Mirrored Media Archives - Mirrored Media

Barbie You Can Be Anything Series, Episode 3: STEAM

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The Barbie You Can Be Anything Series continues with a focus on Science, Technology, Engineering, Arts, and Math. This episode will feature hands-on science, aeronautics, and fashion tips for the whole family. Join us live on Saturday, March 20th at 1pm ET/10am PT!
 
The Barbie You Can Be Anything Series is an inspiring digital series for you and your kids with female role models, fun activities, and exciting performances. Catch new episodes every Saturday in March.
 

Barbie You Can Be Anything Series, Episode 2: Music & Dance

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The Barbie You Can Be Anything Series is an inspiring digital series for you and your kids with female role models, fun activities, and exciting performances. Catch new episodes every Saturday in March.

The Barbie You Can Be Anything Series continues with Music & Dance, an exciting and interactive experience for you and your family with acclaimed female musicians, dancers, and performers. Be sure to join us live on Saturday, March 13th at 1pm ET/10am PT!

 

Barbie You Can Be Anything Series Launch: Your Voice

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The Barbie You Can Be Anything Series is an inspiring digital series for you and your kids with female role models, fun activities, and exciting performances. Catch new episodes every Saturday in March beginning March 6th.

The Barbie You Can Be Anything Series kicks off with Your Voice, an exciting and inspiring workshop about activism and using your voice in a positive way for a worthy cause. The episode features a conversation for you and your kids, with female activists of all ages including Yara Shahidi, Adwoa Aboah, Mari Copeny, and Havana Chapman-Edwards, along with a special performance by DJs Amira & Kayla. Join us live on Saturday, March 6th at 1pm ET/10am PT!

Buffalo Wild Wings Launches GO-BIG BUNDLE Alongside TBS’s GO-BIG SHOW

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By Raj Prashad

With $100,000 on the line, TBS’s new hit show GO-BIG SHOW showcases supersized talents on a scale never before seen on television with a cast of all-star celebrity judges Snoop Dogg, Jennifer Nettles, Rosario Dawson and Cody Rhodes. Featuring monster truck flipping, rattlesnake wrangling and other incredible feats, the program celebrates daring acts alongside personal, behind-the-scenes stories from challengers as they battle head-to-head to impress the show’s panel of judges and advance toward the finale’s ultimate prize.

“As the largest sports bar in the country, Buffalo Wild Wings can deliver BIG flavors to fans of the GO-BIG SHOW, and the opportunity partner with TBS on its new show was a no-brainer,” said Chad Glidewell, Director of Sports Marketing and Partnerships, Buffalo Wild Wings. “This is a great partnership between two preeminent experience brands that allows us to enhance the at-home viewing experience of our guests while they watch the GO-BIG SHOW.”

There’s only one meal big enough when the GO-BIG SHOW debuts on January 7 at 9 p.m. ET and that’s the Buffalo Wild Wings GO-BIG BUNDLE, featuring 20 traditional wings, 20 boneless wings and fries for just $39.99. This bundle is available nationwide at all participating sports bars.

“In celebration of TBS’s new hit extreme competition series GO-BIG SHOW, BWW went BIG and created the Go-Big Bundle at all of their sports bars,” said Telmo Tebuas, SVP Brand Marketing for TBS. “One of the most unique aspects of Go-Big Show was the energy from the audience of tailgaters that were outside the coliseum every night as we were filming. This partnership allows all of our fans to join the tailgate fun and watch from the comfort of their own homes. At TBS, we believe you have to Go-Big or go home and, with the Go-Big Bundle, our fans can enjoy the most extreme talent competition ever with friends and family.”

Check out the official trailer above and enjoy the GO-BIG BUNDLE at your local sports bar or from the comfort of your own home with delivery through the Buffalo Wild Wings mobile app, available via the Apple App Store and the Google Play Store.

 
Read more at inspirebrands.com.

Go-Big Show Celebrates Show Premiere with Buffalo Wild Wings

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TBS partners with Buffalo Wild Wings to debut the GO-BIG Bundle in anticipation of the upcoming series premiere of GO-BIG SHOW.

In order to promote the January 7th premiere of GO-BIG SHOW, the most extreme talent competition ever, Mirrored Media worked with TBS to team up with nationwide CDR juggernaut, Buffalo Wild Wings, to create the GO-BIG BUNDLE. The bundle features 20 traditional wings, 20 boneless wings, and fries for just $39.99.

