Concert Archives - Mirrored Media

Swisher Sweets Artist Project Convenience Store Session video premiere

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Watch FMLYBND jam out in the beverage aisle of a California convenience store below:

TuneCore and Swisher Sweets officially premiere their first Convenience Store Session video today – amazing talent in a unique spot. The Convenience Store Sessions will feature a 10-episode video series that capture surprise pop-up performances from some of our favorite artists and bands. The first video features Santa Barbara’s FMLYBND – their electrifying energy and sound makes it feel like you are right there jammin’ alongside them!

Wondering how it works? The production and sound crew film as a band comes in, sets up and plays live while the store is open. The footage catches all the unrehearsed interactions between the band, employees and actual customers as they see something amazing develop right before their eyes in a short, unique setting – a convenience store.  The sessions are unannounced, so you’ll just have to stumble upon one to see it live.

Credit for the Convenience Store Sessions is owed to Swisher Sweets and their Swisher Sweets Artist Project, in association with TuneCore. The #SwisherArtistProject is an ongoing initiative that provides unique opportunities for both artists and fans – artists are able to create, share, and pursue their passion, and fans are able to be at the forefront of what’s new and emerging in the world of music, arts and entertainment. If you’re an independent artist, follow @SwisherSweets and @TuneCore on Twitter to stay up-to-date on the latest events and performances.

Swisher Sweets is very excited about the launch of our Convenience Store Sessions,” noted Swisher CEO Peter Ghiloni. “Swisher has always had tremendous support from the artist community and musicians specifically,” added Ghiloni, “The Artist Project is our way to support the emerging artist as they pursue their passions.”

TuneCore, a digital music distribution company, shares Swisher’s passion for helping artists who are trying to make a living at their art. “TuneCore has always championed the artist, looking for creative ways to support its extensive community of talented indie artists,” says Scott Ackerman, TuneCore CEO. “The Convenience Store Sessions extend what TuneCore does through its online services and digital tools by creating on-the-ground experiences that provide high-profile exposure opportunities for TuneCore Artists.”

TuneCore’s involvement with the Swisher Artist Project is a part of their ever-expanding Artist Relations Initiative, which focuses on helping musicians succeed and build their careers. They enable independent artists to share their music and keep 100% of the income from their sales. Swisher Sweets and TuneCore’s event, TuneCore Live, features monthly artist showcases – you can catch FMLYBND live at the next TuneCore Live Los Angeles on June 24, at Bardot in Hollywood. Keep your eyes peeled for upcoming TuneCore Live shows on Facebook (@TuneCore Live), and RSVP!

For details on the Swisher Sweets Artist Project, and to watch The Convenience Store Sessions unfold follow Facebook(@SSArtistProject), Twitter (@SwisherSweets) and Instagram (@SwisherSweets) and catch future episodes. Subscribe to Swisher Sweets YouTube channel to see all the Artist Project content.

About TuneCore

TuneCore brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest artist revenue-generating music catalogs in the world, earning TuneCore Artists $541 million from over 15.2 billion downloads and streams since inception. TuneCore Music Distribution services help artists, labels and managers sell their music through iTunes, Amazon Music, Spotify and other major download and streaming sites while retaining 100% of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration and worldwide royalty collection. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of TuneCore & Believe Digital Services, operates as an independent company and is headquartered in Brooklyn, NY with offices in Burbank, CA, Nashville, TN and Boston, MA.

About Swisher International

Swisher International, Inc. is a leading tobacco manufacturer whose cigars and smokeless tobacco brands include the largest-selling cigar brand in the world—Swisher Sweets, as well as King Edward, BLK,  Pom-Pom, and Santa Fe cigars; Mail Pouch, Chattanooga Chew, Starr, and Lancaster chewing tobaccos, Kayak moist snuff, and numerous other tobacco brands.  Swisher’s premium cigar division Royal Gold Cigars include Gold Strike, Kismet, Casino Gold HRS, and ACID G-Fresh, created by Drew Estate, a newly acquired premium cigar subsidiary.  Swisher products are exported to over 80 countries.  Headquartered in Jacksonville, FL, Swisher International also has manufacturing facilities in Wheeling, WV and Santiago, Dominican Republic.

TuneCore Live LA June: The New Regime, FMLYBND and Drop City Yacht Club

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We’re so psyched to announce that The New Regime, FMLYBND and Drop City Yacht Club will be performing live at the next TuneCore Live show at Bardot-Hollywood on May 26. Last month was amazing, and with the help of our awesome sponsors – Swisher Sweets, TuneCore, SwingHouse, DropKloud and Celebuzz –  we’re expecting another packed house.

