Road to Coachella Archives - Mirrored Media

Forbes Feature: How Big Brands Are Reaching New Audiences At Coachella

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By Yola Robert, Contributor

Coachella
Coachella CHRISTOPHER POLK FOR TEEN VOGUE.

Coachella has become one of the biggest festivals in the country with over 125,000 attendees each weekend this past year which does not include the number of people that travel to the area for the parties or activations. It is estimated that Golden Voices’ Coachella and Stagecoach generate approximately $900 million in economic activity around the Coachella Valley area. With the majority of attendees contributing to the almost billion dollars in economic activity consisting of Gen Z and millennials, major brands have the opportunity to build relationships with new audiences that they would not typically interact with otherwise.

“For brands, identifying influencers is easy. Paying them to post is easier. Building a trusting relationship where both sides can add value to the other (without feeling used) is the ultimate challenge. ‘Return On Influence’ is the new ROI,” says Christopher Rockwell of LOVE, a brand strategist who helps companies like Audi, Fendi, and Google. 

Revolve has proven that activating at Coachella is a must for brands looking to boost revenues while staying culturally relevant. But Revolve isn’t the only brand that shines its presence in the desert; Express, BMW, American Express, Create & Cultivate, Rachel Zoe, Levi’s and Neon Carnival have all invested in creating an experience to connect with existing customers while reaching a new audience.

BMW

Kahlid next to the Khalid designed BMW i8 for #roachtocoachella.
Khalid next to the Khalid designed BMW i8 for #roadtocoachella. BMW

BMW returned to the desert for #roadtocoachella produced by Mirrored Media with Khalid as their 2019 artist. Khalid designed the art for a fleet of BMW i8’s to be driven down to the popup by influencers and celebrities. At the popup, fans got to meet Khalid, shop the collab merch and test out the i8’s. BMW has taken an unconventional approach in making its activation more about a lifestyle rather than a car.

“As the world´s most vibrant music and art festival, Coachella is an ideal match from a brand perspective. At BMW, joy is in our DNA, and with experiences like #roadtocoachella, we are able to connect authentically, yet unconventionally with young (at heart) people in a very emotional way. Coachella broadens our community from an automotive company to a more accessible & inspiring lifestyle mobility brand.”  Stefan Ponikva head of BMW events and BMW group shows.

Check out the full article HERE on Forbes.com

BMWi and Khalid Open Pit Stop, Bring Influencers on #RoadtoCoachella

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Munich. BMW i is once again one of the official partners of the Coachella Valley Music and Arts Festival in 2019. For the last two years, BMW i has been building up to the festival on social media with #RoadtoCoachella and is also showcasing a unique Coachella design for its BMW i models. The striking look featuring flames and the image of a wolf is inspired by the current album cover of global superstar Khalid.

“The variety of live concerts at Coachella Festival is a great playground for creativity. At Coachella, the internationally most famous stars of the industry meet the most enthusiastic audience. Innovation and inspiration are the values that BMW i shares with the iconic festival, making it an ideal partner. We look forward to working with the festival and Khalid, one of the most exciting artists of contemporary soul music and a passionate BMW driver“, says Stefan Ponikva, Head of BMW Brand Experience Shows & Events.

“I love road-tripping, hopping in my car and driving back home to El Paso is 12 hours each way from LA. To me, BMW, especially BMW i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music.”

-Khalid

Khalid is one of the most popular artists of his generation. It is therefore no surprise that Khalid is one of the headline acts at the upcoming Coachella festival. He inspired the festival fleet of vehicles for BMW i based on the cover of his new album ‘Free Spirit’. The Road to Coachella embodies the Free Spirit mentality of a fun road trip with friends to one of the greatest music festivals.

Some of the best-known international names will travel to the venue with BMW i a day before the festival begins to experience the design of the BMW i Coachella fleet for themselves and to explore Palm Springs. Follow the hashtag #RoadtoCoachella to virtually join Paris Hilton, Lena Gercke, Laura Marano and other influencers.

In addition to the actual festival programme, there is also something special in store for fans of Khalid. Together with BMW i, the singer will open a ‘Pit Stop’, where exclusive merchandise will be available for purchase. BMW of Palm Springs (3737 E Palm Canyon Dr, Palm Springs, CA 92264 USA) will be transformed into a must see fan experience away from the festival site with music, a food truck and other lifestyle initiatives. Khalid will announce the exact opening times himself on social media. 

The creative design interpretation of BMW i electric vehicles reflects the special, diverse spirit of the festival. Coachella is once again taking place at the Empire Polo Club in Indio, California. BMW i is supporting the event over the entire period from 12 to 21 April 2019. Almost 200 acts will thrill thousands of international visitors over the two weekends.

Mirrored Media is proud to partner with both BMW i and Khalid to bring this collaboration to life for Coachella 2019. Follow #RoadtoCoachella on social media to see the fleet head to Indio for both weekends of Coachella. Read more on BMW.com

Us Weekly: Khalid and His New Album ‘Free Spirit’ Inspired the BMW i Festival Cars Heading to Coachella 2019

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And if the painted flames and image of a wolf looks familiar to you, that’s because BMW i was inspired by Khalid’s new album ‘Free Spirit.’

And it’s a mutually beneficial partnership produced by Mirrored Media. Khalid admits to getting ideas for his music while on long drives in his BMW i. “I love road-tripping, hopping in my car and driving back home to El Paso is 12 hours each way from L.A. To me, BMW, especially BMW i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music. I love making music that you can crank up and drive to with the windows down,” Khalid said in a press release.

Khalid BMW
Khalid BMW i

And Khalid isn’t the only A-lister heading down to Coachella in a funky car. ParisHiltonLena GerckeLaura Marano and other influencers will be traveling to the venue with BMW i a day before the festival begins to experience while exploring Palm Springs.

If you’re not lucky enough to get your own personalized automobile, fans of Khalid can check out the ‘Pit Stop’ at BMW of Palm Springs where visitors can purchase exclusive merchandise, enjoy a food truck and listen to great music.F

BMW i is supporting the event throughout weekends 1 and 2 from April 12-21.

Read the full article HERE at USWEEKLY.COM

THE 2019 AME AWARDS Finalists

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Mirrored Media is proud to announce that we have been selected as a finalist in the 2019 AME WORLD’S BEST ADVERTISING & MARKETING EFFECTIVENESS awards for our Road to Coachella campaign with BMW.

The AME Awards® has honored the World’s Best Advertising & Marketing Effectiveness™ since 1994. To earn a prestigious AME Award, an entry must demonstrate groundbreaking solutions to challenging marketing problems and exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries submitted into the AME Awards are meticulously scored by an international panel of judges comprised of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors from 5 regions around the globe.

With a 25-year reputation for awarding high-caliber entries created by some of the planet’s most accomplished creative talent from the world’s top international agencies on behalf of prominent global brands, the prestige of being recognized as an AME award-winning campaign is an enviable achievement.

See all of the finalists HERE.

Mirrored Media Named 2019 Eventex Awards Finalists in Two Categories for BMW i Road to Coachella

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Mirrored Media Named 2019 Eventex Award Finalists in Two Categories for BMW i Road to Coachella

Eventex Awards – the most coveted and recognizable awards in the events world – has just announced the finalists in the 9th edition of the competition. This year the Global Eventex Awards has expanded its scope and reach to encompass all aspects of the event industry – events, suppliers, technologies, venues and more. А record number of 331 entries from 42 countries were competing in 77 categories to make it to the prestigious list of 178 finalists. Mirrored Media is honored to be named 2019 Eventex Awards finalists for the BMW i Road to Coachella campaign in two categories: Sponsorship Experience and Brand Activation Event

“Eventex Awards 2019 is a record-breaker. We’ve got an unprecedented number of entries from almost any part of the world this year. All of them are truly remarkable events, brands or suppliers that set the new benchmarks and trends in the events world. It’s a pleasure and honour to gather such amount of creativity in one place and be able to recognize the best of the best” comments Ovanes Ovanessian, co-founder of Eventex Awards.

