Austin Archives - Mirrored Media

War For the Planet of the Apes at RTX Austin

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In celebration of the third installment of the Planet of the Apes reboot series, Mirrored Media teamed up with Fullscreen to activate the excitement of the film’s release with unique promotional instillations at RTX in Austin.  Upon entering the Austin Convention Center, attendees were welcomed to the weekend-long convention by a collection of War for the Planet of the Apes signage and artwork that was systematically positioned for high visibility.  Each person had to pass by or through these awe-inspiring installations on site, with a standout being the custom-designed holograms sitting atop a truss above the main entrance. These holograms featured custom designed rotating images of the film’s logo accompanied by eye-catching shapes and designs.  

Mirrored Media also created a first-of-its-kind waterfall fog screen which projected imagery from the film onto the fog, through which guests walked though to enter the convention center’s main doors.  This interactive experience not only generated excitement for guests passing through, but also gave them an epic photo opportunity.   

To complete the overall aesthetics, Mirrored Media strategically placed oversized War for the Planet of the Apes signage in the massive Convention Center windows along with pull-up banners and a step and repeat area in the main walkway near the entrance.  

Fans took notice of the awe-inspiring activations, as the film topped the box office on its opening weekend, earning over $50 million.

Brooklyn Vegan’s SxSW 3 Day Showcase

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Mirrored Media brought hype to the Brooklyn Vegan showcase at the famous Red 7 located in the heart of the Red River Music District. The showcase brought 50 bands from around the world. Brooklyn Vegan SXSW drew over 6,000 people throughout the week, with a vibrant mix of music fans, artists, and industry tastemakers. Each day of the event series hit capacity and was amongst the most sought out day shows at SXSW. A day by day play below.



The show kicked off with recent Run for Cover signee Elvis Depressedly, followed by folk-turned-pop musician Emmy the Great. Then it’s the alt-R&B of Basecamp, the shiny pop of Yumi Zouma, indie veterans Frog Eyes, Canadian riff rockers Cancer Bats, power poppers Broncho, and finally Sub Pop sludge punks METZ and that was only on the inside stage.

Outside, the day started with the VU/Dead stylings of Ultimate Painting (members of Mazes and Veronica Falls), into the young, smart and quickly rising duo Girlpool. They were followed by intense Irish noisemakers Girl Band, then jangly Seattle post-punks Chastity Belt, arty/folky indie rocker Mitski, discordant indie rockers Speedy Ortiz, and we wrapped up the day is Austin experimental rockers The Octopus Project.

For more info and photos click here.

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Day 2:

On Friday inside show began with Walter Schreifels’ (of Gorilla Biscuits, Quicksand, Rival Schools, etc) new band with two Trail of Dead members, Vanishing Life, followed by a full-band set by long-running singer/songwriter Kevin Devine (who’s in the midst of a series of splits with Nada Surf’s Matthew Caws, Perfect Pussy’s Meredith Graves and more). Then came The Velvet Teen, who just announced their first LP since 2006 on Topshelf Records. After that, the inside stage got heavier, with snotty Canadian punks Single Mothers, sludgey post-hardcore band KEN mode, crossover thrashers Power Trip, and finally the screamo band of former Thursday singer Geoff Rickly, United Nations.

Outside, the day began with Philly shoegazers Creepoid (who have a new LP coming), followed by Rat Fist, the new-ish punk band with No Age and Pissed Jeans members. Then it was Swedish post-punks Makthaverskan, their shoegazey Run for Cover labelmates Pity Sex, and atmospheric post-hardcore band Pianos Become the Teeth (who also have members in United Nations). The day wrapped up with two veterans: Superchunk frontman Mac McCaughan (who has his debut solo LP on the way) and reunited shoegazers Swervedriver.

 For more info and photos click here.


Day 3:

Saturday’s inside show began with XL-signed UK electronic artist East India Youth followed by a special set by Vietnamese rapper Suboi, for whom SXSW is part of her first-ever US tour. Fool’s Gold signed DJ Sammy Bananas backed what was one of only 2 SXSW shows she played.

Then came raw indie rocker Alex G and shoegazers The Lees of Memory which is the new band with two Superdrag members. Then it was Ex-Cult, followed by post-punk pioneers The Pop Group (who just put out their first album since 1980), and finally a comparatively much newer post-punk band, Iceage.

