It List Archives - Mirrored Media

EventMarketer: The 2019 IT LIST: Recognizing the Top 100 Event Agencies

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The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business

Mirrored Media is honored to announce that we have been named one of Event Marketers top experiential agencies for another consistent year.

The Event Marketer annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes. The It List is designed to reflect the changing needs of the brands and marketers who use it. So this year, they gave the It List application a facelift—tweaking the questions and selection criteria to better illuminate the agencies that are keeping pace with the industry—and what you need to be successful.

Among updates, they put less emphasis on office culture and years in business and more emphasis on strategic thinking, creative culture and work. “We wanted to understand better how the most innovative companies in events think. We also put more emphasis on new work as well as metrics, giving those companies delivering exceptional results for clients higher marks on our checklist. And we weighed the overall growth of the organizations: their top headlines of their year, awards won, client wins and new hires.

This year’s list is comprised of start-ups and boutiques, legacy shops and monolithic organizations. Some have a few dozen employees, and some, hundreds worldwide. Some specialize in b-to-b, while others, in b-to-c. Some, in a little of both.

As we have remarked over the past 17 years, the It List selection task is no walk in the park. Every year we huddle together for several weeks, scrutinizing newbies and veterans alike, digging through portfolios of work, and tracking the standout programs that captured the industry’s attention—all to provide the brand community the list of who it should be working with this year, and why. “

Check out the Mirrored Media portfolio HERE. See the entire list HERE.

Mirrored Media Makes Event Marketer’s ‘2018 It List’

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INTRODUCING THE 2018 EVENT MARKETER IT LIST

Recognizing the Top 100 Event Agencies of the Year

Each year Event Marketer’s editors carefully review the credentials of hundreds of experiential agencies across the country to hand pick the 100 shops that represent the kind of best-in-class work and forward thinking that is pushing this industry forward. In this, our 16th year, and with a record-setting number of entries, we are proud to present the 2018 It List—the industry’s only editorial listing of the Top 100 event agencies of the year.

A landscape touted for years as “uncluttered” has become anything but. As live experiences continue to draw more marketing dollars and generate higher marketing returns, there’s a good reason why more agencies than ever are getting into the experiential marketing business.

Adding agencies to this space forces hotter competition among them to win the hearts and budgets of clients. Never have the stakes been higher for today’s event agencies to craft integrated campaigns, blending strategy and creative, leading to flawless execution, with measurable results. Which is why we received more It List applications than ever this year.

From b-to-c to b-to-b and everything in between, the truly top agencies driving this industry forward have more in common than you’d think. Like the innate desire to understand the cultures they market to—the unique behaviors, beliefs and values that make a demographic tick. Or the increased focus on advocacy that today’s younger generations demand. At its core, experiential marketing is about forging meaningful connections, and that can only exist if both parties find common ground.

Putting all 100 agencies on the same table gives us an interesting vantage point. Note how many agencies are celebrating milestone birthdays—a testament to the longevity of so many of these companies. Take a look at the incredible industry-wide pivot to embrace the power of data (and data security). When it comes to influencer marketing, let’s just say proprietary platforms that connect the right tastemakers with the right audiences are the new black. And alas, notice how many agencies that graced the It List for years are no longer on it—a nod to the competitiveness of the current experiential landscape.

Of course, selecting the top agencies in an industry that continues to see explosive growth was no easy feat. The caliber of work and subsequent ROI that augments with each passing year never ceases to amaze. From cutting-edge interactives to unparalleled storytelling to out-of-box venues (think: laundromats and wine caves), the agencies on this list—and the tireless soldiers behind them—represent the absolute best in the biz.

Whether they’re newcomers or veterans, b-to-c or b-to-b, this year’s It List consistently delivers exceptional experiences backed by impactful creative and well-defined strategy. The kind of campaigns that give you goosebumps. The kind that make you want to share what you’re experiencing. And the kind that have the power to change the world around us.

To all of the agencies that made the grade, we salute you for continuously striving to make the impossible possible.

2018 It List

 

The 2016 Event Marketer It List – Top 100 Agencies

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We are proud to announce that Mirrored Media was named by Event Marketer as one of the top 100 agencies for the Second Year in a Row in their 2016 It List.  We could not have accomplished this without the help of our amazing team and our extraordinary clients.

This award represents our hard work and determination to become a leader in the experiential marketing field and this only motivates our team to excel in bringing the best products to all our clients and supporters.

“It was the toughest year to date to be selected for the It List, so let’s give a big round of applause to the 2016 Top 100 Agencies who hustled to hit every mark—and to an industry that has truly hit its stride. Congratulations.”

 

See the whole list HERE and read more about what Event Marketer has to say about Mirrored Media HERE.

The 2015 Event Marketer It List – Top 100 Agenices

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We are proud to announce that Mirrored Media was named by Event Marketer as one of the top 100 agencies in their 2015 It List.  We could not have accomplished this without the help of our amazing team and our extraordinary clients.

This award represents our hard work and determination to become a leader in the experiential marketing field and this only motivates our team to excel in bringing the best products to all our clients and supporters.

“There are a lot of lists out there. But if you’re an experiential marketer, there’s only one that counts. And you’re lookin’ at it.”

See the whole list HERE and read more about what Event Marketer has to say about Mirrored Media HERE.