VidCon Archives - Mirrored Media

LiveMe Booth at VidCon 2018

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To celebrate LiveMe’s broadcasting community and unique app features, the company once again teamed up with Mirrored Media and opted for an elaborate and eye-catching build designed to entertain the fans that consistently occupied the footprint each day.

Located just inside VidCon’s main entrance, the two-story consumer experience featured a second story DJ booth and adjacent stage for performances and appearances, a branded rotating halo sign, a large die-cut logo, and TV screens showing both live streamed content and top LiveMe broadcasts.

The highlight of the booth was the money machine, which doubled as a shareable photo opp. Guests were challenged to grab as much LiveMe money as they could in the machine that was then redeemable for custom LiveMe swag and giveaways. Some were even lucky enough to walk away with real money, as the DJ occasionally fired off a cash cannon corresponding with in-app live stream gifts.

Awesomeness x Invisalign Glitter Trampoline

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The Awesomeness x Invisalign Glitter Trampoline was situated just outside the convention center’s main entrance. Sitting adjacent to the Grand Plaza’s fountain, this photo booth invited guests to enter a trampoline enclosure and jump around while thousands of sequins sparkled and danced around them. The action was captured by a custom array of cameras, providing a 180˚ 3D photo animation that guests could instantly share via kiosks at the activation’s exit. Each photo contained a co-branded Awesomeness and Invisalign overlay. From the outside, the trampoline enclosure had no shortage of branding, with custom wrapped stairs and branded exterior walls that raised high above the fountains, prominently visible throughout the Grand Plaza.

About 4,400 unique photos were captured over the four-day activation.

Cheez x Contentos Booth at VidCon 2018

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The Cheez booth gave guests a chance to see their favorite Cheez creators live on the Cheez stage and also engage with the app personally both on stage and on the dance challenge challenge stage.

Led by an energetic emcee, the build featured a stage surrounded by mylar walls, custom lighting, and a colorful branded exterior wall. There was also a dance challenge stage where guests stepped in front of the app to try their best dance moves while a screen allowed everyone to see the in-app experience as well. Staff roamed around to capture the perfect Polaroid photos of guests, which were then added to the physical “blockchain” for Contentos.

Awesomeness x Invisalign Ferris Wheel & Candy Station

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The focal point of VidCon 2018 was once again the 42 foot Ferris wheel that towered over the Anaheim Convention Center’s Grand Plaza. The wheel, which was co-sponsored by Invisalign, had a mesh wrap that encompassed its entire exterior, along with fully branded gondolas, surrounding barricades, and platform rails. Awesomeness provided a unique custom Snapchat filter that guests were encouraged to use as they snapped their own photos while on the Ferris wheel.

While guests waited in line for the Ferris wheel, they were invited to snack on as much free candy as they wanted, courtesy of the Awesomeness x Invisalign Candy Station. This candy station rose 15 feet high and featured 20 candy dispensers that sat atop a co-branded counter. Each dispenser was custom engineered to withstand the weight of the candy and heat of the sun, as such a feat had never been attempted before. Each one contained a different type of candy in Invisalign branded colors of pink, blue, and green. Guests were able to grab a small cup and enjoy the candy of their choice, which all highlighted the benefits of Invisalign’s “Eat What You Want” messaging that was affixed near the top of the display. Various hard candies, gum balls, and popcorn drew kids and adults alike to the beautiful and unique structure. The dispensers had an outer display tube as well, so no matter how quickly the interior contents were devoured, the aesthetics always remained on-brand and colorful.

 

AwesomenessTV Talent Oasis at VidCon 2018

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The Hyatt Regency, the official VidCon talent hotel just down the street from the convention center, housed the invite-only Awesomeness Talent Oasis. This 4000 square foot lounge and adjoining outdoor patio provided an exclusive place for Awesomeness talent and VIP guests to relax and recharge during what is always a hectic week at VidCon. The interior featured a light-up bar with food and drinks, comfortable furniture, a Tarte makeup activation with a living wall and neon signage, voter registration, and Awesomeness content. Stay Tuned, Snapchat’s daily news platform, also had a footprint in the space that we produced where its hosts and talent filmed live content each day. Outside on the patio, guests were invited to play games like corn hole and spike ball while surrounded by picturesque hedges and Awesomeness plexi signage.

