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“Sour Patch Kids” Promposal

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Sour Patch Kids teamed up with Fullscreen to launch its new “Breaking Out” video series back in October 2014,  and since then, the first branded show to cast a group of YouTube stars as scripted characters has been a hit!

Fullscreen and Sour Patch Kids partnered with Mirrored Media for a second year to throw a prom at the Loews Hotel, in Santa Monica, CA.  On Saturday May 30, social media superstars Andrea Russett, Meredith Foster, Jack Gilinsky and Jack Johnson appeared at Loews to meet their sweeps winner prom dates!

Fans chose their favorite YouTube star and asked them to prom by using the hashtag #SPKpromposal which equals: asking a person you watch online ALL THE TIME to the SPK Prom in L.A. in a super romantic or crazy funny way.

The winners were not only able to meet their favorite stars, but they partied at the SPK PROM with the celeb they promposed to, enjoyed a Q&A about their upcoming series, and received some exclusive SPK merchandise and candy! Oh, we can’t forget the part where they were able to jump into the photo booth with their favorite star. It was a huge success!

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Check out J-14’s video from the event below:

Ouija the Movie Digital Campaign with Fullscreen and Universal Pictures

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Mirrored Media teamed up with Fullscreen to work on the release for Universal Picture’s upcoming Halloween horror hit, Ouija.  The campaign consisted of a series of YouTube based videos in which Kian Lawley (known as part of YouTube supergroup Our Second Life) took part in a Ouija seance and disappeared.  Mirrored Media partnered with Fullscreen to help create and execute the story and landscape for Kian’s finding in Chicago, fan management and engagement, and the meet and greets that followed.

On October 5, 2014, a video titled “KIANS MISSING” (with over 1.8 million views to date) was posted to Lawley’s YouTube channel at its 2+ million subscribers. It begins with the on-screen words “Kian Lawley went missing during the filming of this video,” and asks viewers to use the hashtag #OuijaWhereIsKian if they know anything about Lawley’s whereabouts.

On October 8th, Dillon and Caylen traveled to Chicago where together, the two tracked Kian down to a haunted house. Over 1500 fans joined them at the haunted house, designed by mastermind Rob Zombie, to help find Kian.  Three lucky volunteers joined Caylen and Dillion within the house to speak with the spirits through a traditional Ouija seance.  During the seance, the spirits spoke through the Ouija board and told the kids that Kian was within the house.  After thanking their fans, the boys set out throughout the house and found missing Kian.

The entire marketing campaign successfully generated over 17.3 million hashtag impressions for #OuijaWhereIsKian.  The video of finding Kian has been seen almost 1 million times.  Fans on-site in Chicago had the opportunity to meet the talent, walk throughout he haunted house where Kian was found, and take home a custom Ouija branded photo-booth photo inclusive of Kians ghost.

Check out the Ouija seance and Kian haunted Kian hunt here:

See the full movie trailer here and be sure to catch Ouija in theaters on Oct 24th.

Sour Patch Kids “Breaking Out” at the SMP

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Sour Patch Kids candy teamed up with Fullscreen to launch its new “Breaking Out” video series which is being billed as the first branded show to cast a group of YouTube stars as scripted characters. The series features four influential YouTube stars: O2L’s Ricky Dillon, Andrea Russett, Chris Collins and Brent Rivera. Collectively the stars claim 5 million YouTube subscribers. The series follows the four characters through the ups and downs of being a teenager while also plugging Sour Patch Kids characters. In the first three-minute video, Russett (who counts more than 1.7 million YouTube subscribers) plays Andrea Smith, the new girl at school. When things go awry with her locker in one scene, a set of animated Sour Patch Kids jump out of her backpack.

To launch the series, Fullscreen and Sour Patch Kids partnered with Mirrored Media to produce a launch event at the Santa Monica Place, in Santa Monica CA.  On Sunday, Oct. 5, social media superstars Andrea Russett, Chris Collins, Brent Rivera and Ricky Dillon appeared at Santa Monica Place Plaza to premiere exclusive footage from their new online show “Breaking Out”! The first 200 fans had the chance to meet their favorite stars, watch exclusive footage, and enjoy a Q&A about their upcoming series. Lucky fans also had the opportunity to get some exclusive SPK merchandise, candy, and jump into the photo booth with their favorite star.

Check out the first episode below:

@SummerBreak Fan Appreciation Day

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Mirrored Media teamed up with @Summerbreak again to help produce a Fan Appreciation Day in Santa Monica, thanks to support from AT&T.

We helped @Summerbreak host a Fan Appreciation Day in Santa Monica on August 13th. Fans had the opportunity to meet the cast, get exclusive merchandise, and enjoy some free ice cream sandwiches thanks to KoolHaus.

Check out all the fun we had here.

@summerbreak Party Recap with Fullscreen

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We had a blast with the @summerbreak cast and the Fullscreen crew last week at the @Summerbreak season 2 premier party at Vidcon presented by AT&T.

Check out some of the event photos and videos on our portfolio page.

Here is some of the craziness in slow motion:

Youtuber Alexis G. Zall was also at the event chatting with the @summerbreak cast and crew.  Check out her behind the scenes look:

FullScreen @Summerbreak Season 2 Launch Party

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Mirrored Media is excited to partner with Fullscreen, Inc on the @Summerbreak Launch Party around VidCon.  SummerBreak follows a group of LA kinds living out loud on the beaches of Southern California for their final summer together.  The party will launch the second season of the show with a new cast and some familiar faces featuring a DJ set by The M Machine.
Fullscreen, Inc powers the creation and sharing of videos.  Their network unites premier online talent and the world’s leading brands with more than 400MM+ massively engaged subscribers.
Be sure to check out the new season here and check back for photos!