On July 7th, Hollywood Records recording artist Sabrina Carpenter released her single “Why” as a follow-up to last year’s Evolution and 2015’s Eyes Wide Open. To celebrate the release and generate more hype for “Why”, Mirrored Media created a unique two-day pop up activation at Santa Monica Place with a custom built, LED photo booth. From 10am until 10pm, fans and shoppers were encouraged to step inside the booth for an epic photo experience with friends and family while they danced along to “Why”, which played on the surrounding speakers. Because of the unique design and allure of the color-changing LED strips, the booth not only attracted Carpenter’s die-hard fans, but also many unsuspecting mall patrons who began the day unfamiliar with Carpenter and her music. Thousands of fans, new and old, enjoyed the activation over two days, with some coming back for second photos after day turned to night. Using the hashtag #SabrinaWhy, fans were able to share their photo booth experience while spreading the word about the release.
Santa Monica Place Archives - Mirrored Media
Sour Patch Kids candy teamed up with Fullscreen to launch its new “Breaking Out” video series which is being billed as the first branded show to cast a group of YouTube stars as scripted characters. The series features four influential YouTube stars: O2L’s Ricky Dillon, Andrea Russett, Chris Collins and Brent Rivera. Collectively the stars claim 5 million YouTube subscribers. The series follows the four characters through the ups and downs of being a teenager while also plugging Sour Patch Kids characters. In the first three-minute video, Russett (who counts more than 1.7 million YouTube subscribers) plays Andrea Smith, the new girl at school. When things go awry with her locker in one scene, a set of animated Sour Patch Kids jump out of her backpack.
To launch the series, Fullscreen and Sour Patch Kids partnered with Mirrored Media to produce a launch event at the Santa Monica Place, in Santa Monica CA. On Sunday, Oct. 5, social media superstars Andrea Russett, Chris Collins, Brent Rivera and Ricky Dillon appeared at Santa Monica Place Plaza to premiere exclusive footage from their new online show “Breaking Out”! The first 200 fans had the chance to meet their favorite stars, watch exclusive footage, and enjoy a Q&A about their upcoming series. Lucky fans also had the opportunity to get some exclusive SPK merchandise, candy, and jump into the photo booth with their favorite star.
Check out the first episode below: