fullscreen Archives - Mirrored Media


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It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and boys.

On the first evening of the event series, in partnership with Fox, Fullscreen presented “Love, Simon,” a film about a gay teen struggling with his sexual identity. The screening promoted the DVD release of the film and included t-shirt giveaways to the first 300 attendees, as well as raffles with prizes including blankets, shirts, cups, phone cases and other film swag. The experience also featured an appearance by two influencers from the LGBTQ community who discussed what the film meant to them, along with the story of their own experiences coming out to family and friends.

The brand’s second experience, created in partnership with Warner Bros., gave attendees the red-carpet treatment ahead of a screening of animated superhero comedy “Teen Titans Go! To The Movies.” While waiting in line to enter the event, attendees could engage with roaming costumed characters from the film and snag branded backpacks and pins. Once inside, fans first stepped into a photo booth featuring custom paparazzi cutouts, mimicking a real film debut. Then it was on to the next photo op, which allowed attendees to insert themselves into a replica version of the film’s promotional poster.

Fullscreen also provided popcorn and soda in branded containers, which attendees could enjoy on beanbag chairs—if they were fast enough to snag one of the coveted seats. And rounding out the event was an appearance by one of the stars of the film—who stayed in character throughout the experience—and a handful of influencers who discussed how the film resonated with them in addition to creating social content.

“Influencers have been able to build a huge following and fan base and they know how to activate and engage their fans,” says Bobby Digiacomo, director-strategic partnerships & events at Fullscreen. “And I think the best thing brands can do is really let the creators do what they do best and create content to get fans excited.”

For the final screening, created in partnership with Universal Studios, Fullscreen presented “Mamma Mia! Here We Go Again” ahead of its July 20 premiere. In addition to participating in an interactive step-and-repeat photo op, attendees could get flash tattoos, take photos with props inspired by the film and toss around beach balls distributed at the beginning of the experience.

“VidCon is a great platform,” says Digiacomo. “This group is mostly female ages 13 to 17, and it’s certainly the Super Bowl event of the year for the age group… So, it was a way of helping our studio partners strategically develop a way for them to stand out from the crowd.” Agency: Mirrored Media, Santa Monica, CA.

Read the entire article HERE

Posted on  by Kait Shea

Fullscreen Movie Nights at VidCon 2018

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Fullscreen’s 5th Annual Movie Night series at this year’s VidCon in Anaheim, CA, was a stellar opportunity for the company to tap longtime partner, Mirrored Media, to present three of the hottest films of 2018 and give fans a night to remember!  At the screenings of Love, SimonTeen Titans Go! To The Movies, and Mamma Mia! Here We Go Again, guests enjoyed various activations and giveaways including:
Love, Simon : This screening featured t-shirt giveaways to the first 300 guests, followed by raffles to win blankets, shirts, cups, phone cases, and other film swag.
Teen Titans Go! To The Movies: Guests stepped into a Warner Bros photo booth with paparazzi cutouts to mimic a red carpet opening. Those in line received branded backpacks and pins, while costumed characters from the film roamed the crowd posing for photos.  Guests enjoyed popcorn and drinks from branded cups. 
Mamma Mia! Here We Go Again: Guests were able to get flash tattoos and beach balls prior to the movie screening while guests got to step in front of an interactive step and repeat photo booth moment for the yet to be released film. A line of guests took photos with props inspired by the movie. 

Premiere Screening of Fullscreen’s The Miracle Season 

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In March 2018, Mirrored Media teamed up with Fullscreen to produce an exclusive advance screening event around the upcoming film, The Miracle Season, in Chicago, IL. The movie is based on the true story of an Iowa high school volleyball team overcoming the odds after tragically losing its team leader.

Guests were invited to the event via social media posts by some of their favorite influencers, many of whom would be attending the screening. Fans lined up as early as 8am for the chance to get up close and personal with their favorite influencers, watch the early screening, and participate in a variety of on-site activations. Upon check-in, where they received a wristband and concessions voucher, guests were invited to walk the red carpet for a photo in front of a Miracle Season step and repeat. This shareable photo booth opportunity also included a volleyball-themed custom overlay. From there, they were directed to the main theater.

Inside the theater, attendees were encouraged to stop at the activation areas that included hair braiding, hair chalking, and flash tattoos. A custom holding card was displayed on the theater screen as an upbeat playlist pumped through the sound system. After about 90 minutes of photos and activations, guests redeemed their vouchers for popcorn, soda, and candy, and got settled in for the early afternoon premiere.

The touching film brought many to tears, but that would be countered by extreme excitement afterwards, as five influencers and one of the film’s actresses met and took photos with fans. On hand were influencers Mia Stammer, Ashley Nichole, Alyson Stoner, Alisha Marie, and Valentina Genta, in addition to actress Lillian Doucet-Roche. The line of fans stretched all the way around the main lobby as they waited their turn to take photos, get autographs, and talk in-depth with their favorite stars. It was truly an unforgettable experience for those in attendance and generated buzz for the film a week ahead of its wide release.