To build awareness and anticipation for the upcoming series hosted by Bert Kreischer alongside celebrity judges Snoop Dogg, Jennifer Nettles, Rosario Dawson, and Cody Rhodes, consumers nationwide will be able to order the Go-Big Show Wing Bundle by placing an order on BuffaloWildWings.com or by ordering through the Buffalo Wild Wings app from January 2nd through the season finale on March 11th.

Furthermore, TBS has tapped host (and Buffalo Wild Wings fanatic) Bert Kreischer to kick off the campaign with a launch video promoting the partnership to his fan base. Both brands will support the co-branded effort with digital, in app, social media, and newsletter support as well as extended continuity support throughout the season resulting in significant earned media for both brands.

Be sure to order the new GO-BIG BUNDLE from Buffalo Wild Wings starting January 2nd and catch the series premiere of GO-BIG SHOW on TBS on January 7th at 9/8c.

AdWeek: Here Are the Winners of the Fifth Annual Shorty Social Good Awards

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By David Cohen

The winners of the Fifth Annual Shorty Social Good Awards were saluted Thursday night during an invite-only virtual event hosted by actor Arturo Castro.

Arturo Castro. The Shorty Awards

Highlights will be shared on the Shorty Awards site following the event.

The 2020 Impact Honorees are Gary Vaynerchuk and Adam Waheed.

Gary Vaynerchuk. The Shorty Awards

Adam Waheed. The Shorty Awards

 
Vaynerchuk is being recognized for a 12-hour TikTok “streamathon” that raised more than $2 million for charities, while Waheed is being called out for helping to build The Adam Waheed School in Bali, as well his work on the frontlines of the protests earlier this year over the racial divide in the U.S.

The winners of the Fifth Annual Shorty Social Good Awards are:

Best Global Campaign

A Piece of Me

Best Integrated Campaign

Lift Every Voice: Black History Month

Best Mobile Campaign

Lift Every Voice: Black History Month

Best Multiplatform Campaign

#AloneTogether

Best On a Shoestring Campaign

Joke a Day for MDA

Best Pro Bono Campaign

Men Pay for Toilet Paper in Public Restrooms (Like Women Do for Tampons)

Best Social Movement Campaign

Home Is Here: The Voices of Undocumented People at the Supreme Court

Best in Accessibility

Fostering Inclusive Experiences for Those With Speech Disorders Through My Beautiful Stutter

Best in Animal and Wildlife

Disney The Lion King Protect the Pride

Best in Arts and Culture

Rumors of War

Best in Civic Engagement

Our Power

Best Work for Developing Nations

The Other Bar

Best in Diversity and Inclusion

Dragged: Queen Unique

Best in Education

Lessons of Auschwitz: VR Tribute by School Students

Best in Emergency Relief

The World’s Tallest Donation Box

Best in Environment and Sustainability

The Ash Globe

Best in Gender Equality

Men Pay for Toilet Paper in Public Restrooms (Like Women Do for Tampons)

Best in Human Rights

The Cave

Best Work for Immigration and Refugees

Fortify Rights/Doha Debates Rohingya Instagram Fellows

Best in LGBTQ+

Human by Orientation Pride Site

Best in Medical Research

Global Goal: Unite for Our Future

Best in Mental Health

I May Destroy You

One Call a Day

Best Work for Hunger and Poverty Relief

The World’s Tallest Donation Box

Best in Public Health

Cover Smart. Do Your Part. Slow the Spread.

Best in Racial Equality

Brainwashed by Toons

Best in Social Justice

Brainwashed by Toons

Best in Veteran and Service Support

American Legion Post 483 Community Service Skills Initiative Program

Best in Youth and Family

Lessons of Auschwitz: VR Tribute by School Students

Best in Auto

Subaru Celebrates Pets by Establishing National Make a Dog’s Day

Best in Business-to-Business

IBM + Yara: Building a Digital Farming Platform

Best Consumer Brand

The Virtual National Forest

Best Cultural Institution

Museum’s Closure Due to Covid-19 Opens New Opportunity to Teach Holocaust History

Best in Energy

BMW IconicSounds Electric

Best in Entertainment

Participant’s Fight Forever Chemicals Campaign

Best in Fashion, Beauty and Luxury

Big Yellow

Best in Financial Services

#AcceptanceMatters

Best in Fitness and Wellness

Paramount’s Sonic the Hedgehog x Unicef Kid Power

Best in Food and Beverage

“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America

Best in Government and Politics

The World’s Tallest Donation Box

Best in Healthcare and Pharma

“With Love, Me” Presented by Your Cancer Game Plan

Best in Hospitality and Travel

Marriott International Offers Rooms for Responders During Covid

Best in Live Events

Dear Class of 2020

Best in News and Media

The Endless Letter on Instagram Stories

Best Nonprofit Organization

One World: Together at Home

Best in Retail and Ecommerce

Grove Collaborative Commits to 100% Plastic Free Products, Pushing the CPG Industry Forward

