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LAST CALL Presents the Complex Music in Film Summit at Park City Live during Sundance

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LAST CALL Presents the Complex Music in Film Summit at Park City Live, Produced by Mirrored Media

PARK CITY, Utah (January 25, 2019) – Centered at the 50-yard line of Main Street, Park City Live (PCL) was, once again, the pulse during this year’s Film Festival bringing the best in entertainment to Hollywood’s elite. The legendary music venue debuted The Complex Music in Film Summit at Park City Live Presented by Last Call, a one-stop shop for filmmakers, actors, actresses, and key influencers to promote their films and projects to top tier media and industry insiders. The Music in Film Summit was designed and produced by leading experiential agency, Mirrored Media.

In between the panel discussions, guests relaxed and re-hydrated at the LAST CALL Lounge, the hangover prevention drink full of vitamins, plant extracts, and electrolytes. Guests also had the chance to get wardrobe ready at the pop-up TopShop & TopMan Styling Studio where personal stylists hand selected outfits and accessories for the ultimate film festival style. Additionally, film festival-goers enjoyed a full bloody mary and mimosa bar, as well as the delicious cold, pressed flavored water, Lemon Perfect.         

On Day 1, actors Peter Sarsgaard and Tony Revolori joined the cast and executives of their film The Sound of Silence  for a panel discussion led by Ben Lyons. The cast rehydrated with elixir beverage, Last Call before hitting the stage to talk about their film that tells the story of a successful “house tuner” in New York City, who calibrates the sounds in people’s homes in order to adjust their moods. 

Christopher Mann, Vincent Young, and Erin O’ Brien took the stage as well for their film What Death Leaves Behind in which a kidney transplant recipient has violent nightmares about his donor’s murder. While The Culture of Music Today panel with DJ Ryan Best, DJ Spider, Madison Beer, Reggie Watts, and editor in chief of  Complex, Damien Scott spoke to the relevancy of music in relation to film and society.

 

On Day 2, The Slamdance panel with Jordan Ruben, Thomas & Michael Matthews, and Nicole Brending highlighted Slamdance as a showcase for raw and innovative filmmaking self-governed – By Filmmakers, For Filmmakers. Following, the Women & The Power of Change panel featured powerful and relevant women who are dedicated to making changes in society. 

David Arquette was spotted sipping a Lemon Perfect cold pressed beverage as he hung backstage before his panel promoting his film, The Mope about a true story of a real-life murder in 2010 at a San Fernando Valley porn company. Arquette was joined by Brian Huskey, Max Adler, Tonya Cornelisse, Nathan Stewart, Kelly Sry, and Lucas Keyne to discuss the film. 

The music loving Arquette, stayed to enjoy the panel Wu-Tang Clan: Of Mics and Men. The Film’s director Sacha Jenkins and executive producer Peter Scalettar shared the real story of the Wu-Tang Clan, with never-before-seen footage and interviews recounting the obstacles traversed to stay united as one Wu family.

On Day 3, Shameless Stars Jeremy Allen White, Steve Howey and Shanola Hampton popped into the Music in Film Summit to support  “Bend it like Beckham” director Gurinder Chadha for her film Blinded By The Light. Gurinder Chadha was joined by Sarfraz Manzoor and Viveik Kalra to discuss the film which showcases the true story of Bruce Springsteen’s inspirational influence on a young Muslim boy growing up in Luton.

Rhys Ernst, Leo Sheng, Jay Wadley, and Nicholas Alexander lead the ADAM panel and facilitated discussions around the trans community. Vanderpump Rules stars Lala Kent and fiancé Randall Emmett caught this panel, and were seen shopping at Top Shop Top Man while sipping Lemon Perfect cold pressed water.

The Music in Film Summit closed out with the final film panel, with VEEP Star Sam Richardson for his newest film Bootstrapped. He was joined by Maribeth Monroe and Stephanie Laing where they hung in the Last Call Lounge. Bootstrapped is a movie about best friends who launch a fashion/tech startup in a Kansas City garage.

Mirrored Media Announced as Winners for two Summit Marking Effectiveness Awards

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Mirrored Media Wins Two Summit Marketing Effectiveness Awards

Mirrored Media is excited to announce that we are double winners for the 2018 Summit Marketing Effectiveness Awards. Our BMW i Road to Coachella campaign was chosen for platinum for social media and silver for online advertising and marketing.

