performance on Saturday Night Live and the release of his new album days before his appearance at Coachella. The campaign had numerous objectives, including creating an authentic conversation between BMW i and the Coachella audience, developing original art, integrating the BMW i fleet into the campaign, partnering with influencers to expand the reach of the campaign, creating live experiences that drive online conversation and content sharing, and more.

Mirrored Media has executed flawlessly in the past. Building on the two previous campaigns, the agency took elements of Khalid’s art—already painted on a van for his album cover—to wrap a fleet of BMW i8 Roadsters. The team also partnered with more than 30 influencers, sending them on the road to Coachella in the fleet of custom-wrapped Khalid BMW i8s.

Khalid also partnered with Mirrored Media to build a unique pop-up experience during the festival’s first weekend; Khalid made a surprise appearance to meet and take photos with influencers. The campaign, as it has in the past, generated more than 1 billion impressions, achieving each of its goals, notably drawing attention to the BMW i series.

“Mirrored Media set themselves apart from an outstanding field of applicants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Mirrored. We look forward to your continued success,” said Brendan Gannon, Marketing Manager for Awards Programs at Ragan Communications.

About Ragan Communications

Ragan and PR Daily run 11 awards programs each year, including the PR Daily Awards, Employee Communications Awards, Communicators of the Year Awards (formerly the ACE Awards) and its inaugural Top Women in Communications Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media. 

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry: Ragan.com and PRDaily.com. Together, these daily news sites attract more than 700,000 global visitors monthly.

Ragan is the leading provider of conferences and online training for PR, media relations, and corporate communications professionals. 

To read more and see the rest of the winners, go to Ragan.com/awards.

BizBash Announces Top 1000 People in the U.S. Event Industry

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Introducing the BizBash 1,000, the people with the biggest impact on meetings and events across the United States. These individuals plan everything from galas for national art museums to massive trade shows, pop culture conventions, and festivals. They also produce and design Instagram-worthy events for big brands, live music productions, and sporting events, as well as multimillion-dollar weddings. Some of them offer innovative (and mouthwatering) food and beverage ideas, while others provide education programs and strategy tips that benefit everyone in the industry. It was our mission to celebrate the best of the best in a diverse and growing industry, while offering a compilation of people to connect with for ideas, inspiration, or guidance for your future events.

Mirrored Media CEO/Founder Justin Lefkovitch was named to this list alongside other highly respected industry professionals in varied segments of the events industry.

Find the full list at bizbash.com.

EventMarketer: The 2019 IT LIST: Recognizing the Top 100 Event Agencies

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The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business

Mirrored Media is honored to announce that we have been named one of Event Marketers top experiential agencies for another consistent year.

The Event Marketer annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes. The It List is designed to reflect the changing needs of the brands and marketers who use it. So this year, they gave the It List application a facelift—tweaking the questions and selection criteria to better illuminate the agencies that are keeping pace with the industry—and what you need to be successful.

Among updates, they put less emphasis on office culture and years in business and more emphasis on strategic thinking, creative culture and work. “We wanted to understand better how the most innovative companies in events think. We also put more emphasis on new work as well as metrics, giving those companies delivering exceptional results for clients higher marks on our checklist. And we weighed the overall growth of the organizations: their top headlines of their year, awards won, client wins and new hires.

This year’s list is comprised of start-ups and boutiques, legacy shops and monolithic organizations. Some have a few dozen employees, and some, hundreds worldwide. Some specialize in b-to-b, while others, in b-to-c. Some, in a little of both.

As we have remarked over the past 17 years, the It List selection task is no walk in the park. Every year we huddle together for several weeks, scrutinizing newbies and veterans alike, digging through portfolios of work, and tracking the standout programs that captured the industry’s attention—all to provide the brand community the list of who it should be working with this year, and why. “

Check out the Mirrored Media portfolio HERE. See the entire list HERE.

Mirrored Media Awarded Gold, Silver, & Bronze in Summit

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Mirrored Media is proud to announce that we’ve won three Summit Creative Awards for 2018’s BMW i Road to Coachella in the following categories:

Gold: Social Media Campaign

Silver: Online Campaign

Bronze: Engagement/Experiential

Small and medium-size agencies worldwide produce a great deal of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients, and large budgets.

Since 1994, the Summit Creative Award has recognized creative firms and helped them stand out in the crowd. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Our exclusive award-selection process means winners have earned the right to broadcast their achievements far and wide.

Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 25-year competition – the first and best of its kind.

The Summit Awards is the oldest and most prestigious organization administering marketing awards exclusively for small firms. Throughout our twenty-five year history, the SIA Creative Award is established as one of the premier indicators of creative and communication excellence. Using stringent evaluation criteria and a blind judging process, the Summit International Awards competitions reward only those firms whose work exemplifies the best in its class.

Read more about the Summit Awards here.