SXSW Archives - Mirrored Media

Fader Fort 2019 x Builder by

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Mirrored Media is excited to announce that we will be bringing Builder by to SXSW this year. Builder has teamed up with Fader to provide a custom RSVP backend for SXSW’s most anticipated event, Fader Fort.

The FADER FORT is returning to Austin, Texas for its 17th consecutive year, from March 13-15. This year’s line-up includes Megan Thee Stallion, Omar Apollo, Charly Bliss, Queen Key, Novelist, Lil Gotit, and many more to be announced.

In addition to providing live programming from daytime into the evening, FADER FORT and Spotify Premium will be introducing panel programming for the first-time ever at the festival, accessible to Spotify Premium subscribers. Further details on the panels, and more at FADER FORT including additional artist performances, will be announced at a later date.
As in previous years, FADER FORT will be a guest list-only event, with invites received via email. There will be no public RSVP, and private invites will be non-transferable. FADER FORT’s custom RSVP is powered by Builder by, the future of app development.

The FADER FORT is made possible this year by FORT partners Austin FC, INTRINSIC Wine Co, RED Hydrogen, SmartWater, Spotify Premium, TikTok, Select, and Xbox.FADER is also partnering up with Compound — a cutting edge gallery and creative space in The Bronx — for a one-night photo exhibition celebrating our new photo book, Setting The Stage, on March 7. Check out the details for that right here.

Miles Davis House x Builder by

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Miles Davis House x Builder by

AUSTIN, Texas (March 5, 2019) – In The Spirit Of Miles, Celebration Promotes Music, Art and Cultural Progressiveness, Featuring A Stellar Line-up Of Multi-Genre Emerging Talent


Kind Of Blue Scotch Whisky Served

Miles Electric Band, Micah Nelson/The Particle Kid Featuring Sunny War, David Wax Museum, Dos Santos, Striking Matches and Cedric Burnside Perform

WHO: Erin Davis (son of Miles), Cheryl Davis (daughter of Miles) and ​Vince Wilburn, Jr. (nephew of Miles), representing Miles Davis Properties, LLC.

Featuring live performances by Miles Electric Band, Micah Nelson/The Particle Kid featuring Sunny War, David Wax Museum, Dos Santos, Striking Matches and Cedric Burnside.

WHAT: Miles Davis House is an annual SXSW day party hosted by the Miles Davis family and featuring a wide cross section of multi-genre emerging talent, the next generation of musical disruptors. In the spirit of Miles, the celebration promotes music, art and cultural progressiveness. Kind Of Blue Scotch Whisky and specialty cocktails will be served. A new Miles Davis T-shirt will be available with original artwork by Francine Turk.

The event is powered by Builder by Additional sponsors include Miles Davis Estate, Legacy Recordings/Sony Music Entertainment and Riviera Imports. Music is curated by The Miles Davis Estate and Andrew Leib, with production by Antone’s.

Please download this special web app for admittance: is teaming up with the Miles Davis Estate to power the guest management platform for the event through its Builder product. empowers anyone with an idea — from e-commerce platforms to social apps — to build it without learning to code. Combining AI+human developers to create a software assembly line, Builder delivers custom software products quickly, simply and affordably. As a result, an entire #BuilderGeneration — from individual dreamers, to entrepreneurs, to enterprise-scale solutions for businesses— is emerging and realizing their dreams. A technology partner for life, Engineer develops, hosts, and maintains custom software for its customers.

Miles Davis, one of the most innovative and influential figures in music, epitomizes the #BuilderGeneration. Throughout his career, he constantly innovated, breaking down barriers and appealing to broader audiences across genres. As a result, he inspired entire generations of innovators, making Builder and the Miles Davis Estate a natural partnership. works to inspire an entire #BuilderGeneration of dreamers, creative individuals and companies to build their technology ideas.

Miles Davis House supports HOME, a non-profit 501c3 on a mission to renovate the childhood home of Miles Davis.

