VidCon Archives - Mirrored Media

Fullscreen at VidCon 2017

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Fullscreen Vidcon Booth 2017

Fullscreen raised the bar at VidCon 2017, debuting the convention’s first ever double-decker booth. The elaborate build featured a large LED screen, a stage, and a viewing area in front where fans could get up close and personal to their favorite creators.

Each side of the booth presented a unique photo opportunity. On the left side was a Met Gala-inspired Boomerang booth with LED colored lights. The right side featured a large foliage wall with a custom neon sign. The wall had a new neon sign for each day of the convention, encouraging multi-day attendees to come back and experience the booth all over again.

The back of the booth featured the Flex Room Presented by AT&T. This area had three custom neon signs, a lounge, a marble wall, recessed lighting, and a phone charging station. Fans were able to tweet at a Twitter vending machine to get a variety of Fullscreen and AT&T-branded swag, including popsockets, phone chargers, sunglasses, bracelets, earbuds, and keychains. Brand ambassadors were also on hand distributing other free gifts.

The second floor contained the main control room and front-of-house for the whole booth. It also featured a green room area where talent could relax before taking the stage. This level gave creators a bird’s-eye view of the convention floor and allowed them to interact with fans before and after their official appearances.

Movie Nights:

For the fourth year in a row, Mirrored Media teamed up with Fullscreen to present another successful round of Movie Nights, showing three highly-anticipated movies: Despicable Me 3, Power Rangers, and Cars 3.  These popular events, held in a large third floor ballroom of the convention center, drew crowds ranging from 400 to 1,800 people. Guests enjoyed the screenings by lounging in Fullscreen-branded air chairs. During the pre-release premiere of Despicable Me 3, the minions even came out to greet guests.

Several branded pull-up banners and step and repeats provided fans with the perfect photo opportunity. A raffle was held each night where a few lucky guests were able to win prizes like Disneyland tickets and Rokus.

 

Awesomeness at VidCon 2017

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Awesomeness Ball Pit Presented by Live.me: 

 
This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
 
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
 
– 1600 Videos Captured
– Total Reach of 166,000 People
 – 34K via Facebook
 – 60K via Instagram
 – 72K via Tumblr
 

The Awesomeness Ferris Wheel Featuring the Invisalign Smile Station:

 
The focal point for fans just before entering the convention center was the Awesomeness Ferris wheel. provided fans with the best views of VidCon along with the perfect selfie opportunity from high above the convention center’s Grand Plaza. Also a VidCon first, the wheel stood tall at 42 ft. in the center of the plaza with full branding throughout the wheel. The wheel exterior, all 10 gondolas, and the surrounding barricades were all affixed with Awesomeness and Invisalign custom branding. Fans who boarded the Ferris wheel were able to take selfies during their rides thanks to onboard iPads equipped with custom photo technology, delivering branded original content directly from their seats.
 
– 2880 GIFs & Photos Captured
– 1312 Emails Sent
– 1456 Text Messages Sent
– 13 Facebook Shares (4,888 Impressions)
– 16 Twitter Shares (5,088 Impressions)
– 82 Instagram Shares (65,682 Impressions)
– 75,658 Total Impressions
 

Awesomeness Oasis:

 
VidCon consists of hot days, long nights, and huge crowds. This can be a strenuous week for anyone, but even more so for talent. The Awesomeness Oasis at the Hyatt Regency provided the perfect respite for all of the brand’s talent in attendance. Located five minutes south of the convention center, the Oasis contained comfortable couches and chairs, food and drinks, a gifting station presented by Hollister, Awesomeness-branded content on TV, massage stations, and a floral living wall with branded neon signs for the perfect photo opportunity.
 
Access Hollywood also had a space inside the Oasis where they interviewed talent to air on TV and social media each day as they came through.

Awesomeness + Invisalign Screening & After Party:

 
Invisalign and Awesomeness teamed up again on the very popular Friday night of VidCon to present a screening of original content followed by an after-party. All of this took place at the Sheraton Park Hotel, which is just steps away from the Anaheim Convention Center.
 
The evening began at 7pm with a screening of three short content pieces in the Sheraton’s beautiful Tiffany Terrace. A branded step and repeat and a blue carpet greeted guests as they walked into the room. The hour-long screening, which hosted 100 guests, featured drinks, popcorn, and even candy apples!
 
After the screening finished, the after-party began on the adjacent Tiffany Patio. Attendees included many Invisalign and Awesomeness employees and executives, VIP guests, and Awesomeness talent.
 
The 8-11pm event featured two open bars, catered appetizers and desserts, a DJ, branded giant Jenga, branded corn hole, and a picturesque hedge wall with die-cut brand logos, creating the perfect Instagrammable moment.
 

Awesomeness Mirror Letters and Chalkboard:

 
In addition to these larger activations, Mirrored Media also took on the management and setup of Awesomeness’ signature mirror letters, which stretch almost 15 feet across and create the perfect photo opportunity for fans about to enter the convention center. Placed just to the right of the prominent Grand Plaza fountain, and adjacent to the Ferris wheel and ball pit, the letters were a huge hit on site.
 