The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit Marketing Effectiveness Award is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2017 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit Marketing Effectiveness Award received submissions from the following thirteen countries including Australia, Canada, Denmark, England, Germany, India, Nigeria, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, and the United States.

“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.” 

The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

Throughout its 25-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in their class. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at http://www.summitawards.com

Chief Marketer 2019 Top 200 List Announced

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Chief Marketer 2019 Top 200 

CHIEF MARKETER UNVEILS 2019 CHIEF MARKETER 200: EXCLUSIVE LIST OF TOP 200 NON-ADVERTISING AGENCIES SERVING THE U.S.

Industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties shines spotlight on the fastest-growing channels of marketing

Norwalk, CT, December 17, 2018 – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, today unveiled the 2019 Chief Marketer 200. It is the world’s only editorial list of best-in-class non- advertising agencies. Mirrored Media is proud to be named as one of the top marketing agencies on this list. 

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information.

“Today’s marketer relies on a toolkit of new technologies and tools that emphasize engagement and experiences above advertising techniques that merely talk to, rather than with, the customer,” says Jessica Heasley, Content Director at Chief Marketer. “The Chief Marketer 200 serves as an invaluable resource for marketers seeking to engage the right partners to help them craft meaningful—and measurable—campaigns and strategies.”Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.A

ABOUT CHIEF MARKETER

Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. From digital, direct and content marketing, to social, experiential, promotion and more, our weekly newsletters and daily website content cover it all. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Masters of Martech and Future CMOs.

Check out the 2019 Top 200 List HERE

CBS: “Blockbuster Performers Announced For A Home For The Holidays – The 20th Anniversary”

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Blockbuster Performers Announced For A Home For The Holidays – The 20th Anniversary on CBS

For the past two decades, A Home For The Holidays has raised awareness for adoption and foster care. In the 2018 edition, the annual holiday special will bring updates on uplifting stories and introduce you to some amazing kids—and deliver some huge musical performances!

Multiple GRAMMY® Award winner and NCIS: Los Angeles star LL COOL J will host A Home For The Holidays—The 20th Anniversary on Friday, Dec. 21 at 8/7c on CBS and CBS All Access.

Gwen Stefani, Train, and Lukas Graham will each perform during the show. Plus, highlights from the Grove’s annual tree-lighting ceremony—including a performance by Andy Grammer—will be featured.

STREAM: Holiday Specials On CBS All Access

The entertainment industry’s top names have taken part in this poignant special over the past 20 years, including Maroon 5, Muhammad Ali, Candice Bergen, Justin Bieber, Mary J. Blige, Kate Capshaw, Mariah Carey, Destiny’s Child (Beyoncé), Kelly Clarkson, Sheryl Crow, Jamie Lee Curtis, Miley Cyrus, Ellen DeGeneres, Celine Dion, Melissa Etheridge, Rascal Flatts, Jamie Foxx, Morgan Freeman, Josh Groban, Faith Hill, Dustin Hoffman, Jennifer Hudson, Enrique Iglesias, Carole King, Miranda Lambert, John Legend, Adam Levine, Ricky Martin, Martina McBride, Reba McEntire, Tim McGraw, Katy Perry, Dennis Quaid, Rene Russo, Martin Sheen, Ed Sheeran, Martin Short, Steven Spielberg, Gwen Stefani, Rod Stewart, NSYNC (Justin Timberlake), Carrie Underwood, Bruce Willis, Henry Winkler, and Stevie Wonder.

Many families that have adopted from foster care have been featured on A Home For The Holidayssince it began. Over 90 percent of the adopted foster children featured on the show have graduated from high school and gone on to follow their dreams of college, advanced degrees and successful careers, including nursing, teaching, social work, legal counsel, business, construction, and the military. Many have started happy families of their own.

READ: Enjoy The Best Holiday TV Specials On CBS For Christmas And Thanksgiving 2018

Three of the stories featured on this year’s show are updates on families who were featured previously. They include:

Farmakis Family—Elkhorn, Wisconsin (Featured in 2009)
Minuette and younger sister Josette had a brutal childhood. “Growing up, it was hard because our mother was a drug addict,” says Josette. “We didn’t have food, and we were both physically abused.” Eventually taken into foster care, the sisters were separated and lived in eight different homes before they were adopted by Dan and Angie Farmakis in 2007.

Currently, Josette, 25, is following her dream of becoming a nurse. “Our parents looked past the trauma we’d gone through and saw us for who we really are. It feels like I’ve always been their daughter,” she says. Minuette, 27, is living her dream of working as a social worker at the same agency that placed her and her sister with their family. “Working with kids like us in foster care is not only a privilege, it’s an honor,” she says.

Felipe and Rafael Mosqueda—Marathon, Wisconsin (Featured in 2002)
Brothers Felipe and Rafael were desperate to stay together and running out of time. By ages 15 and 12, the boys had lived in more than seven foster placements and were considered unadoptable. “My brother and I were on the verge of being separated, and that was the scariest thing imaginable,” says Felipe. “When we met these boys, I knew we could make such a difference in their lives, and we adopted them in March 2002,” says Erika Albrecht.

Today, Felipe and Rafael are both married with children and have successful careers. “Our parents raised us with so much love. My brother and I wouldn’t be where we are today if it wasn’t for adoption,” says Felipe. “My brother and I were best man at each other’s wedding, and my wife and I have talked about adopting in the future,” says Rafael.

Oden Family—Los Angeles (Featured in 2015)
Kenneth and Evette Oden took a leap of faith and saw potential in two foster children who were born exposed to drugs. “When we first met Kyle, I remember holding him really close to my chest. He looked right in my eyes, and I just knew that he was my son,” says Evette. “About a year later, we got a phone call that there was a little girl who needed immediate placement,” says Kenneth. “The bond we felt with Kynnedy was just as strong.”

Kyle, now 20, took honors classes in high school and earned an academic scholarship to the University of Pennsylvania. Kynnedy, 19, is a sophomore at San Francisco State University.

The following family is being featured on the special for the first time:

Pascucci Family—Syracuse, New York
“If I wasn’t adopted by my parents at 17, I wouldn’t be where I am now,” says Ethan Pascucci. “I lived my early childhood with a parent who was a drug addict. I was 9 when my stepfather was stabbed to death in the home where I slept. My journey into foster care began that night.” John Pascucci had been in Iraq for 15 months as a combat engineer. “When I would see a child waving to us at one o’clock in the morning, it made me think every child, no matter how old they are, needs the love and security of a family,” he says.

He and his wife, Karen, decided to adopt from foster care. “Our original plan was to adopt a 9 to 12-year-old girl, but we fell in love with a 16-year-old boy who was 6’3″,” says John. “I was finally looking at parents who would love me for a lifetime, and that changed everything,” says Ethan. He began taking AP and honors classes and signed up for crew. He became a star rower in high school and was awarded an athletic scholarship to Syracuse University.

Currently, there are more than 438,000 children in foster care in the United States. The inspirational “Children Waiting” segment gives voice to these forgotten children by creating an intimate portrait of their hopes, their dreams and their wish for a “forever family.”

The special is presented in association with the Dave Thomas Foundation for Adoption and the Children’s Action Network. Wendy’s founder Dave Thomas, who was adopted, established the Dave Thomas Foundation for Adoption in 1992. It is dedicated to dramatically increasing the adoptions of children in North America’s foster care system.

The Children’s Action Network was founded in 1990 by leaders in the entertainment industry in order to harness the power of the entertainment media on behalf of children. The special is a part of CAN’s National Adoption Campaign to raise awareness of the joys of adopting and to find homes for the children who are waiting.

Watch A Home For The Holidays—The 20th Anniversary on Friday, Dec. 21 at 8/7c on CBS and CBS All Access.

Posted by CBS on December 3, 2018 at 10:50 AM

Mirrored Media Wins Three 1st Place Vega Digital Awards

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MIRRORED MEDIA WINS THREE 1ST PLACE VEGA DIGITAL AWARDS

 Now in its third year, International Awards Associates (IAA) proudly announces the winners of its 2018 Vega Digital Awards.