 

Fullscreen Movie Nights at VidCon 2018

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Fullscreen’s 5th Annual Movie Night series at this year’s VidCon in Anaheim, CA, was a stellar opportunity for the company to tap longtime partner, Mirrored Media, to present three of the hottest films of 2018 and give fans a night to remember!  At the screenings of Love, SimonTeen Titans Go! To The Movies, and Mamma Mia! Here We Go Again, guests enjoyed various activations and giveaways including:
 
Love, Simon : This screening featured t-shirt giveaways to the first 300 guests, followed by raffles to win blankets, shirts, cups, phone cases, and other film swag.
 
Teen Titans Go! To The Movies: Guests stepped into a Warner Bros photo booth with paparazzi cutouts to mimic a red carpet opening. Those in line received branded backpacks and pins, while costumed characters from the film roamed the crowd posing for photos.  Guests enjoyed popcorn and drinks from branded cups. 
 
Mamma Mia! Here We Go Again: Guests were able to get flash tattoos and beach balls prior to the movie screening while guests got to step in front of an interactive step and repeat photo booth moment for the yet to be released film. A line of guests took photos with props inspired by the movie. 

Mirrored Media Wins Summit International Emerging Media Awards for AwesomenessTV

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Mirrored Media is proud to announce that it has won a 2017 Summit International Emerging Media Award with AwesomenessTV for the Vidcon ball pit. This is the second year in a row that Mirrored Media has taken home an Emerging Media award.

2017 Emerging Media Awards:

AwesomenessTV Vidcon Ball Pit: Emerging Media Award – Leader – Trade Show

Awesomeness Ball Pit Presented by Live.me: 

This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
 
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
 
– 1600 Videos Captured
– Total Reach of 166,000 People
 – 34K via Facebook
 – 60K via Instagram
 – 72K via Tumblr
 

Emerging Media Awards Recognizing Visionaries in Our New Forms of Media
The Summit Emerging Media Award evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all newer forms of emerging media. Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with the ever-changing pace. This
award recognizes communications that keep pace with our times through innovative use of new media. Compete on a global stage, with an international panel of judges and creative from all over
the world.This award is for the marketers, coders, designers, developers, innovators, visionaries and leaders in this exciting new realm of advertising.

Fullscreen at VidCon 2017

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Fullscreen Vidcon Booth 2017

Fullscreen raised the bar at VidCon 2017, debuting the convention’s first ever double-decker booth. The elaborate build featured a large LED screen, a stage, and a viewing area in front where fans could get up close and personal to their favorite creators.

Each side of the booth presented a unique photo opportunity. On the left side was a Met Gala-inspired Boomerang booth with LED colored lights. The right side featured a large foliage wall with a custom neon sign. The wall had a new neon sign for each day of the convention, encouraging multi-day attendees to come back and experience the booth all over again.

The back of the booth featured the Flex Room Presented by AT&T. This area had three custom neon signs, a lounge, a marble wall, recessed lighting, and a phone charging station. Fans were able to tweet at a Twitter vending machine to get a variety of Fullscreen and AT&T-branded swag, including popsockets, phone chargers, sunglasses, bracelets, earbuds, and keychains. Brand ambassadors were also on hand distributing other free gifts.

The second floor contained the main control room and front-of-house for the whole booth. It also featured a green room area where talent could relax before taking the stage. This level gave creators a bird’s-eye view of the convention floor and allowed them to interact with fans before and after their official appearances.

Movie Nights:

For the fourth year in a row, Mirrored Media teamed up with Fullscreen to present another successful round of Movie Nights, showing three highly-anticipated movies: Despicable Me 3, Power Rangers, and Cars 3.  These popular events, held in a large third floor ballroom of the convention center, drew crowds ranging from 400 to 1,800 people. Guests enjoyed the screenings by lounging in Fullscreen-branded air chairs. During the pre-release premiere of Despicable Me 3, the minions even came out to greet guests.

Several branded pull-up banners and step and repeats provided fans with the perfect photo opportunity. A raffle was held each night where a few lucky guests were able to win prizes like Disneyland tickets and Rokus.

 

Awesomeness at VidCon 2017

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Awesomeness Ball Pit Presented by Live.me: 

 
This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
 
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
 
– 1600 Videos Captured
– Total Reach of 166,000 People
 – 34K via Facebook
 – 60K via Instagram
 – 72K via Tumblr
 

The Awesomeness Ferris Wheel Featuring the Invisalign Smile Station:

 
The focal point for fans just before entering the convention center was the Awesomeness Ferris wheel. provided fans with the best views of VidCon along with the perfect selfie opportunity from high above the convention center’s Grand Plaza. Also a VidCon first, the wheel stood tall at 42 ft. in the center of the plaza with full branding throughout the wheel. The wheel exterior, all 10 gondolas, and the surrounding barricades were all affixed with Awesomeness and Invisalign custom branding. Fans who boarded the Ferris wheel were able to take selfies during their rides thanks to onboard iPads equipped with custom photo technology, delivering branded original content directly from their seats.
 
