SXSW Archives - Mirrored Media

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TuneCore Live From Austin

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Mirrored Media brought its hit series TuneCore Live showcase to Austin for the first ever TuneCore Live Austin. TuneCore featured some of the top buzzing artists to industry folks and fans and even had surprise guest G Eazy jump on the stage. The event brought over 1,500 guests throughout the day. Performances for the event included:  Prinze George, Ultimate Painting, Sam Outlaw, Dear Boy, Nova Rockafeller, Devon Baldwin, Olivver The Kid, and Derek Minor.  A special thanks to CraveOnline, TuneCore, Dropkloud, Swisher Sweets, and Landr.

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Swisher Sweets Austin Takeover

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Mirrored Media teamed up with cigar giant Swisher Sweets to take over Austin and give festivalgoers the opportunity to sample, experience, and party with Swisher Sweets.  They joined Brooklyn Vegan, TuneCore, DropKloud, and CraveOnline to host 6 days of events at Red 7 and The Vulcan Gas Company.

Swisher Sweets established the artist project to bring passionate emerging artists and musicians to its consumers.  It’s the hope that the artist project will bring new artists to light and help to springboard them to reach the next level of their careers.  In the end, it all comes back to introducing fans to great music. 533fdf00-b348-478a-bf1c-e83312218e61

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DropKloud App Debut

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TuneCore, the powerhouse independent digital music distribution and music publishing administration service, stepped up its presence in Austin this year with the official launch of DropKloud, an innovative, free app that gives fans VIP access to exclusive artist-curated Kloud content. This unique platform allows fans at SXSW to pick up Klouds from their favorites artists, giving them pre-release tracks, exclusive videos and photos.

DropKloud uses geo-fencing technology, which lets artists drop “Klouds” of exclusive content for their fans to experience at designated locations. Artists and partners curated special Austin-only content for fans, like never-before-heard tracks, behind the scenes video clips and exclusive photos. Fans received new Klouds every day in Austin during the SXSW music festival.  Download the free DropKloud app from the iTunes App Store or Google Play.

Mirrored Media teamed up with TuneCore and DropKloud to activate Klouds throughout Austin, as well as participate in multiple showcases including
Nettwerk 30thAnniversary Party at SXSW 2015 @ Maggie Mae’s 
Brooklyn Vegan Day Parties @ Red 7
TuneCore Live: Austin @ Vulcan Gas Company
CraveOnline Presents @ Vulcan Gas Company

DropKloud also released the debut episodes of Convenience Store Sessions, a new web series TuneCore created in partnership with Swisher Sweets that provides an up-close and personal look at TuneCore Artists and their music. The initial episodes feature FMLYBND and Olivver the Kid.

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Spy. Press Junket and After Screening Event

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Mirrored Media teamed up with Fullscreen and 20th Century Fox to produce one of SxSW’s most buzzed about events and press junkets for Fox’s new movie, Spy. The Mirrored team started the day off producing press interviews with the star studded cast Rose Byrne, Jason Statham, Melissa McCarthy, Bobby Cannavale, and more.

Later that night, Mirrored converted The Market in Austin into a top secret CIA spy headquarters. Here, guests enjoyed live music from Questlove, lasers, drinks, photo booths, and an engaging social media game. The evening hosted guests from the Chairman of Fox, to Mark Cuban, and even Guillermo Rodriguez.

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TuneCore Live In Austin SxSW

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If you are at SxSW this week come check out the Vulcan and be a part of the first ever TuneCore Live showcase in Austin. The showcase is on March 20th starting at 12pm. There will be performances by,  Prinze George, Ultimate Painting, Sam Outlaw, Dear Boy, Nova Rockafeller, Devon Baldwin, Olivver The Kid, and Derek Minor.  

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DropKloud App Deput

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TuneCore, the powerhouse independent digital music distribution and music publishing administration service, will be launching the official DropKloud app, an innovative, free app that will give fans VIP access to exclusive artist-curated Kloud content. The content will be available at SxSW starting on March 16th. This unique platform will allow fans at SXSW to pick up Klouds from their favorites artists, giving them pre-release tracks, exclusive videos and photos.