Mirrored Media has won 1st place Canopus recognition for their BMW i #RoadtoCoachella in three categories: Social Campaign, Viral Marketing, and Influencer Marketing

As an official partner of Coachella for the second consecutive year, BMW i continued to explore new experiential platforms in presenting the Road to Coachella, a campaign that seamlessly blends music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their now road to Coachella. 

The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through electronic media. “Once again, we are pleased to recognize the stellar achievements of small and medium-sized web design and advertising companies. These winners are the guiding lights of the global digital communications universe,” said Kenjo Ong, President of IAA. “This year’s winners represent the very best in both established and emerging talent.’”

Vega Digital Awards is administered and judged by IAA’s panel of internationally-recognized creative professionals, who select winners based on rigorous standards of excellence. Mirrored Media joins the list of previous winners, some from such diverse companies and brands as BMW, TED, Mastercard, Ford, Allianz Global Investors, Lionsgate Entertainment, Walt Disney Studios, Warner Music Group, Longines, Subaru, MINI, Airbus, Amalgamated Bank, Welder Watch and Royal Canin.

Entries in 325 professional and student categories including, for the first time in 2018, Virtual Reality and 360 Video, Video Channels and Networks, Audio and Owned Media.

This year’s Vega Digital Awards competition included 1,500 entries from 47 countries. “Our field of entries continues to expand, worldwide,” Ong said, noting that student submissions also came from a large number of countries. “Their creative talent continues to be truly outstanding and inspiring.”

IAA – 4 International Awards Competitions, 10,000++ Entries, 50+ Countries, 100+ International Judges

BMW Premier Partner Experience Tour

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BMW Premier Partner Experience Tour

In order to highlight BMW’s partnership and employee discount program Mirrored Media teamed up with the automotive giant to present an exclusive experience for team members at each of these western region company locations. The BMW Premier Partner Experience gave guests an opportunity to learn more about, and even test drive, several models from the BMW family.

From 10am – 5pm, registered employees were able to stop by the activation, located on a large portion of the campus’ parking lot, and become fully immersed in the BMW brand. Upon entering, guests were given BMW-branded reusable water bottles provided by S’well. They were greeted with two standout BMWs on display both sitting on custom on-brand platforms. Employees were invited to take a seat inside each car, while BMW produce geniuses were on hand to offer more information and assistance. Guests were also invited to step into the photo booth, which featured a co-branded custom step and repeat.

A large branded BMW semi-truck provided a backdrop for the VIP lounge. Located adjacent to the truck, and covered by a large BMW canopy, this carpeted area featured several perks for employees to enjoy, including:

  • Gourmet donuts
  • Gourmet coffee bar
  • Cold Refreshments
  • Two TVs featuring branded content
  • White lounge furniture
  • Floral decor and planters
  • BMW music playlist

The highlights of the day were the three exhilarating driving experiences. Guests had the opportunity to get behind the wheel of one of 13 BMWs, including the i3, M2, M4 Convertible, X5, 530e, or X6, for an exclusive test drive in one of three scenarios:

  • Accel/Decel: Drivers accelerate rapidly then hit the brakes on a closed course
  • Slalom: Drivers hug tight corners between cones on a closed course
  • Neighborhood Street Drive: Drivers were able to take the cars for a test drive around the neighborhood with a product specialist.

Oracle HQ

San Diego Gas and Electric

Southern California Edison

First American

BizBash Features Event Industry Innovators, Unique Partners, And Out-Of-The-Box Ideas At Annual Trade Show And Conference

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NEW YORK, Oct. 18, 2018 /PRNewswire/ — BizBash, the leading resource for event and meeting professionals in North America, returns to the Jacob Javits Center on Wednesday, October 24, with the most important trade show and conference for the event industry—BizBash Live: New York. This one-day show features the best-of-the-best in live experiences, including education, exhibits, networking, and activations.

Kicking off the day, the Workshop Series and Event Innovation Forum education will showcase informative and entertaining sessions from Erica Boeke, recently of Condé Nast; Justin Lefkovitch of Mirrored Media; Eric Vicedomini of BMW North America; Michael Skolnik of the Soze Agency; Ken Madden of George P. Johnson; Priya Parker, author of The Art of Gathering; Allen Gannett of TrackMaven; David Solsbery of Hargrove; Nicole Halton of the Natural Resources Defense; and Laura Hutfless of FlyteVu. These game-changers will discuss hot topics including using events for social good, unleashing your creativity, experience design and mapping, inventive sponsorships, and more.