Eventex Awards is famous for its complete transparency, stellar jury and innovation at every step. The 50+ judges are cherry-picked top influencers and thought leaders from the industry. The management of submissions and voting is done through the innovative Awards Management Software – Evalato that ensures easy application and a fair and uninfluenced judging process. Once the winners are announced, every entry, vote and comment is made public online. The People’s Choice category is decided by public voting. This year, the record number of 4747 people voted to select the top three in this category.

The official list of finalists could be seen here.

The winners will be announced on 26 March 2019 at the Eventex online ceremony – the peak of a new series of inspirational events ‘Eventex Creative Week’. To watch it, register for free here.

Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

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Mirrored Media Takes Home Triple Platinum in AVA Digital Awards

Mirrored Media is proud to announce that we have won THREE platinum AVA Digital Awards for our BMW i #RoadtoCoachella campaign in categories: Social Campaign, Integrated Marketing, and Digital Marketing Campaign.

AVA Digital recognized outstanding achievement by creative professionals involved in the concept direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions – to websites and social media sites that present interactive components such as video, animation, blogs, and podcasts – to other forms of user – generated digital communication.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold Winners can be found on the AVA Digital Awards website at www.avaawards.com.

Mirrored Media Announced as Winners for two Summit Marking Effectiveness Awards

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Mirrored Media Wins Two Summit Marketing Effectiveness Awards

Mirrored Media is excited to announce that we are double winners for the 2018 Summit Marketing Effectiveness Awards. Our BMW i Road to Coachella campaign was chosen for platinum for social media and silver for online advertising and marketing.

The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit Marketing Effectiveness Award is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2017 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit Marketing Effectiveness Award received submissions from the following thirteen countries including Australia, Canada, Denmark, England, Germany, India, Nigeria, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, and the United States.

“Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.” 

The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

Throughout its 25-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in their class. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at http://www.summitawards.com

Mirrored Media Wins Two 2018 Summit Emerging Media Awards

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Mirrored Media Wins Two Summit Emerging Media Awards

Mirrored Media is honored to announce that we have won two 2018 Summit Emerging Media Awards for our BMW i Road to Coachella campaign in categories: Social Media “Visionary” and Events/Experiential “Leader“.

The Summit Emerging Media Award (Summit EMA), began in 2007 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media.

 “Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications and emphasizing the importance of the consumer’s experience.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe however audiences are becoming increasingly fragmented and difficult to engage, inform and affect.  Developing, applying and combining emerging media with creative messaging and market awareness is challenging.  Achieving this synthesis is what makes earning a Summit EMA a significant achievement.”

The Summit International Awards (SIA) organization is dedicated to furthering creative excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

This SIA organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers. Companies and individuals from more than 50 countries and across five continents participate in its award programs and choose to invest their promotional dollars for the opportunity and to be recognized as an SIA winner. The SIA organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.

Event Marketer: “WINNERS ANNOUNCED: THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS”

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WINNERS ANNOUNCED:

THE 2018 EXPERIENCE DESIGN & TECHNOLOGY AWARDS

The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Mirrored Media is honored to announce that we have won bronze in two categories:

BEST DIGITAL + LIVE CAMPAIGN

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

BEST USE OF SOCIAL MEDIA

Bronze Winner
Campaign: Road to Coachella

Client: BMW
Partner: Mirrored Media

Read the entire article HERE
Posted on November 14th, 2018 by Event Marketer

Mirrored Media named finalists for two 2018 Content Marketing Awards

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PR Daily has revealed the finalists for the 2018 Content Marketing Awards, which recognizes brand storytellers who know their way around a clickable headline, a viral video, or a fleeting social trend. Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. Mirrored Media is honored to announce that we’ve been named as finalists for two 2018 Content Marketing Awards for our BMW i Road to Coachella Campaign.

  • Brand Awareness
  • Influencer Content Marketing 

Click HERE to learn more about this year’s finalists, and stay tuned for the winners announcement, which will be published in a couple of weeks.