The new motorola razr+ was unveiled during an exclusive, one-of-a-kind, mind-bending launch event: Unforgettable Launch of an Icon, featuring an exhilarating performance by Cirque du Soleil and music by GRAMMY award-winning artist Kim Petras on Thursday, June 1st 2023.
The event was a celebration of self-expression and unapologetic, bold color that invited media and influencers to flip the script and challenge the norm while celebrating the creation of an icon at the legendary Weylin in Williamsburg.
The night kicked off with a custom and exclusive Cirque du Soleil performance inspired by, and fully integrating, the new razr+. We transformed the main rotunda of the Weylin into an immersive Cirque du Soleil and Motorola theater – including two stages surrounding guests, a large LED backdrop, and custom aerial rigging flying above, creating a truly unique guest experience. Cirque du Soleil mesmerized guests throughout the show and officially revealed the new razr+. By bending the rules of gravity & perspective, Cirque du Soleil created an incredible display of human potential, with a blend of acrobatics & technology weaving a narrative inspired by and featuring the creation of the razr+.
Following the device reveal and performance, as performers took their last bows, a large curtain in the theater dramatically opened, magically unveiling the Weylin’s oculus dome event space. Guests were greeted with custom fabricated builds, DJ Stage, photo booth moments, experiential F&B, and beautiful device displays featuring the newly debuted product. Guests were escorted into the space by the acrobats where they were able to engage with razr+ devices displayed on custom fabricated plinths mirroring the unique colors and shapes of the foldable phones. Devices displayed custom Motorola and Cirque du Soleil content on the large screens. Guests explored curated branded photo moments featuring the device with each photo room matching the colors of the device: Infinite Black, Glacier Blue, and the Pantone® Color of the Year 2023, Viva Magenta. The three photo moments provided guests with unique interactive opportunities to explore the features of the device in fun and instagrammable moments. Each room showed off key features and gave influential guests hands-on experience exploring new ways to capture content using the large preview screen and hands-free recording. The device unfolded to stand on its own – introducing new ways to interact, capture, and create from multiple angles highlighted by custom plinths at a variety of heights. The experiences drove home that the new razr+ is the ultimate way to capture content.
Guests enjoyed experiential pour-over cocktails featuring ingredients inspired by the devices. In addition to hearty tray-passed food, the event featured experiential food art installations inspired by the device shapes.
The evening concluded with an hour-long energetic performance by GRAMMY Award-winning artist Kim Petras. Kim took the stage with her Viva Magenta razr+ in-hand and entertained the crowd DJing and singing all while capturing the moment on her razr device.
The event was produced by Mirrored Media, alongside LaForce and Cirque du Soleil.