The late rapper Malcolm James McCormick, better known as Mac Miller, passed away in 2018, but his memory lived on Jan. 17-18 thanks to pop-up events in Pittsburgh, Los Angeles and New York City. Timed to the release of his posthumous album, “Circles: Til Infinity,” the events served as museum-style experiences where fans could get a closer look at the artist’s life—and they showed up in droves. The venues were at capacity from opening until closing each day, with lines averaging three to six hours in all three cities. Each pop-up featured a multimedia fan art exhibition, a gallery, exclusive artworks and merchandise, an intimate living room listening experience where attendees could hear “Circles” in Ultra HD, and a chance for fans to leave digital notes. All net proceeds from merch sales benefitted the Mac Miller Fund, an organization that supports young musicians.
Agency: Mirrored Media, Santa Monica, CA.
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