On July 7th, Hollywood Records recording artist Sabrina Carpenter released her single “Why” as a follow-up to last year’s Evolution and 2015’s Eyes Wide Open. To celebrate the release and generate more hype for “Why”, Mirrored Media created a unique two-day pop up activation at Santa Monica Place with a custom built, LED photo booth. From 10am until 10pm, fans and shoppers were encouraged to step inside the booth for an epic photo experience with friends and family while they danced along to “Why”, which played on the surrounding speakers. Because of the unique design and allure of the color-changing LED strips, the booth not only attracted Carpenter’s die-hard fans, but also many unsuspecting mall patrons who began the day unfamiliar with Carpenter and her music. Thousands of fans, new and old, enjoyed the activation over two days, with some coming back for second photos after day turned to night. Using the hashtag #SabrinaWhy, fans were able to share their photo booth experience while spreading the word about the release.
EVOLution Archives - Mirrored Media
Mirrored Media teamed up with Hollywood Records, Sabrina Carpenter, and Forever 21 to create three very special meet-and-greets for Sabrina Carpenter fans during the release of her sophomore album, EVOLution. Fans were encouraged to bring in copies of their albums for autographs and met the pop star in front of a signature step-and-repeat. The events took place at three Forever 21 locations in San Diego, Orange County, and Los Angeles over the course of 2 days, giving Sabrina an opportunity to meet some of her most loyal and dedicated followers in the Southern California area and share in their excitement of the highly anticipated new album. All who attended enjoyed listening to the album as they waited for their turn to meet Sabrina. As an added bonus, the first 250 fans to arrive were greeted with specialty cupcakes designed to match the color scheme of EVOLution.
The weekend was a great success, with nearly 2,000 fans getting a chance to be up close and personal with Sabrina Carpenter. For the artist, it was an especially monumental moment to experience, firsthand, the initial authentic reactions to the album. Overall, Mirrored Media set out to create a series of environments that facilitated the celebration of EVOLution while also giving Sabrina the opportunity to touch those who are most valuable to her success – the fans.