Best in Sports

WWE’s First-Ever No Makeup Photo Shoot

Best in STEM

Tech for America

Best in Technology

Vodacom eSchool – Connecting Learners for a Better Future in a Time of Covid-19

Best in Television

One World: Together at Home

Best Use of Facebook

#stage13 Supports Asian-Owned Restaurants During the Pandemic

Best Use of Instagram

Girls Room

Best Use of TikTok

This Is Quitting

Best Use of Twitter

The Ad Council and Twitter ArtHouse: #StayHome #AloneTogether

Best Use of YouTube

One World: Together at Home

Best in Artificial Intelligence

IBM + Chemonics: Global Health and Intelligent Supply Chains

Best Use of Call to Action

The 2020 Call for Code Global Challenge

Best Community or Employee Engagement

Best Contest or Promotion

JetBlue Healthcare Heroes

Best Data Visualization

The World’s Tallest Donation Box

Best Use of Games

Global Pride Crossing

Best Use of a Hashtag

Kevin Bacon’s #IStayHomeFor Campaign

Best use of Humor

Scrubhub

Best Use of Images

Koalas of NYC

Atlanta’s Missing and Murdered: Pieces of Atlanta

Best Use of Music and Dance

Seize the Awkward: “Whatever Gets You Talking”

Best Organic Promotion

Lifting Black Voices UK

Best Use of a Podcast

AARP’s The Perfect Scam Podcast

Coronavirus: Fact vs. Fiction (CNN)

Public Service Announcement

Contagion PSA

Best Real-Time Response

Koalas of NYC

Best Use of Storytelling

The Endless Letter on Instagram Stories

Best Use of User-Generated Content

Best Use of Video

Music Moments

Best Business-to-Business Partnership

Hunger: Not Impossible in Partnership With Salesforce and Postmates

Best Business-NGO Partnership

GroundTruth and No Kid Hungry Partner to Drive Over 11k Visits to Meal Distribution Sites for Covid-19

Experience Design & Technology Awards Name 2020 Finalists

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Mirrored Media has been named among the finalists for the 2020 Experience Design & Technology Awards, hosted by EventMarketer. The UTA Sundance House was named a finalist in the ‘Best Overall B-to-B Environment category, and The Grove Tree Lighting for Caruso was a finalist in the ‘Best Stage Design’ category. 

Congrats to the Mirrored Media team and our clients on this honor. The winners will be announced in a virtual gala on December 15. 

Read more about the awards at edtawards.eventmarketer.com.

Mirrored Media selected as Finalist in the Shorty Social Good Awards

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Oct. 14, 2020 – Mirrored Media has been selected as a Shorty Social Good Award Finalist for BMW IconicSounds Electric in the Energy category.

The Shorty Social Good Awards honor the social good initiatives brands, agencies & nonprofits are taking to make our world a better place. While the Shorty Awards have long-honored the best of social media and digital, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. The group includes Ogilvy Vice President of Social Change Kate Hull Fliflet, Owner and CEO at Black Girls Run Jay Ell Alexander, Director of Social Impact at MTV, VH1 and Logo Maxwell Zorick, Founder and CEO at The Phluid Project Rob Smith, and more. Social Good Award winners will be announced and honored at a digital ceremony on Thursday, November 12th, in New York City.

ABOUT THE SHORTY SOCIAL GOOD AWARDS

The Shorty Social Good Awards are presented by the Shorty Awards and produced by Sawhorse Media (http://sawhorsemedia.com/), a New York-based technology company. Sawhorse also created and runs Muck Rack (http://muckrack.com/), the leading network to connect with journalists on social media.

FOLLOW THE SHORTYS

@shortyawards

shortyawards.com

Chief Marketer Pro Awards Virtual Gala

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This year’s gala is going virtual! Winners will be named ‘live’ during the 2020 virtual PRO Awards Gala being held September 2 at 4:00 PM in Chief Marketer’s digital environment. Join us as we raise a toast to the brands and agencies who created the best marketing campaigns of the year, connect with industry peers in our networking lounge and more.