– 2880 GIFs & Photos Captured
– 1312 Emails Sent
– 1456 Text Messages Sent
– 13 Facebook Shares (4,888 Impressions)
– 16 Twitter Shares (5,088 Impressions)
– 82 Instagram Shares (65,682 Impressions)
– 75,658 Total Impressions
 

Awesomeness Oasis:

 
VidCon consists of hot days, long nights, and huge crowds. This can be a strenuous week for anyone, but even more so for talent. The Awesomeness Oasis at the Hyatt Regency provided the perfect respite for all of the brand’s talent in attendance. Located five minutes south of the convention center, the Oasis contained comfortable couches and chairs, food and drinks, a gifting station presented by Hollister, Awesomeness-branded content on TV, massage stations, and a floral living wall with branded neon signs for the perfect photo opportunity.
 
Access Hollywood also had a space inside the Oasis where they interviewed talent to air on TV and social media each day as they came through.

Awesomeness + Invisalign Screening & After Party:

 
Invisalign and Awesomeness teamed up again on the very popular Friday night of VidCon to present a screening of original content followed by an after-party. All of this took place at the Sheraton Park Hotel, which is just steps away from the Anaheim Convention Center.
 
The evening began at 7pm with a screening of three short content pieces in the Sheraton’s beautiful Tiffany Terrace. A branded step and repeat and a blue carpet greeted guests as they walked into the room. The hour-long screening, which hosted 100 guests, featured drinks, popcorn, and even candy apples!
 
After the screening finished, the after-party began on the adjacent Tiffany Patio. Attendees included many Invisalign and Awesomeness employees and executives, VIP guests, and Awesomeness talent.
 
The 8-11pm event featured two open bars, catered appetizers and desserts, a DJ, branded giant Jenga, branded corn hole, and a picturesque hedge wall with die-cut brand logos, creating the perfect Instagrammable moment.
 

Awesomeness Mirror Letters and Chalkboard:

 
In addition to these larger activations, Mirrored Media also took on the management and setup of Awesomeness’ signature mirror letters, which stretch almost 15 feet across and create the perfect photo opportunity for fans about to enter the convention center. Placed just to the right of the prominent Grand Plaza fountain, and adjacent to the Ferris wheel and ball pit, the letters were a huge hit on site.
 
Even more attention-grabbing was the Awesomeness chalk wall. Placed across from the the Ferris wheel, the board had the headline “What Makes You Awesome?”. Fans were encouraged to write their own responses with the chalk provided. The front, back, and sides of the wall were covered within a few short hours! Fans absolutely loved coming up with their own creative ideas to share with the rest of VidCon. We would periodically wash the wall so fans could start over, but each time, it was fully covered in just a few short hours.

Live.me at VidCon 2017

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2017 VidCon attendees were treated to the most ambitious Live.me booth yet. Located just inside the main convention hall doors, the Live.me booth was an immediate attention-grabber to fans and talent alike.

The build featured a convertible stage with small ramps, giving fans the perfect vantage point during programming blocks while also providing them with a chance to enjoy the space and broadcast during breaks.

The stage, which was highlighted with branded colors and signage, also featured a special fan broadcast experience. On one side of the stage, fans waited in line for a chance to step into the spotlight and showcase their talent to tens of thousands of people watching Live.me from all over the world.  After 90 seconds, the viewers voted who had the most talent by giving in-app gifts. Those participants were then rewarded with a variety of premiums such as sunglasses, tripods, water bottles, and phone chargers.

Official Live.me programming included panels, concerts, and creator appearances. Fans were especially excited about the influencer meet-and-greets, giving users from all over the world a chance to interact with their favorite talent in front of the large online audience. Other programming consisted of dance parties, open mic performances, and DJs.

In true Live.me fashion, the booth featured four vertically-oriented TVs displaying live broadcasts from all over the world, the broadcast stage experience, and the official Live.me channel which showed events throughout VidCon.

The large back wall of the booth featured a truly unique social sharing opportunity. The wall featured a set of multicolored angel wings along with motivational phrases that encouraged fans to take a memorable photo.