Following a sold-out debut in South Florida and Los Angeles, Masterclasses will give attendees insights into the most challenging aspects of events. Kevin Mignone of KM Productions will present on audiovisuals and event production and Anthony Larrisey of Industria Creative will present on multicultural marketing and events.

Throughout the show, premier event venues and suppliers will showcase the latest offerings, perfect for the holidays or any upcoming event. Some exhibit hall highlights include: a virtual reality slide from Coco Events, a mobile meditation studio from BeTime, napping installations from Restworks, draped cabanas and personalized furniture from CORT, green beverage solutions from S’well, interactive games from Fantasy World Entertainment, glamping tents from Under Canvas, and so much more. All attendees will also have access to Lounge & Learn sponsored education on the show floor, including sessions from Concierge.com, Eventbots by Sciensio, Mediasite Events, and Fifth Element Group.

The event will close with the highly anticipated announcement of the 2018 BizBash Event Style Awards winners. Following the announcement, attendees are invited to celebrate a successful day at National Geographic Encounter: Ocean Odyssey in Times Square. Registered participants will enjoy delicious bites and beverages, entertainment, and a unique interactive experience in the heart of New York City.

The full list of speakers, exhibitors, sponsors, and registration information can be found at www.bizbash.com/expony. For media and press coverage, please contact Brittany Bucceroni at bbucceroni@bizbash.com.

ABOUT BIZBASH
BizBash empowers event professionals with ideas, intelligence, and resources to create smarter events. Each month more than 200,000 unique users across North America and beyond look to BizBash for venue discovery, event style, technology, and tools for their next event. Visit us at www.bizbash.com. Follow us at @BizBash on Twitter and Instagram or www.facebook.com/bizbash.

SOURCE BizBash

Related Links
http://www.bizbash.com

Mirrored Media Named Finalists in two Categories for the BizBash Event Style Awards for BMW

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Mirrored Media is honored to be named a BizBash Event Style Awards finalist for the BMW i Road to Coachella campaign in two categories: “Best Sponsor Activation at an Event,” and “Best Use of Social Media for an Event or Meeting.”

For the sixth year, the awards will honor the best ideas, strategies, and products in the industry. After considering hundreds of submissions, the judges have narrowed down each category to the finalists. The winners will be announced at BizBash Live: New York on October 24 at the Jacob K. Javits Convention Center.

The “Best Sponsor Activation at an Event” is awarded for the most original and effective activation for a sponsor of a conference, trade show, benefit, festival, or other type of in-person event, with smart or unusual ideas for event design, branding, marketing strategy, and content. Entries may include a mix of on-site initiatives and off-site promotions, and should highlight the effectiveness of the activation and how it reflected the identity, messaging, and goals of the sponsor as well as how it aligned with the overall event.

The “Best Use of Social Media for an Event or Meeting” is awarded for the most innovative and effective use or integration of social media platforms such as Facebook, Twitter, etc. to promote an event or generate sales or buzz for a product or brand. Entries should include information proving how the social media campaign was effective.

You can see more about our campaigns and all the finalists HERE.

 

Sabrina Carpenter Album Release Tour

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Sabrina Carpenter Album Release Tour

To celebrate Sabrina Carpenter’s newest release, “Almost Love”, from her forthcoming album Singular, Hollywood Records enlisted Mirrored Media to produce a five-city tour that gave fans an up-close-and-personal experience with Sabrina as she debuted unreleased music and performed the new single.

The event series took place over the course of three weeks in July 2018 with stops in major markets throughout the US. Fan club members and radio contest winners packed intimate venues in Chicago, Dallas, New York City, Miami, and San Francisco for a variety of activations that culminated with an exclusive appearance from Sabrina herself.

With Sabrina set to share unreleased music from her personal phone, fans were required to relinquish their phones upon entry, creating an even more exclusive and intimate experience. After checking in, fans gathered inside the venue to enjoy catered hors d’oeuvres and desserts along with a variety of activations. DJ Alex D spun tracks while also encouraging brave fans to step up to the karaoke machine, which featured a playlist curated by Sabrina herself. Attendees were also invited to write down questions for Sabrina that would be asked of her during an exclusive Q&A after the performance.

