Circles: Til Infinity was a multimedia exhibition celebrating the life and legacy of Malcolm James McCormick, better known to the world as Mac Miller. Its launch coincided with the release of Circles, the artist’s sixth studio album. Launched with Warner Records, Amazon Music and produced by Mirrored Media, the exhibitions featured immersive, intimate, front-to-back listenings of Circles in Ultra HD, as well as a multimedia fan art exhibition and exclusive Circles merchandise offerings. Circles: Til Infinity was free to the public from on Friday, January 17th and Saturday, January 18th in Pittsburgh, Los Angeles and New York.
Each of the three pop up locations in LA, NY, and Pittsburgh were curated to feature an immersive, minimalistic gallery of multimedia fan art collected from around the globe, as well as an intimate living room listening session to experience Circles from front to back as Mac intended. The activation was an extremely unique project to produce due to the sensitive nature of a posthumous release, making it a moving event for all parties involved. Fans waited up to 6 hours in each location to celebrate an icon whose music continues to inspire the world.