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Press Release: PR Daily Announces Content Marketing Awards Winners

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MIRRORED MEDIA WINS PRESTIGIOUS PR DAILY CONTENT MARKETING AWARD FOR BMW i ROAD TO COACHELLA

SANTA MONICA, CA — Mirrored Media was recently named a winner of PR Daily’s 2019 Content Marketing Awards in the MEDIA AND ENTERTAINMENT category for its ROAD TO COACHELLA 2019.

Ragan Communications and PR Daily run 11 awards programs each year, including the prestigious Digital PR and Social Media Awards, PR Daily Awards, Employee Communications Awards and Video and Visual Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media. 

PR Daily’s Content Marketing Awards celebrates teams, organizations and consultants who have redefined the field with their groundbreaking work. As a winner in the program, Mirrored Media joins an elite group of past winners, including Turbo Tax, Microsoft News Center, Aflac, Blavity, Tijuana Flats, the National Fire Protection Association and Yazaki North America.

Additionally, Mirrored Media was chosen from a wide pool of entries to receive an honorable mention in the Brand Awareness and Influencer Content Markerting categories for the impact of its 2019 Road to Coachella campaign.

For a third consecutive year, the BMW i #RoadtoCoachella campaign blended music, design, technology, sustainable mobility and the journey that fans and artists take to get to Coachella. In previous years, the brand, along with its partner Mirrored Media, turned to artists including Hans Zimmer, Marshmello and John Gourley of Portugal. the Man to serve as partners to establish the connection between the music festival and BMW i. Its work in 2019 was no different, earning the agency first place in the “Media and Entertainment Campaign” PR Daily’s Content Marketing Awards.

The 21-year-old global superstar Khalid was selected based on his recent performance on Saturday Night Live and the release of his new album days before his appearance at Coachella. The campaign had numerous objectives, including creating an authentic conversation between BMW i and the Coachella audience, developing original art, integrating the BMW i fleet into the campaign, partnering with influencers to expand the reach of the campaign, creating live experiences that drive online conversation and content sharing, and more.

Mirrored Media has executed flawlessly in the past. Building on the two previous campaigns, the agency took elements of Khalid’s art—already painted on a van for his album cover—to wrap a fleet of BMW i8 Roadsters. The team also partnered with more than 30 influencers, sending them on the road to Coachella in the fleet of custom-wrapped Khalid BMW i8s.

Khalid also partnered with Mirrored Media to build a unique pop-up experience during the festival’s first weekend; Khalid made a surprise appearance to meet and take photos with influencers. The campaign, as it has in the past, generated more than 1 billion impressions, achieving each of its goals, notably drawing attention to the BMW i series.

“Mirrored Media set themselves apart from an outstanding field of applicants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Mirrored. We look forward to your continued success,” said Brendan Gannon, Marketing Manager for Awards Programs at Ragan Communications.

About Ragan Communications

Ragan and PR Daily run 11 awards programs each year, including the PR Daily Awards, Employee Communications Awards, Communicators of the Year Awards (formerly the ACE Awards) and its inaugural Top Women in Communications Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media. 

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry: Ragan.com and PRDaily.com. Together, these daily news sites attract more than 700,000 global visitors monthly.

Ragan is the leading provider of conferences and online training for PR, media relations, and corporate communications professionals. 

To read more and see the rest of the winners, go to Ragan.com/awards.

BizBash Announces Top 1000 People in the U.S. Event Industry

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Introducing the BizBash 1,000, the people with the biggest impact on meetings and events across the United States. These individuals plan everything from galas for national art museums to massive trade shows, pop culture conventions, and festivals. They also produce and design Instagram-worthy events for big brands, live music productions, and sporting events, as well as multimillion-dollar weddings. Some of them offer innovative (and mouthwatering) food and beverage ideas, while others provide education programs and strategy tips that benefit everyone in the industry. It was our mission to celebrate the best of the best in a diverse and growing industry, while offering a compilation of people to connect with for ideas, inspiration, or guidance for your future events.

Mirrored Media CEO/Founder Justin Lefkovitch was named to this list alongside other highly respected industry professionals in varied segments of the events industry.

Find the full list at bizbash.com.