War For the Planet of the Apes at RTX Austin

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In celebration of the third installment of the Planet of the Apes reboot series, Mirrored Media teamed up with Fullscreen to activate the excitement of the film’s release with unique promotional instillations at RTX in Austin.  Upon entering the Austin Convention Center, attendees were welcomed to the weekend-long convention by a collection of War for the Planet of the Apes signage and artwork that was systematically positioned for high visibility.  Each person had to pass by or through these awe-inspiring installations on site, with a standout being the custom-designed holograms sitting atop a truss above the main entrance. These holograms featured custom designed rotating images of the film’s logo accompanied by eye-catching shapes and designs.  

Mirrored Media also created a first-of-its-kind waterfall fog screen which projected imagery from the film onto the fog, through which guests walked though to enter the convention center’s main doors.  This interactive experience not only generated excitement for guests passing through, but also gave them an epic photo opportunity.   

To complete the overall aesthetics, Mirrored Media strategically placed oversized War for the Planet of the Apes signage in the massive Convention Center windows along with pull-up banners and a step and repeat area in the main walkway near the entrance.  

Fans took notice of the awe-inspiring activations, as the film topped the box office on its opening weekend, earning over $50 million.

Fullscreen at VidCon 2017

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Fullscreen Vidcon Booth 2017

Fullscreen raised the bar at VidCon 2017, debuting the convention’s first ever double-decker booth. The elaborate build featured a large LED screen, a stage, and a viewing area in front where fans could get up close and personal to their favorite creators.

Each side of the booth presented a unique photo opportunity. On the left side was a Met Gala-inspired Boomerang booth with LED colored lights. The right side featured a large foliage wall with a custom neon sign. The wall had a new neon sign for each day of the convention, encouraging multi-day attendees to come back and experience the booth all over again.

The back of the booth featured the Flex Room Presented by AT&T. This area had three custom neon signs, a lounge, a marble wall, recessed lighting, and a phone charging station. Fans were able to tweet at a Twitter vending machine to get a variety of Fullscreen and AT&T-branded swag, including popsockets, phone chargers, sunglasses, bracelets, earbuds, and keychains. Brand ambassadors were also on hand distributing other free gifts.

The second floor contained the main control room and front-of-house for the whole booth. It also featured a green room area where talent could relax before taking the stage. This level gave creators a bird’s-eye view of the convention floor and allowed them to interact with fans before and after their official appearances.

Movie Nights:

For the fourth year in a row, Mirrored Media teamed up with Fullscreen to present another successful round of Movie Nights, showing three highly-anticipated movies: Despicable Me 3, Power Rangers, and Cars 3.  These popular events, held in a large third floor ballroom of the convention center, drew crowds ranging from 400 to 1,800 people. Guests enjoyed the screenings by lounging in Fullscreen-branded air chairs. During the pre-release premiere of Despicable Me 3, the minions even came out to greet guests.

Several branded pull-up banners and step and repeats provided fans with the perfect photo opportunity. A raffle was held each night where a few lucky guests were able to win prizes like Disneyland tickets and Rokus.


Girls Night In with Live.Me & JCPenney | 2016 Tour

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Mirrored Media has partnered with Fullscreen, Live.Me, and JCPenney on the 2016 Girls Night In Tour. Niki & Gabi, Alisha Marie, Jessie Paege and Alyson Stoner are leading the GNI charge this year with a national tour. The sponsors for Girls Night In include retailer JCPenney and live streaming app Live.me. JCPenney will be featured in the show itself, where lucky audience members will receive styling sessions. In addition, select JCPenney stores will host Q&A events with cast members produced by Mirrored Media. The Live.me app will feature behind-the-scenes live content from the cast at each event and throughout the tour. Lucky fans in select markets will also have the opportunity to join a Live.me influencer meet up produced by Mirrored Media.


2016 Summit International Creative Award Winner

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Out of more than 5,000 submissions from 21 countries, Mirrored Media was named a winner during the 2016 Summit Creative Awards for their expertise in engagement and experiential marketing for one of their latest campaigns, The Magicians Premiere tour with Syfy.

Mirrored Media was tapped to promote Syfy’s upcoming original series, The Magicians.  Syfy needed to create a promotional campaign that would cut through the entertainment clutter and reach the show’s target audience – Millennials.

Mirrored Media hit on key millennial passion points like music, social experiences, and events by partnering with Syfy, Warner Bros. Records and Fullscreen to embark on a five market college tour to promote The Magicians. Each tour stop was hosted by a different popular social media personality and featured an advance screening of the first episode, a live acoustic performance by millennial musician Bebe Rexha, cast appearances, branded concessions and shareable social activations.

By partnering with Bebe Rexha, the campaign was able to reach authentic music fans. The partnership married the two brands together by debuting Bebe’s new, never before heard single “No Broken Hearts” in a Magicians trailer. Bebe promoted the tour prior to and during on all of her social platforms, including behind the scenes footage, and shared The Magicians trailer. Bebe Rexha ended the night with performances of her biggest hits, which resulted in attendees chronicling the tour and sharing their experiences to social media platforms.