Outside, Australian synth-popster Jack Ladder and his band The Dreamlanders (which includes Kirin J Callinan) kicked off the day followed by New York throwback rockers Public Access TV who just announced a signing to Terrible Records. Then came Gabriel Garzon-Montano (whose voice you might recognize from the new Drake album), UK folk punk Frank Turner, shredding NJ trio Screaming Females, shapeshifting heavy band Ceremony, and finally the proggy Danish band Mew, whose first album since 2009 will be out this month.

For more info and photos click here.


CraveOnline SxSW Showcase

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The wild musical marathon of SxSW 2015 saved the best for last, as CraveOnline’s showcase on Saturday proved to be a blowout of cinematically exhilarating proportions. The event drew over 3,200 guests in the doors. With a line stacked up the rain-soaked street long before doors even opened, the crowds would soon flood 5th avenue as they struggled for space to catch the wild dynamics of Action Bronson, Doomtree, Smallpools, Irontom and The Black Cadillacs at the Vulcan Gas Company. Unexpected thrills happened like Action Bronson, at the end of his set, simply walked off the stage and out the front door creating a mob experience for fans and festival goers who didn’t make it into the event to see his set. The event was featured as one of the top unofficial day parties on Do512. To see the behind the scenes interview with Action Bronsons interview click here



TuneCore Live From Austin

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Mirrored Media brought its hit series TuneCore Live showcase to Austin for the first ever TuneCore Live Austin. TuneCore featured some of the top buzzing artists to industry folks and fans and even had surprise guest G Eazy jump on the stage. The event brought over 1,500 guests throughout the day. Performances for the event included:  Prinze George, Ultimate Painting, Sam Outlaw, Dear Boy, Nova Rockafeller, Devon Baldwin, Olivver The Kid, and Derek Minor.  A special thanks to CraveOnline, TuneCore, Dropkloud, Swisher Sweets, and Landr.


SxSW and CraveOnline

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Hey SxSW festival goers, come check out the buzzed about CraveOnline showcase at The Vulcan this Saturday March 21st at 12pm. Live performances by Action Bronson, Doomtree, Smallpools and many more.

Swisher Sweets Austin Takeover

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Mirrored Media teamed up with cigar giant Swisher Sweets to take over Austin and give festivalgoers the opportunity to sample, experience, and party with Swisher Sweets.  They joined Brooklyn Vegan, TuneCore, DropKloud, and CraveOnline to host 6 days of events at Red 7 and The Vulcan Gas Company.

Swisher Sweets established the artist project to bring passionate emerging artists and musicians to its consumers.  It’s the hope that the artist project will bring new artists to light and help to springboard them to reach the next level of their careers.  In the end, it all comes back to introducing fans to great music. 533fdf00-b348-478a-bf1c-e83312218e61

DropKloud App Debut

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TuneCore, the powerhouse independent digital music distribution and music publishing administration service, stepped up its presence in Austin this year with the official launch of DropKloud, an innovative, free app that gives fans VIP access to exclusive artist-curated Kloud content. This unique platform allows fans at SXSW to pick up Klouds from their favorites artists, giving them pre-release tracks, exclusive videos and photos.

DropKloud uses geo-fencing technology, which lets artists drop “Klouds” of exclusive content for their fans to experience at designated locations. Artists and partners curated special Austin-only content for fans, like never-before-heard tracks, behind the scenes video clips and exclusive photos. Fans received new Klouds every day in Austin during the SXSW music festival.  Download the free DropKloud app from the iTunes App Store or Google Play.

Mirrored Media teamed up with TuneCore and DropKloud to activate Klouds throughout Austin, as well as participate in multiple showcases including
Nettwerk 30thAnniversary Party at SXSW 2015 @ Maggie Mae’s 
Brooklyn Vegan Day Parties @ Red 7
TuneCore Live: Austin @ Vulcan Gas Company
CraveOnline Presents @ Vulcan Gas Company

DropKloud also released the debut episodes of Convenience Store Sessions, a new web series TuneCore created in partnership with Swisher Sweets that provides an up-close and personal look at TuneCore Artists and their music. The initial episodes feature FMLYBND and Olivver the Kid.