“SXSW for many years has been a showcase for young talent and we wanted to be a part of it. We wanted to help bring new talent to light, in different genres together, just as Miles also introduced new talent in his band” – Miles Davis Estate

Based in London and Los Angeles, was created to empower anyone with an idea to build it without needing to code. has already attracted hundreds of customers across the globe, from e-commerce and m-commerce platforms, to social apps, who have used the Builder platform to create products like BBC, DiditFor, Virgin, and Manscore. combines AI+human developers to create a software assembly line that builds custom software products quickly, simply and affordably. A technology partner for life, Engineer develops, hosts, and maintains custom software for its customers. In 2018, the company secured a $29.5M Series A funding round, one of the largest in Europe. For more information on and its Builder platform, please visit

WHERE: ANTONE’S 305 E. 5th Street, Austin TX
Free & Open to the Public
*Please download this special web app for admittance:

12 noon – 6 p.m.

12 noon Cedric Burnside
1:00 p.m. Striking Matches
2:00 p.m. Dos Santos
3:00 p.m. David Wax Museum
4:00 p.m. Micah Nelson/The Particle Kid featuring Sunny War
5:00 p.m. Miles Electric Band

TuneCore Live From Austin

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Mirrored Media brought its hit series TuneCore Live showcase to Austin for the first ever TuneCore Live Austin. TuneCore featured some of the top buzzing artists to industry folks and fans and even had surprise guest G Eazy jump on the stage. The event brought over 1,500 guests throughout the day. Performances for the event included:  Prinze George, Ultimate Painting, Sam Outlaw, Dear Boy, Nova Rockafeller, Devon Baldwin, Olivver The Kid, and Derek Minor.  A special thanks to CraveOnline, TuneCore, Dropkloud, Swisher Sweets, and Landr.


Swisher Sweets Austin Takeover

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Mirrored Media teamed up with cigar giant Swisher Sweets to take over Austin and give festivalgoers the opportunity to sample, experience, and party with Swisher Sweets.  They joined Brooklyn Vegan, TuneCore, DropKloud, and CraveOnline to host 6 days of events at Red 7 and The Vulcan Gas Company.

Swisher Sweets established the artist project to bring passionate emerging artists and musicians to its consumers.  It’s the hope that the artist project will bring new artists to light and help to springboard them to reach the next level of their careers.  In the end, it all comes back to introducing fans to great music. 533fdf00-b348-478a-bf1c-e83312218e61

DropKloud App Debut

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TuneCore, the powerhouse independent digital music distribution and music publishing administration service, stepped up its presence in Austin this year with the official launch of DropKloud, an innovative, free app that gives fans VIP access to exclusive artist-curated Kloud content. This unique platform allows fans at SXSW to pick up Klouds from their favorites artists, giving them pre-release tracks, exclusive videos and photos.

DropKloud uses geo-fencing technology, which lets artists drop “Klouds” of exclusive content for their fans to experience at designated locations. Artists and partners curated special Austin-only content for fans, like never-before-heard tracks, behind the scenes video clips and exclusive photos. Fans received new Klouds every day in Austin during the SXSW music festival.  Download the free DropKloud app from the iTunes App Store or Google Play.

Mirrored Media teamed up with TuneCore and DropKloud to activate Klouds throughout Austin, as well as participate in multiple showcases including
Nettwerk 30thAnniversary Party at SXSW 2015 @ Maggie Mae’s 
Brooklyn Vegan Day Parties @ Red 7
TuneCore Live: Austin @ Vulcan Gas Company
CraveOnline Presents @ Vulcan Gas Company

DropKloud also released the debut episodes of Convenience Store Sessions, a new web series TuneCore created in partnership with Swisher Sweets that provides an up-close and personal look at TuneCore Artists and their music. The initial episodes feature FMLYBND and Olivver the Kid.

Spy. Press Junket and After Screening Event

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Mirrored Media teamed up with Fullscreen and 20th Century Fox to produce one of SxSW’s most buzzed about events and press junkets for Fox’s new movie, Spy. The Mirrored team started the day off producing press interviews with the star studded cast Rose Byrne, Jason Statham, Melissa McCarthy, Bobby Cannavale, and more.

Later that night, Mirrored converted The Market in Austin into a top secret CIA spy headquarters. Here, guests enjoyed live music from Questlove, lasers, drinks, photo booths, and an engaging social media game. The evening hosted guests from the Chairman of Fox, to Mark Cuban, and even Guillermo Rodriguez.