Mirrored Media: 5 Time Platinum Winner in 2019 MarCom Awards

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Mirrored Media is honored to announce that we have received five platinum awards in the 2019 MarCom Awards for our work for BMW i on #RoadtoCoachella. Awards were won in the following categories:

  • Integrated Marketing Campaign
  • Social Content
  • Viral Marketing Campaign
  • Marketing Product/Service
  • Influencer Content

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries.

MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community.

Justin Lefkovitch named to 2020 AME Awards Grand Jury

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New York Festivals AME Awards celebrates risk-taking work and brave campaigns that achieve the essential mission of making the clients products and services successful.

For 26 years, AME has honored the world’s most innovative and effective campaigns…campaigns that demonstrate a groundbreaking solution to a challenging marketing problem solved via strategic planning, creative execution and producing measurable results.

The AME Awards Grand Jury represents some of the world’s most creative and strategic minds in advertising and marketing communications. This international panel comprised of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors whose high standards of excellence ensure that AME’s 25-year legacy is upheld and respected globally both by winners and industry reports measuring creative distinction.

AME recruits these award-winning industry executives, known globally for their innovative and strategic prowess, and charges them with the mission of selecting the World’s Best Advertising & Marketing Effectiveness. With Juries representing 5 regions, Asia Pacific, Europe, Latin America, Middle East & Africa, and North America, all of AME’s entries are judged with global knowledge and perspective from the industry and attention to cultural relevance.

We are honored to have our CEO, Justin Lefkovitch, join this highly esteemed group of judges for 2020.

Find the full judges list and bios at AMEawards.com

EventMarketer: The 2019 IT LIST: Recognizing the Top 100 Event Agencies

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The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business

Mirrored Media is honored to announce that we have been named one of Event Marketers top experiential agencies for another consistent year.

The Event Marketer annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes. The It List is designed to reflect the changing needs of the brands and marketers who use it. So this year, they gave the It List application a facelift—tweaking the questions and selection criteria to better illuminate the agencies that are keeping pace with the industry—and what you need to be successful.

Among updates, they put less emphasis on office culture and years in business and more emphasis on strategic thinking, creative culture and work. “We wanted to understand better how the most innovative companies in events think. We also put more emphasis on new work as well as metrics, giving those companies delivering exceptional results for clients higher marks on our checklist. And we weighed the overall growth of the organizations: their top headlines of their year, awards won, client wins and new hires.

This year’s list is comprised of start-ups and boutiques, legacy shops and monolithic organizations. Some have a few dozen employees, and some, hundreds worldwide. Some specialize in b-to-b, while others, in b-to-c. Some, in a little of both.

As we have remarked over the past 17 years, the It List selection task is no walk in the park. Every year we huddle together for several weeks, scrutinizing newbies and veterans alike, digging through portfolios of work, and tracking the standout programs that captured the industry’s attention—all to provide the brand community the list of who it should be working with this year, and why. “

Check out the Mirrored Media portfolio HERE. See the entire list HERE.

Mirrored Media Awarded Gold, Silver, & Bronze in Summit

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Mirrored Media is proud to announce that we’ve won three Summit Creative Awards for 2018’s BMW i Road to Coachella in the following categories:

Gold: Social Media Campaign

Silver: Online Campaign

Bronze: Engagement/Experiential

Small and medium-size agencies worldwide produce a great deal of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients, and large budgets.

Since 1994, the Summit Creative Award has recognized creative firms and helped them stand out in the crowd. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Our exclusive award-selection process means winners have earned the right to broadcast their achievements far and wide.

Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 25-year competition – the first and best of its kind.

The Summit Awards is the oldest and most prestigious organization administering marketing awards exclusively for small firms. Throughout our twenty-five year history, the SIA Creative Award is established as one of the premier indicators of creative and communication excellence. Using stringent evaluation criteria and a blind judging process, the Summit International Awards competitions reward only those firms whose work exemplifies the best in its class.

Read more about the Summit Awards here.

BizBash: How VidCon Attracts “the Most Media-Savvy Audience in the World”

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The 10th edition of the online video conference targeted Gen Z with colorful, interactive booths and lounges that encouraged creativity.

ANAHEIM, CALIF.—In 2018, VidCon general manager Jim Louderback proclaimed that VidCon attracts “the most media-savvy audience in the world.”