Each venue was carefully curated to match the aesthetic of Sabrina’s new release, with Roman busts displayed throughout the space. A photo booth experience with the statue of David gave fans a chance to capture instantly shareable content with a custom overlay specific to each city. “Almost Love” lyric decals were affixed throughout the space along with pull-up banners and album art.

Once everyone was settled in, Sabrina was introduced to the stage for an exclusive performance of “Almost Love”, immediately followed by a fan Q&A hosted by DJ Alex D. Sabrina then surprised fans by playing several unreleased songs from her upcoming record – some unfinished – directly from her phone. She even detailed personal stories of how each one came to be, much to the delight of the die-hard fans in attendance.

The events came to a close with a personal meet & greet with Sabrina in front of an album-inspired red curtain. Every single attendee was able to chat with Sabrina and get two photos taken: one available digitally and one keepsake Polaroid they could take with them.

EventMarketer – Mirrored Media’s ROAD TO COACHELLA: BMW I SENDS 15 INFLUENCERS ON A CONTENT CREATION JOURNEY

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ROAD TO COACHELLA: BMW I SENDS 15 INFLUENCERS ON A CONTENT CREATION JOURNEY

Posted on  by Kait Shea

 Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached far and wide, encompassing an artist partnership, a robust influencer program and two special events. It was the second year BMW i served as an official sponsor of the festival.

This year’s Road to Coachella program centered on BMW’s partnership with John Gourley, co-founder and lead singer of one of the festival’s most highly anticipated performing bands, Portugal. The Man, and an accomplished visual artist. Gourley was enlisted to create a one-of-a-kind design that was wrapped around each car in the BMW i Coachella fleet. The artist’s creative process, including the reveal of the wrapped vehicles, was documented on the brand’s social channels to give digital fans a taste of the action.

In addition to Gourley, BMW partnered with 15 influencers from around the world, including Kellan Lutz and Dorothy Wang, to share their own Road to Coachella journey in one of the custom-wrapped BMW i8s. The tastemakers documented their entire road trip, stopping at iconic locations along the way and, of course, sharing the content with millions of followers.

“There is perhaps no more quintessentially American experience than the road trip—your favorite music, a great car and the open road have always gone perfectly together,” says Tim Rittenhouse, experiential marketing manager at BMW of North America. “In the same way that a great song can trigger emotions, driving the ultimate driving machine can do the same. This emotional connection was the foundation for developing our Road to Coachella campaigns.”

SEE BMW i’S PARTNERSHIP WITH JOHN GOURLEY COME TO LIFE:

 

The brand also teamed up with lifestyle company The h.wood Group to deliver two large-scale events that collectively drew 6,000 attendees: Poppy’s BMW i Powered Paradise and Poppy’s BMW i Recharge Oasis, both of which took place at a sprawling estate just outside the festival grounds. As guests arrived at each event, they were met with a fleet of the wrapped i Series vehicles, and invited to hop in for the first shareable moment of the night.

Other share-worthy engagements across the events included a neon art installation featuring a metal BMW i3 frame traced with neon flex lighting, a neon photo booth experience with the new BMW i8 Roadster that could be shared instantly, and a custom-wrapped claw machine game. Prizes in the machine included custom-designed bandanas created by Gourley, four of which also had a hidden key to a BMW i8. The four lucky winners who clawed their way to the coveted key earned an extended weekend test drive of the Roadster.

In addition to myriad photo ops, the events also included performances by Diplo, Travis Scott and Lil Wayne, to name a few, and attracted a host of celebrities including Rihanna, Gigi Hadid, The Weekend and Paris Hilton. Other touchpoints included the unveiling of Kylie Jenner’s new makeup collection, ‘KOURT X KYLIE,’ as well as the launch of Kendall Jenner’s Pizza Boys Radio program on Apple Music’s Beats 1.

“The second chapter of our Road to Coachella campaign really developed beyond our initial expectations,” says Rittenhouse. “Not only was John’s design unique and eye catching, throughout the week at Coachella we had the opportunity to work alongside some amazing celebrities and creators to capture and share their Coachella experience.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article at EventMarketer.com

CRUISE THROUGH SCENES FROM THE ROAD TO COACHELLA CAMPAIGN: