To showcase the future capabilities of the much-anticipated 5G Network, AT&T and Nokia partnered with Fullscreen and Mirrored Media to build a cutting edge mixed reality experience at the annual RTX convention in Austin, TX. Attendees were able to experience groundbreaking real-time interactive holograms with their friends and surprise Rooster Teeth talent. Two guests at a time could step into the booth and magically be transformed into holograms and engage alongside their favorite Rooster Teeth talent. Each of the holograms could engage with each other live as onlookers were able to watch the action via two TVs positioned at the front of the booth. These holograms showcased the future of communication through lighting-fast, high-res connectivity made possible with the power of AT&T’s 5G network.
RTX Archives - Mirrored Media
HP and Intel teamed up with Mirrored Media to create an interactive lounge where guests could take a break from the bustle of RTX and experience HP and Intel’s newest technology. The lounge, complete with couches, bean bags, and tables, had several brand new HP Zbook x2’s for guests to test and explore. Rooster Teeth digital artists were invited to demonstrate their skills and give presentations on the Zbooks while the screen was mirrored onto a giant LED wall behind them. Guests were encouraged to draw themselves on the Zbooks using their preferred creative suite, which automatically entered them in a contest to win a grand prize of the new HP Zbook x2. A giant digital mural comprised of every fan self portrait was consistently updated and displayed on the giant LED wall. 25 additional lucky winners walked away with exclusive poster giveaways that featured the final mural artwork of all the self-portraits drawn in the booth over the three-day convention.
In celebration of the third installment of the Planet of the Apes reboot series, Mirrored Media teamed up with Fullscreen to activate the excitement of the film’s release with unique promotional instillations at RTX in Austin. Upon entering the Austin Convention Center, attendees were welcomed to the weekend-long convention by a collection of War for the Planet of the Apes signage and artwork that was systematically positioned for high visibility. Each person had to pass by or through these awe-inspiring installations on site, with a standout being the custom-designed holograms sitting atop a truss above the main entrance. These holograms featured custom designed rotating images of the film’s logo accompanied by eye-catching shapes and designs.
Mirrored Media also created a first-of-its-kind waterfall fog screen which projected imagery from the film onto the fog, through which guests walked though to enter the convention center’s main doors. This interactive experience not only generated excitement for guests passing through, but also gave them an epic photo opportunity.
To complete the overall aesthetics, Mirrored Media strategically placed oversized War for the Planet of the Apes signage in the massive Convention Center windows along with pull-up banners and a step and repeat area in the main walkway near the entrance.
Fans took notice of the awe-inspiring activations, as the film topped the box office on its opening weekend, earning over $50 million.