Hispanic Heritage Month kicks off with Barbie recognizing Hispanic Americans’ achievements and contributions. The beloved and legendary brand introduced a new doll made in the likeness of Gloria Estefan. The honor also celebrates the singer’s 65th anniversary and chart-topping 1989 hit, “Get on Your Feet.”
Inspired by the iconic music video and staying true to her multicultural roots, the Gloria Estefan Barbie Doll features a black jacket with intricate gold detailing, jeweled accents, and a dramatic oversized lace sleeve. A soft leopard belt accentuated with a gold waist chain, bold thigh-high boots and gold accessories complete her look.
Mirrored Media was tasked with creating original content for Barbie and Gloria to celebrate Hispanic Heritage Month across digital platforms. Mirrored joined Gloria at her studio in Miami to capture her in her element as she got to play with her very own Barbie Doll. Gloria showed her doll around the studio, played some new tracks she's working on, and even sang and played guitar to her. We spoke with Gloria about what her new Barbie means to her and the community, how her and Mattel designed her doll, and about her illustrious career in music.
The assets will be used as paid media assets across a variety of social media platforms, as well as organic posts by Mattel, Gloria, and Barbie.
“I’m honored to be partnering with Barbie to create a doll in my likeness, especially as I ring in my 65th birthday and right ahead of Hispanic Heritage Month,” the star said. “When designing my Barbie with the team, I wanted to ensure I was staying true to my multicultural roots - and I believe we did just that.”