Mirrored Media also got social with millennials by tapping into social media influencers. Five different personalities shared custom created content across their social platforms to promote The Magicians. Each influencer hosted a different stop, introducing The Magicians episode and Bebe, and used Snapchat to feature footage from the event; encouraging fans that weren’t able to attend to watch the pre-linear episode before the premiere.

In addition to Bebe Rexha and influencers promoting the tour, Mirrored Media and Syfy teamed up with NBC affiliate networks, local press and promoters in each market as well as college groups to drive attendees to each tour stop.

The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million.

Celebrating its 22nd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

This year’s panel of international judges included:

  • David O’Connell, Founder, principal creative director, BANG! creative communications – Canada
  • David Bieloh, Assistant Professor of Graphic Design, Central Washington University – USA
  • Gautam Nath, Vice-President, Balmoral Marketing – Canada
  • Gavin Barrett, Chief Creative Officer, Barrett and Welsh – Canada
  • James Scully, Operations Director, Nevado Limited – England
  • Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives – United States
  • Lester Traband, Senior Applications Developer, ANNODYNE – USA
  • Louai Alasfahani, Founder & Chief Creative Officer, Paragon Marketing Communications – Sultanate of Oman
  • Meng-Chih Chiang, Creative Director, HUSH – USA
  • Morgan Young, Principal, Young Ideas, LLC – USA
  • Olga Weiss, Chief Creative Office, IDM – USA
  • Reid Carr, President & CEO, Red Door Interactive – USA
  • Richard Taylor, Founder & COO, Politik Media Inc. – Canada
  • Stephane Jean, Creative Director, Bob – Canada
  • Timothy Yip, COO, VP Client Services, Maple Diversity Communications – Canada

Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to online advertising and social media.

This year’s SCA creative competition included companies from the following 21 countries: Australia, Austria, Bangladesh, Canada, Croatia, Denmark, England, Hong Kong, India, Italy, Ireland, Malaysia, Martinique – French West Indies, Philippines, Poland, Portugal, Spain, Switzerland, Turkey, United Arab Emirates and the United States.

The SIA organization was founded in 1994.  Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award.

Additional information about the Summit International Awards organization, see our profile, and view our winning submission, click here.


Cast of Summer Break 3 Meet Their Most Dedicated Fans

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Just hours before their season 3 premiere on Sunday, the cast of Summer Break stopped by the AT&T store in Santa Monica to meet a few hundred of their biggest fans in Los Angeles. Mirrored Media worked with Fullscreen to host the event, from setting up the store to creating memorable activations for everyone who waited all morning to meet their favorite cast members.

Once the event began, the Summer Break cast gifted 15 lucky fans with autographed gold Beats Pills as well as the first selfies and hugs. Fans afterwards were also surprised with gift boxes of t-shirts, hats, beanies, and sweatbands, as well as visits from a few stars from Summer Break 2. During the meet and greet, the Summer Break cast led groups to a nearby ice cream truck, where they helped to pick out themed ice cream and snow cone flavors for their fans. Not an hour went by without a crazy surprise around the corner!

Summer Break‘s social team was present to take great pictures of the event. Special thanks to AT&T and Fullscreen for organizing the most interactive meet and greets we have ever seen.

Summer Break cast signs some gold Beats Pills



Passing out gift boxes to the best Summer Break fans!

Plenty of selfies to go around!

A flurry of excitement from outside the AT&T store
ray with crowd shotIMG_4181



Fullscreen Movie Nights at VidCon 2015

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Fullscreen made waves in the digital space at this year’s VidCon! While creating opportunities for fans to connect with social media superstars, it also partnered with major film studios to create a personal movie night experience.


Mirrored Media worked with Fullscreen to throw a Movie Night for all three days of VidCon. Over 1000 fans lined up early every night in our AT&T Blue Room to take pictures with YouTube stars and grab free swag courtesy of Epix, Showtime, and HBO. As soon as the doors opened to the screening room, fans rushed in and were greeted by beanbag chairs, popcorn, and endless cups of Dr. Pepper Cherry, making for the perfect evening out with friends!

During Thursday’s Movie Night, YouTube all-stars Dylan Dauzat and Andrea Russett stopped by Movie Night to pump up fans with the trailer debut of Electra Woman & Dyna Girl as well as the first film of the weekend, Pixels in 3D.

On Friday night, Movie Night attendees rumbled around in VR chairs and Oculus Rift headsets for a virtual reality experience before heading into the screening of Insurgent. Fans were also paid visits from Brittani Louise Taylor, Acacia Brinley, and the cast members of Summer Break, who all also presented sneak peeks of upcoming films The Outfield and Mockingjay Part 2.

On Saturday night, fans walked into an exclusive screening of M. Night Shyamalan’s new movie The Visit, which is out to the rest of the public on September 11th. On this final Movie Night, Bratz assembled a themed photobooth so that fans could create photo strips with their friends to remember the end of an jam-packed VidCon weekend. Once everyone gathered in the screening room, the attendees were also surprised with guest stars such as Jus Reign, Luke Korns, and The Fine Bros.

We are excited that Fullscreen Movie Nights was a huge hit!