If you haven’t been to one of our shows yet, come down, let us know what you’re up to, ask us questions, and share some fun – our west coast team will be in attendance and ready to kick it.

Peep the flyer for more details and check out sample sounds from each artist below:


TuneCore Live LA April Recap: Fire In The Hamptons, Nova Rockafeller and Andy Allo

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The night began with a packed performance by fish-out-of-water rapper Nova Rockefeller, whose set combined the artist’s flair for raw rhymes, melodic rock-driven raucous, and laugh-out-loud wackiness. Defying easy categorization, Nova got people jumping, fists occasionally pumping, and left the crowd eager for more.

11196349_811304168946667_1721693930616315399_nSurprise DJ Cathleen Cher kept our eardrums sated until…FireInTheHamptons2-H

Fire In the Hamptons tuned up and had us all thoroughly tuned in, blazing an electro-pop path to mid-week euphoria.Andy Allo-H

Last but certainly not least, Cameroonian-born artist Andy Allo stepped up like a beautiful pop-funk vision of the future, taking us on a musical journey punctuated by an ultra soulful rendition of Springsteen’s “Dancing In The Dark.”

We want to thank everyone for such a successful night, to everyone who came out and partied with us at ‪#‎TuneCoreLive‬ tonight, you rock!

Thank you to the amazing artists who performed – Fire In The Hamptons, Nova Rockafeller and Andy Allo  – to our incredible sponsors TuneCore, Swisher Sweets, Swinghouse and Dropkloud, and last but not least, Bardot-Hollywood.

Want to see more? Watch FITH jam out in the video below and check out all the event photos here!

Brooklyn Vegan’s SxSW 3 Day Showcase

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Mirrored Media brought hype to the Brooklyn Vegan showcase at the famous Red 7 located in the heart of the Red River Music District. The showcase brought 50 bands from around the world. Brooklyn Vegan SXSW drew over 6,000 people throughout the week, with a vibrant mix of music fans, artists, and industry tastemakers. Each day of the event series hit capacity and was amongst the most sought out day shows at SXSW. A day by day play below.



The show kicked off with recent Run for Cover signee Elvis Depressedly, followed by folk-turned-pop musician Emmy the Great. Then it’s the alt-R&B of Basecamp, the shiny pop of Yumi Zouma, indie veterans Frog Eyes, Canadian riff rockers Cancer Bats, power poppers Broncho, and finally Sub Pop sludge punks METZ and that was only on the inside stage.

Outside, the day started with the VU/Dead stylings of Ultimate Painting (members of Mazes and Veronica Falls), into the young, smart and quickly rising duo Girlpool. They were followed by intense Irish noisemakers Girl Band, then jangly Seattle post-punks Chastity Belt, arty/folky indie rocker Mitski, discordant indie rockers Speedy Ortiz, and we wrapped up the day is Austin experimental rockers The Octopus Project.

For more info and photos click here.

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Day 2:

On Friday inside show began with Walter Schreifels’ (of Gorilla Biscuits, Quicksand, Rival Schools, etc) new band with two Trail of Dead members, Vanishing Life, followed by a full-band set by long-running singer/songwriter Kevin Devine (who’s in the midst of a series of splits with Nada Surf’s Matthew Caws, Perfect Pussy’s Meredith Graves and more). Then came The Velvet Teen, who just announced their first LP since 2006 on Topshelf Records. After that, the inside stage got heavier, with snotty Canadian punks Single Mothers, sludgey post-hardcore band KEN mode, crossover thrashers Power Trip, and finally the screamo band of former Thursday singer Geoff Rickly, United Nations.

Outside, the day began with Philly shoegazers Creepoid (who have a new LP coming), followed by Rat Fist, the new-ish punk band with No Age and Pissed Jeans members. Then it was Swedish post-punks Makthaverskan, their shoegazey Run for Cover labelmates Pity Sex, and atmospheric post-hardcore band Pianos Become the Teeth (who also have members in United Nations). The day wrapped up with two veterans: Superchunk frontman Mac McCaughan (who has his debut solo LP on the way) and reunited shoegazers Swervedriver.

 For more info and photos click here.


Day 3:

Saturday’s inside show began with XL-signed UK electronic artist East India Youth followed by a special set by Vietnamese rapper Suboi, for whom SXSW is part of her first-ever US tour. Fool’s Gold signed DJ Sammy Bananas backed what was one of only 2 SXSW shows she played.