Register HERE to join us TODAY at 1pm Pacific/4pm Eastern to watch the live event online. BMW #RoadtoCoachella is nominated for Best Entertainment Sponsorship or Tie-In and Best Vehicle-Based Campaign!

BizBash: What Went Wrong at the Now-Infamous Hamptons Drive-In Concert?

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Videos from last month’s Safe & Sound benefit appeared to show attendees ignoring social distancing protocols. Event pros discuss what they think went wrong—and how to prevent it in the future.

By Claire Hoffman

A few weeks ago, the event industry drew headlines for all the wrong reasons. What started as a drive-in fundraiser concert with a number of thorough safety measures ended with viral videos of crowding and front-row guests without masks, appearing to break the state of New York’s social distancing regulations. The Department of Health has since launched an ongoing investigation into the July 25 “Safe & Sound” benefit in the Hamptons, 
and Governor Andrew Cuomo tweeted that he was “appalled.” 

Before the event, BizBash caught up with the organizers to discuss the safety measures put in place for the 500 car—or 2,000 guest—gathering, which included a concert from The Chainsmokers. Steps included pre-event health questionnaires, and mask and hand sanitizer giveaways for every guest. There were hand-sanitizing stations in every row, bathrooms that were disinfected every 10 minutes, and an on-site physician performing temperature checks. The amount of security was tripled to more than 80 guards, and concertgoers purchased reserved parking zones that were designed for four to six people per car and spaced six feet apart.

So what exactly went wrong here—and how can it be prevented in the future, when these types of drive-in events continue to grow in popularity? To find out, we chatted with six top event pros from throughout North America. Here are their takes.

Cara Kleinhaut, founder and CEO, AGENC Experiential & Digital Marketing, New York and Los Angeles
“What is devastating to us as professionals is we are collectively responsible for reviving our decimated industry. We will be held up to a microscope with everything we do, like it or not. So we have a collective obligation to make sure we are putting every single best practice forward when planning [events] in this age of pre-vaccine COVID. They must be safe. Many of us have gone to great lengths to become COVID-safety certified, stay in close contact with local officials and health experts to make sure our spaces are safe, and publishing best practice manuals. We do not take this lightly. If we are going to do it, we better do it right. 

From what we saw in the Hamptons, despite their best-laid plans on paper, they did not enforce social distancing, mask-wearing, and other very basic safety measures. Enforcement is key, as human nature will always be to push the rules and revert to old behavior and entitlement of what we feel we should be able to do. Where that event failed was in communication from the stage that the behavior needed to stop or else they were going to have to shut down.

That said, I have seen this done correctly—for example, at the Rose Bowl for RuPaul’s Drag ‘n Drive. The cars were properly spaced, masks were worn, and if people tried to gather the security teams immediately redirected people back to their vehicles. The cost for increased enforcement will be higher, but it’s an investment in our collective health and our responsibility as professionals to show how this can be done properly.”

Justin Lefkovitch, founder and CEO, Mirrored Media, Santa Monica, Calif.
“We were so disappointed to see the mismanagement exhibited by all associated with the event, especially when so many of us in the events industry are doing all that we can to prepare a roadmap for in-person events in the age of COVID-19. 

Echoing the response from our colleagues, we need to do it right, or don’t do it at all. Each and every event and producer represents the industry as a whole. The actions of this particular group will, unfortunately, ripple into local communities and our industry. One act of irresponsibility has the potential to set the whole industry back at a time when we can least afford it. We all need to understand that what we do has a lasting effect not just in our state, but across the globe. It is our job to work within the best interests of our clients, our staff, our community, our industry, and most importantly our guests—while also keeping everyone safe. 

We must exhaust all resources to ensure the safety of our guests, with a focus on security. While checking temperatures is great, as we know, not all carriers have fevers. Masks and temperature checks are not enough when they are not supplemented by responsible social distancing and other protocol compliance.

Governments, brand sponsors, and the general public are less likely to trust legitimate events, regardless of careful preparation and attention to detail. Every time something like this or the Fyre Festival happens, the entire industry has to work harder and jump through even more hoops. Securing permits becomes more difficult, and regulations become even more strict. We have worked tirelessly with local and state government to come up with safe and responsible guidelines to bring live events back to our community. For the sake of public health, our industry, and the future of live events, we hope that producers can work together to do it right, or not do it at all. Even when you think you’ve considered every aspect of an event, you need to have contingency plans for contingency plans.”

Read the full story at bizbash.com