Charged with introducing Acura to a new younger consumer, Mirrored Media developed the first of its kind in-car 3D mapping experience and placed it strategically in front of each concert event. Technology included eight projectors, 360-degree video content development, sound reactive LED lighting, audio system installation, custom audio and video content management software development and more. Mirrored Media integrated the story, feel and soul of Metric’s album Synthetica into the car’s graphics, creating a visual and experiential parallel between the car outside of the venue and the stage inside.
Acura collaborated with Mirrored Media to create a marketing campaign developed to support the debut of the 2013 Acura ILX. This all-new compact luxury sedan serves as the gateway to the Acura brand. Mirrored Media created an extensive experiential marketing and digital program to reach Gen Y consumers who are now entering the luxury automotive marketplace. The music-based program was centered around popular indie-rock band Metric led by Emily Haines. The campaign included the development of a state-of-the-art 3D video projection car installation, public debut in Metric’s chart topping music video, exclusive content development and distribution, Facebook and Foursquare integration, exclusive private events, national tour integration, car and tour sweepstakes and more.
