Sofie Dossi Archives - Mirrored Media

Mirrored CEO Justin Lefkovitch’s 30th Bday Bash Presented by Mirrored Media

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Justin Lefkovitch, CEO and Founder of the award-winning experiential marketing agency Mirrored Media, celebrated his 30th birthday this past weekend. To mark the occasion, the Mirrored team threw a party of epic proportions at Hollywood’s famed Mack Sennett studios. The party featured a number of the company’s favorite and most popular activations, in addition to some new custom pieces made just for the event.
 
 
The invite-only party consisted of Mirrored’s extensive Fortune 500 client list, industry executives, friends and family, and many of LA’s finest, celebrities, and influencers. It featured live DJ sets by William Lifestyle, Laikipia, Nils “Nine Inch Nils” Montan, Ravell, Morgan Freed of Emo Nite, and Justin Lefkovitch himself, along with headliners Captain Cuts. Captain Cuts is a trio of producers who have composed and co-written with The Chainsmokers, Tove Lo, Grouplove, Halsey, Bebe Rexha, and Walk the Moon, garnering them several Billboard Music Award nominations and wins. They even invited special guests The Knocks to the stage for an exclusive sneak peek of a brand new song. All backline and sound equipment was provided by Swinghouse.
 
 
The party also featured surprise guest, and Justin’s management client Sofie Dossi. The 16-year-old influencer, contortionist, and America’s Got Talent finalist wowed the crowd with her performance, which culminated with her shooting a bow and arrow with her feet while standing on her hands. Sophie has been featured on Ellen, Disney’s Bizaardvark, and many others.
 
 
Mirrored Media is known as a leader and a pioneer in the world of experiential marketing, and Justin is well-known for his trademark man bun, even featured in the New York Times. The Mirrored team built a neon and man bun-inspired event to highlight the occasion. It featured a custom bounce house, floating 3D holograms, a step and repeat, a neon bar, a custom air hockey table, and a custom claw machine where guests could win manbun barbies, clip-in man buns, and other fun gifts fitting for the event. Guests were also encouraged to take selfies in the LED infinity room photo booth. There was also a large custom stage modeled after Justin’s profile and bun with a special neon Mirrored Media logo in the middle. Hovering over the stage was a custom-built LED cloud along with projection graphics and gobos on the cyc wall.
 
 
The open bar featured a custom cocktail menu with a cleverly-named drink created by each member of Mirrored Media. Guests enjoyed these creative concoctions provided by Ciroc and DeLeon tequila. A variety of flavored waters were also provided by Hint Water.
 
 
The party featured secret rooms and hidden adventures throughout the evening. Mirrored Media team members escorted a handful of guests through locked doors for a special experience where no photos or phones were allowed. The party raged on until 1am, with an after-party continuing until 4am. See all the user generated photos and videos by following #MirroredManBun, @MirroredMedia, and @Jlefkov.

Live.me at VidCon 2017

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2017 VidCon attendees were treated to the most ambitious Live.me booth yet. Located just inside the main convention hall doors, the Live.me booth was an immediate attention-grabber to fans and talent alike.

The build featured a convertible stage with small ramps, giving fans the perfect vantage point during programming blocks while also providing them with a chance to enjoy the space and broadcast during breaks.

The stage, which was highlighted with branded colors and signage, also featured a special fan broadcast experience. On one side of the stage, fans waited in line for a chance to step into the spotlight and showcase their talent to tens of thousands of people watching Live.me from all over the world.  After 90 seconds, the viewers voted who had the most talent by giving in-app gifts. Those participants were then rewarded with a variety of premiums such as sunglasses, tripods, water bottles, and phone chargers.

Official Live.me programming included panels, concerts, and creator appearances. Fans were especially excited about the influencer meet-and-greets, giving users from all over the world a chance to interact with their favorite talent in front of the large online audience. Other programming consisted of dance parties, open mic performances, and DJs.

In true Live.me fashion, the booth featured four vertically-oriented TVs displaying live broadcasts from all over the world, the broadcast stage experience, and the official Live.me channel which showed events throughout VidCon.

The large back wall of the booth featured a truly unique social sharing opportunity. The wall featured a set of multicolored angel wings along with motivational phrases that encouraged fans to take a memorable photo.

 

Live.me Birthday

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To celebrate a resoundingly successful first year, live broadcasting app Live.me held an anniversary party in Bel Air, California on April 29th, 2017. Mirrored Media partnered with the brand to take over a beautiful mansion in the secluded, exclusive Los Angeles enclave of Bel Air.

The large house was tucked away high above the city, and featured surrounding property with so much to offer guests. It boasted a gorgeous pool, a large multi-level yard full of activations, a pool house, stunningly manicured grounds.

The guest list consisted of Live.me staff, creators, influencers, and select VIP guests. The backyard was the focal point of the party, which ran from 1pm-8pm, Highlights included:

  • Live.me spelled out in large white letters along the back hill, a la the Hollywood Sign
  • Pool with toys
  • “Year of Milestones” staircase
  • Live performance stage
  • Performance by Ocean Park Standoff
  • Performance by Blaine Ryan Carter
  • Performance by Amber Tiana
  • Custom DJ booth
  • DJ William Lifestyle
  • Performance by contortionist Sofie Dossi
  • Dance performance by It’s Her Spotlight
  • Live stream of the party
  • Catered food and drinks
  • Live.me birthday cake
  • Photo booth with props
  • 110” TV screen with looped branded content
  • Games including ping pong, corn hole, giant Jenga, and Connect 4
  • Step and repeat photo opp

Towards the end of the night, Live.me presented its top broadcasters with awards. The winners were even able to have their trophies custom-engraved on site. Each guest was given a gift bag on their way out, which included a backpack full of sunglasses, water bottles, t-shirts, and phone chargers.

Mirrored Media and Live.me couldn’t ask for a better response from the over 350 guests in attendance. People swam, sang, and danced well into the night, with many of them broadcasting their experience on the app. With over 25 million downloads so far, Live.me continues to bolster its reputation as one of the leaders in the live broadcasting space.