TikTok Destination: Creation, was a creator track lounge on the 2nd floor of the Anaheim Convention Center during VidCon 2024, powered by TikTok and produced by Mirrored Media. At this hub for connection, creators learned how to take their content to the next level and achieve professional growth on TikTok.
Upon entry, creators received a TikTok passport and stepped through a tunnel reminiscent of an airliner, lined with windows that offered fun TikTok Easter-eggs related to trends and destinations. Inside the airport-inspired lounge, creators could engage with different TikTok products including TikTok Creator Academy, TikTok One, TikTok Shop, and more, collecting stamps in their passports along the way while receiving exclusive swag at each station. The lounge also featured meeting pods, an arrivals-inspired content creation moment, refreshments, and games.