Even more attention-grabbing was the Awesomeness chalk wall. Placed across from the the Ferris wheel, the board had the headline “What Makes You Awesome?”. Fans were encouraged to write their own responses with the chalk provided. The front, back, and sides of the wall were covered within a few short hours! Fans absolutely loved coming up with their own creative ideas to share with the rest of VidCon. We would periodically wash the wall so fans could start over, but each time, it was fully covered in just a few short hours.

Live.me at VidCon 2017

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2017 VidCon attendees were treated to the most ambitious Live.me booth yet. Located just inside the main convention hall doors, the Live.me booth was an immediate attention-grabber to fans and talent alike.

The build featured a convertible stage with small ramps, giving fans the perfect vantage point during programming blocks while also providing them with a chance to enjoy the space and broadcast during breaks.

The stage, which was highlighted with branded colors and signage, also featured a special fan broadcast experience. On one side of the stage, fans waited in line for a chance to step into the spotlight and showcase their talent to tens of thousands of people watching Live.me from all over the world.  After 90 seconds, the viewers voted who had the most talent by giving in-app gifts. Those participants were then rewarded with a variety of premiums such as sunglasses, tripods, water bottles, and phone chargers.

Official Live.me programming included panels, concerts, and creator appearances. Fans were especially excited about the influencer meet-and-greets, giving users from all over the world a chance to interact with their favorite talent in front of the large online audience. Other programming consisted of dance parties, open mic performances, and DJs.

In true Live.me fashion, the booth featured four vertically-oriented TVs displaying live broadcasts from all over the world, the broadcast stage experience, and the official Live.me channel which showed events throughout VidCon.

The large back wall of the booth featured a truly unique social sharing opportunity. The wall featured a set of multicolored angel wings along with motivational phrases that encouraged fans to take a memorable photo.

 

Fullscreen Movie Nights at VidCon 2015

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Fullscreen made waves in the digital space at this year’s VidCon! While creating opportunities for fans to connect with social media superstars, it also partnered with major film studios to create a personal movie night experience.

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Mirrored Media worked with Fullscreen to throw a Movie Night for all three days of VidCon. Over 1000 fans lined up early every night in our AT&T Blue Room to take pictures with YouTube stars and grab free swag courtesy of Epix, Showtime, and HBO. As soon as the doors opened to the screening room, fans rushed in and were greeted by beanbag chairs, popcorn, and endless cups of Dr. Pepper Cherry, making for the perfect evening out with friends!

During Thursday’s Movie Night, YouTube all-stars Dylan Dauzat and Andrea Russett stopped by Movie Night to pump up fans with the trailer debut of Electra Woman & Dyna Girl as well as the first film of the weekend, Pixels in 3D.

On Friday night, Movie Night attendees rumbled around in VR chairs and Oculus Rift headsets for a virtual reality experience before heading into the screening of Insurgent. Fans were also paid visits from Brittani Louise Taylor, Acacia Brinley, and the cast members of Summer Break, who all also presented sneak peeks of upcoming films The Outfield and Mockingjay Part 2.

On Saturday night, fans walked into an exclusive screening of M. Night Shyamalan’s new movie The Visit, which is out to the rest of the public on September 11th. On this final Movie Night, Bratz assembled a themed photobooth so that fans could create photo strips with their friends to remember the end of an jam-packed VidCon weekend. Once everyone gathered in the screening room, the attendees were also surprised with guest stars such as Jus Reign, Luke Korns, and The Fine Bros.

We are excited that Fullscreen Movie Nights was a huge hit!

Google Play: Game On at TubeFilter’s VidCon Pre-Party

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To kick off VidCon at TubeFilter’s party, Mirrored Media went out to K1 Raceway to help Google Play host a high-stakes tournament that offered fans the chance to watch online superstars go head to head in Google Play mobile games.

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The Mirrored Media team helped create the ultimate Observation Deck so that the competition overlooked the entire indoor racetrack. Fans were then picked from the audience to stand in the middle of the action, cheering on their favorite YouTube or Vine stars as they battled each other in games such as Beach Buggy Racing. Nowhere else could you see GloZell and Crazy Russian Hacker duke it out to see who comes out at the top in their dune buggy cars!

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In between the battle rounds, online superstar Alex Wassabi went into the crowd to take selfies and talk to fans. The entire evening was a special opportunity for the crowd to get close to their favorite YouTube and Vine stars, before the VidCon madness even began!

@summerbreak Party Recap with Fullscreen

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We had a blast with the @summerbreak cast and the Fullscreen crew last week at the @Summerbreak season 2 premier party at Vidcon presented by AT&T.

Check out some of the event photos and videos on our portfolio page.

Here is some of the craziness in slow motion:

Youtuber Alexis G. Zall was also at the event chatting with the @summerbreak cast and crew.  Check out her behind the scenes look: