We worked with TBS to partner with Buffalo Wild Wings to debut the GO-BIG Bundle in anticipation of the upcoming series premiere of GO-BIG SHOW.
In order to promote the January 7th premiere of GO-BIG SHOW, the most extreme talent competition ever, TBS has partnered with nationwide CDR juggernaut, Buffalo Wild Wings, to create the GO-BIG BUNDLE. The bundle features 20 traditional wings, 20 boneless wings, and fries for just $39.99.
To build awareness and anticipation for the upcoming series hosted by Bert Kreischer alongside celebrity judges Snoop Dogg, Jennifer Nettles, Rosario Dawson, and Cody Rhodes, consumers nationwide are able to order the Go-Big Show Wing Bundle by placing an order on BuffaloWildWings.com or by ordering through the Buffalo Wild Wings app from January 2nd through the season finale on March 11th.
TBS tapped the show’s host (and Buffalo Wild Wings fanatic) Bert Kreischer to kick off the campaign with a launch video promoting the partnership to his fan base. Both brands supported the co-branded effort with digital, in app, social media, and newsletter support as well as extended continuity support throughout the season resulting in significant earned media for both brands.
In addition to the bundle partnership, Buffalo Wild Wings sent out branded coolers filled with co-branded merchandise as surprise and delight gifts for fans who engaged with the brand on social media during the campaign.
Consumers had the opportunity to order the new GO-BIG BUNDLE from Buffalo Wild Wings starting January 2nd, and the promotion continued through the season, with added media push on the Go-Big Show series premiere on TBS on January 7, 2021.