That idea was once again on display at the 10th edition of the convention, its second since being acquired by Viacom. The four-day event, which ran from July 10 to 13 at the Anaheim Convention Center, drew 75,000 fans, video creators, social media influencers, and other industry attendees.

This year, the convention—which was named to BizBash’s list of Southern California’s top 100 events again this year—tested out some formatting changes, most notably with the addition of six-minute case studies, a series of rapid-fire presentations from the likes of Netflix, Microsoft, Chipotle, and Electronic Arts.

The convention also featured the inaugural pet programming zone this year, co-hosted by animal-focused YouTube channel The Dodo. The area offered panels on how to turn your pets into social media stars and featured meet-and-greets with famous animals including Sunglasses Cat, Escobar the Bearded Dragon, and dog and pig duo Pickles and Dill. 

In another shift from previous years, TikTok was arguably the biggest winner of the weekend: The short-form video platform—which has 1.2 billion monthly users and was the third most-installed app worldwide so far this year—had a presence at VidCon for the first time. While popular YouTube creators were given extra security and private transportation after massive crowding in previous years, TikTok stars were still largely accessible to fans, generating the weekend’s biggest buzz.

One place that TikTok stars were not accessible, though, was the platform’s ultra-exclusive—and ultra-buzzy—after-party at Bowlmor Lanes. The guest list was strict: Only creators could enter, meaning fans and marketers were stuck following the festivities from afar. 

One thing stayed the same, though: Brands such as YouTube, Facebook, MTV, Adobe, NBCUniversal, and more asked the Gen Z-focused crowd to embrace their creative sides at colorful, interactive booths, lounges, and activations. Here’s a look inside some of the weekend’s brand highlights.

NBCUniversal

NBCUniversal’s “Share Your Voice” activation, produced by Mirrored Media, encouraged VidCon attendees to discuss all the issues that matter to them, from politics to the influencers they love. Attendees could step into a video booth to record their own segments of Snapchat news show Stay Tuned, where they discussed the causes they’d like to see featured on the news.

NBCUniversal’s “Share Your Voice” activation, produced by Mirrored Media, encouraged VidCon attendees to discuss all the issues that matter to them, from politics to the influencers they love. Attendees could step into a video booth to record their own segments of Snapchat news show Stay Tuned, where they discussed the causes they’d like to see featured on the news. Photo: Mirrored Media

In one area inspired by E! News’ The Rundown, attendees could choose from a menu of phrases—from “Treat Yourself' to “This Is a Case for the FBI”—to have printed on branded T-shirts from a digital printer. They could also help paint a mural by artist Amy Tangerine.

In one area inspired by E! News’ The Rundown, attendees could choose from a menu of phrases—from “Treat Yourself” to “This Is a Case for the FBI”—to have printed on branded T-shirts from a digital printer. They could also help paint a mural by artist Amy Tangerine. Photo: Mirrored Media

In another area inspired by the People’s Choice Awards on E!, attendees could walk down a black carpet and pose for photos and then write in their choices for the awards.

In another area inspired by the People’s Choice Awards on E!, attendees could walk down a black carpet and pose for photos and then write in their choices for the awards. Photo: Mirrored Media

Invisalign

Several brands also activated outside the convention center. Invisalign hosted a 15-foot-tall candy station, which featured 20 candy dispensers in the colors of the Invisalign logo. Each dispenser was custom-engineered by producers Mirrored Media to withstand the weight of the candy and the heat of the sun.

Several brands also activated outside the convention center. Invisalign hosted a 15-foot-tall candy station, which featured 20 candy dispensers in the colors of the Invisalign logo. Each dispenser was custom-engineered by producers Mirrored Media to withstand the weight of the candy and the heat of the sun. Photo: Mirrored Media

Awesomeness TV

Mirrored Media also created two custom photo wall backdrops in the VidCon courtyard, including a custom Awesomeness TV sequin wall.

Mirrored Media also created two custom photo wall backdrops in the VidCon courtyard, including a custom Awesomeness TV sequin wall. Photo: Mirrored Media

Invisalign & Awesomeness TV

The two brands teamed up for a large-scale rainbow slide, produced by Mirrored Media. Guests could race each other on branded slide mats.

