Santa Monica Archives - Mirrored Media

AwesomenessTV x Hollister Co. Winter Beach House

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Highlighting their continued partnership into 2018, AwesomenessTV and Hollister teamed up with Mirrored Media to present the AwesomenessTV x Hollister Beach House. The February event, which took place at the end of Hollister Blvd. in Santa Monica, CA, brought to life Hollister’s mantra that every day is summer, no matter what time of year.

With a large invite-only Saturday beach party sandwiched between two days of AwesomenessTV filming, each of the three days had no shortage of exciting activities and beautiful visuals for influencers and guests alike.

Our teams worked in concert to truck-in four Hollister-branded shipping containers, two of which were custom two-story builds. One of these contained an open staging area on the bottom and a DJ booth up top. The focal point, dubbed the ‘Carpe Crate’, acted as the main entertainment stage and was outfitted with a wall that had the ability to open and close with the push of a button. Hollister and AwesomenessTV were able to build suspense behind the scenes and reveal a variety of surprises to guests throughout the duration of Saturday’s event, often with the help of moving head lights, a fog machine, and branded props. Another shipping container was delivered and custom-fitted on site to become a prime photo opportunity as an interactive ball pit. It contained lounge furniture, play balls, and branding throughout.

One of the most exciting elements for guests was the saltwater pool built within a shipping container; one of only a handful in North America. This custom pool was branded inside and out had a large glass window in front, allowing guests to capture one-of-a-kind images of their friends in the depths of the pool. Filled with roughly 2,000 brightly colored rubber ducks, it was one of the highlights of the weekend. Other activations throughout the space included a 30-foot inflatable water slide, a coloring wall with oversized crayons, an animal costume photo wall, and a collection of inner tube art installations.

The entire event space sat on sand and was surrounded by hedge walls, but even with the private enclosure, it still provided a visually-stunning landmark for those on the public beach, walkways, and bike paths. The hedge walls were covered with a variety of patterned inner tubes both inside and out. Our beach-facing pool exterior, which sat just inches away from the public bike path, was affixed with Hollister branding. The two-story shipping containers also featured an ode to Hollister’s marketing campaign, Carpe Now, which could be seen hundreds of yards away. As the sun set, we illuminated the space with custom neon lighting in addition to hanging string lights.   

The weekend’s focal point was Saturday’s beach party event that was open to exclusive invited guests. Attendees were treated to appearances from their favorite creators, all of whom were happy to take photos and interact throughout the day. Host Hunter March was joined by friends Alisha Marie, JonMarie Westengard, and a collection of influencers who encouraged fans to ‘Carpe Now’. Throughout the day, “House Party” would play over the speakers triggering the shipping container door to drop down and reveal surprises with talent. Highlights included a beach-inspired obstacle course, an exclusive performance by Mahogany Lox, a DJ set by Gryffin, pool jumping competitions, and a inflatable dinosaur dance party.  

The obstacle course allowed attendees to race against each other through several activations on the sand. We utilized existing elements such as the giant water slide, and added a slip & slide, water pool obstacles, and a finish line made up of roughly 30 inner tubes tied together that guests dove through as they finished.  

The most unexpected of surprises arrived near the end of the day when 20 puppies were introduced from within the Carpe Crate. Guests were able to hold, play with, and take photos with all of the cuddly pups as the day came to a close. Even with all the highlights, the puppy party was the day’s surefire hit.

Each day, the adjacent Perry’s Cafe provided food and drinks to all attendees, including a hot chocolate bar with SmashMallow brand marshmallows for s’more roasting, and a custom-branded ice cream cart.

 

Awesomeness Beach House

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Awesomeness Summer Beach House

After a busy 2017, Awesomeness decided it was time to reward its clients and creators with a relaxing and refreshing couple of weeks on the beach. From July 24th to August 7th, Mirrored Media and Awesomeness teamed up to transform a beautiful Santa Monica beach house into a summer oasis for talent, creators, and clients alike. The three-story house, which sat just steps from the sand north of the famous Santa Monica Pier, featured pool parties, press mixers, leadership panels, and so much more throughout the two weeks.