Then came raw indie rocker Alex G and shoegazers The Lees of Memory which is the new band with two Superdrag members. Then it was Ex-Cult, followed by post-punk pioneers The Pop Group (who just put out their first album since 1980), and finally a comparatively much newer post-punk band, Iceage.

Outside, Australian synth-popster Jack Ladder and his band The Dreamlanders (which includes Kirin J Callinan) kicked off the day followed by New York throwback rockers Public Access TV who just announced a signing to Terrible Records. Then came Gabriel Garzon-Montano (whose voice you might recognize from the new Drake album), UK folk punk Frank Turner, shredding NJ trio Screaming Females, shapeshifting heavy band Ceremony, and finally the proggy Danish band Mew, whose first album since 2009 will be out this month.

For more info and photos click here.


CraveOnline SxSW Showcase

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The wild musical marathon of SxSW 2015 saved the best for last, as CraveOnline’s showcase on Saturday proved to be a blowout of cinematically exhilarating proportions. The event drew over 3,200 guests in the doors. With a line stacked up the rain-soaked street long before doors even opened, the crowds would soon flood 5th avenue as they struggled for space to catch the wild dynamics of Action Bronson, Doomtree, Smallpools, Irontom and The Black Cadillacs at the Vulcan Gas Company. Unexpected thrills happened like Action Bronson, at the end of his set, simply walked off the stage and out the front door creating a mob experience for fans and festival goers who didn’t make it into the event to see his set. The event was featured as one of the top unofficial day parties on Do512. To see the behind the scenes interview with Action Bronsons interview click here



TuneCore Live From Austin

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Mirrored Media brought its hit series TuneCore Live showcase to Austin for the first ever TuneCore Live Austin. TuneCore featured some of the top buzzing artists to industry folks and fans and even had surprise guest G Eazy jump on the stage. The event brought over 1,500 guests throughout the day. Performances for the event included:  Prinze George, Ultimate Painting, Sam Outlaw, Dear Boy, Nova Rockafeller, Devon Baldwin, Olivver The Kid, and Derek Minor.  A special thanks to CraveOnline, TuneCore, Dropkloud, Swisher Sweets, and Landr.


SxSW and CraveOnline

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Hey SxSW festival goers, come check out the buzzed about CraveOnline showcase at The Vulcan this Saturday March 21st at 12pm. Live performances by Action Bronson, Doomtree, Smallpools and many more.

Swisher Sweets Austin Takeover

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Mirrored Media teamed up with cigar giant Swisher Sweets to take over Austin and give festivalgoers the opportunity to sample, experience, and party with Swisher Sweets.  They joined Brooklyn Vegan, TuneCore, DropKloud, and CraveOnline to host 6 days of events at Red 7 and The Vulcan Gas Company.

Swisher Sweets established the artist project to bring passionate emerging artists and musicians to its consumers.  It’s the hope that the artist project will bring new artists to light and help to springboard them to reach the next level of their careers.  In the end, it all comes back to introducing fans to great music. 533fdf00-b348-478a-bf1c-e83312218e61

DropKloud App Debut

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TuneCore, the powerhouse independent digital music distribution and music publishing administration service, stepped up its presence in Austin this year with the official launch of DropKloud, an innovative, free app that gives fans VIP access to exclusive artist-curated Kloud content. This unique platform allows fans at SXSW to pick up Klouds from their favorites artists, giving them pre-release tracks, exclusive videos and photos.

DropKloud uses geo-fencing technology, which lets artists drop “Klouds” of exclusive content for their fans to experience at designated locations. Artists and partners curated special Austin-only content for fans, like never-before-heard tracks, behind the scenes video clips and exclusive photos. Fans received new Klouds every day in Austin during the SXSW music festival.  Download the free DropKloud app from the iTunes App Store or Google Play.

Mirrored Media teamed up with TuneCore and DropKloud to activate Klouds throughout Austin, as well as participate in multiple showcases including
Nettwerk 30thAnniversary Party at SXSW 2015 @ Maggie Mae’s 
Brooklyn Vegan Day Parties @ Red 7
TuneCore Live: Austin @ Vulcan Gas Company
CraveOnline Presents @ Vulcan Gas Company

DropKloud also released the debut episodes of Convenience Store Sessions, a new web series TuneCore created in partnership with Swisher Sweets that provides an up-close and personal look at TuneCore Artists and their music. The initial episodes feature FMLYBND and Olivver the Kid.