In addition to the Prime Video show floor booth, a curated Creators Lounge was at the VidCon 2022 creator hotel serving as a premium space to host featured creators, Prime Video VIPs, talent, and various industry guests. The Lounge featured custom décor, photo studio, daily exclusive merch drops from Prime Video titles The Wilds, The Summer I Turned Pretty, and Invincible, plus additional brands like LemonHead.LA, Rare Beauty, and more.
Creators walked down a branded forced perspective hallway ending in a Prime Video neon sign transporting them from the hotel into the creators lounge. A photo studio created must-post photo moments and content for featured creators to interact with. The custom merch area created the ultimate drop experience for creators as they hit one of three illuminated buttons and merch magically dropped through a series of tubes. Merch was customized on site with artists as well. The lounge also featured a hidden door in a bookshelf that led guests to a secret speakeasy lounge including a custom Prime Video pool table, bar, food, and more.