The House:

Located on beautiful Pacific Coast Highway in Santa Monica, the Awesomeness Beach House featured all of the things creators have come to expect from the Awesomeness brand. Mirrored Media brought in carefully manicured decor and furniture, and crafted the grounds and surrounding areas with custom items to give guests the feeling of an ultimate summer getaway.

The first floor interior had comfortable sofas and chairs, a catering area, and was attached to a patio with large open doors, allowing the ocean breeze to flow into the space.

The second floor master bedroom was transformed into a production suite, with stunning 180-degree ocean views outside its large windows.

The third floor became a beautiful infinity-style Instagram room, featuring a forest of hanging string lights, mirrored walls, branding, beach balls, and glowing triangular LEDs. This room was a huge hit among guests, with thousands of impressions via social media.

The Yard:

The inside of the house was just the beginning. The backyard featured many of the highlights of this summer oasis, most notably, the pool. While it was a huge hit during many of the day parties, Mirrored Media recognized the need for extra space during larger events at night. On two occasions, we had a custom convertible pool cover installed to provide an additional 450 square feet of ground space. The cover was sturdy enough to hold groups of people, tables, and chairs, making it an ideal option to convert the space for various types of events.

Other standout features of the yard included:

  • Custom neon signs
  • Mirror decals
  • Balcony banners
  • String lights
  • Uplighting
  • Branded corn hole
  • Giant Jenga
  • “Awesome” mirror letters
  • Pool toys
  • Light-up LED bar
  • Downlighting
  • Gobos
  • An LED lemon tree

The Activations:

Due to the constant activity at the Beach House, the Mirrored Media and Awesomeness teams worked around the clock to ensure a memorable experience at every turn. The schedule was packed throughout both weeks with a myriad of events and activations taking place, including:

  • Welcome Dinner
    • Pool covering
    • One long Tuscan-style dinner table
    • Influencers and marketing team members, including Rebecca Black
    • Catered food & drinks
  • Press Mixer
    • Tray-passed catering
    • Specialty drinks
    • Mood lighting
    • Custom decor
  • Talent Open House
    • Bar service, including sangria
    • Uncovered pool
    • Pool toys
  • Thought Leadership Panel
    • Directors chairs for featured guests
    • Gift bags
    • Speakers discussing Generation Z and social media marketing
  • Beauty Brunch
    • Beauty activations including nail, hair, and makeup stations
    • Facemask giveaways
    • Vita Coco-sponsored drinks
  • Guidance Screening
    • Large screen and high-end projector
    • Comfortable bean bag chairs
    • Screening of the season premiere of AwesomenessTV’s Guidance
    • Talent from the show
    • Specialty food & drinks
  • Talent Open House
    • Pool uncovered
    • Pool floats
    • Musical performances
    • Open swim
  • Betch Wrap Party
    • Celebrating the wrap of shooting the AwesomenessTV show Betch, hosted by the two stars of the show
    • Betch branding and signage
    • Catered food & drinks
  • Other Smaller Events Included
    • Finance Retreats
    • Film Shoots

In the end, it was a fitting two-week celebration of summer at the unique and picturesque Awesomeness Beach House. Mirrored Media and Awesomeness were able to create euphoric, exciting, relaxing, and even thought-provoking experiences for all who attended the various events. The two continued to build upon their already-successful 2017 partnership while leading them to work on even more exciting, unique, and memorable events and activations in the future.

About Awesomeness TV

AwesomenessTV is an American media and entertainment company located in Los Angeles, California. It is a joint venture of DreamWorks Animation (a subsidiary of NBCUniversal) and Verizon Hearst Media Partners, with the former owning controlling interest.

The company operates a talent division, branded entertainment division, consumer products division, publishing division, music division, and global network of affiliate YouTube channels.