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2016 Summit International Creative Award Winner

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MIRRORED MEDIA HONORED WITH 2016 SUMMIT INTERNATIONAL CREATIVE AWARD

Out of more than 5,000 submissions from 21 countries, Mirrored Media was named a winner during the 2016 Summit Creative Awards for their expertise in engagement and experiential marketing for one of their latest campaigns, The Magicians Premiere tour with Syfy.

Mirrored Media was tapped to promote Syfy’s upcoming original series, The Magicians.  Syfy needed to create a promotional campaign that would cut through the entertainment clutter and reach the show’s target audience – Millennials.

Mirrored Media hit on key millennial passion points like music, social experiences, and events by partnering with Syfy, Warner Bros. Records and Fullscreen to embark on a five market college tour to promote The Magicians. Each tour stop was hosted by a different popular social media personality and featured an advance screening of the first episode, a live acoustic performance by millennial musician Bebe Rexha, cast appearances, branded concessions and shareable social activations.

By partnering with Bebe Rexha, the campaign was able to reach authentic music fans. The partnership married the two brands together by debuting Bebe’s new, never before heard single “No Broken Hearts” in a Magicians trailer. Bebe promoted the tour prior to and during on all of her social platforms, including behind the scenes footage, and shared The Magicians trailer. Bebe Rexha ended the night with performances of her biggest hits, which resulted in attendees chronicling the tour and sharing their experiences to social media platforms.

Mirrored Media also got social with millennials by tapping into social media influencers. Five different personalities shared custom created content across their social platforms to promote The Magicians. Each influencer hosted a different stop, introducing The Magicians episode and Bebe, and used Snapchat to feature footage from the event; encouraging fans that weren’t able to attend to watch the pre-linear episode before the premiere.

In addition to Bebe Rexha and influencers promoting the tour, Mirrored Media and Syfy teamed up with NBC affiliate networks, local press and promoters in each market as well as college groups to drive attendees to each tour stop.

The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million.

Celebrating its 22nd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

This year’s panel of international judges included:

  • David O’Connell, Founder, principal creative director, BANG! creative communications – Canada
  • David Bieloh, Assistant Professor of Graphic Design, Central Washington University – USA
  • Gautam Nath, Vice-President, Balmoral Marketing – Canada
  • Gavin Barrett, Chief Creative Officer, Barrett and Welsh – Canada
  • James Scully, Operations Director, Nevado Limited – England
  • Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives – United States
  • Lester Traband, Senior Applications Developer, ANNODYNE – USA
  • Louai Alasfahani, Founder & Chief Creative Officer, Paragon Marketing Communications – Sultanate of Oman
  • Meng-Chih Chiang, Creative Director, HUSH – USA
  • Morgan Young, Principal, Young Ideas, LLC – USA
  • Olga Weiss, Chief Creative Office, IDM – USA
  • Reid Carr, President & CEO, Red Door Interactive – USA
  • Richard Taylor, Founder & COO, Politik Media Inc. – Canada
  • Stephane Jean, Creative Director, Bob – Canada
  • Timothy Yip, COO, VP Client Services, Maple Diversity Communications – Canada

Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to online advertising and social media.

This year’s SCA creative competition included companies from the following 21 countries: Australia, Austria, Bangladesh, Canada, Croatia, Denmark, England, Hong Kong, India, Italy, Ireland, Malaysia, Martinique – French West Indies, Philippines, Poland, Portugal, Spain, Switzerland, Turkey, United Arab Emirates and the United States.

The SIA organization was founded in 1994.  Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award.

Additional information about the Summit International Awards organization, see our profile, and view our winning submission, click here.

 

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Mirrored Media’s “The Magicians Premiere Tour” On Event Marketer

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“To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the first episode of the series, which has been described as “The Vampire Diaries” meets “Harry Potter,” and hear pop singer/songwriter Bebe Rexha perform “No Broken Hearts,” a new single she released with Nicki Minaj in a trailer to promote the show.

“Our goal with the tour was to generate buzz among some of the most influential Millennials—college students,” says Sara Moscowitz, svp-marketing at Syfy. “The effort was overwhelmingly successful. ‘The Magicians’ is delivering some of the youngest audiences we have seen in years, an age segment who is very selective about what they watch on linear tv.”

Influential social media personalities in each market, such as Brittani Taylor (@brittanitaylor) in Los Angeles or Andre (@blacknerd) in Austin, promoted the tour in original YouTube videos and Instagram posts, then hosted the events and took Snapchats of the audience. A local marketing blitz included campus media, newspapers, radio and on-campus groups. On-site photo sharing, including a red carpet photo booth where students could pose with cut-outs of the cast members and a GIF booth, also extended the tour’s reach. A huge share wall inside each theater aggregated and displayed all the shared content. Students also could make custom t-shirts and munch on branded popcorn and soft drinks before the show.

Besides Los Angeles and Austin, the tour visited campuses in Miami, New Orleans and Tucson. Agency: Mirrored Media, Santa Monica, CA.”

Read the whole article HERE on EventMarketer.com

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Idolator Releases The Magicians Trailer Featuring Never Before Heard Single by Bebe Rexha and Nicki Minaj

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Bebe Rexha previews new single “No Broken Hearts” in the trailer for new Syfy TV series The Magicians, which is based on Lev Grossman’s best-selling books. Produced by The Invisible Men (Iggy Azalea’s “Fancy” and “Beg For It”), the relatable anthem boasts a verse from Nicki Minaj and an instantly catchy chorus. The rising star has joined Syfy’s five-city promotional tour for the show. She will perform the song after each screening. (RSVP for the remaining dates here).

The 26-year-old is on a winning streak at the moment. After building a loyal following with debut EP I Don’t Wanna Grow Up, Bebe landed a breakthrough hit as the featured vocalist on David Guetta’s summer smash “Hey Mama.” She then backed it up withG-Eazy collaboration “Me, Myself & I,” which is soaring up the Billboard Hot 100 (it climbed to a new peak of number 29 this week). Listen to her latest in The Magicianstrailer below.

Read the whole story HERE

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Syfy’s The Magicians Tour Featuring Bebe Rexha

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The Magicians, the new show based on Lev Grossman’s series of novels, is coming to Syfy on January 25. However, prior to that, the show is going on tour with singer/songwriter Bebe Rexha for some advanced screenings (and performances by Bebe, obviously). All you need to know is below:

What Is It?: In each venue (listed below), the first episode of The Magicians will be screened and hosted by a different social media personality (again, list below). Bebe will be there and will perform. Also, there will be tons of free stuff.

Who is Bebe Rexha? If you know the answer to this question, skip ahead. But for virgins to the house of Rexha, she’s a singer/songwriter with quite an impressive resume. She co-wrote “The Monster” with Eminem (the song features Rihanna), she’s the lead singer of The Black Cards, and was featured on the singles “Take Me Home” by Cash Cash and “Hey Mama” by David Guetta. Here she is in action:

Where Is The Tour Stopping?

January 11: Los Angeles, CA. The host will be Brittani Taylor (@brittanitaylor)

January 14: Austin, TX. The host will be Andre (a.k.a. @blacknerd)

January 19: Miami, FL. The host will be Danny J. Padilla (@dannyjpadila)

January 20: Tucson, AZ. The host will be David So (@davidsocomedy)

January 23: New Orelans, LA. The host will be Jack Douglass (@jacksfilms).

How Do I RSVP? Simple. Click HERE to RSVP

Hope to see you there!