The two brands teamed up for a large-scale rainbow slide, produced by Mirrored Media. Guests could race each other on branded slide mats. Photo: Mirrored Media

Read the whole story on bizbash.com.

EventMarketer: Cultivating Conversations: One-on-One Interactions Drive Engineer.ai’s Conference Strategy

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Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each year, making it a prime setting for tech brands to share the perks of their products with a captive audience. For Engineer.ai, a startup that helps entrepreneurs bring their ideas to life through customized software, North America’s fastest-growing tech conference, this year May 21-24, was an ideal place to exhibit its Builder tool to drive on-site sales. The brand’s strategy ultimately proved to be a success, enabling over 20 platform builds, which add up to more than $1 million in revenue.

Engineer.ai’s Builder product breaks projects into small “building blocks” of reusable AI-powered software features that are customized by a human engineer, giving just about anyone the ability to realize an idea, whether it’s a social app or e-commerce platform, without learning how to code. Playing off of the building blocks concept at Collision, the brand erected a colorful two-story booth featuring modular cubes to facilitate a variety of brand-customer interactions.

Meeting rooms equipped for one-on-one meetings was a key element of the brand’s booth strategy.

Given that Engineer.ai is just over a year old, mass communication was key to its on-site strategy. To that end, the brand built four touch screens into the façade of its booth and held live demos just outside it to draw in passersby. (The brand’s primary sponsorship of Collision’s Pitch startup competition also helped increase visibility.)

“Oftentimes, we’ve found that people might be a little bit timid walking around a conference room floor,” says Lauren Crist, U.S. marketing and communications lead at Engineer.ai. “But the moment we asked them, ‘Have you ever had an idea that you’re looking to build or bring to life,’ everybody said ‘yes.’ So, having those live demos and touch screens externally-facing has really given us a good platform to showcase what we can do for someone early on.”

In addition to brand awareness, cultivating intimate conversations and individual sales meetings was also a chief priority for Engineer.ai. To encourage attendees to schedule one-on-one meetings ahead of the conference, the brand directed them to a microsite where they could pre-book a spec meeting with a product expert. The strategy helped Engineer.ai line up over 50 consultations before the start of the event. On-site, its booth design further promoted individual interactions via two open meeting spaces and five private meeting rooms equipped with computers and screens where brand experts helped customers develop and “spec out” their customized platforms.

“Everyone wants to talk to an expert and be heard, and the power of the product is that they’re able to see, in real time, the cost associated with that and the actual process, so everything’s guaranteed,” says Crist. “Events have been a super powerful way for us to convey that in the digital age where there’s a lot of content online, searching and finding different solutions can be difficult, especially for the audience we’re looking to go after. So, this has been a really powerful channel for us.” Agency: Mirrored Media, Santa Monica, CA.

The booth’s building blocks theme played on the functionality of Engineer.ai’s Builder product.

Read more at eventmarketer.com

BMW Group and Hans Zimmer Collaborate on Sound Design for Electric Mobility

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Mirrored Media is excited to announce a continued relationship with BMW and Hans Zimmer, as they develop sound for the BMW Vision M Next.

Hans Zimmer is known worldwide for his film music. He has composed countless soundtracks for Hollywood and won numerous awards. Now Hans Zimmer, together with Renzo Vitale, acoustic engineer and sound designer at the BMW Group, has composed the sound for the BMW Vision M NEXT. The Vision M NEXT celebrates its world premiere on June 25th 2019 at #NEXTGen. Hans Zimmer: “I have always been a BMW enthusiast. As a kid I used to recognise my mother coming home by the sound of her BMW. I am thrilled to get the chance to design the sound of future electric BMW’s and create emotion for the future electric driving experience.”

Hans Zimmer and Renzo Vitale composed the drive sounds and sound signs for the BMW Vision M NEXT together in Zimmer’s studios in London and Los Angeles. Vitale: “We envision sounds that celebrate the beauty and complexity of our vehicles and that are able to move people. I see designing people’s future acoustic environment both as a privilege and as a responsibility. Working on this together with Hans Zimmer is a special honor for me – both as an acoustic engineer and as a musician.”

