Tobin Watkinson Archives - Mirrored Media

mophie CES Grouplove

mophie CES 2014 Party w/ Grouplove and Cage the Elephant

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mophie was one of the huge buzz companies of CES 2014 in Las Vegas.  This was partly due to their brand new release of the mophie space pack which is the world’s first rechargeable battery case with local built-in storage made for iPhone 5s/5.  To celebrate CES, mophie in collaboration with Mirrored Media, the Cosmopolitan and C3, threw a concert event at the Cosmopolitans’s new theater, The Chelsea.  The concert featured performances from GROUPLOVE and Cage the Elephant.

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Mirrored Media CEO and Founder Justin Lefkovitch talks with StartUp Beat.

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Mirrored Media connects big brands and big musicians together for mutually beneficial marketing campaigns

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A Q&A with Mirrored Media founder and CEO Justin Lefkovitch. The Santa Monica, California–based company was founded in 2010 and closed a $500K funding round in mid-December led by Angel investor Vaden Saunders.

SUB: Please describe Mirrored Media and your value proposition.   

Lefkovitch: Mirrored Media is an alternative recording label and experiential music marketing firm that creates high impact, enduring lifestyle campaigns fusing together marquee bands with Fortune 500 brands. We help give brands the ability to better reach their target market in a unique way that engages fans and develops lasting relationships between the brand, artist, and fan. Mirrored Media specializes in giving brands an authentic voice through music while supporting artists and giving them the opportunity to gain significant reach and exposure. Our value proposition comes in a three-fold approach by providing services for brands/ad agencies, musicians/labels, and the fans directly.

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Mirrored Media Closes $500k Round Of Investment

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Funding to Fuel Rapid Growth, Bolster Executive Team

SANTA MONICA, Calif., Dec. 12, 2012 /PRNewswire/ — Mirrored Media, the alternative recording label and experiential music marketing firm, announced today it has secured $500K in venture funding to support the company’s rapid growth. The round was led by angel investor, Vaden Saunders , a serial entrepreneur who recently formed TV and film development company, Death by Development, LLC.  In just one year of operation, Mirrored Media has experienced extraordinary growth and profitability. The company also announced the opening of a Seattle office and key new hires to bolster its executive team.

Mirrored Media shot onto the scene this past year with its highly visible lifestyle campaign between top car manufacturer Acura and fan favorite Indie band Metric. The project combined art, music and technology to simultaneously introduce Acura’s new 2013 ILXand Metric’s new album Synthetica.

“Today’s funding news further validates our core business proposition of creating powerful, enduring partnerships that are mutually beneficial for the brands, bands, and fans,” said Justin Lefkovitch, founder and chief executive officer, Mirrored Media. “In an age where consumers are bombarded with marketing messages and brands are intent on discovering the bulls eye target of reaching them, we have created the ideal solution.”

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