JustFab & Betches celebrated their partnership with a celeb-filled LA launch event, hosted by Betches founders Jordana Abraham, Samantha Fishbein and Aleen Kuperman at Doheny Room in West Hollywood. Mirrored Media, in conjunction with EFG PR, produced and executed the event. JustFab, the leading fashion-subscription, e-commerce site and lifestyle fashion brand collaborated with the trend-setting social media handle, Betches, to create multiple collections and unique content for their fans. By working closely with the like-minded digital brand, the partnership conveys a joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages.
Mirrored Media helped to bring JustFab and Betches to life with custom signage, Emoji pillows, a themed photo booth, a step-and-repeat, a candy bar, specially-crafted cocktails, illuminated lettered centerpieces, and a performance by DJ Bella Fiasco. JustFab and Betches also presented attendees with gift bags including faux fur wraps and shoes.
“For JustFab, partnering with Betches just makes sense, we are at the forefront of using technology to better understand our customers’ needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor,” commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab’s parent company.