Kickoff for BMW IconicSounds Electric

The silence of driving electrically is often cited as a major advantage of electric mobility. However, as the range of electrified models increases, a gap in the emotionality of the driving experience arises in the driver’s seat. Under the brand name “BMW IconicSounds Electric” a visionary sound offer will be created for future electrified vehicles from BMW. “We want to get BMW IconicSounds Electric in position for customers who value emotional sound. With BMW IconicSounds Electric they will be able to experience the joy of driving with all their senses”, said Jens Thiemer, Senior Vice President BMW Brand. The sound of the BMW Vision M NEXT gives a glimpse into the future of BMW IconicSounds Electric.

Sound inspired by art

The BMW Vision M NEXT is a statement for the driver – and so is its sound. When driving electrically, the driver who is used to the familiar sound of a combustion engine experiences the paradigm shift of powertrain technology. For some, this may lead to an alienation between driver and vehicle. The sound of the Vision M NEXT aims to create harmony between the driver and the electrically driven vehicle. This is achieved through the inspiration of art. Vitale: “The development and composition for the sound of the Vision M NEXT was mainly inspired by light installations from James Turrell and Ólafur Elíasson. In particular, Turrell realized works known for the illusion of an infinite space, which creates a magical experience for the spectator. The idea behind the Vision M NEXT is to recreate this sense of wonder through sound.”

Hans Zimmer: “When the driver interacts with the accelerator pedal it is not only a mechanical touchpoint but also a performative element. Accelerating becomes an experience during which the driver moves through a series of gradually morphing sound textures.”

BMW Group has been developing sound for electric mobility for around ten years now

In 2009, with the introduction of the MINI E test fleet, acoustic engineers from the BMW Group were already working on artificially generated sound, which was intended to contribute to the better perceptibility of vehicles with barely audible drivetrains. Since the launch of the BMW i3, customers have therefore been able to choose acoustic pedestrian protection as optional equipment.

The sound of the acoustic pedestrian protection has since been further developed in line with new legislative requirements and is now gradually being rolled out as standard in all plug-in hybrids and all-electric vehicles from BMW (requirements for acoustic pedestrian protection as well as operating times vary worldwide). The aim in the development was to fulfill the important warning function without disturbing pedestrians. At the same time, the customer should continue to enjoy a high level of acoustic comfort in the vehicle.

Read more about the partnership at bmwgroup.com

Event Marketer: COACHELLA ROUNDUP: BMW Road to Coachella

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April 19, 2019

Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our roundup of the brands that have come out to play in the desert.

BMW

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For the last two years, BMW has leveraged key partnerships and a fleet of its vehicles to document what the “Road to Coachella” looks  like for influencers and musicians. To maintain its festival narrative and build on its legacy at this year’s event, the automaker again partnered with influencers and a key artist to deliver Road to Coachella content, but its on-site presence for the first time took the form of a “Pit Stop.”

At the heart of the program was Khalid, a Coachella headliner and the biggest musician BMW has worked with to-date. Riding on the success of the April 5 release of his album “Free Spirit,” the contemporary soul artist (and BMW driver) helped the brand outfit an assortment of its vehicles to match the aesthetic of the album cover, which features flames and a wolf. The theme of the campaign: youthful joy and freedom.

WATCH: KHALID REVEALS HIS OWN ROAD TO COACHELLA

Ahead of Coachella’s opening weekend, BMW’s influencer partners, including personalities like Paris Hilton, Laura Marano and Ross Butler, each headed to Palm Springs in a newly decked-out BMW and, of course, documented their journey on social media. Riding on that initial buzz, Khalid then announced his Road to Coachella Pit Stop to fans online.

The Pit Stop, which was located at the BMW of Palm Springs dealership and was open to guests Thursday through Sunday of Coachella’s opening weekend, was home to an array of exclusive merchandise, the “Free Spirit” fleet of BMWs and Khalid’s own van, also designed to match the artist’s album cover. In addition, there was a claw machine that gave fans a chance to snag custom Khalid Road to Coachella bandanas (which could be custom embroidered on-site), food trucks, games, music and, on Saturday—a visit from Khalid himself. Agency: Mirrored Media, Santa Monica, CA.

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Photo courtesy: BMW


Check out the full article HERE on EventMarketer.com